{"id":750037,"date":"2023-07-07T15:30:30","date_gmt":"2023-07-07T14:30:30","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/licencovani-hudby-pro-podniky-v-evrope-dulezitost-spravneho-licencovani\/"},"modified":"2023-07-12T13:46:52","modified_gmt":"2023-07-12T12:46:52","slug":"licencovani-hudby-pro-podniky-v-evrope-dulezitost-spravneho-licencovani","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/blog-cz\/licencovani-hudby-pro-podniky-v-evrope-dulezitost-spravneho-licencovani\/","title":{"rendered":"Licencov\u00e1n\u00ed hudby pro podniky v Evrop\u011b: D\u016fle\u017eitost spr\u00e1vn\u00e9ho licencov\u00e1n\u00ed"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.17.4&#8243; background_color=&#8220;#848484&#8243; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/08\/music-licensing-bloghero-scaled-1.webp&#8220; background_position=&#8220;top_center&#8220; background_blend=&#8220;multiply&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;3_4,1_4&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; text_font=&#8220;||||||||&#8220; background_layout=&#8220;dark&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1 class=\"new-hero-ext bold\">LICENCOV\u00c1N\u00cd HUDBY PRO PODNIKY V EVROP\u011a: <span style=\"font-weight: 400;\">D\u016eLE\u017dITOST SPR\u00c1VN\u00c9HO LICENCOV\u00c1N\u00cd<\/span><\/h1>\n<p class=\"intro2\"><b>Chcete ve sv\u00e9 firm\u011b pou\u0161t\u011bt hudbu? Skv\u011bl\u00e9!  <\/b><br \/>\nNe\u017e v\u0161ak s\u00e1hnete po kabelu AUX, ujist\u011bte se, \u017ee m\u00e1te pr\u00e1vn\u00ed ochranu.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Mnoho lid\u00ed p\u0159edpokl\u00e1d\u00e1, \u017ee je v po\u0159\u00e1dku pou\u0161t\u011bt si hudbu z telefonu nebo po\u010d\u00edta\u010de na ve\u0159ejnosti, zejm\u00e9na na pracovi\u0161ti. Ml\u010den\u00ed je p\u0159ece trapn\u00e9. Vy, va\u0161i zam\u011bstnanci ani va\u0161i z\u00e1kazn\u00edci necht\u011bj\u00ed pracovat, nakupovat nebo j\u00edst bez n\u011b\u010deho, co by zaplnilo pr\u00e1zdnotu.<\/p>\n<p>I kdy\u017e si m\u016f\u017eete zaplatit osobn\u00ed p\u0159edplacenou streamovac\u00ed slu\u017ebu, jako je Apple Music nebo Spotify, tyto osobn\u00ed hudebn\u00ed slu\u017eby nejsou povoleny pro pou\u017eit\u00ed v komer\u010dn\u00edm prost\u0159ed\u00ed. Za p\u0159ehr\u00e1v\u00e1n\u00ed hudby v provozovn\u011b je nutn\u00e9 zaplatit licen\u010dn\u00ed poplatek.<\/p>\n<p>Hudebn\u00ed licen\u010dn\u00ed poplatek je forma platby, kter\u00e1 umo\u017e\u0148uje um\u011blc\u016fm, autor\u016fm, skladatel\u016fm a vydavatel\u016fm z\u00edskat odm\u011bnu za jejich hudbu. O tyto poplatky se staraj\u00ed takzvan\u00e9 organizace pro v\u00fdkonov\u00e1 pr\u00e1va (Performance Rights Organisations, PRO). Organizace PRO, n\u011bkdy tak\u00e9 ozna\u010dovan\u00e9 jako spole\u010dnosti pro v\u00fdkonn\u00e1 pr\u00e1va, slou\u017e\u00ed jako prost\u0159edn\u00edk mezi hudebn\u00edm pr\u016fmyslem a t\u011bmi, kdo cht\u011bj\u00ed pou\u017e\u00edvat materi\u00e1l chr\u00e1n\u011bn\u00fd autorsk\u00fdmi pr\u00e1vy na ve\u0159ejn\u00fdch m\u00edstech a v podnic\u00edch.