{"id":2436133,"date":"2025-12-19T16:53:03","date_gmt":"2025-12-19T16:53:03","guid":{"rendered":"https:\/\/moodmedia.com\/retail-media-marche-en-magasin\/"},"modified":"2025-12-21T17:02:04","modified_gmt":"2025-12-21T17:02:04","slug":"retail-media-marche-en-magasin","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/retail-media-marche-en-magasin\/","title":{"rendered":"Retail Media | March\u00e9 en magasin"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#000000 0%|rgba(0,0,0,0) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/retail-media-hero-1.webp\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#000000 0%|rgba(0,0,0,0.57) 100%\u00a0\u00bb background_image_phone=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/retail-media-hero-1.webp\u00a0\u00bb background_enable_image_phone=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h1 class=\"ai-optimize-6\"><b>Publicit\u00e9 en magasin homog\u00e8ne et interconnect\u00e9e<\/b><\/h1>\n<p class=\"intro2 ai-optimize-7\">Une exp\u00e9rience client convaincante n&rsquo;est jamais unidimensionnelle. Notre place de march\u00e9 en magasin cr\u00e9e un \u00e9cosyst\u00e8me de m\u00e9dias de d\u00e9tail qui utilise les m\u00e9dias num\u00e9riques pour cr\u00e9er une influence \u00e9motionnelle et stimuler l&rsquo;impact transactionnel, en optimisant chaque point de contact pour les d\u00e9taillants.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbEn savoir plus\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbIntro \/ Value Props \/ Stats\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; admin_label=\u00a0\u00bbProposition de valeur\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbActivation programmatique\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_font_size=\u00a0\u00bb18px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Donnez \u00e0 votre plateforme m\u00e9dia de vente au d\u00e9tail un point d&rsquo;acc\u00e8s rationalis\u00e9 et centralis\u00e9 pour diffuser des publicit\u00e9s num\u00e9riques en magasin.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbMise en \u0153uvre de l&apos;omni-canal\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_font_size=\u00a0\u00bb18px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Donnez \u00e0 vos annonceurs les moyens de prendre des d\u00e9cisions plus intelligentes, bas\u00e9es sur des donn\u00e9es, qui g\u00e9n\u00e8rent des r\u00e9sultats mesurables sur tous les canaux.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbL&apos;approche du livret de jeu\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_font_size=\u00a0\u00bb18px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Renforcez toutes les facettes de votre entreprise, de l&rsquo;infrastructure \u00e0 la vente, en mettant l&rsquo;accent sur l&rsquo;\u00e9volutivit\u00e9 et la conformit\u00e9.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSolutions\/Stats\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; admin_label=\u00a0\u00bbIntro\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/what-is-retail-media-advertising-1.webp\u00a0\u00bb alt=\u00a0\u00bbMOOD MEDIA M\u00e9dias de d\u00e9tail Publicit\u00e9 en magasin\u00a0\u00bb title_text=\u00a0\u00bbqu&apos;est-ce que la publicit\u00e9 multim\u00e9dia au d\u00e9tail ?\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"ai-optimize-6\"><b>Qu&rsquo;est-ce qu&rsquo;une place de march\u00e9 en magasin (ISM) ?<\/b><\/h2>\n<p class=\"intro2 ai-optimize-7\"><a href=\"https:\/\/instoremarketplace.com\/\" target=\"_blank\" rel=\"noopener\">In-Store Marketplace<\/a> (ISM) simplifie la gestion des m\u00e9dias en magasin gr\u00e2ce \u00e0 une plate-forme logicielle unifi\u00e9e et \u00e0 une application de lecture de m\u00e9dias. Avec une seule connexion, les d\u00e9taillants peuvent g\u00e9rer les programmes audio et d&rsquo;affichage, les flux de travail du contenu, la planification de la publicit\u00e9 et la diffusion d&rsquo;annonces.