{"id":320863,"date":"2023-01-10T12:49:32","date_gmt":"2023-01-10T12:49:32","guid":{"rendered":"https:\/\/moodmedia.com\/industry\/hudebni-doprovod-v-pohostinstvi\/"},"modified":"2023-01-10T12:49:48","modified_gmt":"2023-01-10T12:49:48","slug":"hudebni-doprovod-v-pohostinstvi","status":"publish","type":"project","link":"https:\/\/moodmedia.com\/cz\/industry\/hudebni-doprovod-v-pohostinstvi\/","title":{"rendered":"Hudebn\u00ed doprovod v pohostinstv\u00ed"},"content":{"rendered":"

[et_pb_section bb_built=“1″ fullwidth=“on“ specialty=“off“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/background-musichospitalityhead.jpg“ transparent_background=“off“ allow_player_pause=“off“ inner_shadow=“off“ parallax=“off“ parallax_method=“off“ padding_mobile=“off“ make_fullwidth=“off“ use_custom_width=“off“ width_unit=“on“ make_equal=“off“ use_custom_gutter=“off“ background_color=“#ffffff“ custom_padding_tablet=“50px|0|50px|0″ custom_padding_last_edited=“on|desktop“ next_background_color=“#FFFFFF“][et_pb_fullwidth_header background_layout=“dark“ text_orientation=“center“ header_fullscreen=“off“ header_scroll_down=“off“ parallax=“off“ parallax_method=“off“ content_orientation=“center“ image_orientation=“center“ custom_button_one=“off“ button_one_letter_spacing=“0″ button_one_use_icon=“default“ button_one_icon_placement=“right“ button_one_on_hover=“on“ button_one_letter_spacing_hover=“0″ custom_button_two=“off“ button_two_letter_spacing=“0″ button_two_use_icon=“default“ button_two_icon_placement=“right“ button_two_on_hover=“on“ button_two_letter_spacing_hover=“0″]<\/p>\n

N\u00c1LADA:<\/span>POHOSTINNOST<\/span><\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section bb_built=“1″ fullwidth=“off“ specialty=“off“ prev_background_color=“#ffffff“ next_background_color=“#000000″][et_pb_row background_position=“top_left“ background_repeat=“repeat“ background_size=“initial“][et_pb_column type=“1_2″][et_pb_post_title title=“on“ meta=“off“ author=“on“ date=“on“ categories=“on“ comments=“on“ featured_image=“off“ featured_placement=“below“ parallax_effect=“on“ parallax_method=“off“ text_orientation=“left“ text_color=“dark“ text_background=“off“ text_bg_color=“rgba(255,255,255,0.9)“ module_bg_color=“rgba(255,255,255,0)“ title_all_caps=“off“ use_border_color=“off“ border_color=“#ffffff“ border_style=“solid“ parallax=“on“ background_color=“rgba(255,255,255,0)“ \/][et_pb_text background_layout=“light“ text_orientation=“left“ use_border_color=“off“ border_color=“#ffffff“ border_style=“solid“ background_position=“top_left“ background_repeat=“repeat“ background_size=“initial“]<\/p>\n

Zvukov\u00fd branding je rychle se vyv\u00edjej\u00edc\u00ed oblast\u00ed z\u00e1\u017eitkov\u00e9ho designu a spolu s n\u00edm se m\u011bn\u00ed i p\u0159\u00edstup pohostinstv\u00ed k ozvu\u010den\u00ed prost\u0159ed\u00ed. Bylo prok\u00e1z\u00e1no, \u017ee zvuky prezentovan\u00e9 v prost\u0159ed\u00ed maj\u00ed velk\u00fd vliv na zapojen\u00ed a spokojenost z\u00e1kazn\u00edk\u016f – od vlastn\u00edch hudebn\u00edch mix\u016f na pozad\u00ed a\u017e po ambientn\u00ed zvukov\u00e9 sc\u00e9ny – a zvukov\u00fd design je tak z\u00e1sadn\u00edm prvkem p\u0159i vytv\u00e1\u0159en\u00ed p\u0159\u00edjemn\u00e9ho prostoru.<\/p>\n

