Why 43% of Shoppers Judge Stores by Vibe, Not Just Value While today's retailers are locked in a fierce battle over price points and inventory, our latest retail data solutions reveal a shift in consumer behavior that is much harder for competitors to replicate: the...
QUANTIFYING THE IMPACT OF SENSORY MARKETING
In 2018 we learned that in-store sensory marketing can impact consumer behavior and shopping habits. This year we sought to quantify that impact, partnering with Walnut Unlimited and Intersport to demonstrate an essential truth:
Sensory marketing drives sales.
QUANTIFYING THE IMPACT OF SENSORY MARKETING
In 2018 we learned that in-store sensory marketing can impact consumer behavior and shopping habits. This year we sought to quantify that impact, partnering with Walnut Unlimited and Intersport to demonstrate an essential truth:
Sensory marketing drives sales.
In this study you’ll find a wealth of key statistics proving that a branded sensory marketing strategy can deliver positive results. You’ll also learn how much the absence of sensory marketing can negatively impact your bottom line.
READ OUR PREVIOUS STUDIES
Quantifying the Impact of Sensory Marketing is a continuation of our ongoing research efforts. Instantly download our previous studies and learn additional key insights on the evolution of Customer Experience.
2018: The Impact of Sensory Marketing
2017: The State of Brick & Mortar
WHAT IS SENSORY MARKETING?
Sensory Marketing is how brands of all types connect with their consumers in more meaningful and personalized ways. This strategy leverages mediums such as Music, Digital Signage and Scent Diffusion to engage and appeal to a consumer’s senses. Primarily goals include:
- Provide a more enjoyable and more memorable on-site experience
- Create a stronger emotional connection between the brand and the consumer, and foster lasting brand loyalty
- Increase sales
At Mood Media, Sensory Marketing is at the heart of everything we do. Through Sight, Sound, Scent, Systems and Social solutions, we help businesses of all sizes leverage Sensory Marketing to connect with their customers, guests, patients and clients in ways that create stronger brand loyalty – and a better on-site experience.