<\/p>\n<p>V Evrop\u011b jsou \u010dty\u0159i nejv\u011bt\u0161\u00ed profesion\u00e1ln\u00ed hudebn\u00ed vydavatelstv\u00ed: SACEM (Francie), GEMA (N\u011bmecko), PRS for Music (Velk\u00e1 Brit\u00e1nie) a SIAE (It\u00e1lie), ale v ostatn\u00edch evropsk\u00fdch zem\u00edch jich je mnohem v\u00edce. Pokud si podniky nezajist\u00ed p\u0159\u00edslu\u0161n\u00e1 pr\u00e1va na p\u0159ehr\u00e1vanou hudbu, mohou b\u00fdt vystaveny zna\u010dn\u00fdm poplatk\u016fm a pr\u00e1vn\u00edm sankc\u00edm.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eeeeee&#8220; custom_padding=&#8220;30px|30px|10px|30px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"moodred\"><b>POZNEJTE SV\u00c9 PROFESION\u00c1LY<\/b><\/h3>\n<ul style=\"margin-top: 10px;\">\n<li><a href=\"https:\/\/www.sacem.fr\/\">SACEM<\/a> (Soci\u00e9t\u00e9 des auteurs, compositeurs et \u00e9diteurs de musique) &#8211; Francie. Zalo\u017eena v roce 1851.<\/li>\n<li><a href=\"https:\/\/www.gema.de\/\">GEMA<\/a> (Gesellschaft f\u00fcr musikalische Auff\u00fchrungs- und mechanische Vervielf\u00e4ltigungsrechte) &#8211; N\u011bmecko. Spole\u010dnost byla zalo\u017eena v roce 1947.<\/li>\n<li><a href=\"https:\/\/www.prsformusic.com\/\">PRS for Music<\/a> (Performing Right Society for Music) &#8211; Velk\u00e1 Brit\u00e1nie. Zalo\u017eeno v roce 1914.<\/li>\n<li><a href=\"https:\/\/www.siae.it\/\">SIAE<\/a> (Societ\u00e0 Italiana degli Autori ed Editori) &#8211; It\u00e1lie. Zalo\u017eena v roce 1882.<\/li>\n<li><a href=\"https:\/\/www.akm.at\/\">AKM<\/a> (Autoren, Komponisten und Musikverleger) &#8211; Rakousko. Zalo\u017eena v roce 1922.<\/li>\n<li><a href=\"https:\/\/www.suisa.ch\/\">SUISA<\/a> (Soci\u00e9t\u00e9 Suisse des Auteurs) &#8211; \u0160v\u00fdcarsko. Zalo\u017eena v roce 1923.<\/li>\n<li><a href=\"https:\/\/www.stim.se\/\">STIM<\/a> (Svenska Tons\u00e4ttares Internationella Musikbyr\u00e5) &#8211; \u0160v\u00e9dsko. Zalo\u017eena v roce 1923.<\/li>\n<li><a href=\"https:\/\/www.teosto.fi\/\">TEOSTO<\/a> (Teosto) &#8211; Finsko. Spole\u010dnost byla zalo\u017eena v roce 1928.<\/li>\n<li><a href=\"https:\/\/www.zaiks.org.pl\/\">ZAIKS<\/a> (Zwi\u0105zek Autor\u00f3w i Kompozytor\u00f3w Scenicznych) &#8211; Polsko. Zalo\u017eena v roce 1927.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>M\u011bjte na pam\u011bti, \u017ee existuj\u00ed r\u016fzn\u00e9 typy licenc\u00ed, kter\u00e9 si podnikatel mus\u00ed zajistit, a ka\u017ed\u00e1 z nich m\u00e1 sv\u00e1 vlastn\u00ed pravidla, p\u0159edpisy, poplatky a pokuty. Nap\u0159\u00edklad m\u00edsto, kter\u00e9 chce vys\u00edlat hudbu prost\u0159ednictv\u00edm audiosyst\u00e9mu a z\u00e1rove\u0148 hostit coververze v pod\u00e1n\u00ed \u017eiv\u00e9ho um\u011blce, bude pot\u0159ebovat dv\u011b samostatn\u00e9 hudebn\u00ed licence.