Zvukov\u00fd branding (zn\u00e1m\u00fd tak\u00e9 jako zvukov\u00fd nebo akustick\u00fd branding) je proces, kter\u00fd zahrnuje n\u00e1vrh, prezentaci a spr\u00e1vu zvukov\u00fdch prvk\u016f, kter\u00e9 jsou v souladu s jedine\u010dnou osobnost\u00ed va\u0161\u00ed zna\u010dky a posiluj\u00ed ji. Zahrnuje v\u0161echny prvky zvukov\u00e9ho z\u00e1\u017eitku – a\u0165 u\u017e jsou tyto prvky slo\u017eeny speci\u00e1ln\u011b pro va\u0161i zna\u010dku, nebo pe\u010dliv\u011b vybr\u00e1ny z existuj\u00edc\u00edch hudebn\u00edch slo\u017eek.<\/p>\n

V hotelov\u00e9m prost\u0159ed\u00ed je nezbytn\u00e9, aby tyto akustick\u00e9 prvky odr\u00e1\u017eely z\u00e1kladn\u00ed hodnoty a osobnost va\u0161\u00ed zna\u010dky a vytv\u00e1\u0159ely tak osobit\u00fd z\u00e1\u017eitek pro z\u00e1kazn\u00edky. Pr\u00e1v\u011b tento jedine\u010dn\u00fd zvukov\u00fd z\u00e1\u017eitek odli\u0161\u00ed va\u0161i zna\u010dku a pom\u016f\u017ee v\u00e1m odli\u0161it se od konkurence.<\/p>\n

A\u0165 u\u017e v\u011bdom\u011b, nebo nev\u011bdom\u011b, hudebn\u00ed podkres a akustick\u00e1 krajina neust\u00e1le ovliv\u0148uj\u00ed chov\u00e1n\u00ed a z\u00e1\u017eitky va\u0161ich z\u00e1kazn\u00edk\u016f – to znamen\u00e1, \u017ee pe\u010dliv\u00e9 vytvo\u0159en\u00ed zvukov\u00e9 kulisy m\u016f\u017ee pomoci p\u0159ipravit p\u016fdu pro pozitivn\u00ed emocion\u00e1ln\u00ed asociace, kter\u00e9 z va\u0161ich z\u00e1kazn\u00edk\u016f ud\u011blaj\u00ed v\u011brn\u00e9 hosty. P\u0159evedete-li sv\u00e9 z\u00e1kladn\u00ed hodnoty a c\u00edle do hudebn\u00ed podoby, vytvo\u0159\u00edte poutav\u00e9 prost\u0159ed\u00ed, kter\u00e9 oslov\u00ed va\u0161e hosty na hlub\u0161\u00ed \u00farovni a vzbud\u00ed v nich pocit propojen\u00ed.<\/p>\n

Chcete-li v pohostinstv\u00ed efektivn\u011b p\u0159istupovat ke zvukov\u00e9mu brandingu, mus\u00edte nejprve identifikovat kl\u00ed\u010dov\u00e9 sty\u010dn\u00e9 body – oblasti, ve kter\u00fdch p\u0159id\u00e1n\u00ed zvukov\u00fdch podn\u011bt\u016f zv\u00fd\u0161\u00ed hodnotu z\u00e1kaznick\u00e9ho z\u00e1\u017eitku. Mezi nej\u010dast\u011bj\u0161\u00ed prostory pat\u0159\u00ed recepce a lobby, j\u00eddelna nebo bar, denn\u00ed l\u00e1zn\u011b nebo mas\u00e1\u017en\u00ed m\u00edstnosti a venkovn\u00ed prostory pro setk\u00e1v\u00e1n\u00ed, jako je baz\u00e9n nebo terasa. Vyb\u00edrejte si oblasti s rozvahou a nezapome\u0148te, \u017ee ambientn\u00ed zvukov\u00e1 kulisa m\u016f\u017ee m\u00edt p\u0159idanou hodnotu i v oblastech, kde hudba na pozad\u00ed nen\u00ed vhodn\u00e1.<\/p>\n

