{"id":754728,"date":"2023-08-10T11:43:41","date_gmt":"2023-08-10T10:43:41","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/jak-zvladnout-nakupy-v-obchode-back-to-school\/"},"modified":"2023-08-14T12:41:48","modified_gmt":"2023-08-14T11:41:48","slug":"jak-zvladnout-nakupy-v-obchode-back-to-school","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/","title":{"rendered":"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b „Back-to-School“?"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“4.19.4″ _module_preset=“default“ background_color=“#9b9b9b“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-hero.webp“ background_position=“top_center“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

JAK ZVL\u00c1DNOUT N\u00c1KUPY P\u0158ED \u0160KOLOU<\/b><\/h1>\n

Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.19.4″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.19.4″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n

P\u0159ijet\u00ed v\u00edcekan\u00e1lov\u00fdch zku\u0161enost\u00ed<\/b><\/h2>\n

V neust\u00e1le se vyv\u00edjej\u00edc\u00edm prost\u0159ed\u00ed maloobchodu je z\u00e1sadn\u00ed poskytovat bezprobl\u00e9movou v\u0161esm\u011brovou zku\u0161enost. Spot\u0159ebitel\u00e9 dnes o\u010dek\u00e1vaj\u00ed soudr\u017enou kombinaci online a offline interakc\u00ed a obdob\u00ed n\u00e1vratu do \u0161koly nen\u00ed v\u00fdjimkou. <\/p>\n

Efektivn\u00edm p\u0159eklenut\u00edm mezery mezi fyzick\u00fdmi a digit\u00e1ln\u00edmi prodejnami mohou maloobchodn\u00edci nav\u00e1zat smyslupln\u00e9 spojen\u00ed se z\u00e1kazn\u00edky na ka\u017ed\u00e9m kontaktn\u00edm m\u00edst\u011b a vytvo\u0159it tak nezapomenuteln\u00fd z\u00e1\u017eitek z nakupov\u00e1n\u00ed p\u0159ed \u0161kolou.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_circle_counter number=“79″ bar_bg_color=“#5bc4ba“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_circle_counter][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

79 % americk\u00fdch spot\u0159ebitel\u016f pl\u00e1nuje v leto\u0161n\u00edm roce nav\u0161t\u00edvit kamenn\u00e9 obchody, zat\u00edmco v p\u0159edchoz\u00edm roce to bylo 76 %.<\/p>\n

Zdroj: Sensormatic<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_circle_counter number=“41″ bar_bg_color=“#5bc4ba“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_circle_counter][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

41 % americk\u00fdch spot\u0159ebitel\u016f pl\u00e1nuje kombinovat n\u00e1kupy v obchod\u011b a online.<\/p>\n

Zdroj: Suzy<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_divider color=“#e0e0e0″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ background_color=“#5bc4ba“ text_orientation=“center“ background_layout=“dark“ custom_padding=“50px|30px|30px|30px|false|false“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]30%<\/span><\/p>\n

30 % americk\u00fdch spot\u0159ebitel\u016f uvedlo, \u017ee propaga\u010dn\u00ed akce v obchod\u011b budou d\u016fle\u017eit\u00fdm faktorem p\u0159i jejich v\u00fdb\u011bru.<\/p>\n

Zdroj: Sensormatic[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n

Personalizace je kl\u00ed\u010dov\u00e1<\/b><\/h2>\n

Ve sv\u011bt\u011b, kde vl\u00e1dne personalizace, hledaj\u00ed<\/a> modern\u00ed spot\u0159ebitel\u00e9 z\u00e1\u017eitky na m\u00edru<\/a>. Vyu\u017eit\u00ed poznatk\u016f z pr\u016fzkumu spole\u010dnosti Sensormatic ukazuje, \u017ee 51 % americk\u00fdch spot\u0159ebitel\u016f hodl\u00e1 zachovat nebo zv\u00fd\u0161it sv\u00e9 v\u00fddaje na \u0161koln\u00ed pot\u0159eby<\/em>, co\u017e znamen\u00e1, \u017ee prodejci maj\u00ed jedine\u010dnou p\u0159\u00edle\u017eitost poskytovat personalizovan\u00e1 doporu\u010den\u00ed.<\/p>\n