<\/p>\n<p>A\u010dkoli m\u016f\u017ee b\u00fdt l\u00e1kav\u00e9 zcela ignorovat pot\u0159ebu licencovan\u00e9 hudby a riskovat, \u017ee budete p\u0159isti\u017eeni, nemus\u00ed to b\u00fdt ve va\u0161em nejlep\u0161\u00edm z\u00e1jmu. Upozor\u0148ujeme, \u017ee pokuty za nezaplacen\u00ed poplatku nejsou levn\u00e9.  <\/p>\n<p class=\"intro2\"><b>V roce 2015 byla jednomu podniku, kter\u00fd \u0161pan\u011blsk\u00e1 organizace pro ochranu pr\u00e1v k hudb\u011b za\u017ealovala &#8211; hotelu Jard\u00edn Tropical &#8211; ulo\u017eena pokuta ve v\u00fd\u0161i 200 000 eur za nezaplacen\u00ed \u0159\u00e1dn\u00fdch licen\u010dn\u00edch poplatk\u016f.<\/b><\/p>\n<p>Tento p\u0159\u00edpad p\u0159ipom\u00edn\u00e1 mo\u017en\u00e9 finan\u010dn\u00ed d\u016fsledky nez\u00edsk\u00e1n\u00ed \u0159\u00e1dn\u00fdch licenc\u00ed na hudbu pou\u017e\u00edvanou v podnic\u00edch.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eeeeee&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;30px|30px|30px|30px|false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<span class=\"new-hero-ext moodred\"><b>\u20ac750 &#8211; \u20ac300,000<\/b><\/span><\/p>\n<p class=\"intro2\">Rozsah pokut za jednotliv\u00e9 p\u0159\u00edpady neopr\u00e1vn\u011bn\u00e9ho provozov\u00e1n\u00ed hudebn\u00edch d\u011bl.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee pokuty za pou\u017e\u00edv\u00e1n\u00ed hudby bez \u0159\u00e1dn\u00e9 licence se mohou li\u0161it v z\u00e1vislosti na zemi, typu podniku a dal\u0161\u00edch faktorech. N\u011bkter\u00e9 podniky sice mohou b\u00fdt finan\u010dn\u011b schopny pokuty zaplatit, ale rozhodn\u011b tomu tak nen\u00ed v\u017edy. Je mo\u017en\u00e9, \u017ee v d\u016fsledku pokuty nebo soudn\u00edho \u0159\u00edzen\u00ed v souvislosti s ud\u011blov\u00e1n\u00edm hudebn\u00edch licenc\u00ed bude m\u00edt podnik finan\u010dn\u00ed pot\u00ed\u017ee nebo dokonce ukon\u010d\u00ed svou \u010dinnost.<\/p>\n<p>Dal\u0161\u00edm faktorem je, \u017ee krom\u011b \u017eiv\u00fdch vystoupen\u00ed a prodeje zbo\u017e\u00ed jsou licen\u010dn\u00ed poplatky jedn\u00edm z m\u00e1la zp\u016fsob\u016f, jak mohou um\u011blci vyd\u011bl\u00e1vat na sv\u00e9 hudb\u011b. Od doby, kdy se roz\u0161\u00ed\u0159ilo streamov\u00e1n\u00ed hudby, je prodej alb pro hudebn\u00edky jen st\u011b\u017e\u00ed \u017eivotaschopnou mo\u017enost\u00ed, jak se u\u017eivit. Nejen\u017ee je tedy p\u0159ehr\u00e1v\u00e1n\u00ed hudby, kter\u00e1 nem\u00e1 zvl\u00e1\u0161tn\u00ed licenci pro obchodn\u00ed \u00fa\u010dely, nez\u00e1konn\u00e9, ale tak\u00e9 okr\u00e1d\u00e1 um\u011blce a hudebn\u00edky o p\u0159\u00edjmy, kter\u00e9 jim pr\u00e1vem n\u00e1le\u017e\u00ed. Ve skute\u010dnosti se ka\u017edoro\u010dn\u011b ztrat\u00ed v\u00edce ne\u017e miliarda dolar\u016f z p\u0159\u00edjm\u016f z nelicencovan\u00e9 hudby.