{"id":2430579,"date":"2025-10-09T16:12:16","date_gmt":"2025-10-09T15:12:16","guid":{"rendered":"https:\/\/moodmedia.com\/sin-categorizar\/tecnologia-qsr-resolver-las-demandas-de-los-clientes\/"},"modified":"2025-10-09T16:27:05","modified_gmt":"2025-10-09T15:27:05","slug":"tecnologia-qsr-resolver-las-demandas-de-los-clientes","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/es\/blog-es\/la-industria\/tecnologia-qsr-resolver-las-demandas-de-los-clientes\/","title":{"rendered":"Tecnolog\u00eda QSR: Resolver las demandas de los clientes"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_color_gradient_stops=\u00bb#000000 0%|rgba(0,0,0,0) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_image=\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/10\/fstec-qsr-hero.webp\u00bb background_last_edited=\u00bbon|desktop\u00bb use_background_color_gradient_phone=\u00bbon\u00bb background_color_gradient_stops_phone=\u00bb#000000 0%|rgba(0,0,0,0.51) 100%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_font_size=\u00bb55px\u00bb header_line_height=\u00bb1.1em\u00bb background_layout=\u00bbdark\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb40px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 class=\"ai-optimize-32\"><b>Tecnolog\u00eda QSR: Resolver las demandas de los clientes<\/b><\/h1>\n<p class=\"intro2 ai-optimize-33\">La tecnolog\u00eda QSR ha ido m\u00e1s all\u00e1 de la simple comodidad. Se ha convertido en la infraestructura fundamental para el \u00e9xito operativo. En el competitivo panorama actual, no basta con servir comida. Los clientes exigen una experiencia m\u00e1s fluida, personalizada y eficiente.   <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/company\/mood-media-emea\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbCon\u00e9ctate con nosotros\u00bb module_class=\u00bbmbutton\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbIntro\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2 ai-optimize-6\">Este cambio en las expectativas de los consumidores ha creado una llamada a la acci\u00f3n cr\u00edtica para todo el sector de los restaurantes de servicio r\u00e1pido. Los operadores de restaurantes deben comprender estas nuevas demandas y aprovechar la tecnolog\u00eda necesaria para proteger su inversi\u00f3n e impulsar el crecimiento a largo plazo en el mercado local. <\/p>\n<p class=\"intro2 ai-optimize-7\">Nuestro equipo recopil\u00f3 directamente estas ideas y conclusiones clave en la conferencia FS\/TEC 2025, un evento de primer orden que define el futuro de la tecnolog\u00eda de los servicios alimentarios y presenta soluciones fundamentales para el sector <a href=\"https:\/\/moodmedia.com\/es\/restaurantes-de-comida-rapida\/\">de los restaurantes de calidad<\/a>. El equipo de Mood Media, formado por Kevin Jones, Jodi Hampton, Chris Crawley y Jeff Staley, se centr\u00f3 en identificar la pr\u00f3xima generaci\u00f3n de soluciones integradas dise\u00f1adas para impulsar la eficiencia operativa y mejorar la experiencia de los clientes en todos los puntos de contacto. <\/p>\n<p class=\"intro2 ai-optimize-8\">Sigue leyendo para descubrir las tres exigencias que espera el cliente actual de los restaurantes de servicio r\u00e1pido, y las tendencias tecnol\u00f3gicas QSR necesarias para satisfacerlas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#eeeeee\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b>Las tres exigencias de un cliente moderno<\/b><\/h2>\n<p class=\"intro2\">El consumidor moderno tiene tres exigencias claras e innegociables cuando se trata de su experiencia en la comida r\u00e1pida. Comprender estas exigencias de satisfacci\u00f3n del cliente es el primer paso para construir un restaurante de comida r\u00e1pida m\u00e1s rentable y resistente. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bb#799ae6&#8243; header_3_font_size=\u00bb24px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"ai-optimize-6\"><b>La demanda de saltarse la cola<\/b><\/h3>\n<p class=\"ai-optimize-7\">La primera es la exigencia de saltarse la cola. Para un <a href=\"https:\/\/moodmedia.com\/es\/franquicias\/\">franquiciado<\/a>, el tiempo es dinero. Las largas esperas en <a href=\"https:\/\/moodmedia.com\/es\/soluciones-de-sistemas\/sistemas-drive-thru-y-mantenimiento\/\">el drive-thru<\/a> o en la tienda son una causa directa de p\u00e9rdida de ingresos y frustraci\u00f3n del cliente.  <\/p>\n<p>El drive-thru sigue siendo el canal m\u00e1s importante, con <strong>un 54%<\/strong> de clientes que lo prefieren a comer en el restaurante. Sin embargo, <a href=\"https:\/\/moodmedia.com\/es\/blog-es\/la-industria\/la-tecnologia-del-autoservicio-recibe-el-visto-bueno-del-92-de-los-clientes\/\">nuestra investigaci\u00f3n muestra<\/a> que <strong>el 64%<\/strong> de los clientes citan los largos tiempos de espera como su principal frustraci\u00f3n. Esta es una clara oportunidad para que tu marca se diferencie.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bb#799ae6&#8243; header_3_font_size=\u00bb24px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"ai-optimize-6\"><b>La demanda de personalizaci\u00f3n f\u00e1cil<\/b><\/h3>\n<p class=\"ai-optimize-7\">La segunda es la demanda de f\u00e1cil personalizaci\u00f3n. Los comensales de hoy tienen necesidades y preferencias complejas, desde restricciones diet\u00e9ticas hasta cambios de ingredientes. <\/p>\n<p>Para un franquiciado, cada pedido inexacto es un producto desperdiciado, una venta perdida y un golpe potencial a la reputaci\u00f3n de su tienda. La frustraci\u00f3n por la inexactitud de un pedido es una realidad para el 58% de los clientes. Un solo error puede arruinar la experiencia del cliente, lo que demuestra lo mucho que est\u00e1 en juego hacer un pedido exactamente correcto.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bb#799ae6&#8243; header_3_font_size=\u00bb24px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"ai-optimize-6\"><b>La demanda de acuerdos relevantes<\/b><\/h3>\n<p class=\"ai-optimize-7\">La tercera es la demanda de ofertas relevantes. La era de las promociones gen\u00e9ricas ha terminado. Los clientes quieren sentirse vistos y comprendidos, y por eso un asombroso 82% de los clientes est\u00e1 dispuesto a que un restaurante recopile datos a cambio de ofertas y recomendaciones personalizadas.  <\/p>\n<p>Para un franquiciado, es una se\u00f1al clara de que debe ir m\u00e1s all\u00e1 del marketing masivo e invertir en herramientas que mejoren la experiencia del cliente, fidelicen de verdad e impulsen la repetici\u00f3n del negocio.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_padding=\u00bb30px|30px|30px|30px|false|false\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_circle_counter number=\u00bb54&#8243; circle_color=\u00bb#000000&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_circle_counter][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2\"><b>de los clientes de comida r\u00e1pida prefieren el autoservicio al restaurante<\/b><\/p>\n<p>&#8211; 2024 Encuesta sobre la experiencia en el autoservicio<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#eeeeee\u00bb custom_padding=\u00bb30px|30px|30px|30px|false|false\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter number=\u00bb75&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb number_text_color=\u00bb#799ae6&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2\"><b>Alrededor de dos tercios de las ventas de restaurantes de comida r\u00e1pida en EE.UU. proceden ahora de los drive-thrus.<\/b><\/p>\n<p>&#8211; Restroworks<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b>Tres tendencias QSR que responden a las demandas de los clientes<\/b><\/h2>\n<p class=\"intro2\">La \u00faltima ola de tecnolog\u00eda para restaurantes est\u00e1 directamente dise\u00f1ada para satisfacer estas expectativas cambiantes de los clientes y convertir estos puntos d\u00e9biles en ventajas competitivas. Adoptar estas soluciones de franquicia significa aumentar la eficacia, reducir los costes operativos y aumentar los ingresos. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbThe Intelligent Operations Center\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb header_3_font_size=\u00bb36px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"ai-optimize-34\"><b><span class=\"moodlpurple\">1<\/span> El Centro de Operaciones Inteligente<\/b><\/h3>\n<p class=\"intro2 ai-optimize-35\">La b\u00fasqueda de la eficiencia empieza en la trastienda y la cocina. Esta tendencia se centra en c\u00f3mo <strong>la tecnolog\u00eda QSR<\/strong> est\u00e1 transformando las operaciones desde dentro hacia fuera, aprovechando los datos para optimizar todos y cada uno de los procesos. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbIA y aprendizaje autom\u00e1tico\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La inteligencia artificial se est\u00e1 abriendo camino en muchos \u00e1mbitos de nuestra vida cotidiana. El sector de la comida r\u00e1pida no es una excepci\u00f3n. Utilizando algoritmos para aprender de los datos, la IA puede analizar las ventas pasadas, el inventario actual e incluso el tiempo local para hacer previsiones precisas. Estos datos pueden ayudar a optimizar los horarios del personal, predecir las horas punta y gestionar el inventario autom\u00e1ticamente, lo que a su vez reduce el desperdicio de alimentos y los costes laborales.   <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbIoT y dispositivos conectados\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Tambi\u00e9n conocido como Internet de las Cosas, IoT se refiere a una red de dispositivos f\u00edsicos y sensores que recogen e intercambian datos. Dentro de un QSR, puede tratarse de sensores en frigor\u00edficos, equipos de cocina o incluso en los envases de los alimentos. Controlar en tiempo real las temperaturas de seguridad de los alimentos y el rendimiento de los equipos permite un mantenimiento proactivo, reduciendo as\u00ed las costosas aver\u00edas y el desperdicio de alimentos.  <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbAutomatizaci\u00f3n y Rob\u00f3tica\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Para conseguir la m\u00e1xima eficacia, se entrena a las m\u00e1quinas para que realicen tareas que antes hac\u00edan los humanos. En un QSR, esto puede incluir sistemas automatizados de toma de pedidos y robots de cocina que se encargan de tareas b\u00e1sicas de preparaci\u00f3n de alimentos. La automatizaci\u00f3n puede aplicarse a tareas tediosas y repetitivas, lo que agiliza las operaciones, reduce los errores humanos y libera personal para interacciones de alto impacto con los clientes.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbThe Intelligent Operations Center\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb1000px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2\">En \u00faltima instancia, un centro de operaciones verdaderamente inteligente permite al franquiciado dirigir un negocio m\u00e1s eficiente y rentable, haciendo que cada decisi\u00f3n se base en datos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Ayuda a los clientes a saltarse la cola optimizando la eficiencia del personal y de la cocina, reduciendo los cuellos de botella y acelerando el proceso de realizaci\u00f3n de pedidos.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Permite la personalizaci\u00f3n utilizando an\u00e1lisis predictivos y sistemas IoT para garantizar que todos los ingredientes est\u00e1n en stock para el pedido espec\u00edfico de un cliente.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Ofrece ofertas relevantes proporcionando los datos y la informaci\u00f3n necesarios para crear promociones personalizadas y espec\u00edficas para la recepci\u00f3n.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#eeeeee\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbThe Interactive Front-of-House\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb header_3_font_size=\u00bb36px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"ai-optimize-34\"><b><span class=\"moodlpurple\">2<\/span> La fachada interactiva<\/b><\/h3>\n<p class=\"intro2 ai-optimize-35\">El vest\u00edbulo del QSR moderno ya no es una zona de espera est\u00e1tica; es un centro interactivo dise\u00f1ado para la rapidez y la personalizaci\u00f3n. Esta tendencia aprovecha la tecnolog\u00eda que pone el control en manos del cliente. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPaneles de men\u00fas digitales\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"ai-optimize-6\"><a href=\"https:\/\/moodmedia.com\/es\/soluciones-visuales\/tablones-de-menus-digitales\/\">Los Tablones de men\u00fas digitales<\/a> son pantallas digitales din\u00e1micas que muestran los elementos del men\u00fa y los precios. Integradas directamente en el sistema TPV, estas herramientas permiten a las franquicias gestionar los men\u00fas en tiempo real. Esto evita errores en los precios y facilita funciones como el reparto din\u00e1mico por d\u00edas. Tambi\u00e9n pueden utilizarse para resaltar los art\u00edculos de alto margen o el contenido promocional para influir en las decisiones de compra y aumentar el tama\u00f1o medio de la cuenta.   <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbTecnolog\u00eda al servicio de uno mismo\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Los quioscos interactivos y los sistemas de autopago agilizan el proceso de pedido, permitiendo a los clientes hacer y pagar sus selecciones de forma independiente. Estas herramientas digitales aumentan la velocidad y la comodidad, permitiendo a los clientes examinar y personalizar los pedidos sin hacer cola. El resultado es la eficiencia operativa en el mostrador y una experiencia r\u00e1pida y fluida.  <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbAn\u00e1lisis de datos y conocimiento del cliente\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Recopilar y analizar los datos de los clientes proporciona a una franquicia los medios para comprender mejor su comportamiento y preferencias. Los datos se recogen de fuentes como programas de fidelizaci\u00f3n, quioscos de autoservicio y sistemas de punto de venta. Mediante el an\u00e1lisis de estos datos, una franquicia puede obtener informaci\u00f3n valiosa para adaptar las estrategias de marketing, ofrecer recomendaciones personalizadas y crear una fidelidad duradera que impulse la repetici\u00f3n del negocio.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbThe Intelligent Operations Center\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb1000px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2\">El uso de tecnolog\u00eda interactiva permite a una marca conectar con los clientes de una forma nueva y poderosa, transformando cada visita en una experiencia personalizada.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Ayuda a los clientes a saltarse la cola permiti\u00e9ndoles pedir y pagar a su propio ritmo, evitando la tradicional cola del mostrador.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Facilita la personalizaci\u00f3n permitiendo a los clientes crear pedidos complejos y personalizados visualmente con tableros de men\u00fas digitales interactivos y quioscos.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Ofrece ofertas relevantes presentando promociones personalizadas directamente al cliente en el momento de la compra, utilizando an\u00e1lisis de datos y pantallas digitales din\u00e1micas.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#eeeeee\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbThe Optimized Drive-Thru\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb header_3_font_size=\u00bb36px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3 class=\"ai-optimize-34\"><b><span class=\"moodlpurple\">3<\/span> El autoservicio optimizado<\/b><\/h3>\n<p class=\"intro2 ai-optimize-35\">El drive-thru sigue siendo una fuente de beneficios, y la nueva tecnolog\u00eda est\u00e1 dise\u00f1ada para hacerlo m\u00e1s eficiente y personalizado que nunca. Esta tendencia se centra en automatizar y perfeccionar todo el flujo del autoservicio. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPedidos por voz con IA\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Muchos restaurantes de comida r\u00e1pida ya est\u00e1n experimentando con soluciones de IA para el drive-thru. Estos sistemas utilizan el Procesamiento del Lenguaje Natural (PLN) para escuchar y procesar el pedido de un cliente. Esta tecnolog\u00eda cambia las reglas del juego en cuanto a rapidez y precisi\u00f3n. Reduce las largas colas, libera al personal y garantiza un pedido siempre preciso, lo que aborda directamente los principales puntos conflictivos del autoservicio.   <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbC\u00e1maras de autoservicio e IA\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Utilizando c\u00e1maras e IA en el drive-thru, las empresas pueden reconocer veh\u00edculos y clientes. Esta tecnolog\u00eda les permite identificar a los clientes habituales, acceder r\u00e1pidamente a pedidos anteriores para acelerar el servicio y utilizar an\u00e1lisis predictivos. Estos an\u00e1lisis ayudan a anticipar el flujo de pedidos y a gestionar la l\u00ednea de autoservicio de forma m\u00e1s eficiente. Adem\u00e1s, mejora la seguridad mediante la supervisi\u00f3n constante de la l\u00ednea de autoservicio.   <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbThe Intelligent Operations Center\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb1000px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2\">El cambio hacia una Experiencia del cliente impulsada por la tecnolog\u00eda es algo m\u00e1s que comodidad y rapidez. Aunque estas tendencias est\u00e1n visiblemente centradas en el cliente, su verdadero poder reside en su capacidad para remodelar el modelo financiero de una franquicia QSR. <\/p>\n<p class=\"intro2\">Las herramientas que deleitan a los clientes son las mismas que crean una operaci\u00f3n m\u00e1s \u00e1gil, m\u00e1s eficiente y, en \u00faltima instancia, m\u00e1s rentable.