{"id":76799,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/marketing-sensorial\/"},"modified":"2023-10-31T12:06:59","modified_gmt":"2023-10-31T12:06:59","slug":"marketing-sensorial","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/es\/marketing-sensorial\/","title":{"rendered":"Cuantificar el marketing sensorial"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbHero Desktop\u00bb _builder_version=\u00bb4.15″ background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg\u00bb parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.15″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

CUANTIFICAR EL<\/span> IMPACTO DEL MARKETING SENSORIAL<\/h1>\n

En 2018<\/a> aprendimos que el marketing sensorial en la tienda puede impactar en el comportamiento del consumidor y en sus h\u00e1bitos de compra. Este a\u00f1o hemos tratado de cuantificar ese impacto, asoci\u00e1ndonos con Walnut Unlimited e Intersport para demostrar una verdad esencial:<\/p>\n

El marketing sensorial impulsa las ventas.<\/p>\n

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CUANTIFICAR EL<\/span> IMPACTO DEL MARKETING SENSORIAL<\/h1>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.15.1″ global_colors_info=\u00bb{}\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]<\/p>\n

En 2018<\/a> aprendimos que el marketing sensorial en la tienda puede impactar en el comportamiento del consumidor y en sus h\u00e1bitos de compra. Este a\u00f1o hemos tratado de cuantificar ese impacto, asoci\u00e1ndonos con Walnut Unlimited e Intersport para demostrar una verdad esencial:<\/p>\n

El marketing sensorial impulsa las ventas.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbWe Have Proof\u00bb _builder_version=\u00bb4.15″ parallax=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.15″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bb||||||||\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]TENEMOS LA PRUEBA<\/span><\/p>\n

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Ver un avance<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bb||||||||\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En este estudio encontrar\u00e1s una gran cantidad de estad\u00edsticas clave que demuestran que una estrategia de marketing sensorial de marca puede dar resultados positivos. Tambi\u00e9n aprender\u00e1s hasta qu\u00e9 punto la ausencia de marketing sensorial puede repercutir negativamente en tu balance.<\/p>\n

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global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPast Studies\u00bb _builder_version=\u00bb4.15″ background_color=\u00bb#eeeeee\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbRow\u00bb _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bb||||||||\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

LEE NUESTROS ESTUDIOS ANTERIORES<\/h2>\n

La cuantificaci\u00f3n del impacto del marketing sensorial es una continuaci\u00f3n de nuestros esfuerzos de investigaci\u00f3n en curso. Descarga al instante nuestros estudios anteriores y conoce otras ideas clave sobre la evoluci\u00f3n de la experiencia del cliente.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-Global-Stats-Ebook-1.jpg\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

2018: El impacto del marketing sensorial<\/p>\n

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2017: El estado de la tienda f\u00edsica<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDYifX0=@\u00bb button_text=\u00bbVer las estad\u00edsticas\u00bb button_alignment=\u00bbleft\u00bb admin_label=\u00bb2017 Button\u00bb _builder_version=\u00bb4.13.0″ _dynamic_attributes=\u00bbbutton_url\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#cd102f\u00bb button_border_color=\u00bb#cd102f\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#cd102f\u00bb background_layout=\u00bbdark\u00bb button_text_color_hover=\u00bb#cd102f\u00bb button_border_color_hover=\u00bb#ffffff\u00bb button_letter_spacing_hover=\u00bb0″ button_bg_color_hover=\u00bb#ffffff\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bbon\u00bb button_text_color__hover=\u00bb#cd102f\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bbon\u00bb button_border_color__hover=\u00bb#ffffff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bbon\u00bb button_letter_spacing__hover=\u00bb0″ button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bbon\u00bb button_bg_color__hover=\u00bb#ffffff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbWhat is Sensory Marketing?\u00bb _builder_version=\u00bb4.15″ background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/12\/abstract-tech.jpg\u00bb parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bb||||||||\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\u00bfQU\u00c9 ES EL MARKETING SENSORIAL?<\/h2>\n

El marketing sensorial es la forma en que las marcas de todo tipo conectan con sus consumidores de forma m\u00e1s significativa y personalizada. Esta estrategia aprovecha medios como la m\u00fasica, la digital signage y la difusi\u00f3n de olores para involucrar a los sentidos del consumidor. Los objetivos principales son: <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bb||||||||\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    \n
  • Proporcionar una experiencia m\u00e1s agradable y memorable en el lugar de trabajo<\/li>\n
  • Crear una conexi\u00f3n emocional m\u00e1s fuerte entre la marca y el consumidor, y fomentar una lealtad de marca duradera<\/li>\n
  • Aumentar las ventas<\/li>\n<\/ul>\n

