{"id":2413031,"date":"2025-03-04T14:18:47","date_gmt":"2025-03-04T14:18:47","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/maillots-de-football-classiques\/"},"modified":"2025-03-04T14:21:00","modified_gmt":"2025-03-04T14:21:00","slug":"maillots-de-football-classiques","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/maillots-de-football-classiques\/","title":{"rendered":"Maillots de football classiques"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#878787&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#000000 0%|rgba(0,0,0,0) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-fb-shirts-hero.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb min_height=\u00a0\u00bb50vh\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb55px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb600px\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><b><span style=\"color: #eee;\">\u00c9tude de cas sur les<\/span> maillots de football classiques<\/b><\/h1>\n<p><span class=\"intro2\">Am\u00e9liorer l&rsquo;exp\u00e9rience des petites entreprises gr\u00e2ce \u00e0 l&rsquo;affichage dynamique dans le commerce de d\u00e9tail<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">A propos de <span style=\"color: #5bc4ba;\">Classic Football Shirts<\/span><\/h2>\n<p class=\"intro2\">Fond\u00e9 en 2006, Classic Football Shirts est n\u00e9 d&rsquo;une passion pour la nostalgie du football et d&rsquo;une frustration li\u00e9e \u00e0 la difficult\u00e9 de trouver des maillots de football europ\u00e9ens embl\u00e9matiques des tournois pass\u00e9s. Avec des magasins \u00e0 Manchester et \u00e0 Londres, ce d\u00e9taillant est devenu un havre pour les fans de football europ\u00e9en, offrant une collection in\u00e9gal\u00e9e de v\u00eatements vintage qui c\u00e9l\u00e8brent la riche histoire du jeu. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-football-shirts-digital-signage2.webp\u00a0\u00bb alt=\u00a0\u00bbMaillots de football classiques Affichage dynamique pour le commerce de d\u00e9tail\u00a0\u00bb title_text=\u00a0\u00bbclassic-football-shirts-digital-signage2&Prime; force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">Objectif<\/h2>\n<p class=\"intro2\">L&rsquo;\u00e9quipe de Classic Football Shirts souhaitait am\u00e9liorer l&rsquo;exp\u00e9rience de sa marque tout en augmentant la fr\u00e9quentation de son magasin de Londres. Pour ce faire, elle a d\u00e9cid\u00e9 d&rsquo;installer un <a style=\"color: #5bc4ba;\" href=\"https:\/\/moodmedia.com\/fr\/solutions-visuelles\/affichage-numerique\/\">affichage dynamique<\/a> attrayant et captivant sur le site content, qui s&rsquo;adresse aux clients. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSolution\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">Solutions<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"color: #5bc4ba;\"><b>Affichage dynamique<\/b><\/h3>\n<p>L&rsquo;utilisation de la technologie d&rsquo;affichage double face \u00e9tait au c\u0153ur de cette installation, avec un <a href=\"https:\/\/moodmedia.com\/fr\/solutions-visuelles\/affichage-numerique-pour-le-commerce-de-detail\/\">\u00e9cran Samsung<\/a> strat\u00e9giquement positionn\u00e9 dans la vitrine avant pour attirer l&rsquo;attention \u00e0 la fois \u00e0 l&rsquo;int\u00e9rieur du magasin et parmi les passants. Cet emplacement de choix tire parti de la capacit\u00e9 de l&rsquo;\u00e9cran \u00e0 diffuser des informations dynamiques et attrayantes sur le site content aupr\u00e8s d&rsquo;un large public, am\u00e9liorant ainsi l&rsquo;exp\u00e9rience du client et la visibilit\u00e9 de la marque. En optimisant la port\u00e9e et l&rsquo;impact, l&rsquo;\u00e9cran double face est un outil puissant d&rsquo;engagement et de publicit\u00e9.