Pochopen\u00edm a p\u0159izp\u016fsoben\u00edm se individu\u00e1ln\u00edm preferenc\u00edm a chov\u00e1n\u00ed mohou maloobchodn\u00edci pos\u00edlit vazby se sv\u00fdmi z\u00e1kazn\u00edky, vzbudit v nich pocit loajality a podpo\u0159it jejich opakovan\u00e9 n\u00e1v\u0161t\u011bvy.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ admin_label=“DS“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n

Digit\u00e1ln\u00ed obrazovky: Podmaniv\u00e9 vizu\u00e1ln\u00ed efekty<\/b><\/h2>\n

Za\u010dlen\u011bn\u00ed digit\u00e1ln\u00edch reklam do n\u00e1kupn\u00edho prost\u0159ed\u00ed p\u0159edstavuje neocenitelnou p\u0159\u00edle\u017eitost, jak zaujmout z\u00e1kazn\u00edky prost\u0159ednictv\u00edm p\u0159esv\u011bd\u010div\u00e9ho vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed.<\/p>\n

Poutav\u00fd obsah digit\u00e1ln\u00edch LED obrazovek umo\u017e\u0148uje maloobchodn\u00edk\u016fm navrhovat v\u00fdrazn\u00e9 statick\u00e9 a animovan\u00e9 vizu\u00e1ly v prodejn\u00e1ch a prost\u0159ednictv\u00edm atraktivn\u00edch vizu\u00e1ln\u00edch zobrazen\u00ed upozor\u0148ovat na akce p\u0159ed \u0161kolou, bleskov\u00e9 v\u00fdprodeje a zaj\u00edmav\u00e1 uveden\u00ed nov\u00fdch produkt\u016f na trh.<\/p>\n

Synchronizace online propaga\u010dn\u00edch akc\u00ed s expozicemi v obchodech vytv\u00e1\u0159\u00ed konzistentn\u00ed a jednotn\u00fd z\u00e1\u017eitek ze zna\u010dky, kter\u00fd z\u00e1kazn\u00edky podn\u011bcuje k prozkoum\u00e1n\u00ed online i offline kan\u00e1l\u016f. Bezprobl\u00e9mov\u00e9 za\u010dlen\u011bn\u00ed obsahu digit\u00e1ln\u00edch obrazovek zvy\u0161uje anga\u017eovanost z\u00e1kazn\u00edk\u016f a posiluje trvalou loajalitu ke zna\u010dce.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ background_color=“#eeeeee“ custom_padding=“30px|30px|30px|30px|false|false“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n

76 % americk\u00fdch spot\u0159ebitel\u016f<\/span> uvedlo, \u017ee je propaga\u010dn\u00ed akce v obchod\u011b ovlivnily k impulzivn\u00edmu n\u00e1kupu zbo\u017e\u00ed pro \u0161koln\u00ed rok.<\/p>\n

Zdroj: Suzy<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-kiosk.webp“ title_text=“back-to-school-kiosk“ force_fullwidth=“on“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ admin_label=“Music“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/bts-music.webp“ title_text=“bts-music“ force_fullwidth=“on“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n

Hudba: Zlep\u0161en\u00ed atmosf\u00e9ry<\/b><\/h2>\n

Hudba bezesporu hraje z\u00e1sadn\u00ed roli p\u0159i utv\u00e1\u0159en\u00ed n\u00e1kupn\u00ed atmosf\u00e9ry v obdob\u00ed n\u00e1vratu do \u0161koly. Ve spolupr\u00e1ci s profesion\u00e1ln\u00edm dodavatelem hudby<\/a> m\u016f\u017eete sestavit seznamy skladeb a vytvo\u0159it tak p\u0159\u00edjemn\u00e9 prost\u0159ed\u00ed, kter\u00e9 z\u00e1kazn\u00edk\u016fm dod\u00e1 energii.<\/p>\n

