{"id":30151,"date":"2020-12-01T14:43:53","date_gmt":"2020-12-01T14:43:53","guid":{"rendered":"https:\/\/moodmedia.com\/?p=30151"},"modified":"2020-12-01T14:43:53","modified_gmt":"2020-12-01T14:43:53","slug":"vector-capital-to-acquire-mood-media","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/en\/company\/news\/vector-capital-to-acquire-mood-media\/","title":{"rendered":"Vector Capital to Acquire Mood Media"},"content":{"rendered":"

SAN FRANCISCO \u2013 December 1, 2020 —<\/b> Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, today announced it has entered into a definitive agreement to acquire Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. Under the terms of the agreement, Vector Capital will make a meaningful equity investment in Mood Media\u2019s business, and the company\u2019s existing lenders, including investment funds and accounts managed by HPS Investment Partners, LLC, will continue to support Mood Media with a new credit facility at closing.<\/p>\n

Austin-based Mood Media offers global retail, fashion, restaurant, healthcare, hospitality, and consumer brands audio, visual, messaging, scent, social, and mobile services designed to create greater emotional connections between brands and consumers. The company reaches more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe.<\/p>\n

\u201cVector Capital has a long track record of building and growing global technology businesses,\u201d said David Hoodis, CEO of Mood Media. \u201cWe are eager to leverage their industry expertise and deep operating capabilities as we continue to enhance our product offerings to assist leading brands in connecting with customers. I believe, with the great Mood team and Vector\u2019s support, our best days are ahead.\u201d<\/p>\n

\u201cWe are excited to partner with Mood Media, which has developed a global, market-leading presence and proven ability to enhance the customer experience for the most demanding customers across the retail, fashion, restaurant, hospitality, and healthcare sectors,\u201d said David Fishman, a Managing Director at Vector Capital. \u201cWe are confident that our long-term capital support will enable Mood Media to invest in the technology initiatives and acquisitions that will further differentiate Mood and accelerate our product vision.\u201d<\/p>\n

\u201cMood Media has an impressive management team and a motivated employee base to support its global platform, broad blue-chip client base, and strong business model,\u201d added Sandy Gill, a Principal at Vector Capital. \u201cWe look forward to partnering with Mood Media during its next stage of growth and helping the company\u2019s leadership team accelerate its development through both organic initiatives and strategic acquisitions.\u201d<\/p>\n

The transaction is subject to standard and customary closing conditions and is expected to close in the fourth quarter of 2020.<\/p>\n

Paul Hastings LLP served as legal counsel to Vector Capital on the transaction. PJ SOLOMON acted as financial advisor, and Milbank LLP served as legal counsel to Mood Media.<\/p>\n

About Vector Capital<\/b>
\nVector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. With more than $3 billion of capital under management, Vector actively partners with management teams to devise and execute new financial and business strategies that materially improve the competitive standing of businesses and enhance value for employees, customers, and all stakeholders. For more information, visit http:\/\/www.vectorcapital.com<\/a>.<\/p>\n

About Mood Media<\/b>
\nMood Media is the world\u2019s leading in-store media solutions company dedicated to elevating the Customer Experience. We create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social and systems solutions. We reach more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Mood\u2019s clients include businesses of all sizes and market sectors, from the world\u2019s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.com<\/a>.<\/p>\n

Contacts:<\/b>
\nFor Vector Capital:
\nNathaniel Garnick \/ Grace Cartwright
\nGasthalter & Co.
\n(212) 257-4170<\/p>\n

For Mood Media:
\nCaroline Traylor \/ PR & Communications Director
\ncaroline.traylor@moodmedia.com<\/a>
\n(210) 365-8761<\/p>\n","protected":false},"excerpt":{"rendered":"

SAN FRANCISCO \u2013 December 1, 2020 — Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, today announced it has entered into a definitive agreement to acquire Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. 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