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eeeeee&#8220; custom_margin=&#8220;-11px|||||&#8220; custom_padding=&#8220;30px|30px|30px|30px|false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3 class=\"moodred\"><b>V\u00cdTE, \u017dE?<\/b><\/h3>\n<p class=\"intro2\">Skladba &#8222;Happy Birthday&#8220; b\u00fdvala chr\u00e1n\u011bna autorsk\u00fdmi pr\u00e1vy. Hudebn\u00ed vydavatelstv\u00ed Warner\/Chappell inkasovalo za pou\u017eit\u00ed p\u00edsn\u011b &#8222;Happy Birthday&#8220; ve filmech a televizn\u00edch po\u0159adech odhadem 2 miliony dolar\u016f ro\u010dn\u011b. A\u017e v roce 2016 se p\u00edse\u0148 &#8222;Happy Birthday&#8220; dostala ofici\u00e1ln\u011b na ve\u0159ejnost.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#232323&#8243; background_layout=&#8220;dark&#8220; custom_padding=&#8220;30px|30px|20px|30px|false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3 style=\"color: #cd102f !important;\"><b>Zde je n\u011bkolik p\u0159\u00edklad\u016f, jak vysok\u00e9 mohou b\u00fdt pokuty:  <\/b><\/h3>\n<ul>\n<li>V roce 2015 byla spole\u010dnosti &#8222;Hotel Jard\u00edn Tropical&#8220; ud\u011blena pokuta ve v\u00fd\u0161i 200 000 eur za provozov\u00e1n\u00ed hudby bez licence. Pokutu ulo\u017eila \u0161pan\u011blsk\u00e1 organizace pro ochranu hudebn\u00edch pr\u00e1v SGAE. (Zdroj: El Pa\u00eds, &#8222;El Hotel Jard\u00edn Tropical deber\u00e1 pagar 200.000 eur por la m\u00fasica de sus actos,&#8220; 16. b\u0159ezna 2015).<\/li>\n<li>V roce 2021 byla no\u010dn\u00edmu klubu La Suite ve Francii ud\u011blena pokuta 10 000 eur za hran\u00ed hudby bez licence. Pokutu ulo\u017eila SACEM, francouzsk\u00e1 organizace pro ochranu hudebn\u00edch pr\u00e1v, kter\u00e1 je zodpov\u011bdn\u00e1 za v\u00fdb\u011br a rozd\u011blov\u00e1n\u00ed autorsk\u00fdch poplatk\u016f autor\u016fm a hudebn\u00edm vydavatel\u016fm. (Zdroj: France Bleu, &#8222;Lourde amende pour la discoth\u00e8que La Suite \u00e0 Toulouse pour diffusion de musique sans licence,&#8220; 10. \u00fanora 2021)<\/li>\n<li>V roce 2020 byla \u0159eck\u00e9mu no\u010dn\u00edmu klubu &#8222;Bolivar Beach Bar&#8220; ulo\u017eena pokuta 30 000 eur za provozov\u00e1n\u00ed hudby bez licence. Pokutu ulo\u017eila \u0159eck\u00e1 organizace pro ochranu hudebn\u00edch pr\u00e1v AEPI. (Zdroj: \u0158eck\u00fd den\u00edk Greek City Times, &#8222;Bolivar Beach Bar in Greece hit with \u20ac30,000 fine for playing music without permission,&#8220; 20. \u0159\u00edjna 2020).<\/li>\n<li>V roce 2019 byla jednomu baru ve Velk\u00e9 Brit\u00e1nii ulo\u017eena pokuta 10 000 liber za hran\u00ed hudby bez licence. Pokutu ulo\u017eila britsk\u00e1 organizace pro ochranu hudebn\u00edch pr\u00e1v PRS for Music. (Zdroj: Lancashire Telegraph, &#8222;Darwen bar owner ordered to pay \u00a310,000 for playing music without a licence,&#8220; May 22, 2019).