[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#bfbfbf” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/11\/moes-case-study-hero.webp” background_position=”bottom_center” background_blend=”multiply” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.25) 100%” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
From its roots as a beloved American staple, Moe’s Southwest Grill is going global. To connect with a world of new fans, they’re launching a new international expression: Moe’s Casa Mexicana.<\/p>\n
This new identity is the cornerstone of Moe\u2019s global expansion, and Mood Media was brought on board to help them bring this vibrant new concept to life. While its core fun spirit and delicious eats remain, Moe\u2019s has adapted its approach to welcome every guest, from replacing the classic self-serve model with a more curated, simplified ordering process to celebrating its classic dishes with bold adaptations tailored for local tastes.<\/p>\n
Under the guidance of its parent company, GoTo Foods, Moe’s is ready to bring its unique flavour and signature experience to the world, starting with its first major international foothold in India.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_blob_image blob_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/11\/moes-case-study-1.webp” alt=”Mood Media Moe’s Case Study” title_text=”moes-case-study-1″ blob_shapes=”image_seven” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_blob_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
For its first international expansion, Moe’s Casa Mexicana set out to create a vibrant, festive, and immersive atmosphere that embodies the brand’s “Fiesta Spirit.” They needed a partner to help elevate every guest interaction by aligning an audio identity with the brand’s personality and its target demographic of Gen Z and Millennials.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
To create a unified and dynamic brand experience, Mood Media collaborated with the International team at GoTo Foods, seamlessly integrating sound and technology into a single, cohesive strategy that fits Moe\u2019s Casa Mexicana.<\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=”2435026,2435045,2435064″ lazyload=”on” centered_slides=”on” slide_to_show=”2″ dots=”off” slide_to_show_tablet=”2″ slide_to_show_phone=”1″ slide_to_show_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
At the heart of the experience is a custom audio identity<\/a> designed to be a “cultural adventure” that embodies one of the brand’s core belief: “We believe in celebrating the everyday.”<\/b><\/p>\n The curated playlists are a rich blend of mainstream global Pop, vibrant Latin Pop, and traditional regional styles, lending upbeat authenticity to the soundtrack. This is mixed with classic Latin Grooves informed by funky old-school Latin Soul and Jazz, ensuring a soundtrack that feels both current and timeless, and immersing guests in the dining experience.<\/p>\n [\/et_pb_text][et_pb_audio audio=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2025\/11\/Moes-Casa-Mexicana_v1.mp3″ album_name=”Moe’s Casa Mexicana Music Sample” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ caption_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_audio][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Leveraging the Mood Harmony platform<\/a>, the Moe’s Casa Mexicana team maintains complete, centralised control over the custom music<\/a> program for all locations. The system enables easy content updates from a single corporate interface, which is key to protecting brand consistency across diverse international markets. This ensures a unified, high-quality audio experience for every customer, regardless of their location.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A great atmosphere is felt, not just heard. That’s why Mood Media doesn’t use a one-size-fits-all approach to audio. Instead, we installed professionally designed sound systems<\/a> that are custom-built for each restaurant.<\/p>\n This high-performance audio solution is carefully tailored to the unique size and specific challenges of a busy environment, ensuring the curated music program is flawlessly delivered with crystal-clear sound, making every song an integral part of the experience.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#c6c6c6″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/11\/moes-case-study-full.webp” background_color_phone=”#FFFFFF” background_last_edited=”on|desktop” background_enable_color_phone=”on” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_phone=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|false|false” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n By integrating sound and technology into a seamless strategy, Mood Media helped Moe’s Casa Mexicana elevate its guest experience and deepen brand connection. The custom music program<\/a> delivers a consistently vibrant and festive atmosphere that embodies the brand\u2019s “Fiesta Spirit” using influential and iconic artists blended with authentic Latin elements. Professionally designed sound systems<\/a> ensure every song is delivered with flawless clarity. This holistic approach ensures a dynamic, memorable experience that resonates with the brand\u2019s target audience, equipping Moe’s Casa Mexicana to deliver its unique brand identity at a global scale.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Contact us today to get started.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nContent Management<\/b><\/h3>\n
Sound Systems<\/b><\/h3>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
Elevate the customer experience<\/h2>\n