{"id":2414501,"date":"2025-03-24T14:45:57","date_gmt":"2025-03-24T14:45:57","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/future-stores\/"},"modified":"2025-03-24T14:59:44","modified_gmt":"2025-03-24T14:59:44","slug":"future-stores","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/future-stores\/","title":{"rendered":"Future Stores"},"content":{"rendered":"

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\u00c9tude de cas<\/span> Future Stores
<\/h1>\n

Le pouvoir du num\u00e9rique dans le commerce de d\u00e9tail exp\u00e9rientiel <\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

\u00c0 propos de Future Stores<\/span><\/h2>\n

La nouvelle g\u00e9n\u00e9ration de commerces de d\u00e9tail<\/a> ne consiste pas \u00e0 vendre des objets, mais \u00e0 cr\u00e9er des lieux de vie. Les Future Stores sont un concept de vente au d\u00e9tail exp\u00e9rientiel r\u00e9imagin\u00e9 qui associe l’engagement des marques \u00e0 la vente au d\u00e9tail de pointe pour transformer la mani\u00e8re dont les marques commercialisent et vendent aux consommateurs. Il s’agit d’une refonte de l’exp\u00e9rience traditionnelle en magasin, qui associe la haute technologie au toucher pour cr\u00e9er un environnement aussi dynamique qu’un flux social. <\/p>\n

Avec une surface de 435 m2 et 400 m2 d’\u00e9crans LED de pointe, le premier magasin est arriv\u00e9 en octobre 2024 \u00e0 Londres, sur Oxford Street, la rue commer\u00e7ante la plus fr\u00e9quent\u00e9e d’Europe, avec une fr\u00e9quentation annuelle de soixante-dix millions de personnes. Il invite les marques \u00e0 m\u00ealer de mani\u00e8re transparente la narration et les exp\u00e9riences immersives sur une toile extraordinaire et, avec l’ouverture de sites suppl\u00e9mentaires en 2025, \u00e0 faire partie d’un v\u00e9ritable r\u00e9seau mondial de m\u00e9dias de d\u00e9tail. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/future-stores-opening-event.webp\u00a0\u00bb alt=\u00a0\u00bbL'ouverture anticip\u00e9e des magasins Future Stores\u00a0\u00bb title_text=\u00a0\u00bbOuverture des magasins Future Stores\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Objectifs<\/h2>\n

Transformez ce qui est traditionnellement un environnement passif en un espace actif o\u00f9 les clients veulent faire partie de l’exp\u00e9rience connect\u00e9e. Le magasin de d\u00e9tail hybride de nouvelle g\u00e9n\u00e9ration, construit \u00e0 cet effet, n\u00e9cessitait une solution flexible et adaptable, capable de g\u00e9rer une gamme rotative d’activations de marques toutes les 2 \u00e0 6 semaines. Le design devait favoriser le commerce social et inciter les clients \u00e0 partager leurs exp\u00e9riences. L’espace devait \u00eatre constamment engageant, en constante \u00e9volution et inoubliable. <\/p>\n

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Solutions<\/h2>\n

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Ext\u00e9rieur<\/b><\/h3>\n

L’agencement du magasin associe une faible profondeur d’espace \u00e0 de grandes fen\u00eatres pr\u00e9sentant des \u00e9crans LED<\/a> du sol au plafond afin d’attirer les clients avec des visuels captivants. Cette atmosph\u00e8re vibrante captive et \u00e9l\u00e8ve le niveau du paysage commercial. <\/p>\n

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Contenu<\/b><\/h3>\n

La solution de conception adaptative se pr\u00eate \u00e0 des possibilit\u00e9s infinies d’activations de marques. Les \u00e9crans LED ultramodernes , install\u00e9s du mur au plafond,<\/a> servent de toile extraordinaire pour la narration de l’histoire et la vente au d\u00e9tail exp\u00e9rientielle. Le site dynamique content illustre la polyvalence de l’espace et offre une exp\u00e9rience multisensorielle con\u00e7ue pour cr\u00e9er une impression durable. <\/p>\n

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Technologie<\/b><\/h3>\n

L’ampleur du magasin a n\u00e9cessit\u00e9 de la puissance et de la personnalisation en coulisses pour permettre \u00e0 Future Stores d’adapter l’espace \u00e0 la vision de chaque nouveau locataire et \u00e0 l’exp\u00e9rience qu’il souhaite vivre. L’environnement technologique peut \u00eatre reconfigur\u00e9 pour passer du jour \u00e0 la nuit, se diviser en deux espaces et accueillir des ventes au d\u00e9tail ainsi que des \u00e9v\u00e9nements en direct. La plate-forme et la conception illustrent la capacit\u00e9 de la solution \u00e0 soutenir une programmation dynamique tout en rassemblant les gens dans un espace de vente au d\u00e9tail et d’\u00e9v\u00e9nements passionnant. <\/p>\n

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Data<\/b><\/h3>\n

Dans les environnements de vente au d\u00e9tail, il a toujours \u00e9t\u00e9 difficile de mesurer le retour sur investissement et sans donn\u00e9es, c’est un jeu de devinettes. Une surveillance continue de<\/a> l’espace, 24 heures sur 24 et 7 jours sur 7, aide les d\u00e9taillants \u00e0 en comprendre tout le potentiel. \u00c0 l’ext\u00e9rieur du magasin, des cam\u00e9ras comptent les personnes et le trafic sur Oxford Street et Dean Street pour aider les marques \u00e0 comprendre le dynamisme de l’endroit. \u00c0 l’int\u00e9rieur du magasin, un radar \u00e0 \u00e9mission de lumi\u00e8re (Lidar) assure un suivi d’une incroyable pr\u00e9cision, diff\u00e9renciant le personnel des clients afin que les marques puissent comprendre les mouvements dans l’espace. <\/p>\n

