{"id":75706,"date":"2019-04-17T18:48:51","date_gmt":"2019-04-17T17:48:51","guid":{"rendered":"https:\/\/moodmedia.com\/casos-de-exito\/mcdonalds\/"},"modified":"2025-06-05T18:55:57","modified_gmt":"2025-06-05T17:55:57","slug":"mcdonalds","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/es\/casos-de-exito\/mcdonalds\/","title":{"rendered":"McDonald&#8217;s"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; background_color=\u00bb#9b9b9b\u00bb background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-2023-hero.webp\u00bb background_blend=\u00bbmultiply\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; text_font=\u00bb||||||||\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 class=\"new-hero-ext bold\">McDonald&#8217;s <br \/><span class=\"medium\" style=\"color:#ddd;\">Caso pr\u00e1ctico<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAbout\u00bb _builder_version=\u00bb4.16&#8243; collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Sobre <span style=\"color:#5bc4ba;\" class=\"bold\">McDonald&#8217;s<\/span><\/h2>\n<p class=\"intro\">McDonald&#8217;s es la mayor cadena de restaurantes de comida r\u00e1pida del mundo, con m\u00e1s de 40.000 restaurantes que atienden diariamente a m\u00e1s de 69 millones de clientes en m\u00e1s de 100 pa\u00edses. Premier Restaurants Romania explota restaurantes McDonald&#8217;s en toda Ruman\u00eda, adem\u00e1s de restaurantes Drive-Thru y McCaf\u00e9s.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; background_color=\u00bb#eeeeee\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb30px|30px|30px|30px|false|false\u00bb hover_enabled=\u00bb0&#8243; border_radii=\u00bbon|10px|10px|10px|10px\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3 class=\"moodblue bold\">Resumen del estudio de caso<\/h3>\n<ul style=\"margin-top: 20px;\">\n<li><a href=\"#\">M\u00fasica ambiental<\/a><\/li>\n<li><a href=\"#\">Digital signage<\/a><\/li>\n<li><a href=\"#\">Paneles de men\u00fas digitales<\/a><\/li>\n<li><a href=\"#\">Video walls<\/a><\/li>\n<li><a href=\"#\">Quioscos de informaci\u00f3n<\/a><\/li>\n<li><a href=\"#\">Pantallas t\u00e1ctiles y tabletas<\/a><\/li>\n<li><a href=\"#\">Creaci\u00f3n de contenidos y CMS<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbObjective\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#898989&#8243; background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-middle.webp\u00bb background_blend=\u00bbmultiply\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b>Objetivo<\/b><\/h2>\n<p class=\"intro2\">McDonald&#8217;s Ruman\u00eda, que ya era un cliente fiel a la m\u00fasica, confi\u00f3 a Mood Media el desarrollo y la gesti\u00f3n de un proyecto hist\u00f3rico de mejora de sus comunicaciones en el punto de venta. Esto significaba digitalizarse con opciones flexibles y un servicio fiable, ofreci\u00e9ndo un valor fant\u00e1stico a sus clientes. <\/p>\n<p class=\"intro2\">MoodLa amplia experiencia y conocimientos t\u00e9cnicos de McDonald&#8217;s, junto con su capacidad para ofrecer soluciones integrales, desde la concepci\u00f3n hasta la ejecuci\u00f3n de cualquier proyecto (consultor\u00eda, dise\u00f1o de sistemas, instalaci\u00f3n e integraci\u00f3n de software y hardware, creaci\u00f3n de contenidos de v\u00eddeo, gesti\u00f3n de contenidos, gesti\u00f3n de proyectos y mantenimiento), fueron factores decisivos para que McDonald&#8217;s eligiera Mood como socio de Digital signage.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; background_color=\u00bb#eeeeee\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b>Soluciones<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp\u00bb title_text=\u00bbmcd-ds\u00bb force_fullwidth=\u00bbon\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.0&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"moodblue\"><b>Digital signage<\/b><\/h3>\n<p>Mood dise\u00f1\u00f3, instal\u00f3 y configur\u00f3 con \u00e9xito el hardware para toda la soluci\u00f3n de digital signage de McDonald&#8217;s Ruman\u00eda. Esto incluye: tablones de men\u00fas digitales, video walls, listas de precios digitales, quioscos de informaci\u00f3n, pantallas t\u00e1ctiles y tabletas, as\u00ed como otras pantallas individuales en distintas zonas de los restaurantes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-content.webp\u00bb title_text=\u00bbmcds-contenido\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.0&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"moodblue\"><b>Creaci\u00f3n de contenidos y CMS<\/b><\/h3>\n<p>Nuestros talentosos equipos creativos prestan servicios creativos y de consultor\u00eda a diario a los restaurantes McDonald&#8217;s de Ruman\u00eda y garantizan la gesti\u00f3n de contenidos de v\u00eddeo utilizando el CMS propio de Mood Harmony .