{"id":753008,"date":"2023-07-24T15:23:10","date_gmt":"2023-07-24T14:23:10","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/vyvoj-obchodu-1900-1939\/"},"modified":"2023-07-25T11:48:28","modified_gmt":"2023-07-25T10:48:28","slug":"vyvoj-obchodu-1900-1939","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/blog-cz\/vyvoj-obchodu-1900-1939\/","title":{"rendered":"V\u00fdvoj obchodu &#8211; 1900-1939"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#bababa&#8220; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-pt-1-hero.webp&#8220; background_blend=&#8220;screen&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;3_4,1_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1 class=\"bold new-hero-ext\">V\u00ddVOJ OBCHODU &#8211; <span class=\"m-gradient\">1900-1939<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;2_5,3_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b><span class=\"m-gradient\">1900 &#8211; 1939<\/span><br \/>\nUm\u011bn\u00ed emoc\u00ed<\/b><\/h2>\n<p class=\"intro2\">Za\u010d\u00e1tek 20. stolet\u00ed byl pro maloobchodn\u00ed prodejny obdob\u00edm inovac\u00ed, kter\u00e9 posunuly nez\u00e1vislou n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edk\u016f, je\u017e se objevila na konci minul\u00e9ho stolet\u00ed, o krok d\u00e1le. Kr\u00e1tce po skon\u010den\u00ed prvn\u00ed sv\u011btov\u00e9 v\u00e1lky panovala n\u00e1lada exploze smysl\u016f. Objevil se nov\u00fd form\u00e1t nakupov\u00e1n\u00ed, &#8222;supermarket&#8220;, zat\u00edmco maloobchodn\u00edci v\u0161eho druhu se vrhli do zlep\u0161ov\u00e1n\u00ed atmosf\u00e9ry sv\u00fdch prodejen: z\u00e1kaznick\u00fd z\u00e1\u017eitek se stal emocion\u00e1ln\u00edm.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"intro2 bold\">Pono\u0159te se do obchod\u016f t\u00e9 doby s na\u0161\u00edm playlistem z po\u010d\u00e1tku 20. stolet\u00ed!<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/7qYTaIpU28zm3fAd043LK6?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-store-1-ft.webp&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Titulek\/fotografie&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; background_enable_image=&#8220;off&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; custom_margin=&#8220;50px||0px||false|false&#8220; custom_padding=&#8220;30px|30px|0px|30px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>Emocion\u00e1ln\u00ed <span class=\"m-gradient\">maloobchodn\u00ed prodej<\/span><\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||||false|false&#8220; custom_padding=&#8220;0px||||false|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;16px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Emoce a smysly byly v\u017edy neodmysliteln\u011b spjaty s kvalitou z\u00e1\u017eitku maloobchodn\u00edch z\u00e1kazn\u00edk\u016f. V <a href=\"https:\/\/moodmedia.com\/cz\/blog-cz\/vyvoj-obchodu-1800-1899\/\">19. stolet\u00ed<\/a> se tento koncept prosadil se vznikem obchodn\u00edch dom\u016f. Obchodn\u00ed domy svou velikost\u00ed, sortimentem a vyu\u017eit\u00edm hlavn\u00ed technologick\u00e9 novinky t\u00e9 doby &#8211; elekt\u0159iny &#8211; dok\u00e1zaly zaujmout z\u00e1kazn\u00edky a polo\u017eily z\u00e1klady kamenn\u00e9ho maloobchodu, jak jej zn\u00e1me dnes.  <strong>Obchodn\u00ed d\u016fm byl tak\u00e9 zodpov\u011bdn\u00fd za vytvo\u0159en\u00ed dosud nev\u00eddan\u00e9ho propojen\u00ed mezi um\u011bn\u00edm a obchodem<\/strong>, \u010d\u00edm\u017e se emoce a smyslov\u00e9 prvky staly hlavn\u00edmi hnac\u00edmi silami z\u00e1kaznick\u00e9ho z\u00e1\u017eitku.<\/p>\n<p>Sv\u00e1d\u011bn\u00ed bylo v\u017edy d\u016fle\u017eitou sou\u010d\u00e1st\u00ed konzumu a jeden mu\u017e, kter\u00fd to moc dob\u0159e v\u011bd\u011bl, byl americk\u00fd maloobchodn\u00ed magn\u00e1t Harry Gordon Selfridge. Otev\u0159eno v Lond\u00fdn\u011b v roce 1909,  <strong>Selfridges<\/strong> nab\u00edzel (a dodnes nab\u00edz\u00ed) z\u00e1kazn\u00edk\u016fm labyrint pater s.  <strong>stovky odd\u011blen\u00ed, nemluv\u011b o restaurac\u00edch, st\u0159e\u0161n\u00ed zahrad\u011b, \u010d\u00edt\u00e1rn\u00e1ch a spisovn\u00e1ch, recepc\u00edch pro zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edky, m\u00edstnosti prvn\u00ed pomoci a hlavn\u011b mal\u00e9 arm\u00e1d\u011b znal\u00fdch asistent\u016f, kte\u0159\u00ed obsluhuj\u00ed patra.<\/strong><\/p>\n<p>Prostorn\u00e9, dob\u0159e vybaven\u00e9 toalety a salonky v obchodech t\u00e9to doby p\u0159ibl\u00ed\u017eily maloobchodn\u00ed prodej \u017eensk\u00fdm kruh\u016fm. Na po\u010d\u00e1tku 20. stolet\u00ed,  <strong>objevily se kade\u0159nick\u00e9 salony, n\u00e1sledovaly kurzy, kde se u\u010dilo, jak se u\u010desat, nal\u00ed\u010dit a chodit elegantn\u011b. \u0160it\u00ed od\u011bv\u016f na m\u00edru, salony svatebn\u00edch \u0161at\u016f a m\u00f3dn\u00ed p\u0159ehl\u00eddky<\/strong>  pomohl p\u0159il\u00e1kat je\u0161t\u011b bohat\u0161\u00ed klientelu, kter\u00e1 d\u0159\u00edve obchodn\u00edmi domy a jejich nab\u00eddkou opovrhovala.<\/p>\n<p><strong>Selfridge se v\u00fdznamn\u011b zaslou\u017eil o to, aby se obchodn\u00ed d\u016fm stal sp\u00ed\u0161e c\u00edlem ne\u017e jen velk\u00fdm a bohat\u011b z\u00e1soben\u00fdm obchodem.<\/strong>  C\u00edlem bylo, aby se z\u00e1kazn\u00edk v obchod\u011b c\u00edtil dob\u0159e, aby si ho prohl\u00ed\u017eel a hlavn\u011b utr\u00e1cel pen\u00edze po co nejdel\u0161\u00ed dobu.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eeeeee&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;3_5,2_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>Pod neonov\u00fdmi sv\u011btly!<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;16px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Koncem 18. stolet\u00ed se v Lond\u00fdn\u011b objevily prvn\u00ed modern\u00ed v\u00fdlohy, a to d\u00edky industrializaci skla a roz\u0161\u00ed\u0159en\u00e9mu pou\u017e\u00edv\u00e1n\u00ed elekt\u0159iny.  <strong>Od t\u00e9 doby se v\u00fdlohy staly d\u016fle\u017eit\u00fdm n\u00e1strojem pro zlep\u0161en\u00ed z\u00e1kaznick\u00e9ho z\u00e1\u017eitku a \u00fa\u010dinnou p\u00e1kou pro r\u016fst prodeje.<\/strong>  Sta\u010d\u00ed proj\u00edt kolem v\u00fdloh pa\u0159\u00ed\u017esk\u00e9 Galeries Lafayette nebo lond\u00fdnsk\u00e9ho Harrods, zejm\u00e9na v obdob\u00ed V\u00e1noc, abychom si uv\u011bdomili s\u00edlu t\u00e9to marketingov\u00e9 strategie, kter\u00e1 ka\u017edoro\u010dn\u011b p\u0159il\u00e1k\u00e1 davy obdivovatel\u016f, aby se pokochali t\u011bmito vynal\u00e9zav\u00fdmi um\u011bleck\u00fdmi d\u00edly.