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"color: #5bc4ba;\"><b>Gestion du contenu<\/b><\/h3>\n<p>Les visuels sont g\u00e9r\u00e9s par le biais du <a href=\"https:\/\/moodmedia.com\/fr\/harmony\/\">syst\u00e8me de gestion propri\u00e9taire de MoodHarmony content <\/a>. Cette plateforme permet \u00e0 Classic Football Shirts de g\u00e9rer, mettre \u00e0 jour et ajuster efficacement et rapidement ses visuels content. Ce niveau de contr\u00f4le et de flexibilit\u00e9 leur permet de maintenir leur affichage dynamique en magasin \u00e0 jour, pertinent et attrayant pour leurs clients.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-football-shirts-double-sided-screen.webp\u00a0\u00bb alt=\u00a0\u00bbAffichage dynamique int\u00e9rieur\/ext\u00e9rieur de maillots de football classiques sur un \u00e9cran Samsung double face.\u00a0\u00bb title_text=\u00a0\u00bbmaillots de football classiques-\u00e9cran double face\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-fb-shirts-results.webp\u00a0\u00bb alt=\u00a0\u00bbAffichage dynamique des maillots de football pour la vente au d\u00e9tail des \u00e9crans d&apos;affichage dynamique en magasin\u00a0\u00bb title_text=\u00a0\u00bbclassic-fb-shirts-results\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"color: #5bc4ba;\"><b>R\u00e9sultats<\/b><\/h2>\n<p>Gr\u00e2ce \u00e0 la collaboration avec Mood Medial&rsquo;affichage dynamique a permis d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience en magasin de ce d\u00e9taillant gr\u00e2ce \u00e0 des visuels qui attirent l&rsquo;attention, ce qui a permis de stimuler l&rsquo;engagement et d&rsquo;attirer des clients potentiels.<\/p>\n<p class=\"intro2\">\u00ab\u00a0L&rsquo;\u00e9cran a certainement am\u00e9lior\u00e9 l&rsquo;exp\u00e9rience en magasin \u00e0 tous les niveaux. Nous voulions attirer l&rsquo;attention des clients d\u00e8s qu&rsquo;ils entraient dans le magasin, en utilisant nos m\u00e9dias sociaux content et en offrant des possibilit\u00e9s de marquage suppl\u00e9mentaires \u00e0 nos clients organisateurs d&rsquo;\u00e9v\u00e9nements. Nous n&rsquo;avons pas beaucoup de fr\u00e9quentation organique, donc l&rsquo;objectif \u00e9tait principalement de stimuler l&rsquo;engagement de ceux qui se sont d\u00e9plac\u00e9s pour nous rendre visite et de cr\u00e9er une exp\u00e9rience plus immersive en magasin. D\u00e8s notre premier contact, [&#8230;] Mood Media a r\u00e9agi rapidement et s&rsquo;est int\u00e9ress\u00e9 \u00e0 notre marque, en pr\u00e9sentant une gamme solide d&rsquo;options adapt\u00e9es et r\u00e9fl\u00e9chies. Nous pensons que cet objectif a \u00e9t\u00e9 atteint et nous explorerons d&rsquo;autres opportunit\u00e9s de travailler avec Mood.\u00a0\u00bb<\/p>\n<p>&#8211; Rory Lewandowski, responsable de la vente au d\u00e9tail chez Classic Football Shirts<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCase Study Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#232323&Prime; collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">Am\u00e9liorer l&rsquo;exp\u00e9rience client<\/h2>\n<p class=\"intro\">Contactez-nous aujourd&rsquo;hui pour commencer.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>[gravityform id=\u00a0\u00bb3&Prime; title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbfalse\u00a0\u00bb]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Affichage dynamique a collabor\u00e9 avec Mood pour d\u00e9velopper une strat\u00e9gie d&rsquo;affichage dynamique dans le commerce de d\u00e9tail afin de stimuler les ventes et d&rsquo;am\u00e9liorer l&rsquo;identit\u00e9 de la marque.<\/p>\n","protected":false},"author":2,"featured_media":2412910,"parent":102702,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2413031","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - 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