Personalization in Retail: The Myth of the Average Shopper In 2026, personalization in retail has moved beyond a digital trend to become a survival mandate for the physical store. Increasingly, leading retailers are discovering how personalized in-store advertising...
In-Store Customer Trends Report:
Turning Insights Into Inspiration
Mood Media research has revealed that two in three shoppers want to discover new products. The in-store customer trends report finds that setting the right atmosphere with audio, interactive screens and scent is essential.
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Interactive kiosks – the most popular technical advancement for 75% of shoppers.
75% of shoppers are interested in QR codes to discover more about a product or product line
71% of shoppers want real-time recommendations on their mobile as they are guided around a store
70% of shoppers say that branded music creates a pleasant in-store experience
42% of shoppers pay attention to video and audio messages delivered by a retailer in-store.
Turn Insights Into Inspiration
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