{"id":110965,"date":"2017-06-12T20:13:41","date_gmt":"2017-06-12T19:13:41","guid":{"rendered":"https:\/\/moodmedia.com\/travaux-de-recherche\/letat-des-magasins-physiques-traditionnels-en-2017\/"},"modified":"2022-02-09T13:43:20","modified_gmt":"2022-02-09T13:43:20","slug":"letat-des-magasins-physiques-traditionnels-en-2017","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/letat-des-magasins-physiques-traditionnels-en-2017\/","title":{"rendered":"L&rsquo;\u00e9tat des magasins physiques traditionnels en 2017"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/state2017-1.jpg\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb50px|0|50px|0&Prime; custom_padding_phone=\u00a0\u00bb\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bboff\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,1_2,1_4&Prime; 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custom_margin=\u00a0\u00bb|50px||\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb sticky=\u00a0\u00bboff\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb]<\/p>\n<h1 class=\"bold new-hero\">L&rsquo;\u00c9VOLUTION DE L&rsquo;EXP\u00c9RIENCE CLIENT<\/h1>\n<div style=\"width: 100%; float: left; padding-bottom: 10px;\"><\/div>\n<p class=\"intro\">Mood Media a r\u00e9cemment men\u00e9 une \u00e9tude quantitative aupr\u00e8s de plus de 11 000 consommateurs dans 9 pays du monde pour mieux comprendre l&rsquo;\u00e9volution de l&rsquo;exp\u00e9rience client en magasin.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment, nous voulions mieux comprendre les raisons pour lesquelles les consommateurs pr\u00e9f\u00e8rent les magasins physiques traditionnels aux magasins en ligne, ce qu&rsquo;ils appr\u00e9cient (et n&rsquo;appr\u00e9cient pas) dans l&rsquo;exp\u00e9rience en magasin et ce qui les motive ou les influence le plus dans un magasin physique.<br \/>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/button-1.png\u00a0\u00bb alt=\u00a0\u00bbAper\u00e7u\u00a0\u00bb title_text=\u00a0\u00bbAper\u00e7u\u00a0\u00bb url=\u00a0\u00bb#aper\u00e7u\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb3.23&Prime; 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background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/iconslogo2-2.png\u00a0\u00bb alt=\u00a0\u00bbMood Media\u00a0\u00bb title_text=\u00a0\u00bbMood Media\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/moodmedia.com\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb3.23&Prime; custom_margin=\u00a0\u00bb|||0px\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb sticky=\u00a0\u00bboff\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/header.jpg\u00a0\u00bb alt=\u00a0\u00bbL&rsquo;\u00e9tat des magasins physiques traditionnels en 2017&Prime; title_text=\u00a0\u00bbL&rsquo;\u00e9tat des magasins physiques traditionnels en 2017&Prime; align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb3.23&Prime; custom_margin=\u00a0\u00bb|||0px\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb sticky=\u00a0\u00bboff\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb3.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb]<\/p>\n<h1 class=\"bold new-hero\">L&rsquo;\u00c9VOLUTION DE L&rsquo;EXP\u00c9RIENCE CLIENT<\/h1>\n<div style=\"width: 100%; float: left; padding-bottom: 10px;\"><\/div>\n<p class=\"intro\">Mood Media a r\u00e9cemment men\u00e9 une \u00e9tude quantitative aupr\u00e8s de plus de 11 000 consommateurs dans 9 pays du monde pour mieux comprendre l&rsquo;\u00e9volution de l&rsquo;exp\u00e9rience client en magasin.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment encore, nous voulions mieux comprendre les raisons pour lesquelles les consommateurs pr\u00e9f\u00e8rent les magasins physiques aux magasins en ligne, ce qu&rsquo;ils appr\u00e9cient (et n&rsquo;appr\u00e9cient pas) dans l&rsquo;exp\u00e9rience en magasin et ce qui les motive ou les influence le plus dans un magasin physique.<br \/>\n[\/et_pb_text][et_pb_accordion open_toggle_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#000000&Prime; closed_toggle_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#cd102f\u00a0\u00bb admin_label=\u00a0\u00bbDownload Widget\u00a0\u00bb module_id=\u00a0\u00bbsideform\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.106&Prime; 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Contactez-nous ci-dessous pour savoir comment.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (light background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_module=\u00a0\u00bb40485&Prime;]<\/p>\n<p>[gravityform id=\u00a0\u00bb3&Prime; title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbfalse\u00a0\u00bb]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00c9VOLUTION DE L&rsquo;EXP\u00c9RIENCE CLIENT Mood Media a r\u00e9cemment men\u00e9 une \u00e9tude quantitative aupr\u00e8s de plus de 11 000 consommateurs dans 9 pays du monde pour mieux comprendre l&rsquo;\u00e9volution de l&rsquo;exp\u00e9rience client en magasin. Plus pr\u00e9cis\u00e9ment, nous voulions mieux comprendre les raisons pour lesquelles les consommateurs pr\u00e9f\u00e8rent les magasins physiques traditionnels aux magasins en ligne, ce qu&rsquo;ils appr\u00e9cient (et n&rsquo;appr\u00e9cient pas) dans l&rsquo;exp\u00e9rience en magasin et ce qui les motive ou les influence le plus dans un magasin physique. L&rsquo;\u00c9VOLUTION DE L&rsquo;EXP\u00c9RIENCE CLIENT Mood Media a r\u00e9cemment men\u00e9 une \u00e9tude quantitative aupr\u00e8s de plus de 11 000 consommateurs dans 9 pays du monde pour mieux comprendre l&rsquo;\u00e9volution de l&rsquo;exp\u00e9rience client en magasin. Plus pr\u00e9cis\u00e9ment encore, nous voulions mieux comprendre les raisons pour lesquelles les consommateurs pr\u00e9f\u00e8rent les magasins physiques aux magasins en ligne, ce qu&rsquo;ils appr\u00e9cient (et n&rsquo;appr\u00e9cient pas) dans l&rsquo;exp\u00e9rience en magasin et ce qui les motive ou les influence le plus dans un magasin physique. [DLlinkBefore]https:\/\/moodmedia.com\/assets\/2017-state-of-brick-and-mortar.pdf[DLlinkAfter]Envie de savoir comment Mood peut vous aider \u00e0 am\u00e9liorer votre magasin ? Contactez-nous ci-dessous pour savoir comment. 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