<\/p>\n<p class=\"intro2 ai-optimize-8\">En automatisant \u00e0 la fois le contenu audio et le contenu de l&rsquo;\u00e9cran, ISM transforme les syst\u00e8mes de m\u00e9dias num\u00e9riques en impressions mesurables bas\u00e9es sur des normes. L&rsquo;inventaire publicitaire est accessible \u00e0 des tiers par le biais de ventes directes, de services g\u00e9r\u00e9s et d&rsquo;int\u00e9grations programmatiques, ce qui permet aux marques d&rsquo;atteindre les acheteurs sur le lieu de vente avec pr\u00e9cision et \u00e0 grande \u00e9chelle. <\/p>\n<p class=\"intro2 ai-optimize-9\">En combinant l&rsquo;automatisation et le contr\u00f4le centralis\u00e9, l&rsquo;ISM permet aux d\u00e9taillants d&rsquo;optimiser chaque point de contact et de d\u00e9gager de nouvelles sources de revenus gr\u00e2ce \u00e0 la publicit\u00e9 en magasin.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; admin_label=\u00a0\u00bbStats\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_number_counter number=\u00a0\u00bb84&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb number_font=\u00a0\u00bb|600|||||||\u00a0\u00bb number_text_align=\u00a0\u00bbleft\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_number_counter][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"intro2 bold ai-optimize-10\">des ventes au d\u00e9tail se font encore dans des magasins en dur.<\/p>\n<p class=\"ai-optimize-11\">&#8211; eMarketer (\u00ab\u00a0In-Store Retail Media Spend Will Hit $1 Billion in 2028\u00a0\u00bb)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_number_counter number=\u00a0\u00bb65&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb number_font=\u00a0\u00bb|600|||||||\u00a0\u00bb number_text_align=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"intro2 bold\">des sp\u00e9cialistes mondiaux du marketing affirment que les r\u00e9seaux de m\u00e9dias de d\u00e9tail joueront un r\u00f4le plus important dans leur combinaison de m\u00e9dias en 2025.<\/p>\n<p>&#8211; Enqu\u00eate annuelle mondiale Nielsen 2025 aupr\u00e8s des sp\u00e9cialistes du marketing<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_number_counter number=\u00a0\u00bb64&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb number_font=\u00a0\u00bb|600|||||||\u00a0\u00bb number_text_align=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"intro2 bold\">des consommateurs d\u00e9clarent qu&rsquo;une exp\u00e9rience d&rsquo;achat homog\u00e8ne et coh\u00e9rente entre les points de contact physiques et num\u00e9riques est importante.<\/p>\n<p>&#8211; Vibenomics, Rapport sur la publicit\u00e9 en magasin 2025<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHow It Works\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#799ae6&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb33px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb33px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb33px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"ai-optimize-56\"><b>Comment la place de march\u00e9 en magasin peut-elle aider votre entreprise ?<\/b><\/h2>\n<p class=\"intro2 ai-optimize-6\"><strong>Lib\u00e9rez la puissance des m\u00e9dias en magasin.<\/strong><\/p>\n<p class=\"ai-optimize-7\">Les m\u00e9dias commerciaux doivent <strong>am\u00e9liorer l&rsquo;exp\u00e9rience du client<\/strong>, et non exister de mani\u00e8re isol\u00e9e. Notre plateforme permet aux d\u00e9taillants d&rsquo;int\u00e9grer de mani\u00e8re transparente l&rsquo;activit\u00e9 en magasin dans leurs campagnes m\u00e9diatiques commerciales globales. Ainsi, votre strat\u00e9gie en magasin est aussi <strong>ax\u00e9e sur les donn\u00e9es et les performances<\/strong> que vos efforts sur site et hors site, ce qui permet d&rsquo;activer pleinement la port\u00e9e des clients.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbFavoriser les exp\u00e9riences positives des clients\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf4fc;||fa||900&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Diffusez du contenu dynamique sur des zones d&rsquo;affichage individuelles et sur des supports audio en magasin \u00e0 l&rsquo;aide de flux de travail rationalis\u00e9s \u00e0 approbateurs multiples qui permettent de maintenir la pertinence et la conformit\u00e9 des cr\u00e9ations.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCentraliser l&apos;infrastructure en magasin\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe109;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Unifiez les m\u00e9dias en magasin de n&rsquo;importe quel fournisseur de mat\u00e9riel et de logiciel pour simplifier la gestion des campagnes et du contenu gr\u00e2ce \u00e0 une plateforme unique.