{"id":1653,"date":"2016-07-23T13:45:45","date_gmt":"2016-07-23T13:45:45","guid":{"rendered":"https:\/\/moodmedia.com\/?post_type=project&p=1653"},"modified":"2018-08-15T14:31:56","modified_gmt":"2018-08-15T14:31:56","slug":"making-the-most-of-your-on-hold-messaging","status":"publish","type":"project","link":"https:\/\/moodmedia.com\/en\/industry\/making-the-most-of-your-on-hold-messaging\/","title":{"rendered":"Making the Most of Your On-Hold Messaging"},"content":{"rendered":"

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MOOD:<\/span>MESSAGING<\/span><\/h1>\n

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On-hold messages are ultimately about holding onto your customer, and every phone call is an opportunity for business. Whether the customer is calling to buy a product or is looking for support, you have a chance to connect with a customer. You can’t make every customer happy all the time, but you can make sure you engage and meet the immediate needs of every customer when they call.<\/p>\n

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CREATING A POSITIVE CUSTOMER TELEPHONE EXPERIENCE<\/h4>\n

Creating a positive telephone experience starts with carefully crafted on-hold messaging. Customers will often experience some wait time when calling into a customer service call center today. Even the most well-run customer service operations have occasional wait times during peak hours, which is why thoughtfully designed on-hold messaging is critical.<\/p>\n

An effective, engaging on-hold messaging strategy will retain customers on the line, prepare them for their upcoming customer service interaction and\/or engage them with entertaining content or a special offer.<\/p>\n

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LEVERAGING YOUR ON-HOLD MESSAGING<\/h4>\n

Not everyone is aware of their potential, but carefully designed on-hold messaging can do a lot more than just keep your customers on the line. A thoughtfully developed series of on-hold messages can enable you to:<\/p>\n