{"id":110404,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/travaux-de-recherche\/quantifier-le-marketing-sensoriel\/"},"modified":"2022-07-11T18:02:43","modified_gmt":"2022-07-11T17:02:43","slug":"quantifier-le-marketing-sensoriel","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/quantifier-le-marketing-sensoriel\/","title":{"rendered":"Quantifier le marketing sensoriel"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb admin_label=\u00a0\u00bbHero Desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

QUANTIFIER L’<\/span> IMPACT DU MARKETING SENSORIEL<\/h1>\n

En 2018,<\/a> nous avons appris que le marketing sensoriel en magasin peut avoir un impact sur le comportement des consommateurs et leurs habitudes d’achat. Cette ann\u00e9e, nous avons cherch\u00e9 \u00e0 quantifier cet impact, en nous associant \u00e0 Walnut Unlimited et Intersport pour d\u00e9montrer une v\u00e9rit\u00e9 essentielle :<\/p>\n

Le marketing sensoriel stimule les ventes.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb admin_label=\u00a0\u00bbHero Tablet\/Mobile\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

QUANTIFIER L’<\/span> IMPACT DU MARKETING SENSORIEL<\/h1>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

En 2018,<\/a> nous avons appris que le marketing sensoriel en magasin peut avoir un impact sur le comportement des consommateurs et leurs habitudes d’achat. Cette ann\u00e9e, nous avons cherch\u00e9 \u00e0 quantifier cet impact, en nous associant \u00e0 Walnut Unlimited et Intersport pour d\u00e9montrer une v\u00e9rit\u00e9 essentielle :<\/p>\n

Le marketing sensoriel stimule les ventes.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbWe Have Proof\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ parallax=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.15″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]NOUS AVONS LA PREUVE<\/span><\/p>\n

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<\/div>\n<\/div>\n
Voir un aper\u00e7u<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Dans cette \u00e9tude, vous trouverez une multitude de statistiques cl\u00e9s prouvant qu’une strat\u00e9gie de marketing sensoriel de marque peut donner des r\u00e9sultats positifs. Vous apprendrez \u00e9galement \u00e0 quel point l’absence de marketing sensoriel peut avoir un impact n\u00e9gatif sur vos r\u00e9sultats.<\/p>\n

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align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbPast Studies\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

LIRE NOS \u00c9TUDES PR\u00c9C\u00c9DENTES<\/h2>\n

Quantifier l’impact du marketing sensoriel est une continuation de nos efforts de recherche en cours. T\u00e9l\u00e9chargez instantan\u00e9ment nos \u00e9tudes pr\u00e9c\u00e9dentes et d\u00e9couvrez d’autres informations cl\u00e9s sur l’\u00e9volution de l’exp\u00e9rience client.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4″ _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-Global-Stats-Ebook-1.jpg\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

2018 : L’impact du marketing sensoriel<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODIyIn19@\u00a0\u00bb button_text=\u00a0\u00bbVoir les statistiques\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bb2018 Button\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0″ _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#cd102f\u00a0\u00bb button_border_color=\u00a0\u00bb#cd102f\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#cd102f\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb button_text_color_hover=\u00a0\u00bb#cd102f\u00a0\u00bb button_border_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_letter_spacing_hover=\u00a0\u00bb0″ button_bg_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#cd102f\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb0″ button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2017-state-of-brick-and-mortar-low-res-1.jpg\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

2017 : L’\u00e9tat de la brique et du mortier<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDYifX0=@\u00a0\u00bb button_text=\u00a0\u00bbVoir les statistiques\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb admin_label=\u00a0\u00bb2017 Button\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0″ _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#cd102f\u00a0\u00bb button_border_color=\u00a0\u00bb#cd102f\u00a0\u00bb button_icon=\u00a0\u00bb=||divi||400″ button_icon_color=\u00a0\u00bb#cd102f\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb button_text_color_hover=\u00a0\u00bb#cd102f\u00a0\u00bb button_border_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_letter_spacing_hover=\u00a0\u00bb0″ button_bg_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#cd102f\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb0″ button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbWhat is Sensory Marketing?\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2019\/12\/abstract-tech.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

QU’EST-CE QUE LE MARKETING SENSORIEL ?<\/h2>\n

Le marketing sensoriel permet aux marques de tous types d’entrer en contact avec leurs consommateurs de mani\u00e8re plus significative et personnalis\u00e9e. Cette strat\u00e9gie s’appuie sur des supports tels que la musique, la signalisation num\u00e9rique et la diffusion d’odeurs pour faire appel aux sens des consommateurs. Les objectifs principaux sont les suivants : <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    \n
  • Offrir une exp\u00e9rience plus agr\u00e9able et plus m\u00e9morable sur le site.<\/li>\n
  • Cr\u00e9er un lien \u00e9motionnel plus fort entre la marque et le consommateur, et favoriser une fid\u00e9lit\u00e9 durable \u00e0 la marque.<\/li>\n
  • Augmenter les ventes<\/li>\n<\/ul>\n

