{"id":268932,"date":"2022-09-02T14:16:04","date_gmt":"2022-09-02T13:16:04","guid":{"rendered":"https:\/\/moodmedia.com\/casos-de-exito\/escapar-de\/"},"modified":"2023-10-31T15:14:03","modified_gmt":"2023-10-31T15:14:03","slug":"sidestep","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/","title":{"rendered":"Sidestep"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.15.1&#8243; background_color=\u00bb#828282&#8243; background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-hero.webp\u00bb background_blend=\u00bbmultiply\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; text_font=\u00bb||||||||\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 class=\"new-hero bold\">SIDESTEP <br \/><span class=\"medium\" style=\"color:#ddd;\">CASO DE \u00c9XITO<\/span><\/h1>\n<div style=\"width:100%;float:left;\">\n<div style=\"width:20%;height:10px;background:#cd102f;float:left;clear:both;\"><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>SOBRE <span class=\"bold\" style=\"color: #cd102f;\">SIDESTEP<\/span><\/h2>\n<p class=\"intro\">SIDESTEP, una marca de Foot Locker Inc. cree que las zapatillas, la creatividad y el estilo van de la mano y que elegir cuidadosamente un par de zapatillas es una forma de expresi\u00f3n creativa. SIDESTEP se dirige a las personas innovadoras y creativas que est\u00e1n al d\u00eda de las \u00faltimas tendencias y les gusta crear su propio estilo. El objetivo de la marca es inspirar y motivar a una nueva generaci\u00f3n de creadores de looks ofreci\u00e9ndoles una selecci\u00f3n de zapatillas y accesorios imprescindibles que dan vida a los looks. Con m\u00e1s de 80 tiendas en Alemania, Pa\u00edses Bajos, B\u00e9lgica, Espa\u00f1a, Luxemburgo y Suiza, SIDESTEP se ha convertido en la tienda de zapatillas de deporte preferida por los aficionados a la moda de toda Europa.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; background_color=\u00bb#eeeeee\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb50px|50px|50px|50px|false|false\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"moodred\"><b>RESUMEN DEL CASO DE \u00c9XITO<\/b><\/h3>\n<ul style=\"margin-top:20px;\">\n<li>Programa musical especialmente creado para todas las tiendas<\/li>\n<li>Todas las nuevas tiendas estar\u00e1n equipadas con reproductores Mood Harmony.<\/li>\n<li>Transferencia de las tiendas existentes a Mood Harmony  <\/li>\n<li>Sustituci\u00f3n de las cajas de luz actuales por pantallas de 75&#8243;<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbObjective\u00bb _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#545454&#8243; background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-middle2.webp\u00bb background_blend=\u00bbmultiply\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b>OBJETIVO<\/b><\/h2>\n<p class=\"intro2\">A medida que la marca sigue aumentando su presencia en Europa, ha iniciado un importante proyecto de cambio de imagen de sus tiendas actuales para reflejar mejor la personalidad de su marca y su p\u00fablico objetivo.<\/p>\n<p class=\"intro2\">Mood Media se enorgullece de haber sido seleccionada no s\u00f3lo para ayudar a hacer realidad este cambio de imagen en las futuras tiendas SIDESTEP, sino tambi\u00e9n en las 82 tiendas que ya existen en toda Europa. La nueva imagen de las tiendas es una representaci\u00f3n f\u00edsica de la marca y de su dedicaci\u00f3n a satisfacer a los entusiastas de las zapatillas, ofreciendo a sus clientes una experiencia global en todas las tiendas, gracias a la m\u00fasica y los efectos visuales de Mood Media.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSolutions\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#eeeeee\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b>SOLUCIONES<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"moodred\"><b>M\u00daSICA PERSONALIZADA<\/b><\/h3>\n<p class=\"intro2\">SIDESTEP quer\u00eda un programa musical personalizado que inspirara la autoexpresi\u00f3n y se sintiera moderno, audaz y creativo. La m\u00fasica, de car\u00e1cter femenino y orientada a la moda, deber\u00eda atraer al p\u00fablico objetivo de la marca: los entusiastas de las zapatillas europeas. <\/p>\n<p class=\"intro2\">Los dise\u00f1adores musicales profesionales de Mood colaboraron estrechamente con la marca para crear un programa musical que propiciara un ambiente positivo y vibrante que invitara a la experimentaci\u00f3n y celebrara la diversidad y el estilo personal con un tel\u00f3n de fondo de comodidad y confianza. Las playlists, cuidadosamente seleccionadas, reflejan los valores de creatividad, autonom\u00eda y sostenibilidad de la marca. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-music.webp\u00bb title_text=\u00bbsidestep-music\u00bb _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-ds.webp\u00bb title_text=\u00bbsidestep-ds\u00bb _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"moodred\"><b>DIGITAL SIGNAGE<\/b><\/h3>\n<p class=\"intro2\">En las tiendas SIDESTEP existentes, se encarg\u00f3 a Mood que sustituyera las cajas de luz actuales por pantallas de 75 pulgadas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.15.1&#8243; background_color=\u00bb#262626&#8243; background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-hero.webp\u00bb background_blend=\u00bbmultiply\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; text_font=\u00bb||||||||\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_layout=\u00bbdark\u00bb hover_enabled=\u00bb0&#8243; use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2 class=\"bold\">LOS RESULTADOS<\/h2>\n<p class=\"intro2\">\u00abElegimos Mood Media porque el CMS (Harmony) cumple todos nuestros requisitos en cuanto a flexibilidad y proactividad en la gesti\u00f3n de contenidos en la tienda. Adem\u00e1s, ofrec\u00eda un buen equilibrio entre costes y funcionalidad, algo que demostramos en el proceso de licitaci\u00f3n\u00bb.<\/p>\n<p class=\"intro2\">\u00abPero tan importante como lo anterior es la relaci\u00f3n de trabajo que tenemos con Mood Media. El equipo de cuentas siempre nos apoya y responde. La gran ventaja tambi\u00e9n es la atenci\u00f3n al cliente para las cuestiones t\u00e9cnicas. Apreciamos mucho la rapidez y eficacia con que las tiendas reciben el apoyo que necesitan.