<\/p>\n<p>Ji\u017e v roce 1910, kdy byl patentov\u00e1n neonov\u00fd n\u00e1pis, se v\u00fdlohy obchod\u016f za\u010daly zdobit sv\u011btlem, aby p\u0159il\u00e1kaly z\u00e1kazn\u00edky a zviditelnily se za soumraku, co\u017e povzbudilo a umo\u017enilo kolemjdouc\u00edm nakupovat ve v\u00fdloh\u00e1ch a\u017e do ve\u010dera.  <strong>Divadeln\u00ed p\u0159\u00edstup k vyu\u017eit\u00ed v\u00fdkladn\u00edch sk\u0159\u00edn\u00ed jako pod\u00edvan\u00e9, kter\u00e1 m\u00e1 p\u0159il\u00e1kat z\u00e1kazn\u00edky do prodejny, byl d\u00e1le umocn\u011bn realistick\u00fdmi voskov\u00fdmi figur\u00ednami, kter\u00e9 nahradily jednoduch\u00e9 v\u00fdkladn\u00ed sk\u0159\u00edn\u011b a figur\u00edny bez hlavy a kon\u010detin, je\u017e se do t\u00e9 doby v maloobchodn\u00edch prodejn\u00e1ch pou\u017e\u00edvaly.<\/strong>  Pa\u0159\u00ed\u017esk\u00e9 firmy jako &#8222;Siegel &amp; Stockman&#8220; a &#8222;Pierre Imans&#8220; nab\u00edzely modely s kloubov\u00fdmi kon\u010detinami, kter\u00e9 mohly zauj\u00edmat p\u00f3zy velmi podobn\u00e9 lidem, kte\u0159\u00ed se na n\u011b d\u00edvali. V\u00fdkladn\u00ed sk\u0159\u00edn\u011b nyn\u00ed mohly navrhovat inscenace navozuj\u00edc\u00ed realistick\u00e9 situace, jejich\u017e akt\u00e9ry byly figur\u00edny.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/07\/window-shopping-300&#215;300-1.webp&#8220; title_text=&#8220;nakupov\u00e1n\u00ed ve v\u00fdloh\u00e1ch&#8220; force_fullwidth=&#8220;on&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>Marketing zp\u011bt k z\u00e1klad\u016fm<\/b><\/h2>\n<p>V\u00fdkladn\u00ed sk\u0159\u00ed\u0148 v\u0161ak nebyla jedin\u00fdm vizu\u00e1ln\u00edm prost\u0159edkem, jak p\u0159il\u00e1kat z\u00e1kazn\u00edky do maloobchodn\u00edch prodejen; reklama toti\u017e za\u010d\u00ednala nab\u00fdvat nov\u00e9 podoby a p\u0159esahovala jednoduch\u00fd r\u00e1mec let\u00e1k\u016f rozd\u00e1van\u00fdch u obchod\u016f. Nap\u0159\u00edklad v roce 1908 vyv\u011bsil obchodn\u00ed d\u016fm Mitsukoshi na vrcholu hory Fud\u017ei billboard, kter\u00fd hl\u00e1sal, \u017ee je obchodn\u00edm domem \u010d\u00edslo 1 v Japonsku!<\/p>\n<p><strong>Z reklamy se st\u00e1vala nov\u00e1 oblast podnik\u00e1n\u00ed, kterou nyn\u00ed studovali odborn\u00edci a kter\u00e1 dala vzniknout nov\u00e9 profesi<\/strong>, je\u017e za\u010dala teoretizovat \u0161irok\u00e9 obrysy tohoto oboru. V t\u011bchto letech se tak\u00e9 za\u010daly nab\u00edzet prvn\u00ed kurzy pro studenty na dnes nejzn\u00e1m\u011bj\u0161\u00edch sv\u011btov\u00fdch obchodn\u00edch \u0161kol\u00e1ch. Z\u00e1kaznick\u00e1 zku\u0161enost a n\u00e1kupn\u00ed cesta se prost\u0159ednictv\u00edm tohoto nov\u00e9ho zprost\u0159edkovatele p\u0159esunula od za\u010d\u00e1tku v obchod\u011b k za\u010d\u00e1tku z\u00edsk\u00e1v\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f na ulici a v jejich domovech.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>Samoobsluha v centru pozornosti<\/b><\/h2>\n<p>Po vzoru obchodn\u00edch dom\u016f se obchodn\u00edci s potravinami, kte\u0159\u00ed se setkali se spot\u0159ebiteli, kte\u0159\u00ed z\u00edskali nez\u00e1vislost p\u0159i sv\u00fdch n\u00e1kupech a t\u011b\u0161ili se z n\u00ed, zam\u011b\u0159ili na optimalizaci \u0159\u00edzen\u00ed toku v maloobchod\u011b s potravinami, aby mohli prod\u00e1vat &#8222;masov\u011b&#8220;.  <strong>V roce 1916 vytvo\u0159il Clarence Saunders v Memphisu ve st\u00e1t\u011b Tennessee prvn\u00ed samoobslu\u017en\u00fd obchod s potravinami.<\/strong>  Tento prvn\u00ed &#8222;Piggly Wiggly&#8220; byl p\u016fvodcem mnoha prvk\u016f, kter\u00e9 zn\u00e1me z modern\u00edch supermarket\u016f, v\u010detn\u011b samoobsluhy, uli\u010dek, pokladen, cen na jednotliv\u00fdch polo\u017ek\u00e1ch a n\u00e1kupn\u00edch voz\u00edk\u016f.<\/p>\n<p><strong>Prodejna byla uspo\u0159\u00e1d\u00e1na tak, aby z\u00e1kazn\u00edci sledovali souvislou cestu, kter\u00e1 je p\u0159iv\u00e1d\u011bla ke v\u0161em v\u00fdrobk\u016fm, kter\u00e9 prodejna prod\u00e1vala.<\/strong>  Saunders z\u00edskal patenty na &#8222;samoobslu\u017en\u00fd obchod&#8220;, design obchodu, individu\u00e1ln\u00ed cenovky na zbo\u017e\u00ed a ti\u0161t\u011bnou pokladn\u00ed stvrzenku. V roce 1923 bylo po cel\u00fdch Spojen\u00fdch st\u00e1tech 1 267 prodejen Piggly Wiggly, co\u017e byla nov\u00e1 etapa revoluce v z\u00e1kaznick\u00e9 zku\u0161enosti v obchod\u011b.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider color=&#8220;#eeeeee&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,2_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>P\u0159\u00edchod supermarketu<\/b><\/h2>\n<p><b> <\/b><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;16px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Na konci krvav\u00e9 prvn\u00ed sv\u011btov\u00e9 v\u00e1lky se evropsk\u00e9 zem\u011b nach\u00e1zely uprost\u0159ed masov\u00e9 rekonstrukce, zat\u00edmco americk\u00e1 ekonomika vzkv\u00e9tala. V odv\u011btv\u00ed distribuce se roz\u0161\u00ed\u0159ila logika \u0159\u00edzen\u00ed tok\u016f, kter\u00e1 se op\u00edrala o taylorovsk\u00e9 teorie a z\u00e1sady d\u011blby pr\u00e1ce. V r\u00e1mci t\u011bchto logistick\u00fdch pokrok\u016f vytvo\u0159il b\u00fdval\u00fd zam\u011bstnanec spole\u010dnosti Kroger Michael J. Cullen prvn\u00ed skute\u010dn\u00fd supermarket v USA. Prvn\u00ed obchod King Kullen otev\u0159el Cullen 4. srpna 1930 v nepou\u017e\u00edvan\u00e9 gar\u00e1\u017ei na Jamajce v Queensu ve st\u00e1t\u011b New York.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/07\/grocery-Store-2.webp&#8220; title_text=&#8220;obchod s potravinami Store-2&#8243; force_fullwidth=&#8220;on&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;16px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Kullenovy inovace zahrnovaly odd\u011blen\u00e1 odd\u011blen\u00ed potravin, parkovi\u0161t\u011b a prodej velk\u00e9ho mno\u017estv\u00ed potravin za diskontn\u00ed ceny. Slogan prodejen King Kullen zn\u011bl &#8222;Pile it high. Prod\u00e1vejte n\u00edzko.&#8220; V roce 1936 bylo v provozu 17 supermarket\u016f King Kullen, kter\u00e9 ro\u010dn\u011b vyd\u011bl\u00e1valy p\u0159es 6 milion\u016f dolar\u016f. B\u011bhem n\u00e1sleduj\u00edc\u00edch deseti let za\u010daly tyto nov\u011b vznikl\u00e9 supermarkety vytla\u010dovat &#8222;mal\u00e9 a st\u0159edn\u00ed&#8220; obchody s potravinami po cel\u00e9 zemi, proto\u017ee d\u00edky sv\u00e9 mnohem v\u011bt\u0161\u00ed kupn\u00ed s\u00edle mohly nab\u00edzet potraviny za ni\u017e\u0161\u00ed ceny.