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Ayuda a los clientes a saltarse la cola utilizando la optimizaci\u00f3n de pedidos y flujos basada en IA de las c\u00e1maras de los autoservicios para reducir dr\u00e1sticamente los tiempos de espera.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Permite la personalizaci\u00f3n utilizando la precisi\u00f3n de la tecnolog\u00eda de pedidos por voz con IA para eliminar los errores en los pedidos, garantizando que el cliente reciba exactamente lo que quiere.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x52;||divi||400&#8243; image_icon_width=\u00bb50px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Ofrece ofertas relevantes utilizando IA y c\u00e1maras para reconocer a los clientes habituales y enviar ofertas personalizadas a la pantalla del drive-thru.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000&#8243; collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#eeeeee\u00bb custom_padding=\u00bb30px|30px|30px|30px|false|false\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter number=\u00bb82&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb number_text_color=\u00bb#799ae6&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][et_pb_text admin_label=\u00bbstat\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2\"><b>de los clientes est\u00e1n abiertos a que un restaurante recopile datos a cambio de ofertas y recomendaciones personalizadas<\/b><\/p>\n<p>&#8211; Encuesta sobre la experiencia en el autoservicio de Mood Media<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbQSR Technology: The Bottom-Line Impact\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb40px\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 class=\"ai-optimize-7\"><b>Tecnolog\u00eda QSR: El impacto en la cuenta de resultados<\/b><\/h2>\n<p class=\"intro2 ai-optimize-8\">El verdadero poder de esta nueva ola de <strong>tecnolog\u00eda QSR<\/strong> reside en su capacidad para mejorar directamente la rentabilidad de tu franquicia reduciendo costes y aumentando la eficacia.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00bbReducci\u00f3n de costes laborales\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Aunque la tecnolog\u00eda de vanguardia, como los pedidos por voz con IA, no sustituir\u00e1 a tu equipo, te permite optimizar la dotaci\u00f3n de personal. En lugar de tener a un empleado atado a un auricular, se le puede destinar a funciones de alto impacto, como la atenci\u00f3n al cliente o la preparaci\u00f3n de la comida, aumentando la productividad general. <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbReducci\u00f3n de residuos y errores\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Un sistema integrado minimiza los errores humanos. Unos men\u00fas digitales precisos evitan que se ofrezcan precios err\u00f3neos, y los pedidos asistidos por IA reducen el costoso error de un pedido incorrecto, que puede provocar el desperdicio de comida y la necesidad de rehacer el art\u00edculo. <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbUn gasto en marketing m\u00e1s inteligente\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#5bc4ba\u00bb header_font_size=\u00bb21px\u00bb header_line_height=\u00bb1.1em\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"ai-optimize-6\"><a href=\"https:\/\/moodmedia.com\/es\/soluciones-visuales\/digital-signage\/\">La Digital signage din\u00e1mica<\/a> elimina los costes recurrentes de impresi\u00f3n y env\u00edo de men\u00fas est\u00e1ticos y material promocional. Y lo que es m\u00e1s importante, al aprovechar los datos en tiempo real para presentar promociones relevantes y espec\u00edficas, puedes maximizar el rendimiento de tu inversi\u00f3n en marketing e impulsar las ventas con mayor eficacia. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f8f8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbFinal Thoughts\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><b>Un futuro sin fisuras impulsado por la tecnolog\u00eda QSR<\/b><\/h2>\n<p>La estrategia QSR m\u00e1s eficaz en el futuro ser\u00e1 la que garantice que todos los puntos de contacto digitales -desde la IA de voz en el puesto del altavoz hasta los mensajes personalizados en un expositor de la tienda- funcionen al un\u00edsono. Estas tendencias ponen de manifiesto un poderoso cambio en la mentalidad del sector, que ha pasado de ver la tecnolog\u00eda como una mera herramienta a reconocerla como la base para mejorar la Experiencia del cliente. <\/p>\n<p>El objetivo \u00faltimo de la tecnolog\u00eda QSR es amplificar la conexi\u00f3n humana, haciendo que cada interacci\u00f3n con el cliente sea eficiente, aut\u00e9ntica y realmente fluida. La clave no s\u00f3lo para sobrevivir, sino para prosperar en el competitivo panorama de la comida r\u00e1pida. <\/p>\n<p class=\"intro2\"><b>\u00bfListo para convertir estos conocimientos en resultados para tu franquicia?<\/b><\/p>\n<p>Descubre la completa gama de soluciones QSR de Mood Media y aprende a impulsar el crecimiento medible de tu negocio con nuestros completos servicios gestionados y nuestros sistemas drive-thru l\u00edderes del sector.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3ODc1In19@\u00bb button_text=\u00bbExplora las soluciones QSR\u00bb module_class=\u00bbmbutton\u00bb _builder_version=\u00bb4.27.0&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbArticles\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<b>\u00bfQuieres estar a la \u00faltima? Explora m\u00e1s informaci\u00f3n sobre lo \u00faltimo en el sector QSR.   <\/b>[\/et_pb_text][et_pb_text admin_label=\u00bbLink 1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"intro2\"><br \/>\n  <b>La tecnolog\u00eda del autoservicio recibe el visto bueno del 92% de los clientes<\/b><br \/>\n<\/span><br \/><a title=\"La tecnolog\u00eda del autoservicio recibe el visto bueno del 92% de los clientes\" href=\"https:\/\/moodmedia.com\/es\/blog-es\/la-industria\/la-tecnologia-del-autoservicio-recibe-el-visto-bueno-del-92-de-los-clientes\/\">M\u00e1s informaci\u00f3n<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbLink 1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span class=\"intro2\"><br \/>\n  <b>Apetito por la innovaci\u00f3n: Transformaci\u00f3n de los servicios QSR<\/b><br \/>\n<\/span><br \/><a title=\"Apetito por la innovaci\u00f3n: La transformaci\u00f3n de los servicios QSR\" href=\"\/blog\/industry-lens\/appetite-for-innovation-transforming-qsr-services\/\">M\u00e1s informaci\u00f3n<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider color=\u00bb#eeeeee\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p class=\"intro2\">Mantente al d\u00eda de lo que gira en nuestro bolet\u00edn mensual. Suscr\u00edbete ahora. <\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<iframe loading=\"lazy\" src=\"https:\/\/engagement.moodmedia.com\/l\/1082613\/2025-08-29\/wh5ll8\" width=\"100%\" height=\"150\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbContact\u00bb module_id=\u00bbcontact\u00bb _builder_version=\u00bb4.27.0&#8243; background_color=\u00bb#232323&#8243; custom_margin=\u00bb||-50px||false|false\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb 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gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>N\u00famero de localidades<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>N\u00famero de localidades<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description 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ginput_container_consent'><input name='input_14.1' id='input_3_14_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >Estoy de acuerdo con el tratamiento de mis datos personales, conforme a la <a href=\"https:\/\/moodmedia.com\/es\/empresa\/politica-de-privacidad\/\" target=\"_blank\">pol\u00edtica de privacidad<\/a> (incluyendo las comunicaciones internacionales) y doy mi consentimiento para que la informaci\u00f3n sea utilizada por Mood Media para ponerse en contacto conmigo.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='Estoy de acuerdo con el tratamiento de mis datos personales, conforme a la &lt;a href=&quot;https:\/\/moodmedia.com\/es\/empresa\/politica-de-privacidad\/&quot; target=&quot;_blank&quot;&gt;pol\u00edtica de privacidad&lt;\/a&gt; (incluyendo las comunicaciones 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Puedes darte de baja en cualquier momento utilizando los enlaces correspondientes a la informaci\u00f3n que te enviemos.<\/label><input type='hidden' name='input_15.2' value='Me gustar\u00eda recibir noticias relevantes, informaci\u00f3n de productos u ofertas especiales por correo electr\u00f3nico. 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