\u00bb<\/p>\n<p><b>&#8211; Mar\u00eda Lambina <\/b><br \/>Responsable de merchandising visual, SIDESTEP en Foot Locker EMEA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_code admin_label=\u00bbInsta Embed\u00bb _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUVHjumjgwh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CUVHjumjgwh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\"  display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CUVHjumjgwh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por SIDESTEP (@sidestep)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbIndustry Page Contact\u00bb module_id=\u00bbcontact\u00bb _builder_version=\u00bb4.15&#8243; collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.15&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.15&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15.1&#8243; text_font=\u00bb||||||||\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 class=\"bold\">CONECTA CON NOSOTROS<\/h2>\n<h4 class=\"intro\">Ponte en contacto con nosotros hoy mismo y mejora la experiencia del cliente en tu empresa.<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbShort Contact Form (light background)\u00bb _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>[gravityform id=\u00bb3&#8243; title=\u00bbfalse\u00bb description=\u00bbfalse\u00bb]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIDESTEP CASO DE \u00c9XITO SOBRE SIDESTEP SIDESTEP, una marca de Foot Locker Inc. cree que las zapatillas, la creatividad y el estilo van de la mano y que elegir cuidadosamente un par de zapatillas es una forma de expresi\u00f3n creativa. SIDESTEP se dirige a las personas innovadoras y creativas que est\u00e1n al d\u00eda de las \u00faltimas tendencias y les gusta crear su propio estilo. El objetivo de la marca es inspirar y motivar a una nueva generaci\u00f3n de creadores de looks ofreci\u00e9ndoles una selecci\u00f3n de zapatillas y accesorios imprescindibles que dan vida a los looks. Con m\u00e1s de 80 tiendas en Alemania, Pa\u00edses Bajos, B\u00e9lgica, Espa\u00f1a, Luxemburgo y Suiza, SIDESTEP se ha convertido en la tienda de zapatillas de deporte preferida por los aficionados a la moda de toda Europa.RESUMEN DEL CASO DE \u00c9XITO Programa musical especialmente creado para todas las tiendas Todas las nuevas tiendas estar\u00e1n equipadas con reproductores Mood Harmony. Transferencia de las tiendas existentes a Mood Harmony Sustituci\u00f3n de las cajas de luz actuales por pantallas de 75&#8243; OBJETIVO A medida que la marca sigue aumentando su presencia en Europa, ha iniciado un importante proyecto de cambio de imagen de sus tiendas actuales para reflejar mejor la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":268897,"parent":58923,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-268932","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sidestep | Mood Media Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sidestep\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T15:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-feature.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/\",\"name\":\"Sidestep | Mood Media Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/sidestep-feature.webp\",\"datePublished\":\"2022-09-02T13:16:04+00:00\",\"dateModified\":\"2023-10-31T15:14:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/#primaryimage\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/sidestep-feature.webp\",\"contentUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/sidestep-feature.webp\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/sidestep\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos pr\u00e1cticos\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sidestep\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. By Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#organization\",\"name\":\"Mood Media\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Mood Media\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/moodmediauk\\\/\",\"https:\\\/\\\/x.com\\\/MoodMedia_UK\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mood-media-uk\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sidestep | Mood Media Espa\u00f1a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Sidestep","og_url":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/","og_site_name":"Mood Media Espa\u00f1a","article_publisher":"https:\/\/www.facebook.com\/moodmediauk\/","article_modified_time":"2023-10-31T15:14:03+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-feature.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@MoodMedia_UK","twitter_misc":{"Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/","url":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/","name":"Sidestep | Mood Media Espa\u00f1a","isPartOf":{"@id":"https:\/\/moodmedia.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/#primaryimage"},"image":{"@id":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/#primaryimage"},"thumbnailUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-feature.webp","datePublished":"2022-09-02T13:16:04+00:00","dateModified":"2023-10-31T15:14:03+00:00","breadcrumb":{"@id":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/#primaryimage","url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-feature.webp","contentUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-feature.webp","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/moodmedia.com\/es\/casos-de-exito\/sidestep\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moodmedia.com\/es\/"},{"@type":"ListItem","position":2,"name":"Casos pr\u00e1cticos","item":"https:\/\/moodmedia.com\/es\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Sidestep"}]},{"@type":"WebSite","@id":"https:\/\/moodmedia.com\/es\/#website","url":"https:\/\/moodmedia.com\/es\/","name":"Mood Media International","description":"Experience. By Design","publisher":{"@id":"https:\/\/moodmedia.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moodmedia.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/moodmedia.com\/es\/#organization","name":"Mood Media","url":"https:\/\/moodmedia.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/moodmedia.com\/es\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Mood Media"},"image":{"@id":"https:\/\/moodmedia.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moodmediauk\/","https:\/\/x.com\/MoodMedia_UK","https:\/\/www.linkedin.com\/company\/mood-media-uk\/"]}]}},"_links":{"self":[{"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/pages\/268932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/comments?post=268932"}],"version-history":[{"count":0,"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/pages\/268932\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/pages\/58923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/media\/268897"}],"wp:attachment":[{"href":"https:\/\/moodmedia.com\/es\/wp-json\/wp\/v2\/media?parent=268932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}