{"id":2413035,"date":"2025-03-04T14:18:47","date_gmt":"2025-03-04T14:18:47","guid":{"rendered":"https:\/\/moodmedia.com\/casos-de-exito\/camisetas-de-futbol-clasicas\/"},"modified":"2025-03-04T14:21:01","modified_gmt":"2025-03-04T14:21:01","slug":"camisetas-de-futbol-clasicas","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/es\/casos-de-exito\/camisetas-de-futbol-clasicas\/","title":{"rendered":"Camisetas de f\u00fatbol cl\u00e1sicas"},"content":{"rendered":"

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Estudio de caso sobre<\/span> camisetas de f\u00fatbol cl\u00e1sicas<\/b><\/h1>\n

Elevar la experiencia de la peque\u00f1a empresa con Digital signage en el comercio minorista<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00bb#contact\u00bb button_text=\u00bbContacta con nosotros\u00bb button_alignment=\u00bbleft\u00bb button_alignment_tablet=\u00bbleft\u00bb button_alignment_phone=\u00bbleft\u00bb button_alignment_last_edited=\u00bboff|desktop\u00bb module_class=\u00bbmbutton\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout Section\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Acerca de las camisetas de f\u00fatbol cl\u00e1sicas<\/span><\/h2>\n

Fundada en 2006, Classic Football Shirts naci\u00f3 de la pasi\u00f3n por la nostalgia del f\u00fatbol y de la frustraci\u00f3n ante la dificultad de encontrar camisetas ic\u00f3nicas del f\u00fatbol europeo de torneos pasados. Con tiendas en Manchester y Londres, este minorista se ha convertido en un para\u00edso para los aficionados al f\u00fatbol europeo, ofreciendo una colecci\u00f3n inigualable de prendas vintage que celebran la rica historia del juego. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-football-shirts-digital-signage2.webp\u00bb alt=\u00bbCamisetas F\u00fatbol Cl\u00e1sico retail digital signage\u00bb title_text=\u00bbcamisetas-f\u00fatbol-cl\u00e1sico-se\u00f1alizaci\u00f3n-digital2″ force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbObjective\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ background_enable_image=\u00bboff\u00bb background_blend=\u00bbmultiply\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb max_width=\u00bb1000px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Objetivo<\/h2>\n

El equipo de Classic Football Shirts quer\u00eda mejorar su experiencia de marca y, al mismo tiempo, atraer m\u00e1s visitantes a la tienda de Londres. Planearon conseguirlo instalando una atractiva y llamativa Digital signage<\/a> de venta al por menor con content visual relevante para sus clientes. <\/p>\n

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Soluciones<\/h2>\n

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Digital signage<\/b><\/h3>\n

El uso de tecnolog\u00eda de pantalla de doble cara fue fundamental en esta instalaci\u00f3n, con una pantalla Samsung<\/a> colocada estrat\u00e9gicamente en el escaparate delantero para captar la atenci\u00f3n tanto dentro de la tienda como entre los transe\u00fantes. Esta ubicaci\u00f3n privilegiada aprovecha la capacidad de la pantalla para ofrecer un content din\u00e1mico y atractivo a un p\u00fablico amplio, mejorando la experiencia del cliente y la visibilidad de la marca. Al optimizar el alcance y el impacto, la pantalla de doble cara es una poderosa herramienta de captaci\u00f3n y publicidad. <\/p>\n

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Gesti\u00f3n de contenidos<\/b><\/h3>\n

Los visuales se gestionan a trav\u00e9s del sistema de gesti\u00f3n Mood’s proprietary Harmony content <\/a>. Esta plataforma permite a Camisetas de F\u00fatbol Cl\u00e1sicas gestionar, actualizar y ajustar con eficacia y rapidez sus visuales content. Este nivel de control y flexibilidad les permite mantener su Digital signage en la tienda fresca, relevante y atractiva para sus clientes. <\/p>\n

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Resultados<\/b><\/h2>\n

Como resultado de trabajar con Mood MediaDigital signage mejor\u00f3 la experiencia en tienda de este minorista con im\u00e1genes que llamaban la atenci\u00f3n, impulsando el compromiso y atrayendo a clientes potenciales.<\/p>\n

\u00abSin duda, la pantalla ha mejorado la experiencia en la tienda a todos los niveles. Quer\u00edamos captar la atenci\u00f3n del cliente al entrar en la tienda, utilizando nuestras redes sociales content y ofreciendo oportunidades adicionales de marca a nuestros clientes de eventos. No tenemos mucha afluencia org\u00e1nica, as\u00ed que el objetivo era principalmente aumentar el compromiso de los que han viajado para visitarnos y crear una experiencia m\u00e1s envolvente en la tienda. Desde nuestro primer contacto, Mood Media respondi\u00f3 con rapidez y se interes\u00f3 por nuestra marca, presentando una s\u00f3lida gama de opciones personalizadas y meditadas. Creemos que esto se ha conseguido y explorar\u00edamos nuevas oportunidades de trabajar con Mood.\u00bb<\/p>\n

– Rory Lewandowski, Director Comercial de Classic Football Shirts<\/p>\n

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Eleva la experiencia del cliente<\/h2>\n

Ponte en contacto con nosotros hoy mismo para empezar.<\/p>\n

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