<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;25px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;141px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]Um\u011blci si zaslou\u017e\u00ed spravedlivou odm\u011bnu za pou\u017eit\u00ed sv\u00fdch d\u011bl. Pou\u017e\u00edv\u00e1n\u00ed zdroje hudby ur\u010den\u00e9ho speci\u00e1ln\u011b pro poskytov\u00e1n\u00ed hudby podnik\u016fm pom\u00e1h\u00e1 zajistit podporu komunity um\u011blc\u016f a ochranu va\u0161eho podnik\u00e1n\u00ed.<\/p>\n<p>Na\u0161t\u011bst\u00ed existuje mnoho spole\u010dnost\u00ed, kter\u00e9 poskytuj\u00ed hudbu pro firmy a kter\u00e9 za v\u00e1s uhrad\u00ed v\u0161echny licen\u010dn\u00ed z\u00e1le\u017eitosti a poplatky. Jednou z takov\u00fdch spole\u010dnost\u00ed je nap\u0159\u00edklad Mood Media. D\u00edky t\u00e9m\u011b\u0159 sto let\u016fm p\u016fsoben\u00ed v hudebn\u00edm pr\u016fmyslu maj\u00ed zku\u0161enosti a znalosti, aby s v\u00e1mi dok\u00e1zali naj\u00edt hudbu, kter\u00e1 nejl\u00e9pe vyhovuje va\u0161emu podnik\u00e1n\u00ed. Tyto p\u0159edplacen\u00e9 hudebn\u00ed slu\u017eby nab\u00edzej\u00ed profesion\u00e1ln\u011b navr\u017een\u00e9 seznamy skladeb, kter\u00e9 jsou speci\u00e1ln\u011b vytvo\u0159eny pro firemn\u00ed pou\u017eit\u00ed. Dal\u0161\u00ed v\u00fdhodou je, \u017ee m\u016f\u017eete vyu\u017e\u00edvat hudbu, kter\u00e1 je kontrolov\u00e1na, aby se odstranil jak\u00fdkoli textov\u00fd obsah, kter\u00fd by mohl b\u00fdt pova\u017eov\u00e1n za ur\u00e1\u017eliv\u00fd, a &#8211; v z\u00e1vislosti na dohod\u011b &#8211; je obvykle tak\u00e9 bez reklam. N\u00e1kup hudby pro firemn\u00ed slu\u017ebu tak\u00e9 znamen\u00e1, \u017ee jsou pokryty v\u0161echny p\u0159\u00edslu\u0161n\u00e9 licen\u010dn\u00ed poplatky, tak\u017ee m\u016f\u017eete bez obav p\u0159ehr\u00e1vat hudbu, kterou chcete.[\/et_pb_text][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eeeeee&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;30px|30px|30px|30px|false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p><span class=\"new-hero-ext moodred\"><b>2,6 MILIARDY USD<\/b><\/span><\/p>\n<p class=\"intro2\">V\u00fd\u0161e u\u0161l\u00fdch p\u0159\u00edjm\u016f um\u011blc\u016f z d\u016fvodu nezaplacen\u00fdch licenc\u00ed.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]Ne\u017e tedy p\u0159ipoj\u00edte reproduktory bluetooth a za\u010dnete p\u0159ehr\u00e1vat sv\u016fj obl\u00edben\u00fd seznam skladeb, nezapome\u0148te se informovat, abyste se vyhnuli placen\u00ed necht\u011bn\u00fdch pokut. Platba za p\u0159edplatn\u00e9 hudby pro firmy se postar\u00e1 o \u00fahradu t\u011bchto licen\u010dn\u00edch poplatk\u016f va\u0161\u00edm jm\u00e9nem. M\u016f\u017eete m\u00edt dobr\u00fd pocit, \u017ee podporujete um\u011blce a tv\u016frce, jejich\u017e hudba se v\u00e1m l\u00edb\u00ed, a va\u0161e spole\u010dnost bude vn\u00edm\u00e1na jako spole\u010densky odpov\u011bdn\u00e1, proto\u017ee ve sv\u00e9m podnik\u00e1n\u00ed pou\u017e\u00edv\u00e1 hudbu s plnou licenc\u00ed.<\/p>\n<p class=\"intro2\"><b>V z\u00e1sad\u011b plat\u00ed, \u017ee za hudbu, kterou pou\u017e\u00edv\u00e1te, byste m\u011bli platit. Nejen\u017ee se vyhnete vysok\u00fdm pokut\u00e1m, ale je to tak\u00e9 spr\u00e1vn\u00e9.