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbMon\u00e9tiser les ventes en magasin\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf4c0;||fa||900&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Combinez les campagnes audio en magasin et d&rsquo;affichage dynamique pour offrir aux annonceurs une augmentation des ventes en volume unitaire.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbNormaliser les mod\u00e8les de mesure de l&apos;audience\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0ec;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb30px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb21px\u00a0\u00bb body_text_color=\u00a0\u00bb#000000&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Simplifiez la planification des m\u00e9dias en magasin gr\u00e2ce \u00e0 une m\u00e9thodologie d&rsquo;impression standardis\u00e9e, en utilisant des donn\u00e9es de premi\u00e8re ou de tierce partie, pour un meilleur ciblage et une meilleure mesure.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbWhy Choose Mood\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb33px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2><b>Pourquoi choisir Mood comme partenaire m\u00e9dia pour la vente au d\u00e9tail en magasin ?<\/b><\/h2>\n<p class=\"intro2\">Avec ISM, nous simplifions les m\u00e9dias de vente au d\u00e9tail en magasin gr\u00e2ce \u00e0 une plateforme automatis\u00e9e en libre-service qui r\u00e9unit les m\u00e9dias audio, visuels et publicitaires. En harmonisant tous les points de contact dans les magasins, nous pouvons cr\u00e9er des exp\u00e9riences client attrayantes qui cr\u00e9ent des liens \u00e9motionnels et d\u00e9montrent un impact mesurable sur les ventes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb33px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"mm-quote\">\u00ab\u00a0Les d\u00e9taillants ouvrent une nouvelle \u00e8re de croissance gr\u00e2ce aux m\u00e9dias en magasin. Pendant trop longtemps, la complexit\u00e9 de la mise en place de programmes standardis\u00e9s a limit\u00e9 leur capacit\u00e9 \u00e0 exploiter pleinement le potentiel de revenus. La plateforme ISM change cette dynamique en offrant aux d\u00e9taillants un moyen transparent de mon\u00e9tiser leurs magasins physiques en tant que canaux de marketing num\u00e9rique, ce qui permet de g\u00e9n\u00e9rer des ventes suppl\u00e9mentaires, de renforcer les partenariats avec les marques et de cr\u00e9er de nouveaux flux de revenus \u00e9volutifs.\u00a0\u00bb<\/p>\n<p>&#8211; Dave Simon, vice-pr\u00e9sident charg\u00e9 de la publicit\u00e9, Mood Media et pr\u00e9sident de In-Store Marketplace (ISM)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbInsights &#038; Resources\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f6f6f6&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2><b>Perspectives et tendances<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3&Prime; include_categories=\u00a0\u00bb4124&Prime; use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb show_more=\u00a0\u00bbon\u00a0\u00bb show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb masonry_tile_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb read_more_text_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb read_more_font_size=\u00a0\u00bb16px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_blog][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"intro2\">Obtenez les derni\u00e8res informations et ressources sur la publicit\u00e9 en magasin.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTk2MyJ9fQ==@\u00a0\u00bb button_text=\u00a0\u00bbObtenir des informations\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFAQs\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"m-gradient\"><b>FAQ sur les m\u00e9dias de d\u00e9tail<\/b><\/h2>\n<p class=\"intro2\">D\u00e9couvrez comment ISM aide les d\u00e9taillants et les marques \u00e0 attirer les consommateurs, \u00e0 am\u00e9liorer la visibilit\u00e9 et \u00e0 obtenir des r\u00e9sultats mesurables sur le lieu d&rsquo;achat.