<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp\u00bb title_text=\u00bbmcd-ds\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.0&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"moodblue\"><b>Music<\/b><\/h3>\n<p>En todos los restaurantes McDonald\u2019s de Ruman\u00eda, Mood Media ofrece una cuidada variedad de listas musicales para mantener el sonido animado y alegre, con una mezcla de pop, \u00e9xitos electro y \u00e9xitos de club.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.17.4&#8243; background_image=\u00bbhttps:\/\/us.moodmedia.com\/1673938356090\/wp-content\/uploads\/2022\/06\/background-drivethru-white2-scaled.webp\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>LOS <span style=\"color:#5bc4ba;\" class=\"bold\">RESULTADOS<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro bold\">McDonald\u2019s se ha convertido en pionera en Ruman\u00eda al poner en marcha este enorme proyecto, que no s\u00f3lo ha mejorado su imagen de marca, sino que ha contribuido al rendimiento de las ventas. Esta soluci\u00f3n global ha facilitado a McDonald\u2019s Ruman\u00eda la tarea de informar, vender e inspirar a sus clientes en los puntos clave de interacci\u00f3n. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbCase Study Contact\u00bb module_id=\u00bbcontact\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#232323&#8243; collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; text_font=\u00bb||||||||\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 class=\"bold\">ELEVE LA EXPERIENCIA DEL CLIENTE<\/h2>\n<p class=\"intro\">Eleve la experiencia del cliente y consiga la tranquilidad que merece con Mood. P\u00f3ngase en contacto con nosotros hoy mismo para obtener m\u00e1s informaci\u00f3n. <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbShort Contact Form (dark background)\u00bb _builder_version=\u00bb4.15.1&#8243; _module_preset=\u00bbdefault\u00bb background_layout=\u00bbdark\u00bb global_module=\u00bb40487&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>[gravityform id=\u00bb3&#8243; title=\u00bbfalso\u00bb description=\u00bbfalse\u00bb]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s Caso pr\u00e1cticoSobre McDonald&#8217;s McDonald&#8217;s es la mayor cadena de restaurantes de comida r\u00e1pida del mundo, con m\u00e1s de 40.000 restaurantes que atienden diariamente a m\u00e1s de 69 millones de clientes en m\u00e1s de 100 pa\u00edses. Premier Restaurants Romania explota restaurantes McDonald&#8217;s en toda Ruman\u00eda, adem\u00e1s de restaurantes Drive-Thru y McCaf\u00e9s. Resumen del estudio de caso M\u00fasica ambiental Digital signage Paneles de men\u00fas digitales Video walls Quioscos de informaci\u00f3n Pantallas t\u00e1ctiles y tabletas Creaci\u00f3n de contenidos y CMS Objetivo McDonald&#8217;s Ruman\u00eda, que ya era un cliente fiel a la m\u00fasica, confi\u00f3 a Mood Media el desarrollo y la gesti\u00f3n de un proyecto hist\u00f3rico de mejora de sus comunicaciones en el punto de venta. Esto significaba digitalizarse con opciones flexibles y un servicio fiable, ofreci\u00e9ndo un valor fant\u00e1stico a sus clientes. MoodLa amplia experiencia y conocimientos t\u00e9cnicos de McDonald&#8217;s, junto con su capacidad para ofrecer soluciones integrales, desde la concepci\u00f3n hasta la ejecuci\u00f3n de cualquier proyecto (consultor\u00eda, dise\u00f1o de sistemas, instalaci\u00f3n e integraci\u00f3n de software y hardware, creaci\u00f3n de contenidos de v\u00eddeo, gesti\u00f3n de contenidos, gesti\u00f3n de proyectos y mantenimiento), fueron factores decisivos para que McDonald&#8217;s eligiera Mood como socio de Digital signage.SolucionesDigital signage Mood dise\u00f1\u00f3, instal\u00f3 y configur\u00f3 con \u00e9xito [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":58923,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-75706","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonald&#039;s | Mood Media Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/es\/casos-de-exito\/mcdonalds\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T17:55:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/mcdonalds\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/mcdonalds\\\/\",\"name\":\"McDonald's | Mood Media Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\"},\"datePublished\":\"2019-04-17T17:48:51+00:00\",\"dateModified\":\"2025-06-05T17:55:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/mcdonalds\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/mcdonalds\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/mcdonalds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos pr\u00e1cticos\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/casos-de-exito\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"McDonald&#8217;s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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