{"id":2411025,"date":"2025-02-11T17:02:20","date_gmt":"2025-02-11T17:02:20","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/roues\/"},"modified":"2025-02-17T15:52:06","modified_gmt":"2025-02-17T15:52:06","slug":"scheels","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/scheels\/","title":{"rendered":"SCHEELS"},"content":{"rendered":"

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L’innovation num\u00e9rique \u00e0 grande \u00e9chelle :<\/span> Comment SCHEELS a transform\u00e9 l’exp\u00e9rience de la vente au d\u00e9tail gr\u00e2ce \u00e0 l’affichage dynamique immersif.<\/b><\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

A propos de SCHEELS<\/span><\/h2>\n

Fond\u00e9e en 1902, SCHEELS est pass\u00e9e d’une simple quincaillerie \u00e0 Sabin, dans le Minnesota, \u00e0 un d\u00e9taillant de premier plan dans le domaine des sports avec 34 sites r\u00e9partis dans 16 \u00c9tats am\u00e9ricains. En 2023, SCHEELS s’est associ\u00e9 \u00e0 Mood Media pour lancer une initiative d’affichage dynamique<\/a> transformatrice, am\u00e9liorant l’exp\u00e9rience d’achat dans l’ensemble de ses points de vente. Ce projet de transformation s’appuie sur une technologie immersive de pointe, notamment des \u00e9crans LED<\/a> haute r\u00e9solution et la puissante plateformeMood Harmony <\/a>, pour cr\u00e9er des exp\u00e9riences captivantes en magasin qui engagent les clients, am\u00e9liorent l’histoire de leur marque et conduisent \u00e0 des r\u00e9sultats mesurables. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-digital-screens.webp\u00a0\u00bb alt=\u00a0\u00bbSCHEELS les \u00e9crans d'affichage dynamique en action\u00a0\u00bb title_text=\u00a0\u00bbscheels-\u00e9crans-num\u00e9riques\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Objectif<\/h2>\n

Les consommateurs s’attendent de plus en plus \u00e0 un engagement num\u00e9rique et \u00e0 des exp\u00e9riences authentiques. SCHEELS a cherch\u00e9 \u00e0 r\u00e9volutionner la fa\u00e7on de communiquer avec les clients tout en cr\u00e9ant de nouvelles opportunit\u00e9s de partenariat avec les marques gr\u00e2ce \u00e0 une strat\u00e9gie de marketing de d\u00e9tail<\/a> actualis\u00e9e. Le projet s’est concentr\u00e9 sur quatre objectifs cl\u00e9s : <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbCr\u00e9er des environnements immersifs\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En tirant parti de la puissance de la technologie num\u00e9rique<\/a>, SCHEELS vise \u00e0 transformer ses magasins en espaces dynamiques et attrayants qui cr\u00e9ent des exp\u00e9riences m\u00e9morables pour les clients gr\u00e2ce \u00e0 des environnements num\u00e9riques innovants.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb\u00c9tablissez un lien avec les communaut\u00e9s locales\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

SCHEELS a cherch\u00e9 \u00e0 personnaliser ses exp\u00e9riences en magasin gr\u00e2ce \u00e0 un site content cibl\u00e9 et r\u00e9actif qui s’adresse directement \u00e0 la client\u00e8le locale tout en maintenant la coh\u00e9rence de la marque sur l’ensemble de son territoire national.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb Am\u00e9liorer la communication narrative de la marque\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Au-del\u00e0 des pr\u00e9sentations traditionnelles de produits, SCHEELS a tir\u00e9 parti de l’affichage dynamique<\/a> pour raconter des histoires de marque convaincantes tout en permettant des partenariats dynamiques avec les principaux fabricants gr\u00e2ce \u00e0 des capacit\u00e9s de campagnes synchronis\u00e9es.<\/p>\n

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Gr\u00e2ce \u00e0 la consolidation des syst\u00e8mes individuels des magasins en une plate-forme unifi\u00e9e, SCHEELS a rationalis\u00e9 la gestion de content <\/a> et am\u00e9lior\u00e9 la fiabilit\u00e9 du r\u00e9seau dans l’ensemble de son r\u00e9seau de magasins.<\/p>\n

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Solutions<\/h2>\n

SCHEELS s’est associ\u00e9 \u00e0 Mood Media pour cr\u00e9er une exp\u00e9rience unique en magasin. Les \u00e9l\u00e9ments cl\u00e9s de cette installation sont les suivants : <\/p>\n

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Affichage dynamique immersif<\/b><\/h3>\n

D\u00e9ploiement strat\u00e9gique des LED<\/b><\/h4>\n

Environ 460 \u00e9crans LED strat\u00e9giquement plac\u00e9s ont \u00e9t\u00e9 install\u00e9s dans chaque magasin SCHEELS, y compris des colonnes bilat\u00e9rales con\u00e7ues sur mesure et des escaliers spectaculaires, cr\u00e9ant ainsi cinq zones distinctes qui guident le parcours du client.<\/p>\n

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\u00c9crans num\u00e9riques haute r\u00e9solution<\/b><\/h4>\n