<\/b><\/p>\n<p> [\/et_pb_text][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>PODM\u00cdNKY, KTER\u00c9 JE T\u0158EBA ZN\u00c1T<\/b><\/h2>\n<h3><b>PRO (organizace pro v\u00fdkonnostn\u00ed pr\u00e1va)<\/b><\/h3>\n<p>Skupiny, kter\u00e9 jsou zodpov\u011bdn\u00e9 za v\u00fdb\u011br p\u0159\u00edjm\u016f jm\u00e9nem vydavatel\u016f a autor\u016f p\u00edsn\u00ed v p\u0159\u00edpad\u011b, \u017ee je p\u00edse\u0148 ve\u0159ejn\u011b vys\u00edl\u00e1na nebo hr\u00e1na. Ve\u0159ejn\u00e1 vystoupen\u00ed mohou zahrnovat p\u0159ehr\u00e1v\u00e1n\u00ed v televizi nebo rozhlase, v barech a restaurac\u00edch nebo p\u0159ehr\u00e1v\u00e1n\u00ed na webov\u00fdch str\u00e1nk\u00e1ch. Tyto organizace vyb\u00edraj\u00ed licen\u010dn\u00ed poplatky za u\u017eit\u00ed hudby, kter\u00e9 po vybr\u00e1n\u00ed mal\u00e9ho poplatku vypl\u00e1cej\u00ed p\u0159\u00edslu\u0161n\u00fdm stran\u00e1m.<\/p>\n<h3><b>MISTROVSK\u00c1 PR\u00c1VA<\/b><\/h3>\n<p>Pr\u00e1vo na skute\u010dnou zvukovou nahr\u00e1vku, kterou vlastn\u00ed nahr\u00e1vac\u00ed spole\u010dnost a\/nebo um\u011blec. K po\u0159\u00edzen\u00ed kopie zvukov\u00e9ho z\u00e1znamu pot\u0159ebuje fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba licenci od vlastn\u00edk\u016f. Spole\u010dnost Mood m\u00e1 p\u0159\u00edm\u00e9 licence od v\u0161ech velk\u00fdch nahr\u00e1vac\u00edch spole\u010dnost\u00ed &#8211; Universal Music, Warner Music &#8211; a t\u00e9m\u011b\u0159 5 000 nez\u00e1visl\u00fdch nahr\u00e1vac\u00edch spole\u010dnost\u00ed.<\/p>\n<h3><b>MECHANICK\u00c1 PR\u00c1VA<\/b><\/h3>\n<p>Pr\u00e1vo autora, skladatele a vydavatele hudebn\u00ed skladby na hudbu a text p\u00edsn\u011b, z pr\u00e1vn\u00edho hlediska ozna\u010dovan\u00e9 jako \u201ez\u00e1kladn\u00ed hudebn\u00ed d\u00edlo\u201c. K vytvo\u0159en\u00ed kopie p\u00edsn\u011b mus\u00ed firma zajistit mechanick\u00e1 pr\u00e1va od vydavatele p\u0159\u00edmo nebo prost\u0159ednictv\u00edm The Harry Fox Agency, kter\u00e1 m\u016f\u017ee b\u00fdt spr\u00e1vcem vydavatele. Spole\u010dnost Mood m\u00e1 p\u0159\u00edm\u00e9 licence na mechanick\u00e1 pr\u00e1va u tis\u00edc\u016f katalog\u016f po cel\u00e9m sv\u011bt\u011b a tak\u00e9 u agentury Harry Fox Agency.<\/p>\n<h3><b>SYNCHRONIZA\u010cN\u00cd PR\u00c1VA<\/b><\/h3>\n<p>Pr\u00e1va ud\u011blen\u00e1 vlastn\u00edkem Master Rights (nahr\u00e1vac\u00ed spole\u010dnost a\/nebo um\u011blec) a Mechanical\/Performance Rights (skladatel, autor a\/nebo vydavatel), kter\u00e1 umo\u017e\u0148uj\u00ed rozmno\u017eov\u00e1n\u00ed, distribuci a p\u0159edv\u00e1d\u011bn\u00ed hudebn\u00edho d\u00edla obsa\u017een\u00e9ho ve zvukov\u00e9m z\u00e1znamu, kter\u00e9 m\u00e1 b\u00fdt &#8222;synchronizov\u00e1no&#8220; s r\u016fzn\u00fdmi v\u00fdstupy na audio\/vizu\u00e1ln\u00edch m\u00e9di\u00edch. Tyto v\u00fdstupy mohou zahrnovat film, televizn\u00ed po\u0159ady, reklamy, videohry, filmov\u00e9 upout\u00e1vky atd.