Pokud va\u0161e firma ji\u017e m\u00e1 zna\u010dkov\u00e9 zvukov\u00e9 prvky nebo zvukov\u00e9 prvky s ochrannou zn\u00e1mkou, lze zv\u00e1\u017eit jejich jemn\u00e9 za\u010dlen\u011bn\u00ed do vlastn\u00edho hudebn\u00edho mixu na pozad\u00ed. Nap\u0159\u00edklad akustick\u00e9 verze marketingov\u00fdch t\u00e9mat by mohly b\u00fdt integrov\u00e1ny do v\u011bt\u0161\u00edho zvukov\u00e9ho mixu a vytvo\u0159it tak v\u00fdrazn\u00fd hudebn\u00ed „vodoznak“, kter\u00fd pos\u00edl\u00ed va\u0161i zna\u010dku. Celkov\u011b by hudba na pozad\u00ed a zvukov\u00e1 kulisa m\u011bly udr\u017eovat emocion\u00e1ln\u00ed t\u00f3n a charakter, kter\u00fd odr\u00e1\u017e\u00ed z\u00e1kladn\u00ed hodnoty va\u0161\u00ed zna\u010dky, a vytv\u00e1\u0159et atmosf\u00e9ru, kter\u00e1 je zcela jedine\u010dn\u00e1.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/background-musichospitality1.jpg“ alt=“N\u00e1lada pohostinstv\u00ed Hudba“ title_text=“N\u00e1lada pohostinstv\u00ed Hudba“ show_in_lightbox=“off“ url_new_window=“off“ use_overlay=“off“ animation=“left“ sticky=“off“ align=“left“ force_fullwidth=“off“ always_center_on_mobile=“on“ use_border_color=“off“ border_color=“#ffffff“ border_style=“solid“ animation_style=“slide“ animation_duration=“500ms“ animation_intensity_slide=“10%“ animation_direction=“left“ show_bottom_space=“on“ \/][et_pb_text background_layout=“light“ text_orientation=“left“ use_border_color=“off“ border_color=“#ffffff“ border_style=“solid“ background_position=“top_left“ background_repeat=“repeat“ background_size=“initial“]<\/p>\n

\u010c\u00edm se tedy va\u0161e zna\u010dka odli\u0161uje od ostatn\u00edch? Vlastnosti, jako je skv\u011bl\u00e1 obsluha a p\u0159\u00e1telskost, jsou v pohostinstv\u00ed univerz\u00e1ln\u00ed – tak\u017ee budete muset s\u00e1hnout hloub\u011bji do kapsy. Hotel zam\u011b\u0159en\u00fd na poskytov\u00e1n\u00ed luxusn\u00edch z\u00e1\u017eitk\u016f bude m\u00edt mnohem jin\u00e9 prost\u0159ed\u00ed ne\u017e hotel zam\u011b\u0159en\u00fd na hravost a z\u00e1bavu. Zvukov\u00e1 zna\u010dka a hudba v pozad\u00ed by m\u011bly dopl\u0148ovat ty atributy, kter\u00e9 podporuj\u00ed va\u0161e siln\u00e9 str\u00e1nky.<\/p>\n

Po pe\u010dliv\u00e9m zv\u00e1\u017een\u00ed a napl\u00e1nov\u00e1n\u00ed m\u016f\u017eete vytvo\u0159it zna\u010dkovou hudebn\u00ed a zvukovou strategii, kter\u00e1 pozvedne zna\u010dku va\u0161eho pohostinsk\u00e9ho prost\u0159ed\u00ed. Chcete-li zjistit, jak v\u00e1m spole\u010dnost Mood Media m\u016f\u017ee pomoci definovat va\u0161i zvukovou osobnost a vytvo\u0159it emocion\u00e1ln\u011b poutav\u00e9 zvukov\u00e9 krajiny a hudebn\u00ed pozad\u00ed, kontaktujte na\u0161e odborn\u00edky je\u0161t\u011b dnes!<\/p>\n

[\/et_pb_text][et_pb_accordion admin_label=“Download Widget“ use_border_color=“on“ border_color=“#cd102f“ border_style=“solid“ open_toggle_background_color=“#cccccc“ open_toggle_text_color=“#cd102f“ closed_toggle_text_color=“#cd102f“ toggle_font_size=“20″ border_width=“2px“ closed_toggle_background_color=“#fcfcfc“ module_id=“sideform“ saved_tabs=“all“ border_color_all=“#cd102f“ border_width_all=“2px“ border_style_all=“solid“][et_pb_accordion_item title=“St\u00e1hn\u011bte si tento \u010dl\u00e1nek“]<\/p>\n

[DLlinkBefore]https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/background-musichospitality.pdf[DLlinkAfter]<\/p>\n

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POJ\u010eME DIGIT\u00c1LN\u011a!<\/span><\/h2>\n

Kontaktujte n\u00e1s je\u0161t\u011b dnes a z\u00edskejte bezplatnou konzultaci ohledn\u011b j\u00eddeln\u00edch l\u00edstk\u016f.<\/p>\n

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