{"id":282964,"date":"2022-09-27T14:29:50","date_gmt":"2022-09-27T13:29:50","guid":{"rendered":"https:\/\/moodmedia.com\/casos-de-exito\/fuente-lkq\/"},"modified":"2025-10-02T18:58:06","modified_gmt":"2025-10-02T17:58:06","slug":"lkq-fource","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/es\/casos-de-exito\/lkq-fource\/","title":{"rendered":"LKQ Fource"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5b5b5b\u00bb background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/lkq-hero-scaled-1.webp\u00bb background_blend=\u00bbmultiply\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Estudio de caso<\/span> de LKQ Fource
<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bb#contact\u00bb button_text=\u00bbContacta con nosotros\u00bb button_alignment=\u00bbright\u00bb button_alignment_tablet=\u00bbleft\u00bb button_alignment_phone=\u00bbleft\u00bb button_alignment_last_edited=\u00bbon|tablet\u00bb module_class=\u00bbmbutton\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout Section\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Acerca de LKQ Fource<\/span><\/h2>\n

LKQ Fource, que forma parte de LKQ Europe – filial de LKQ Corporation – est\u00e1 presente en los mercados holand\u00e9s, belga y franc\u00e9s con sus empresas Fource, CarSys, VanEsch, IPAR, VHIP B\u00e9lgica, LKQ B\u00e9lgica y VHIP Francia. Con acceso a m\u00e1s de 170.000 referencias en stock, disponibles a trav\u00e9s de 120 sucursales, y con el apoyo de 180 socios mayoristas, LKQ Fource suministra decenas de miles de productos Automotive a talleres y mayoristas de toda la regi\u00f3n.<\/p>\n

La posici\u00f3n de liderazgo de LKQ Fource le permite responder r\u00e1pidamente a los r\u00e1pidos avances de la industria automovil\u00edstica. LKQ Fource tambi\u00e9n est\u00e1 asociada con VROOAM (socios de Fource), la mayor red independiente de mayoristas de los Pa\u00edses Bajos y B\u00e9lgica. <\/p>\n

LKQ Fource crea oportunidades para los t\u00e9cnicos del autom\u00f3vil centr\u00e1ndose en cuatro categor\u00edas principales: educaci\u00f3n y formaci\u00f3n a trav\u00e9s de la academia LKQ, captaci\u00f3n y fidelizaci\u00f3n de clientes, mobiliario y herramientas, y conceptos de marketing y taller, como Vakgarage, Autofirst, Autobandenpartner y MOOBI.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#eeeeee\u00bb custom_padding=\u00bb50px|50px|50px|50px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Resumen del estudio de caso<\/h3>\n
    \n
  • Plantillas de contenido personalizadas para facilitar la formaci\u00f3n del personal, las ventas, el compromiso de los empleados y mucho m\u00e1s.<\/li>\n
  • Pantallas instaladas en m\u00e1s de 650 lugares.<\/li>\n
  • Sistema de gesti\u00f3n de contenidos para permitir una actualizaci\u00f3n eficaz de los contenidos en todas las ubicaciones.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbObjective\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#7c7c7c\u00bb background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/lkq-middle-scaled-1.webp\u00bb background_blend=\u00bbmultiply\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

    Objetivo<\/h2>\n

    Con m\u00e1s de 100 sucursales, LKQ Fource buscaba una soluci\u00f3n de digital signage para apoyar las comunicaciones internas de la organizaci\u00f3n. LKQ Fource tambi\u00e9n apoya a los socios de Fource y sus conceptos de taller con digital signage para mejorar sus comunicaciones de marketing. Por tanto, hab\u00eda que dise\u00f1ar una plantilla que tuviera el mismo aspecto en cuanto a dise\u00f1o para cada marca, pero con el estilo de cada una de ellas y con espacio para variar el contenido por marca, y por ubicaci\u00f3n.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSolution\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

    Soluciones<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Plantillas de contenido<\/b><\/h3>\n

    El Equipo Creativo de Mood dise\u00f1\u00f3 una plantilla a trav\u00e9s de la cual se puede proporcionar formaci\u00f3n a la carta a todos los empleados, en todas las marcas de la cartera de LKQ Fource. Tambi\u00e9n existe la opci\u00f3n de compartir informaci\u00f3n importante con todos los empleados a trav\u00e9s de una transmisi\u00f3n en directo.<\/p>\n