Zlep\u0161en\u00ed celkov\u00e9 n\u00e1lady pomoc\u00ed promy\u0161len\u011b vybran\u00fdch program\u016f p\u0159im\u011bje z\u00e1kazn\u00edky str\u00e1vit v\u00edce \u010dasu prohl\u00eddkou obchodu, co\u017e v kone\u010dn\u00e9m d\u016fsledku vede ke zv\u00fd\u0161en\u00ed prodeje. P\u0159izp\u016fsoben\u00edm hudebn\u00edch playlist\u016f<\/a> mohou prodejci zajistit hudebn\u00ed z\u00e1\u017eitek, kter\u00fd bude rezonovat s jejich c\u00edlovou skupinou, a pozvednout tak n\u00e1kupn\u00ed cestu na novou \u00farove\u0148.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ admin_label=“Ve\u0159ejnost“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/bts-social.webp“ title_text=“bts-social“ force_fullwidth=“on“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n

Podpora sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a obsahu vytv\u00e1\u0159en\u00e9ho u\u017eivateli<\/b><\/h2>\n

Vyu\u017eit\u00ed obsahu vytv\u00e1\u0159en\u00e9ho u\u017eivateli p\u0159i nakupov\u00e1n\u00ed m\u016f\u017ee v\u00fdrazn\u011b pos\u00edlit vliv zna\u010dky a vyp\u011bstovat jej\u00ed loajalitu. Pokud budou z\u00e1kazn\u00edci vyb\u00edzet ke sd\u00edlen\u00ed sv\u00fdch zku\u0161enost\u00ed s n\u00e1kupy p\u0159ed \u0161kolou na r\u016fzn\u00fdch platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed, mohou prodejci vyu\u017e\u00edt rozs\u00e1hlou s\u00ed\u0165 potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n

Kdy\u017e u\u017eivatel\u00e9 vytv\u00e1\u0159ej\u00ed obsah, jako jsou obr\u00e1zky, videa a animace, nejen\u017ee to zvy\u0161uje dosah zna\u010dky, ale tak\u00e9 posiluje pocit komunity a autenticity. Kdy\u017e z\u00e1kazn\u00edci vid\u00ed skute\u010dn\u00e9 lidi, kte\u0159\u00ed sd\u00edlej\u00ed sv\u00e9 pozitivn\u00ed zku\u0161enosti se zna\u010dkou, c\u00edt\u00ed siln\u011bj\u0161\u00ed vztah a je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou zna\u010dce d\u016fv\u011b\u0159ovat.<\/p>\n

Tato d\u016fv\u011bra se prom\u00edt\u00e1 do dlouhodob\u00e9 loajality, proto\u017ee z\u00e1kazn\u00edci se st\u00e1vaj\u00ed advok\u00e1ty a doporu\u010duj\u00ed zna\u010dku sv\u00fdm p\u0159\u00e1tel\u016fm a rodin\u011b. V\u00fdsledkem je, \u017ee se zna\u010dka st\u00e1v\u00e1 vlivnou silou na trhu, kter\u00e1 neust\u00e1le p\u0159itahuje nov\u00e9 z\u00e1kazn\u00edky a z\u00e1rove\u0148 si udr\u017euje loaj\u00e1ln\u00ed a anga\u017eovanou z\u00e1kaznickou z\u00e1kladnu.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ admin_label=“Data“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/dts-data-300×300-1.webp“ title_text=“dts-data“ force_fullwidth=“on“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n

M\u011b\u0159en\u00ed, anal\u00fdza a optimalizace<\/b><\/h2>\n

Medi\u00e1ln\u00ed marketing vy\u017eaduje neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed. Analytika poskytuje v re\u00e1ln\u00e9m \u010dase p\u0159ehled o datech, co\u017e v\u00e1m umo\u017e\u0148uje m\u011b\u0159it \u00fa\u010dinnost obsahu a optimalizovat nab\u00eddku na z\u00e1klad\u011b preferenc\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n

