{"id":110392,"date":"2019-01-10T19:13:15","date_gmt":"2019-01-10T19:13:15","guid":{"rendered":"https:\/\/moodmedia.com\/travaux-de-recherche\/2019-limpact-du-marketing-sensoriel\/"},"modified":"2022-11-21T16:40:33","modified_gmt":"2022-11-21T16:40:33","slug":"2019-limpact-du-marketing-sensoriel","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/2019-limpact-du-marketing-sensoriel\/","title":{"rendered":"2019 L’impact du marketing sensoriel"},"content":{"rendered":"

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AM\u00c9LIORER L’EXP\u00c9RIENCE CLIENT<\/h1>\n

L’impact du marketing sensoriel<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.15″ custom_margin=\u00a0\u00bb||-20px|\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Nous avons demand\u00e9 \u00e0 plus de 10 000 consommateurs du monde entier ce qu’ils appr\u00e9cient le plus dans l’exp\u00e9rience d’achat en magasin. Nous avons cherch\u00e9 \u00e0 savoir quels \u00e9l\u00e9ments sensoriels ont le plus d’influence sur les attitudes et les comportements des clients lors de leurs achats. Qu’avons-nous retenu de cette \u00e9tude ? En r\u00e9sum\u00e9…<\/p>\n

+ Le marketing sensoriel est important
\n+ Les clients sont influenc\u00e9s par leur environnement sensoriel et y r\u00e9pondent.
\n+ L’investissement dans une strat\u00e9gie de marketing sensoriel peut rapporter des dividendes importants.<\/p>\n

 
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JETEZ UN COUP D’\u0152IL<\/h1>\n
\n
<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cette \u00e9tude fournit des informations importantes sur les clients, une inspiration et des id\u00e9es nouvelles. Vous regarderez les choses diff\u00e9remment, vous \u00e9couterez plus attentivement, vous ressentirez les choses avec plus de d\u00e9termination et vous serez plus conscient de votre environnement et de vos clients lorsque vous consid\u00e9rerez l’\u00e9volution de l’exp\u00e9rience client. Voir les exemples de r\u00e9sultats ci-dessous.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.15″ background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/78back.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb||100px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

78 % des acheteurs<\/span> d\u00e9clarent qu’une atmosph\u00e8re agr\u00e9able en magasin est un facteur cl\u00e9 dans le choix d’effectuer des achats en magasin plut\u00f4t qu’en ligne.<\/p>\n

C’est particuli\u00e8rement vrai pour les acheteurs en Espagne<\/strong>, en Chine<\/strong>, en Australie<\/strong>, aux \u00c9tats-Unis<\/strong> et au Royaume-Uni<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/chart1.jpg\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ custom_margin=\u00a0\u00bb-30px|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb550ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.15″ background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/8outof10.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb||100px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]LES EXP\u00c9RIENCES POSITIVES DONNENT LIEU \u00c0 DES COMMENTAIRES POSITIFS<\/span><\/p>\n

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[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.15″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/8in10.jpg\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

LE POUVOIR DU PARTAGE<\/span><\/h3>\n

Dans le monde, 8 consommateurs sur 10 recommanderaient un magasin s’ils trouvaient les \u00e9l\u00e9ments visuels, sonores et olfactifs agr\u00e9ables.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_color=\u00a0\u00bb#232323″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

OBTENIR UNE CONSULTATION GRATUITE<\/h1>\n

Laissez-nous vous montrer comment le marketing sensoriel peut fonctionner pour votre entreprise. Contactez-nous d\u00e8s aujourd’hui.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

[gravityform id=\u00a0\u00bb3″ title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbfalse\u00a0\u00bb]<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

AM\u00c9LIORER L’EXP\u00c9RIENCE CLIENT L’impact du marketing sensoriel Nous avons demand\u00e9 \u00e0 plus de 10 000 consommateurs du monde entier ce qu’ils appr\u00e9cient le plus dans l’exp\u00e9rience d’achat en magasin. Nous avons cherch\u00e9 \u00e0 savoir quels \u00e9l\u00e9ments sensoriels ont le plus d’influence sur les attitudes et les comportements des clients lors de leurs achats. Qu’avons-nous retenu de cette \u00e9tude ? En r\u00e9sum\u00e9… + Le marketing sensoriel est important + Les clients sont influenc\u00e9s par leur environnement sensoriel et y r\u00e9pondent. + L’investissement dans une strat\u00e9gie de marketing sensoriel peut rapporter des dividendes importants.   JETEZ UN COUP D’\u0152IL Cette \u00e9tude fournit des informations importantes sur les clients, une inspiration et des id\u00e9es nouvelles. Vous regarderez les choses diff\u00e9remment, vous \u00e9couterez plus attentivement, vous ressentirez les choses avec plus de d\u00e9termination et vous serez plus conscient de votre environnement et de vos clients lorsque vous consid\u00e9rerez l’\u00e9volution de l’exp\u00e9rience client. Voir les exemples de r\u00e9sultats ci-dessous. 78 % des acheteurs d\u00e9clarent qu’une atmosph\u00e8re agr\u00e9able en magasin est un facteur cl\u00e9 dans le choix d’effectuer des achats en magasin plut\u00f4t qu’en ligne. C’est particuli\u00e8rement vrai pour les acheteurs en Espagne, en Chine, en Australie, aux \u00c9tats-Unis et au Royaume-Uni. LES EXP\u00c9RIENCES POSITIVES DONNENT […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-110392","page","type-page","status-publish","hentry"],"yoast_head":"\n2019 L'impact du marketing sensoriel | Mood Media France<\/title>\n<meta name=\"description\" content=\"Le marketing sensoriel a un impact \u00e9motionnel et m\u00e9morable sur l'exp\u00e9rience du client. Ne nous croyez pas sur parole. Cette \u00e9tude exhaustive men\u00e9e aupr\u00e8s de plus de 10 000 consommateurs du monde entier montre ce qu'ils voient, entendent, sentent et ressentent \u00e0 propos du marketing sensoriel. 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