<\/p>\n<h3><b>PR\u00c1VA PROVEDEN\u00cd<\/b><\/h3>\n<p>Pr\u00e1vo ve\u0159ejn\u011b provozovat hudebn\u00ed skladbu v r\u00e1mci podniku. P\u0159edstaven\u00ed zahrnuje pou\u017eit\u00ed jak\u00e9koli formy hudebn\u00edho p\u0159ehr\u00e1va\u010de, v\u010detn\u011b, ale bez omezen\u00ed, MP3 nebo CD p\u0159ehr\u00e1va\u010de nebo jak\u00e9koli formy vys\u00edl\u00e1n\u00ed, jako je AM\/FM nebo satelitn\u00ed r\u00e1dio. Tato pr\u00e1va jsou spravov\u00e1na bu\u010f p\u0159\u00edmo vydavatelem, nebo prost\u0159ednictv\u00edm organizac\u00ed pro v\u00fdkonn\u00e1 pr\u00e1va, jako jsou PRS for Music (Performing Right Society for Music), SACEM (Soci\u00e9t\u00e9 des auteurs, compositeurs et \u00e9diteurs de musique) nebo GEMA (Gesellschaft f\u00fcr musikalische Auff\u00fchrungs- und mechanische Vervielf\u00e4ltigungsrechte). Spole\u010dnost Mood m\u00e1 p\u0159\u00edm\u00e9 licence od v\u0161ech v\u00fd\u0161e uveden\u00fdch organizac\u00ed a tak\u00e9 od dal\u0161\u00edch organizac\u00ed pro pr\u00e1va k v\u00fdkonu.<\/p>\n<h3><b>KOMPILACE CD, P\u0158EDEM NAHRAN\u00c1 P\u0158ENOSN\u00c1 M\u00c9DIA A STA\u017dEN\u00cd HUDBY<\/b><\/h3>\n<p>Pro v\u00fdrobu kompila\u010dn\u00edho CD, v\u00fdrobu p\u0159edinstalovan\u00fdch p\u0159enosn\u00fdch m\u00e9di\u00ed nebo poskytov\u00e1n\u00ed hudby ke sta\u017een\u00ed pot\u0159ebuje podnik nebo jednotlivec licenci na ka\u017edou skladbu od nahr\u00e1vac\u00ed spole\u010dnosti a\/nebo um\u011blce (vlastn\u00edci hlavn\u00edch pr\u00e1v) a od autora, skladatele a vydavatele (vlastn\u00edci mechanick\u00fdch pr\u00e1v).<\/p>\n<h3><b>VE\u0158EJN\u00c1 DOM\u00c9NA<\/b><\/h3>\n<p>Tv\u016fr\u010d\u00ed pr\u00e1ce, kter\u00e1 nen\u00ed chr\u00e1n\u011bna z\u00e1kony o du\u0161evn\u00edm vlastnictv\u00ed, jako jsou z\u00e1kony o ochrann\u00fdch zn\u00e1mk\u00e1ch, autorsk\u00fdch pr\u00e1vech nebo patentech.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eeeeee&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3><b>ZDROJE<\/b><\/h3>\n<p><a href=\"https:\/\/moodmedia.com\/cz\/zvukova-reseni\/licencovani-hudby\/\" target=\"_blank\" rel=\"noopener\">https:\/\/moodmedia.com\/en\/sound\/music-licensing\/<\/a><br \/><a href=\"https:\/\/arstechnica.com\/tech-policy\/2016\/02\/happy-birthday-is-public-domain-former-owner-warnerchapell-to-pay-14m\/\" target=\"_blank\" rel=\"noopener\">https:\/\/arstechnica.com\/tech-policy\/2016\/02\/happy-birthday-is-public-domain-former-owner-warnerchapell-to-pay-14m\/<\/a><br \/><a href=\"https:\/\/www.lancashiretelegraph.co.uk\/news\/959111.judge-pulls-plug-pubs-music\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.lancashiretelegraph.co.uk\/news\/959111.judge-pulls-plug-pubs-music\/<\/a><br \/><a href=\"https:\/\/www.sacem.fr\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sacem.fr\/<\/a><br \/><a href=\"https:\/\/www.gema.