D\u00edky anal\u00fdze v re\u00e1ln\u00e9m \u010dase mohou prodejci m\u011b\u0159it \u00fa\u010dinnost sv\u00e9ho obsahu – a\u0165 u\u017e jde o hudebn\u00ed programy, zvukov\u00e9 zpr\u00e1vy nebo digit\u00e1ln\u00ed n\u00e1pisy. D\u00edky tomu mohou majitel\u00e9 firem p\u0159ij\u00edmat rozhodnut\u00ed zalo\u017een\u00e1 na datech, nap\u0159\u00edklad zvy\u0161ovat z\u00e1soby obl\u00edben\u00fdch polo\u017eek nebo odstra\u0148ovat polo\u017eky, kter\u00e9 maj\u00ed n\u00edzk\u00fd v\u00fdkon. Data lze tak\u00e9 vyu\u017e\u00edt k \u00faprav\u011b cen, testov\u00e1n\u00ed r\u016fzn\u00fdch propaga\u010dn\u00edch akc\u00ed a p\u0159edev\u0161\u00edm ke zji\u0161t\u011bn\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a jejich v\u00fddaj\u016f.<\/p>\n

Tyto anal\u00fdzy poskytuj\u00ed maloobchodn\u00edm prodejn\u00e1m cenn\u00e9 poznatky zalo\u017een\u00e9 na datech, kter\u00e9 jim umo\u017e\u0148uj\u00ed optimalizovat nab\u00eddku, poskytovat personalizovan\u00e9 slu\u017eby a udr\u017eet si n\u00e1skok na konkuren\u010dn\u00edm trhu. Vyu\u017eit\u00edm s\u00edly dat mohou maloobchodn\u00edci p\u0159ij\u00edmat informovan\u00e1 rozhodnut\u00ed, kter\u00e1 povedou ke spokojenosti z\u00e1kazn\u00edk\u016f, \u00faspo\u0159e pen\u011bz a v kone\u010dn\u00e9m d\u016fsledku k r\u016fstu obchodu.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.19.4″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-shopping.webp“ title_text=“n\u00e1kupy ve stylu "zp\u011bt do \u0161koly"“ force_fullwidth=“on“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n

Nejlep\u0161\u00ed z\u00e1\u017eitek p\u0159i n\u00e1vratu do \u0161koly<\/b><\/h2>\n

V dob\u011b, kdy se maloobchodn\u00edci p\u0159ipravuj\u00ed na sez\u00f3nu n\u00e1vratu do \u0161koly, m\u016f\u017ee p\u0159ijet\u00ed n\u011bkolika \u00farovn\u00ed marketingu a vyu\u017eit\u00ed s\u00edly z\u00e1\u017eitkov\u00fdch m\u00e9di\u00ed pozvednout z\u00e1kaznickou zku\u0161enost na novou \u00farove\u0148. Spole\u010dnost Mood Media v\u00e1m to usnadn\u00ed pomoc\u00ed vlastn\u00edho softwaru pro ovl\u00e1d\u00e1n\u00ed obsahu zn\u00e1m\u00e9ho jako Mood Harmony – Brand Experience Platform\u2122<\/a>.<\/p>\n

Harmony poskytuje maloobchodn\u00edk\u016fm snadno pou\u017eiteln\u00e9 a bezprobl\u00e9mov\u00e9 \u0159e\u0161en\u00ed. D\u00edky rozhran\u00ed s jedin\u00fdm p\u0159ihl\u00e1\u0161en\u00edm mohou prodejci snadno spravovat hudbu a digit\u00e1ln\u00ed n\u00e1pisy z jednoho za\u0159\u00edzen\u00ed, co\u017e zjednodu\u0161uje provoz a \u0161et\u0159\u00ed drahocenn\u00fd \u010das.<\/p>\n

Vlastn\u00ed software platformy zaji\u0161\u0165uje p\u0159izp\u016fsobenou a soudr\u017enou n\u00e1kupn\u00ed cestu, kter\u00e1 umo\u017e\u0148uje prodejc\u016fm vytv\u00e1\u0159et poutav\u00e9 vizu\u00e1ln\u00ed p\u0159\u00edb\u011bhy a sladit je s pe\u010dliv\u011b sestaven\u00fdmi hudebn\u00edmi playlisty.<\/p>\n