    El equipo tambi\u00e9n dise\u00f1\u00f3 un feed especial que permite extraer contenido de otros sitios web, como las opiniones de los clientes. Otra plantilla facilita la venta de coches usados y consejos sobre revisiones de neum\u00e1ticos, inspecciones de verano e invierno, ITV, etc., mientras que otra permite a los talleres subir y reproducir contenido local, como fotos de una salida del personal o del empleado de la semana, todo ello con el estilo de marca individual del propio taller. [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/lkq-screens.webp\u00bb title_text=\u00bblkq-pantallas\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#eeeeee\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/fource_mvision.webp\u00bb title_text=\u00bbfource_mvision\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Software de gesti\u00f3n de contenidos<\/b><\/h3>\n

    El sistema de gesti\u00f3n de contenidos propiedad de Mood, Harmony, se introdujo en todos los talleres de LKQ Fource para facilitar una actualizaci\u00f3n de contenidos eficaz y flexible en todas las pantallas, para todas las marcas. Con el intuitivo portal online, cualquier propietario de un taller puede personalizar el contenido (dentro de los envoltorios de las pantallas) con unos simples clics.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#eeeeee\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Digital signage<\/b><\/h3>\n

    Mood tambi\u00e9n instal\u00f3 todos los monitores de hardware en las sedes de LKQ Fource.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/lkq-screens-2.webp\u00bb title_text=\u00bblkq-pantallas-2″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Contact\u00bb module_id=\u00bbcontact\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#232323″ collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    ELEVE LA EXPERIENCIA DEL CLIENTE<\/h2>\n

    Eleve la experiencia del cliente y consiga la tranquilidad que merece con Mood. P\u00f3ngase en contacto con nosotros hoy mismo para obtener m\u00e1s informaci\u00f3n. <\/p>\n

    [\/et_pb_text][et_pb_text admin_label=\u00bbShort Contact Form (dark background)\u00bb _builder_version=\u00bb4.15.1″ _module_preset=\u00bbdefault\u00bb background_layout=\u00bbdark\u00bb global_module=\u00bb40487″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

    [gravityform id=\u00bb3″ title=\u00bbfalse\u00bb description=\u00bbfalse\u00bb]<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Estudio de caso de LKQ Fource Acerca de LKQ Fource LKQ Fource, que forma parte de LKQ Europe – filial de LKQ Corporation – est\u00e1 presente en los mercados holand\u00e9s, belga y franc\u00e9s con sus empresas Fource, CarSys, VanEsch, IPAR, VHIP B\u00e9lgica, LKQ B\u00e9lgica y VHIP Francia. Con acceso a m\u00e1s de 170.000 referencias en stock, disponibles a trav\u00e9s de 120 sucursales, y con el apoyo de 180 socios mayoristas, LKQ Fource suministra decenas de miles de productos Automotive a talleres y mayoristas de toda la regi\u00f3n. La posici\u00f3n de liderazgo de LKQ Fource le permite responder r\u00e1pidamente a los r\u00e1pidos avances de la industria automovil\u00edstica. LKQ Fource tambi\u00e9n est\u00e1 asociada con VROOAM (socios de Fource), la mayor red independiente de mayoristas de los Pa\u00edses Bajos y B\u00e9lgica. LKQ Fource crea oportunidades para los t\u00e9cnicos del autom\u00f3vil centr\u00e1ndose en cuatro categor\u00edas principales: educaci\u00f3n y formaci\u00f3n a trav\u00e9s de la academia LKQ, captaci\u00f3n y fidelizaci\u00f3n de clientes, mobiliario y herramientas, y conceptos de marketing y taller, como Vakgarage, Autofirst, Autobandenpartner y MOOBI.Resumen del estudio de caso Plantillas de contenido personalizadas para facilitar la formaci\u00f3n del personal, las ventas, el compromiso de los empleados y mucho m\u00e1s. Pantallas instaladas en m\u00e1s de […]<\/p>\n","protected":false},"author":2,"featured_media":282722,"parent":58923,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-282964","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLKQ Fource | Mood Media Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LKQ Fource\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/es\/casos-de-exito\/lkq-fource\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T17:58:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/lkq-feature.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/\",\"name\":\"LKQ Fource | Mood Media Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/lkq-feature.webp\",\"datePublished\":\"2022-09-27T13:29:50+00:00\",\"dateModified\":\"2025-10-02T17:58:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/#primaryimage\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/lkq-feature.webp\",\"contentUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/lkq-feature.webp\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/lkq-fource\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos pr\u00e1cticos\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"LKQ Fource\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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