{"id":114046,"date":"2019-04-17T18:48:51","date_gmt":"2019-04-17T17:48:51","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/mcdonalds\/"},"modified":"2025-06-05T18:55:39","modified_gmt":"2025-06-05T17:55:39","slug":"mcdonalds","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/mcdonalds\/","title":{"rendered":"McDonald&rsquo;s"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; background_color=\u00a0\u00bb#9b9b9b\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-2023-hero.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1 class=\"new-hero-ext bold\">Premier Restaurants Romania <br \/><span class=\"medium\" style=\"color:#ddd;\">\u00c9tude de cas<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>\u00c0 propos de <span style=\"color:#5bc4ba;\" class=\"bold\">Premier Restaurants Romania<\/span><\/h2>\n<p class=\"intro2\">Premier Restaurants Romania, concessionnaire de McDonald&rsquo;s dans le pays, exploite plus de 100 restaurants, y compris des drive-thrus et des McCaf\u00e9s, dans 29 villes. En tant que l&rsquo;un des principaux exploitants de restaurants \u00e0 service rapide de Roumanie, la soci\u00e9t\u00e9 s&rsquo;engage \u00e0 fournir une qualit\u00e9 et une innovation constantes dans tous ses \u00e9tablissements. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodblue bold\">R\u00c9SUM\u00c9 DE L&rsquo;\u00c9TUDE DE CAS<\/h3>\n<ul style=\"margin-top:20px;\">\n<li><a href=\"#\">Marketing sonore<\/a><\/li>\n<li><a href=\"#\">Affichage dynamique<\/a><\/li>\n<li><a href=\"#\">Panneaux de menu num\u00e9riques<\/a><\/li>\n<li><a href=\"#\">Murs vid\u00e9o<\/a><\/li>\n<li><a href=\"#\">\u00c9crans d\u2019information<\/a><\/li>\n<li><a href=\"#\">\u00c9crans tactiles et tablettes<\/a><\/li>\n<li><a href=\"#\">Cr\u00e9ation de contenu et CMS<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-middle.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Objectif<\/b><\/h2>\n<p class=\"intro2\">L&rsquo;\u00e9quipe, qui comptait d\u00e9j\u00e0 parmi ses clients de fid\u00e8les musiciens, \u00e9tait pr\u00eate \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience en magasin. Elle a engag\u00e9 Mood Media pour mener une initiative visant \u00e0 moderniser les communications au point de vente. L&rsquo;objectif : passer au tout num\u00e9rique avec une solution flexible et performante qui allie un service fiable \u00e0 une forte valeur ajout\u00e9e.  <\/p>\n<p class=\"intro2\">L&rsquo;op\u00e9rateur a choisi Mood comme partenaire pour l&rsquo;Affichage Dynamique en raison de notre expertise approfondie et de notre capacit\u00e9 av\u00e9r\u00e9e \u00e0 fournir des solutions compl\u00e8tes de bout en bout ax\u00e9es sur la performance et l \u00ab \u00e9volutivit\u00e9. Mood a g\u00e9r\u00e9 l&rsquo;ensemble du processus, depuis le conseil initial et la conception du syst\u00e8me jusqu \u00bb \u00e0 l&rsquo;installation du mat\u00e9riel, la cr\u00e9ation de contenu et la maintenance \u00e0 long terme. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Solutions<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp\u00a0\u00bb title_text=\u00a0\u00bbmcd-ds\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodblue\"><b>Affichage dynamique<\/b><\/h3>\n<p>Mood a con\u00e7u, install\u00e9 et configur\u00e9 avec succ\u00e8s l&rsquo;ensemble de l&rsquo;\u00e9cosyst\u00e8me d&rsquo;affichage dynamique, qui comprenait des tableaux de menu num\u00e9riques, des murs vid\u00e9o, des listes de prix num\u00e9riques, des kiosques d&rsquo;information, des \u00e9crans tactiles, des tablettes et des \u00e9crans individuels plac\u00e9s \u00e0 des endroits strat\u00e9giques dans les restaurants.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-content.webp\u00a0\u00bb title_text=\u00a0\u00bbmcds-content\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodblue\"><b>Cr\u00e9ation de contenu et CMS<\/b><\/h3>\n<p>Nos \u00e9quipes cr\u00e9atives internes talentueuses fournissent un soutien continu en mati\u00e8re de contenu et des conseils strat\u00e9giques. Notre syst\u00e8me de gestion de contenu (CMS) Harmony g\u00e8re le contenu vid\u00e9o, garantissant une diffusion transparente et une adaptation locale ais\u00e9e dans tous les restaurants. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp\u00a0\u00bb title_text=\u00a0\u00bbmcd-ds\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodblue\"><b>Music<\/b><\/h3>\n<p>Mood cr\u00e9e \u00e9galement des playlists musicales dynamiques adapt\u00e9es au public jeune et \u00e9nergique de la marque. Les genres comprennent la pop, les tubes, l&rsquo;\u00e9lectro et les clubs &#8211; tous soigneusement m\u00e9lang\u00e9s pour maintenir l&rsquo;ambiance en magasin fra\u00eeche et attrayante. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; background_image=\u00a0\u00bbhttps:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/06\/background-drivethru-white2-scaled.webp\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Les <span style=\"color:#5bc4ba;\" class=\"bold\">r\u00e9sultats<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"intro2 bold\">En travaillant avec Mood, la transformation num\u00e9rique de Premier Restaurants Romania a am\u00e9lior\u00e9 l&rsquo;exp\u00e9rience client tout en soutenant les objectifs op\u00e9rationnels. La solution permet au personnel d&rsquo;informer, d&rsquo;\u00e9duquer, d&rsquo;augmenter les ventes et d&rsquo;inspirer les clients \u00e0 des moments cl\u00e9s, ce qui contribue \u00e0 renforcer le positionnement de la marque et \u00e0 stimuler les performances de vente globales. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCase Study Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#232323&Prime; collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">AM\u00c9LIOREZ L&rsquo;EXP\u00c9RIENCE CLIENT<\/h2>\n<p class=\"intro\">Am\u00e9liorez votre exp\u00e9rience client et donnez-vous la tranquillit\u00e9 d&rsquo;esprit que vous m\u00e9ritez gr\u00e2ce \u00e0 Mood. Contactez-nous d\u00e8s maintenant pour plus d&rsquo;informations. <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' >\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>\u00ab\u00a0<span class=\"gfield_required gfield_required_asterisk\">*<\/span>\u00a0\u00bb indique les champs n\u00e9cessaires<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_3'  action='\/fr\/wp-json\/wp\/v2\/pages\/114046' data-formid='3' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_3_41\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_41'>LinkedIn<\/label><div class='ginput_container'><input name='input_41' id='input_3_41' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_3_41'>Ce champ n\u2019est utilis\u00e9 qu\u2019\u00e0 des fins de validation et devrait rester inchang\u00e9.<\/div><\/div><fieldset id=\"field_3_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Nom<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_3_1'>\n                            \n                            <span id='input_3_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_3_1_3' value=''   aria-required='true'   placeholder='Pr\u00e9nom'  \/>\n                                                    <label for='input_3_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Pr\u00e9nom<\/label>\n                                                <\/span>\n                            \n                            <span id='input_3_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_3_1_6' value=''   aria-required='true'   placeholder='Nom de famille'  \/>\n                                                    <label for='input_3_1_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Nom de famille<\/label>\n 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gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_4'>T\u00e9l\u00e9phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_3_4' type='tel' value='' class='large'  placeholder='T\u00e9l\u00e9phone' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>Nom de la soci\u00e9t\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'    placeholder='Nom de la soci\u00e9t\u00e9' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>Nombre de sites<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Nombre de sites<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Comment pouvons-nous vous aider ?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_6' id='input_3_6' class='textarea small'    placeholder='Comment pouvons-nous vous aider ?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_3_14\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Politique de confidentialit\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_14.1' id='input_3_14_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >J'accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la <a href=\"https:\/\/moodmedia.com\/fr\/entreprise\/politique-de-confidentialite\/\" target=\"_blank\">politique de confidentialit\u00e9<\/a> (y compris les transferts internationaux) et je consens \u00e0 ce que Mood Media utilise ces informations pour me contacter.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='J&#039;accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la &lt;a href=&quot;https:\/\/moodmedia.com\/fr\/entreprise\/politique-de-confidentialite\/&quot; target=&quot;_blank&quot;&gt;politique de confidentialit\u00e9&lt;\/a&gt; (y compris les transferts internationaux) et je consens \u00e0 ce que Mood Media utilise ces informations pour me contacter.' class='gform_hidden' \/><input type='hidden' name='input_14.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Restez en contact<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_3_15_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_15_1' >Je souhaite recevoir des nouvelles pertinentes, des informations sur les produits ou des offres sp\u00e9ciales par courrier \u00e9lectronique. Vous pouvez vous d\u00e9sinscrire \u00e0 tout moment en utilisant les liens correspondants dans les informations que nous vous envoyons.<\/label><input type='hidden' name='input_15.2' value='Je souhaite recevoir des nouvelles pertinentes, des informations sur les produits ou des offres sp\u00e9ciales par courrier \u00e9lectronique. 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value='' \/><\/div><\/div><div id=\"field_3_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_20' id='input_3_20' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_21' id='input_3_21' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below 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Mood a g\u00e9r\u00e9 l&rsquo;ensemble du processus, depuis le conseil initial et la conception du syst\u00e8me [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":102702,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-114046","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonald&#039;s | Mood Media France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/mcdonalds\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media France\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T17:55:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/mcdonalds\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/mcdonalds\\\/\",\"name\":\"McDonald's | Mood Media France\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/#website\"},\"datePublished\":\"2019-04-17T17:48:51+00:00\",\"dateModified\":\"2025-06-05T17:55:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/mcdonalds\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/mcdonalds\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/mcdonalds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9tudes de cas\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"McDonald&#8217;s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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