    En Mood Media, el marketing sensorial est\u00e1 en el centro de todo lo que hacemos. A trav\u00e9s de soluciones visuales, sonoras, olfativas y sociales, ayudamos a negocios de todos los tama\u00f1os a aprovechar el marketing sensorial para conectar con sus clientes, hu\u00e9spedes, pacientes y clientes de forma que se cree una mayor fidelidad a la marca y una mejor experiencia en el lugar.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ disabled_on=\u00bbon|on|on\u00bb admin_label=\u00bbResource Articles\u00bb _builder_version=\u00bb4.15″ background_color=\u00bb#000000″ parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bb||||||||\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    ART\u00cdCULOS DE RECURSOS DE MARKETING SENSORIAL<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bb||||||||\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Estimular las ventas – Marketing sensorial en el comercio minorista <\/p>\n

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    C\u00f3mo fidelizar a los hu\u00e9spedes con una experiencia hotelera multisensorial<\/p>\n

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    SOLICITA UNA CONSULTA GRATUITA<\/h2>\n

    Ponte en contacto con nosotros hoy mismo y perm\u00edtenos mostrarte c\u00f3mo poner el marketing sensorial al servicio de tu negocio.<\/p>\n

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    [gravityform id=\u00bb3″ title=\u00bbfalse\u00bb description=\u00bbfalse\u00bb]<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    CUANTIFICAR EL IMPACTO DEL MARKETING SENSORIAL En 2018 aprendimos que el marketing sensorial en la tienda puede impactar en el comportamiento del consumidor y en sus h\u00e1bitos de compra. Este a\u00f1o hemos tratado de cuantificar ese impacto, asoci\u00e1ndonos con Walnut Unlimited e Intersport para demostrar una verdad esencial: El marketing sensorial impulsa las ventas.CUANTIFICAR EL IMPACTO DEL MARKETING SENSORIALEn 2018 aprendimos que el marketing sensorial en la tienda puede impactar en el comportamiento del consumidor y en sus h\u00e1bitos de compra. Este a\u00f1o hemos tratado de cuantificar ese impacto, asoci\u00e1ndonos con Walnut Unlimited e Intersport para demostrar una verdad esencial: El marketing sensorial impulsa las ventas.TENEMOS LA PRUEBA Ver un avanceEn este estudio encontrar\u00e1s una gran cantidad de estad\u00edsticas clave que demuestran que una estrategia de marketing sensorial de marca puede dar resultados positivos. Tambi\u00e9n aprender\u00e1s hasta qu\u00e9 punto la ausencia de marketing sensorial puede repercutir negativamente en tu balance.LEE NUESTROS ESTUDIOS ANTERIORES La cuantificaci\u00f3n del impacto del marketing sensorial es una continuaci\u00f3n de nuestros esfuerzos de investigaci\u00f3n en curso. Descarga al instante nuestros estudios anteriores y conoce otras ideas clave sobre la evoluci\u00f3n de la experiencia del cliente.2018: El impacto del marketing sensorial2017: El estado de la tienda f\u00edsica\u00bfQU\u00c9 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-76799","page","type-page","status-publish","hentry"],"yoast_head":"\nCuantificar el marketing sensorial | Ver las estad\u00edsticas<\/title>\n<meta name=\"description\" content=\"Aprende todo lo que necesitas saber sobre el poder del marketing sensorial - y c\u00f3mo implementar una estrategia efectiva de marketing sensorial en tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuantificar el marketing sensorial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/es\/marketing-sensorial\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T12:06:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/marketing-sensorial\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/marketing-sensorial\\\/\",\"name\":\"Cuantificar el marketing sensorial | Ver las estad\u00edsticas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\"},\"datePublished\":\"2019-10-30T17:53:43+00:00\",\"dateModified\":\"2023-10-31T12:06:59+00:00\",\"description\":\"Aprende todo lo que necesitas saber sobre el poder del marketing sensorial - y c\u00f3mo implementar una estrategia efectiva de marketing sensorial en tu negocio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/marketing-sensorial\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/es\\\/marketing-sensorial\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/marketing-sensorial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cuantificar el marketing sensorial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/es\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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