<\/p>\n<p>Z\u00e1kazn\u00edci nyn\u00ed nakupovali zcela nez\u00e1visle, tak\u017ee se zapomn\u011blo na zelin\u00e1\u0159e, kte\u0159\u00ed prod\u00e1vali ovoce a zeleninu, \u0159ezn\u00edky, kte\u0159\u00ed prod\u00e1vali maso, ryb\u00e1\u0159e, kte\u0159\u00ed prod\u00e1vali ryby, a obchody s drogistick\u00fdm zbo\u017e\u00edm, kter\u00e9 prod\u00e1valy m\u00fddlo a \u010distic\u00ed prost\u0159edky. K rychl\u00e9mu v\u00fdvoji p\u0159isp\u011bla atraktivn\u00ed cenov\u00e1 politika supermarket\u016f, kter\u00e1 p\u0159il\u00e1kala velk\u00e9 mno\u017estv\u00ed lid\u00ed, zejm\u00e9na z d\u011blnick\u00e9ho prost\u0159ed\u00ed. Zrodil se supermarket a postupn\u011b rostl; v roce 1934 jich bylo ji\u017e 94 a v roce 1936 se jejich po\u010det zv\u00fd\u0161il na 1 200 v 95 americk\u00fdch m\u011bstech!<\/p>\n<p>Evropa, kter\u00e1 byla st\u00e1le v trosk\u00e1ch, se rad\u011bji soust\u0159edila na maloobchod, v n\u011bm\u017e uplat\u0148ovala st\u00e1le v\u00edce tr\u017en\u00edch koncept\u016f. Supermarket v\u0161ak brzy p\u0159ekro\u010dil Atlantik a 1. prosince 1931 byl na ulici Caumartin v Pa\u0159\u00ed\u017ei otev\u0159en prvn\u00ed Prisunic. Koncept byl stejn\u00fd jako u Cullena: obl\u00edben\u00fd obchod s masov\u011b vyr\u00e1b\u011bn\u00fdm zbo\u017e\u00edm za n\u00edzk\u00e9 ceny. V t\u00e9to dob\u011b tak\u00e9 <strong>n\u011bkolik pr\u016fkopn\u00edk\u016f<\/strong> sou\u010dasn\u011b ve <strong>Spojen\u00fdch st\u00e1tech a ve Francii polo\u017eilo z\u00e1klady syst\u00e9mu sdru\u017een\u00ed, z n\u011bho\u017e pozd\u011bji vze\u0161el koncept fran\u0161\u00edzy<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider color=&#8220;#eeeeee&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,2_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/us.moodmedia.com\/1673938356090\/wp-content\/uploads\/2022\/07\/muzak-ad3.webp&#8220; title_text=&#8220;muzak-ad3&#8243; force_fullwidth=&#8220;on&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;16px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2><b>Muzak, Maestro!<\/b><\/h2>\n<p>V t\u00e9 dob\u011b se v obchod\u011b poprv\u00e9 objevil smyslov\u00fd marketing. Na po\u010d\u00e1tku 20. let 20. stolet\u00ed objevil George Owen Squier, americk\u00fd v\u011bdec, vyn\u00e1lezce a d\u016fstojn\u00edk Signal Corpu, zp\u016fsob p\u0159enosu informac\u00ed po elektrick\u00fdch dr\u00e1tech a uv\u011bdomil si, \u017ee tento nov\u00fd zp\u016fsob lze vyu\u017e\u00edt k \u0161\u00ed\u0159en\u00ed hudby. Squier z\u00edskal n\u011bkolik patent\u016f na sv\u00e9 n\u00e1pady a uv\u011bdomil si, \u017ee p\u0159enos hudby po dr\u00e1t\u011b m\u00e1 velk\u00fd potenci\u00e1l pro \u0161\u00ed\u0159en\u00ed hudby k \u0161irok\u00e9mu publiku. Tyto patenty prodal konglomer\u00e1tu North American Radio Company a vznikla nov\u00e1 spole\u010dnost Wired Radio Inc. Pl\u00e1n byl prod\u00e1vat p\u0159edplatn\u00e9 hudby st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm energetick\u00e9 spole\u010dnosti. V roce 1934 <a href=\"https:\/\/moodmedia.com\/cz\/blog-cz\/vnitrni-nalada\/historie-muzaku\/\">vznikla slu\u017eba p\u0159edplatn\u00e9ho hudby zn\u00e1m\u00e1 jako Muzak<\/a> (pozd\u011bji ji koupila spole\u010dnost Mood Media).