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gema.de\/<\/a><br \/><a href=\"https:\/\/www.prsformusic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.prsformusic.com\/<\/a><br \/><a href=\"https:\/\/www.siae.it\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.siae.it\/<\/a><br \/><a href=\"https:\/\/www.akm.at\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.akm.at\/<\/a><br \/><a href=\"https:\/\/www.suisa.ch\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.suisa.ch\/<\/a><br \/><a href=\"https:\/\/www.stim.se\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.stim.se\/<\/a><br \/><a href=\"https:\/\/www.teosto.fi\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.teosto.fi\/<\/a><br \/><a href=\"https:\/\/www.zaiks.org.pl\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.zaiks.org.pl\/<\/a><br \/><a href=\"https:\/\/arstechnica.com\/tech-policy\/2016\/02\/happy-birthday-is-public-domain-former-owner-warnerchapell-to-pay-14m\/\" target=\"_blank\" rel=\"noopener\">https:\/\/arstechnica.com\/tech-policy\/2016\/02\/happy-birthday-is-public-domain-former-owner-warnerchapell-to-pay-14m\/<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoho lid\u00ed p\u0159edpokl\u00e1d\u00e1, \u017ee je v po\u0159\u00e1dku pou\u0161t\u011bt si hudbu z telefonu nebo po\u010d\u00edta\u010de na ve\u0159ejnosti, zejm\u00e9na na pracovi\u0161ti. Ml\u010den\u00ed je p\u0159ece trapn\u00e9. Vy, va\u0161i zam\u011bstnanci ani va\u0161i z\u00e1kazn\u00edci necht\u011bj\u00ed pracovat, nakupovat nebo j\u00edst bez n\u011b\u010deho, co by zaplnilo pr\u00e1zdnotu.  <\/p>\n","protected":false},"author":2,"featured_media":263730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5325,5412],"tags":[],"class_list":["post-750037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz","category-v-obraze"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Licencov\u00e1n\u00ed hudby pro podniky v Evrop\u011b: D\u016fle\u017eitost spr\u00e1vn\u00e9ho licencov\u00e1n\u00ed | Mood Media \u010cesk\u00e1 Republika<\/title>\n<meta name=\"description\" content=\"Mnoho lid\u00ed p\u0159edpokl\u00e1d\u00e1, \u017ee je v po\u0159\u00e1dku pou\u0161t\u011bt si hudbu z telefonu nebo po\u010d\u00edta\u010de na ve\u0159ejnosti, zejm\u00e9na na pracovi\u0161ti. Ml\u010den\u00ed je p\u0159ece trapn\u00e9. Vy, va\u0161i zam\u011bstnanci ani va\u0161i z\u00e1kazn\u00edci necht\u011bj\u00ed pracovat, nakupovat nebo j\u00edst bez n\u011b\u010deho, co by zaplnilo pr\u00e1zdnotu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licencov\u00e1n\u00ed hudby pro podniky v Evrop\u011b: D\u016fle\u017eitost spr\u00e1vn\u00e9ho licencov\u00e1n\u00ed\" \/>\n<meta property=\"og:description\" content=\"Mnoho lid\u00ed p\u0159edpokl\u00e1d\u00e1, \u017ee je v po\u0159\u00e1dku pou\u0161t\u011bt si hudbu z telefonu nebo po\u010d\u00edta\u010de na ve\u0159ejnosti, zejm\u00e9na na pracovi\u0161ti. Ml\u010den\u00ed je p\u0159ece trapn\u00e9. 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