La puissance du suivi des donn\u00e9es avanc\u00e9es de Future Stores permet d’obtenir des informations sur les acheteurs \u00e0 un niveau plus granulaire que le commerce de d\u00e9tail traditionnel, qui s’appuie g\u00e9n\u00e9ralement sur le suivi des personnes qui franchissent un seuil. Les mod\u00e8les de donn\u00e9es sont personnalis\u00e9s en fonction de ce qui est important pour chaque marque, en se concentrant sur leurs priorit\u00e9s et leurs objectifs. Qu’il s’agisse de la conversion des ventes ou de la d\u00e9termination du nombre d’employ\u00e9s n\u00e9cessaires pour servir le client, les marques sont habilit\u00e9es \u00e0 prendre des d\u00e9cisions qui font la diff\u00e9rence. <\/p>\n

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R\u00e9sultats<\/b><\/h2>\n

Les acheteurs d’aujourd’hui veulent \u00eatre impliqu\u00e9s. Cet environnement influenc\u00e9 par le num\u00e9rique cr\u00e9e un espace immersif qui red\u00e9finit le commerce de d\u00e9tail gr\u00e2ce \u00e0 un environnement technologique plus puissant qu’un espace pop-up traditionnel. Les Future Stores capturent des donn\u00e9es et fournissent des informations uniques sur le temps d’attente, l’engagement et l’interactivit\u00e9, afin que les marques puissent identifier les facteurs de r\u00e9ussite des comportements. Ces informations permettent aux marques de s’engager plus profond\u00e9ment avec les clients, d’am\u00e9liorer les taux de conversion et d’accro\u00eetre la satisfaction des clients. <\/p>\n

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Articles en vedette<\/h2>\n

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Le commerce de d\u00e9tail traditionnel n’arrive pas \u00e0 s’adapter \u00e0 la g\u00e9n\u00e9ration Z. Est-ce la solution ?<\/b><\/h6>\n

Un nouveau concept de magasin sur Oxford Street \u00e0 Londres offrira une exp\u00e9rience d’achat plus fluide et plus immersive, con\u00e7ue pour capter les personnes dont la dur\u00e9e d’attention est courte. C’est un signe des temps.
Lire la suite…<\/a><\/p>\n

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Future Stores, l’apog\u00e9e du commerce de d\u00e9tail immersif<\/b><\/h6>\n

Ces derni\u00e8res ann\u00e9es, Oxford Street, \u00e0 Londres, est presque satur\u00e9e d’affichage dynamique. Avec les grands \u00e9crans qui remplissent chaque vitrine et chaque int\u00e9rieur, il est difficile d’imaginer un concept qui se d\u00e9marque vraiment. C’est pourtant ce que tente de faire le Future Stores, r\u00e9cemment ouvert, en proposant un espace pr\u00e9sent\u00e9 comme \u00ab\u00a0le magasin le plus avanc\u00e9 du monde\u00a0\u00bb.
Lire la suite…<\/a><\/p>\n

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Future Stores ouvre sa premi\u00e8re succursale \u00e0 Londres avec la plus grande installation microLED au monde<\/b><\/h6>\n

Future Stores a ouvert sa premi\u00e8re succursale \u00e0 Oxford Street, \u00e0 Londres. Ce pop-up store propose une exp\u00e9rience d’achat de nouvelle g\u00e9n\u00e9ration, en utilisant des technologies de nouvelle g\u00e9n\u00e9ration. L’int\u00e9rieur du magasin est presque enti\u00e8rement recouvert d’\u00e9crans microLED. Il s’agit en fait d’un seul \u00e9cran qui comprend de nombreuses surfaces – sur les murs, les piliers et le plafond, toutes contr\u00f4l\u00e9es par un syst\u00e8me unifi\u00e9.
Lire la suite…<\/a><\/p>\n

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Oxford Street : Le concept de \u00ab\u00a0Future Stores\u00a0\u00bb, un m\u00e9dia immersif, ouvrira ses portes le mois prochain<\/b><\/h6>\n

Un nouveau concept de magasin de m\u00e9dias immersifs, baptis\u00e9 Future Stores, devrait ouvrir ses portes \u00e0 Oxford Street le mois prochain. La start-up a d\u00e9clar\u00e9 que son espace de 435 m\u00b2 au 95 Oxford Street m\u00e9lange pour la premi\u00e8re fois les mondes des m\u00e9dias, de la vente au d\u00e9tail et du marketing num\u00e9rique \u00e0 la performance, \u00ab\u00a0cr\u00e9ant une plateforme hybride de m\u00e9dias de vente au d\u00e9tail qui aide les marques \u00e0 captiver leur public, \u00e0 mener des campagnes de marketing percutantes et \u00e0 g\u00e9n\u00e9rer des ventes\u00a0\u00bb.
Lire la suite…<\/a><\/p>\n

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Am\u00e9liorer l’exp\u00e9rience client<\/h2>\n

Contactez-nous aujourd’hui pour commencer.<\/p>\n

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