Krom\u011b vytv\u00e1\u0159en\u00ed podmaniv\u00e9 atmosf\u00e9ry Harmony spolupracuje s dal\u0161\u00edmi aplikacemi a poskytuje prodejc\u016fm v\u00fdkonn\u00e9 analytick\u00e9 n\u00e1stroje, kter\u00e9 jim v re\u00e1ln\u00e9m \u010dase umo\u017e\u0148uj\u00ed m\u011b\u0159it efektivitu obsahu a p\u0159ij\u00edmat rozhodnut\u00ed zalo\u017een\u00e1 na datech.<\/p>\n

T\u00edm, \u017ee Harmony poskytuje maloobchodn\u00edk\u016fm tak komplexn\u00ed kontrolu a p\u0159ehled, zvy\u0161uje celkov\u00fd z\u00e1\u017eitek z nakupov\u00e1n\u00ed t\u00edm, \u017ee nab\u00edz\u00ed pohlcuj\u00edc\u00ed, personalizovan\u00e9 a bezprobl\u00e9mov\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky, co\u017e vede k \u00fasp\u011b\u0161n\u00e9 a nezapomenuteln\u00e9 n\u00e1kupn\u00ed sez\u00f3n\u011b p\u0159ed \u0161kolou.<\/p>\n