<\/p>\n<p>Koncem roku 1934 za\u010dala spole\u010dnost Muzak nab\u00edzet sv\u00e9 hudebn\u00ed slu\u017eby pro snadn\u00e9 poslouch\u00e1n\u00ed v obchodech, kancel\u00e1\u0159\u00edch a dokonce i v tov\u00e1rn\u00e1ch, aby doprov\u00e1zela zam\u011bstnance b\u011bhem pracovn\u00edho dne. Z\u00e1\u017eitek z\u00e1kazn\u00edk\u016f, a dokonce i zam\u011bstnanc\u016f, za\u010dal d\u00edky hudb\u011b z\u00edsk\u00e1vat nov\u00fd smyslov\u00fd rozm\u011br.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#eeeeee&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2><b>Shrnut\u00ed: z\u00e1kaznick\u00e1 zku\u0161enost se st\u00e1v\u00e1 emotivn\u00ed<\/b><\/h2>\n<p class=\"intro2\">Na po\u010d\u00e1tku 20. stolet\u00ed, poznamenan\u00e9m prvn\u00ed sv\u011btovou v\u00e1lkou, pokra\u010doval v\u00fdvoj z\u00e1kaznick\u00fdch zku\u0161enost\u00ed v maloobchod\u011b i v distribuci potravin, kter\u00e9 nab\u00edzely r\u016fzn\u00e9 zp\u016fsoby nakupov\u00e1n\u00ed. Zapome\u0148te na to, \u017ee n\u00e1kupn\u00ed cesta spot\u0159ebitele za\u010d\u00edn\u00e1 v m\u00edst\u011b prodeje, v tomto obdob\u00ed do\u0161lo ke zm\u011bn\u011b, kdy tato cesta za\u010d\u00edn\u00e1 p\u0159\u00edmo u spot\u0159ebitele doma: reklama v \u010dasopise ho p\u0159il\u00e1k\u00e1 na hlavn\u00ed ulici, kr\u00e1sn\u00e1 v\u00fdloha ho p\u0159im\u011bje vstoupit do obchodu a nakonec ho k n\u00e1kupu p\u0159esv\u011bd\u010d\u00ed snadn\u00e1 samoobsluha nebo pohodl\u00ed a pot\u011b\u0161en\u00ed, kter\u00e9 nab\u00edz\u00ed z\u00e1\u017eitek v obchod\u011b. Z\u00e1kaznick\u00e1 zku\u0161enost u\u017e nen\u00ed jen fyzick\u00e1, ale pr\u00e1v\u011b se do n\u00ed za\u010dlenil nov\u00fd kl\u00ed\u010dov\u00fd faktor: emoce!\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za\u010d\u00e1tek 20. stolet\u00ed byl pro maloobchodn\u00ed prodejny obdob\u00edm inovac\u00ed, kter\u00e9 posunuly nez\u00e1vislou n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edk\u016f, je\u017e se objevila na konci minul\u00e9ho stolet\u00ed, o krok d\u00e1le. Kr\u00e1tce po skon\u010den\u00ed prvn\u00ed sv\u011btov\u00e9 v\u00e1lky panovala n\u00e1lada exploze smysl\u016f.  <\/p>\n","protected":false},"author":2,"featured_media":752938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5325,5412],"tags":[],"class_list":["post-753008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz","category-v-obraze"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>V\u00fdvoj obchodu - 1900-1939 | Mood Media \u010cesk\u00e1 Republika<\/title>\n<meta name=\"description\" content=\"Za\u010d\u00e1tek 20. stolet\u00ed byl pro maloobchodn\u00ed prodejny obdob\u00edm inovac\u00ed, kter\u00e9 posunuly nez\u00e1vislou n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edk\u016f, je\u017e se objevila na konci minul\u00e9ho stolet\u00ed, o krok d\u00e1le. Kr\u00e1tce po skon\u010den\u00ed prvn\u00ed sv\u011btov\u00e9 v\u00e1lky panovala n\u00e1lada exploze smysl\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00fdvoj obchodu - 1900-1939\" \/>\n<meta property=\"og:description\" content=\"Za\u010d\u00e1tek 20. stolet\u00ed byl pro maloobchodn\u00ed prodejny obdob\u00edm inovac\u00ed, kter\u00e9 posunuly nez\u00e1vislou n\u00e1kupn\u00ed cestu z\u00e1kazn\u00edk\u016f, je\u017e se objevila na konci minul\u00e9ho stolet\u00ed, o krok d\u00e1le. 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