    Chez Mood Media, le marketing sensoriel est au c\u0153ur de tout ce que nous faisons. Gr\u00e2ce \u00e0 des solutions visuelles, sonores, olfactives, syst\u00e9miques et sociales, nous aidons les entreprises de toutes tailles \u00e0 tirer parti du marketing sensoriel pour \u00e9tablir un lien avec leurs clients, invit\u00e9s, patients et consommateurs de mani\u00e8re \u00e0 renforcer la fid\u00e9lit\u00e9 \u00e0 la marque et \u00e0 am\u00e9liorer l’exp\u00e9rience sur le terrain.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb admin_label=\u00a0\u00bbResource Articles\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_color=\u00a0\u00bb#000000″ parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    ARTICLES DE RESSOURCES EN MARKETING SENSORIEL<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Stimuler les ventes – Le marketing sensoriel dans le commerce de d\u00e9tail <\/p>\n

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    Comment fid\u00e9liser durablement les clients gr\u00e2ce \u00e0 une exp\u00e9rience h\u00f4teli\u00e8re multisensorielle ?<\/p>\n

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    DEMANDER UNE CONSULTATION GRATUITE<\/h2>\n

    Contactez-nous d\u00e8s aujourd’hui et laissez-nous vous montrer comment mettre le marketing sensoriel au service de votre entreprise.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    [gravityform id=\u00a0\u00bb3″ title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbfalse\u00a0\u00bb]<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    QUANTIFIER L’ IMPACT DU MARKETING SENSORIEL En 2018, nous avons appris que le marketing sensoriel en magasin peut avoir un impact sur le comportement des consommateurs et leurs habitudes d’achat. Cette ann\u00e9e, nous avons cherch\u00e9 \u00e0 quantifier cet impact, en nous associant \u00e0 Walnut Unlimited et Intersport pour d\u00e9montrer une v\u00e9rit\u00e9 essentielle : Le marketing sensoriel stimule les ventes.QUANTIFIER L’ IMPACT DU MARKETING SENSORIELEn 2018, nous avons appris que le marketing sensoriel en magasin peut avoir un impact sur le comportement des consommateurs et leurs habitudes d’achat. Cette ann\u00e9e, nous avons cherch\u00e9 \u00e0 quantifier cet impact, en nous associant \u00e0 Walnut Unlimited et Intersport pour d\u00e9montrer une v\u00e9rit\u00e9 essentielle : Le marketing sensoriel stimule les ventes.NOUS AVONS LA PREUVE Voir un aper\u00e7uDans cette \u00e9tude, vous trouverez une multitude de statistiques cl\u00e9s prouvant qu’une strat\u00e9gie de marketing sensoriel de marque peut donner des r\u00e9sultats positifs. Vous apprendrez \u00e9galement \u00e0 quel point l’absence de marketing sensoriel peut avoir un impact n\u00e9gatif sur vos r\u00e9sultats.LIRE NOS \u00c9TUDES PR\u00c9C\u00c9DENTES Quantifier l’impact du marketing sensoriel est une continuation de nos efforts de recherche en cours. T\u00e9l\u00e9chargez instantan\u00e9ment nos \u00e9tudes pr\u00e9c\u00e9dentes et d\u00e9couvrez d’autres informations cl\u00e9s sur l’\u00e9volution de l’exp\u00e9rience client.2018 : L’impact du marketing sensoriel2017 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-110404","page","type-page","status-publish","hentry"],"yoast_head":"\nQuantifier le marketing sensoriel | Voir les statistiques<\/title>\n<meta name=\"description\" content=\"Apprenez tout ce que vous devez savoir sur le pouvoir du marketing sensoriel - et comment mettre en \u0153uvre une strat\u00e9gie de marketing sensoriel efficace dans votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quantifier le marketing sensoriel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/fr\/quantifier-le-marketing-sensoriel\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media France\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T17:02:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/quantifier-le-marketing-sensoriel\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/quantifier-le-marketing-sensoriel\\\/\",\"name\":\"Quantifier le marketing sensoriel | Voir les statistiques\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/#website\"},\"datePublished\":\"2019-10-30T17:53:43+00:00\",\"dateModified\":\"2022-07-11T17:02:43+00:00\",\"description\":\"Apprenez tout ce que vous devez savoir sur le pouvoir du marketing sensoriel - et comment mettre en \u0153uvre une strat\u00e9gie de marketing sensoriel efficace dans votre entreprise.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/quantifier-le-marketing-sensoriel\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/fr\\\/quantifier-le-marketing-sensoriel\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/quantifier-le-marketing-sensoriel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quantifier le marketing sensoriel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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