P\u0159ipravte se na to, \u017ee leto\u0161n\u00ed \u0161koln\u00ed sez\u00f3na bude jednou z nejlep\u0161\u00edch!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad z\u00e1kazn\u00edk\u016f v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.<\/p>\n","protected":false},"author":2,"featured_media":754595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5325,5412],"tags":[],"class_list":["post-754728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz","category-v-obraze"],"yoast_head":"\nJak zvl\u00e1dnout n\u00e1kupy v obchod\u011b "Back-to-School"? | Mood Media \u010cesk\u00e1 Republika<\/title>\n<meta name=\"description\" content=\"Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad z\u00e1kazn\u00edk\u016f v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b "Back-to-School"?\" \/>\n<meta property=\"og:description\" content=\"Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad z\u00e1kazn\u00edk\u016f v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u010cesk\u00e1 Republika\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T10:43:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T11:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brad Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/\"},\"author\":{\"name\":\"Brad Bond\",\"@id\":\"https:\/\/moodmedia.com\/cz\/#\/schema\/person\/2c1d5d948a4c2afc406923edc1c7827d\"},\"headline\":\"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b „Back-to-School“?\",\"datePublished\":\"2023-08-10T10:43:41+00:00\",\"dateModified\":\"2023-08-14T11:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/\"},\"wordCount\":2470,\"publisher\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg\",\"articleSection\":[\"Blog\",\"V obraze\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/\",\"url\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/\",\"name\":\"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b \\\"Back-to-School\\\"? | Mood Media \u010cesk\u00e1 Republika\",\"isPartOf\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg\",\"datePublished\":\"2023-08-10T10:43:41+00:00\",\"dateModified\":\"2023-08-14T11:41:48+00:00\",\"description\":\"Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad z\u00e1kazn\u00edk\u016f v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.\",\"breadcrumb\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage\",\"url\":\"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg\",\"contentUrl\":\"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg\",\"width\":1000,\"height\":625},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moodmedia.com\/cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b “Back-to-School”?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moodmedia.com\/cz\/#website\",\"url\":\"https:\/\/moodmedia.com\/cz\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. By Design\",\"publisher\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moodmedia.com\/cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moodmedia.com\/cz\/#organization\",\"name\":\"Mood Media\",\"url\":\"https:\/\/moodmedia.com\/cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/moodmedia.com\/cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/10\/mood-media-logo-400.jpg\",\"contentUrl\":\"https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/10\/mood-media-logo-400.jpg\",\"width\":400,\"height\":115,\"caption\":\"Mood Media\"},\"image\":{\"@id\":\"https:\/\/moodmedia.com\/cz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/moodmediauk\/\",\"https:\/\/x.com\/MoodMedia_UK\",\"https:\/\/www.linkedin.com\/company\/mood-media-uk\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/moodmedia.com\/cz\/#\/schema\/person\/2c1d5d948a4c2afc406923edc1c7827d\",\"name\":\"Brad Bond\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g\",\"caption\":\"Brad Bond\"},\"sameAs\":[\"https:\/\/moodmedia.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b \"Back-to-School\"? | Mood Media \u010cesk\u00e1 Republika","description":"Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad z\u00e1kazn\u00edk\u016f v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"cs_CZ","og_type":"article","og_title":"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b \"Back-to-School\"?","og_description":"Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad z\u00e1kazn\u00edk\u016f v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.","og_url":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/","og_site_name":"Mood Media \u010cesk\u00e1 Republika","article_publisher":"https:\/\/www.facebook.com\/moodmediauk\/","article_published_time":"2023-08-10T10:43:41+00:00","article_modified_time":"2023-08-14T11:41:48+00:00","og_image":[{"width":1000,"height":625,"url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg","type":"image\/jpeg"}],"author":"Brad Bond","twitter_card":"summary_large_image","twitter_creator":"@MoodMedia_UK","twitter_site":"@MoodMedia_UK","twitter_misc":{"Napsal(a)":"Brad Bond","Odhadovan\u00e1 doba \u010dten\u00ed":"12 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#article","isPartOf":{"@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/"},"author":{"name":"Brad Bond","@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/person\/2c1d5d948a4c2afc406923edc1c7827d"},"headline":"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b „Back-to-School“?","datePublished":"2023-08-10T10:43:41+00:00","dateModified":"2023-08-14T11:41:48+00:00","mainEntityOfPage":{"@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/"},"wordCount":2470,"publisher":{"@id":"https:\/\/moodmedia.com\/cz\/#organization"},"image":{"@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage"},"thumbnailUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg","articleSection":["Blog","V obraze"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/","url":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/","name":"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b \"Back-to-School\"? | Mood Media \u010cesk\u00e1 Republika","isPartOf":{"@id":"https:\/\/moodmedia.com\/cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage"},"image":{"@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage"},"thumbnailUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg","datePublished":"2023-08-10T10:43:41+00:00","dateModified":"2023-08-14T11:41:48+00:00","description":"Na z\u00e1klad\u011b dat z pr\u016fzkumu n\u00e1lad z\u00e1kazn\u00edk\u016f v obdob\u00ed \u0161koln\u00edho roku 2023 spole\u010dnosti Sensormatic Solutions a pr\u016fzkumu spole\u010dnosti Suzy Market Research prozkoumejme, jak mohou prodejci v tomto kritick\u00e9m n\u00e1kupn\u00edm obdob\u00ed vytvo\u0159it poutav\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky.","breadcrumb":{"@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#primaryimage","url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg","contentUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/back-to-school-ft.jpg","width":1000,"height":625},{"@type":"BreadcrumbList","@id":"https:\/\/moodmedia.com\/cz\/blog-cz\/v-obraze\/jak-zvladnout-nakupy-v-obchode-back-to-school\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moodmedia.com\/cz\/"},{"@type":"ListItem","position":2,"name":"Jak zvl\u00e1dnout n\u00e1kupy v obchod\u011b “Back-to-School”?"}]},{"@type":"WebSite","@id":"https:\/\/moodmedia.com\/cz\/#website","url":"https:\/\/moodmedia.com\/cz\/","name":"Mood Media International","description":"Experience. By Design","publisher":{"@id":"https:\/\/moodmedia.com\/cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moodmedia.com\/cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/moodmedia.com\/cz\/#organization","name":"Mood Media","url":"https:\/\/moodmedia.com\/cz\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/logo\/image\/","url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/10\/mood-media-logo-400.jpg","contentUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/10\/mood-media-logo-400.jpg","width":400,"height":115,"caption":"Mood Media"},"image":{"@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moodmediauk\/","https:\/\/x.com\/MoodMedia_UK","https:\/\/www.linkedin.com\/company\/mood-media-uk\/"]},{"@type":"Person","@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/person\/2c1d5d948a4c2afc406923edc1c7827d","name":"Brad Bond","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g","caption":"Brad Bond"},"sameAs":["https:\/\/moodmedia.com"]}]}},"_links":{"self":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts\/754728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/comments?post=754728"}],"version-history":[{"count":0,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts\/754728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/media\/754595"}],"wp:attachment":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/media?parent=754728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/categories?post=754728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/tags?post=754728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}