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_toggle title=\u00a0\u00bbComment les m\u00e9dias de vente au d\u00e9tail en magasin (\u00e9crans num\u00e9riques, audio en magasin) am\u00e9liorent-ils le parcours du client ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb admin_label=\u00a0\u00bbHow does in\u2011store retail media (digital screens, in\u2011store audio) enhance the customer journey?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Les m\u00e9dias de vente au d\u00e9tail en magasin transforment l&rsquo;exp\u00e9rience d&rsquo;achat en diffusant un contenu dynamique par le biais d&rsquo;\u00e9crans num\u00e9riques et d&rsquo;enregistrements audio en magasin. Ces canaux impliquent les acheteurs sur le lieu d&rsquo;achat, fournissent des informations pertinentes sur les produits et cr\u00e9ent un environnement plus personnalis\u00e9. En combinant le divertissement, les promotions et la publicit\u00e9 cibl\u00e9e, les d\u00e9taillants peuvent augmenter le temps d&rsquo;attente, favoriser les achats impulsifs et renforcer la fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n<p>[\/et_pb_toggle][et_pb_divider color=\u00a0\u00bb#eeeeee\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_toggle title=\u00a0\u00bbQuelle est la structure du CMS de la place de march\u00e9 en magasin ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb admin_label=\u00a0\u00bbWhat is the structure of the In-Store Marketplace CMS?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>ISM est un syst\u00e8me de gestion de contenu (CMS) propri\u00e9taire et une plateforme publicitaire pour les m\u00e9dias de d\u00e9tail, enti\u00e8rement d\u00e9tenus et exploit\u00e9s par Mood Media. Mood Media fournit le mat\u00e9riel, l&rsquo;installation et l&rsquo;assistance technique sur le terrain, tandis qu&rsquo;ISM propose un \u00e9cosyst\u00e8me centralis\u00e9 pour la gestion du contenu audio et visuel et de la publicit\u00e9. La plateforme est prise en charge de bout en bout par notre \u00e9quipe interne, qui veille \u00e0 ce que les mises \u00e0 jour, les correctifs et la conformit\u00e9 SOC 2 Type 2 soient maintenus de mani\u00e8re transparente.<\/p>\n<p>[\/et_pb_toggle][et_pb_divider color=\u00a0\u00bb#eeeeee\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_toggle title=\u00a0\u00bbLa plateforme ISM permet-elle d&apos;attribuer des autorisations bas\u00e9es sur les r\u00f4les pour g\u00e9rer le contenu sur plusieurs sites et appareils ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb admin_label=\u00a0\u00bbDoes the ISM platform enable role\u2011based permissions for managing content across multiple locations and devices?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Oui. ISM utilise les contr\u00f4les d&rsquo;attributs bas\u00e9s sur les comptes (ABAC) pour g\u00e9rer les r\u00f4les et les autorisations entre les d\u00e9partements et les parties prenantes. Les approbations de flux de travail natives permettent au support informatique, aux \u00e9quipes de marketing d&rsquo;entreprise (contenu non payant) et aux \u00e9quipes de publicit\u00e9 (contenu payant) de collaborer efficacement tout en maintenant un acc\u00e8s s\u00e9curis\u00e9 et sp\u00e9cifique aux r\u00f4les sur plusieurs sites et appareils. <\/p>\n<p>[\/et_pb_toggle][et_pb_divider color=\u00a0\u00bb#eeeeee\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_toggle title=\u00a0\u00bbLa plateforme ISM prend-elle en charge la diffusion et le suivi des annonces bas\u00e9es sur les impressions ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb admin_label=\u00a0\u00bbDoes the ISM platform support impressions\u2011based ad serving and tracking?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Absolument. ISM est con\u00e7u nativement pour la diffusion et le suivi des impressions dans les environnements de vente au d\u00e9tail \u00e0 l&rsquo;\u00e9chelle de l&rsquo;entreprise. Notre mod\u00e8le d&rsquo;impressions propri\u00e9taire a \u00e9t\u00e9 audit\u00e9 de mani\u00e8re ind\u00e9pendante par The Trade Desk, Yahoo et Neutronian. La plateforme sert des dizaines de millions d&rsquo;impressions par jour, ce qui permet aux annonceurs de mesurer la port\u00e9e, la performance et le retour sur investissement en toute confiance.   <\/p>\n<p>[\/et_pb_toggle][et_pb_divider color=\u00a0\u00bb#eeeeee\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_toggle title=\u00a0\u00bbL&apos;ISM peut-il s&apos;int\u00e9grer aux syst\u00e8mes DSP pour l&apos;achat et le placement programmatiques d&apos;annonces ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb admin_label=\u00a0\u00bbCan ISM integrate with DSP systems for programmatic ad buying and placements?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Oui. L&rsquo;ISM s&rsquo;int\u00e8gre \u00e0 de multiples SSP et DSP pour prendre en charge la publicit\u00e9 programmatique. Les identifiants des contrats sont li\u00e9s aux campagnes dans notre tableau de bord de gestion des ventes, o\u00f9 les approbations pour les commandes et les cr\u00e9ations sont g\u00e9r\u00e9es par des r\u00f4les d\u00e9sign\u00e9s par Mood Media. Les achats programmatiques sont approuv\u00e9s, planifi\u00e9s, livr\u00e9s et rapport\u00e9s directement dans ISM, ce qui en fait une fonctionnalit\u00e9 native de la plateforme.  <\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbContact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; background_color=\u00a0\u00bb#232323&Prime; custom_margin=\u00a0\u00bb||-50px||false|false\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"bold\">Am\u00e9liorer l&rsquo;exp\u00e9rience client<\/h2>\n<p class=\"intro\">Contactez-nous d\u00e8s aujourd&rsquo;hui et commencez \u00e0 g\u00e9n\u00e9rer de meilleurs r\u00e9sultats pour votre entreprise.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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inchang\u00e9.<\/div><\/div><fieldset id=\"field_3_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Nom<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_3_1'>\n                            \n                            <span id='input_3_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_3_1_3' value=''   aria-required='true'   placeholder='Pr\u00e9nom'  \/>\n                                                    <label for='input_3_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Pr\u00e9nom<\/label>\n                                                <\/span>\n                            \n                            <span id='input_3_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_3_1_6' value=''   aria-required='true'   placeholder='Nom de famille'  \/>\n                                                    <label for='input_3_1_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Nom de famille<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_3_2\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half 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class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_3_4' type='tel' value='' class='large'  placeholder='T\u00e9l\u00e9phone' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>Nom de la soci\u00e9t\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'    placeholder='Nom de la soci\u00e9t\u00e9' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>Nombre de sites<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Nombre de sites<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Comment pouvons-nous vous aider ?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_6' id='input_3_6' class='textarea small'    placeholder='Comment pouvons-nous vous aider ?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_3_14\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Politique de confidentialit\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_14.1' id='input_3_14_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >J'accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la <a href=\"https:\/\/moodmedia.com\/fr\/entreprise\/politique-de-confidentialite\/\" target=\"_blank\">politique de confidentialit\u00e9<\/a> (y compris les transferts internationaux) et je consens \u00e0 ce que Mood Media utilise ces informations pour me contacter.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='J&#039;accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la &lt;a href=&quot;https:\/\/moodmedia.com\/fr\/entreprise\/politique-de-confidentialite\/&quot; target=&quot;_blank&quot;&gt;politique de 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