Les murs LED<\/a>, dot\u00e9s de la technologie de pointe SMD (surface-mount device) de 1,9 mm et 2,6 mm et de la technologie GOB (Glue on Board), offrent des visuels \u00e9tincelants d’une clart\u00e9 et d’une luminosit\u00e9 exceptionnelles. Cela garantit une visibilit\u00e9 optimale quelles que soient les conditions d’\u00e9clairage, afin que le contenu num\u00e9rique soit toujours captivant et percutant. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-digital-screen-2-scaled.webp\u00a0\u00bb alt=\u00a0\u00bbSCHEELS Affichage dynamique au-dessus d'un pr\u00e9sentoir \u00e0 chaussures\u00a0\u00bb title_text=\u00a0\u00bbscheels-\u00e9cran num\u00e9rique-2″ force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_image_carousel gallery_ids=\u00a0\u00bb2410596,2410615,2410634,2410653″ sizes=\u00a0\u00bbmedium_large\u00a0\u00bb slide_to_show=\u00a0\u00bb3″ dots=\u00a0\u00bboff\u00a0\u00bb grab=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Services g\u00e9r\u00e9s<\/b><\/h3>\n

SCHEELS a mis en \u0153uvre une approche strat\u00e9gique pour garantir une qualit\u00e9 constante dans tous les sites. Un programme complet de services g\u00e9r\u00e9s<\/a> assure une maintenance proactive pour pr\u00e9venir les probl\u00e8mes et prolonger la dur\u00e9e de vie du mat\u00e9riel. Une surveillance continue permet de r\u00e9soudre rapidement les probl\u00e8mes, tandis que le respect des accords de niveau de service (SLA) permet de maintenir les normes de performance. Cette approche permet de minimiser les temps d’arr\u00eat, de garantir un affichage fiable des publicit\u00e9s et d’assurer la continuit\u00e9 des op\u00e9rations. <\/p>\n

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Gestion du contenu<\/b><\/h3>\n

La plateforme Harmony de Mood Media fournit un point central pour la gestion du contenu audio et visuel dans l’ensemble du r\u00e9seau SCHEELS. Cette plateforme logicielle d’affichage dynamique<\/a> permet une programmation transparente des ressources visuelles, un suivi facile des mesures de performance, des informations pr\u00e9cieuses sur le comportement des clients et une gestion rationalis\u00e9e des revenus publicitaires. La plateforme rationalise \u00e9galement la gestion du contenu et facilite la collaboration entre les \u00e9quipes de marketing et les directeurs de magasins. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_animated_gradient_text animated_gradient_text=\u00a0\u00bb"Les consommateurs s'attendent \u00e0 un engagement num\u00e9rique et \u00e0 des exp\u00e9riences authentiques, et nous faisons \u00e9voluer la fa\u00e7on dont nous nous connectons avec nos clients. Ces installations LED dynamiques repr\u00e9sentent le prochain chapitre de l'\u00e9volution de nos magasins, nous permettant de cr\u00e9er un site content cibl\u00e9 et r\u00e9actif qui s'adresse directement \u00e0 nos communaut\u00e9s locales tout en maintenant la coh\u00e9rence de notre marque."\u00a0\u00bb heading_html_tag=\u00a0\u00bbh4″ gradient_one_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb gradient_two_color=\u00a0\u00bb#799ae6″ gradient_three_color=\u00a0\u00bb#a80059″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_animated_gradient_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]- Jason Loney, vice-pr\u00e9sident charg\u00e9 du d\u00e9veloppement des magasins \u00e0 SCHEELS[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-video-walls.webp\u00a0\u00bb alt=\u00a0\u00bbSCHEELS \u00e9crans d'affichage dynamique en magasin\u00a0\u00bb title_text=\u00a0\u00bbscheels-video-walls\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9sultats<\/b><\/h2>\n

Les clients passent plus de temps dans les magasins SCHEELS gr\u00e2ce \u00e0 l’affichage dynamique immersif. Le r\u00e9seau d’affichage complet permet de faire des promotions cibl\u00e9es et des campagnes de partenariat avec les marques. Gr\u00e2ce \u00e0 la plateforme unifi\u00e9e Harmony, les op\u00e9rations am\u00e9lior\u00e9es et les informations sur les clients permettent \u00e0 SCHEELS de prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es. <\/p>\n

Gr\u00e2ce \u00e0 son partenariat strat\u00e9gique avec Mood MediaSCHEELS a r\u00e9ussi \u00e0 transformer son environnement de vente au d\u00e9tail<\/a> en une destination dynamique et attrayante pour les clients. La solution d’affichage dynamique a permis d’am\u00e9liorer l’efficacit\u00e9 op\u00e9rationnelle et l’exp\u00e9rience client, et de cr\u00e9er une base \u00e9volutive pour la croissance future, y compris l’expansion pr\u00e9vue en 2026 \u00e0 Cedar Park, au Texas. <\/p>\n

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Am\u00e9liorer l’exp\u00e9rience client<\/h2>\n

Contactez-nous aujourd’hui pour commencer.<\/p>\n

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