{"id":361326,"date":"2023-03-21T13:19:42","date_gmt":"2023-03-21T13:19:42","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/quickchek\/"},"modified":"2023-03-23T15:50:12","modified_gmt":"2023-03-23T15:50:12","slug":"quickchek","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/quickchek\/","title":{"rendered":"QuickChek"},"content":{"rendered":"

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QUICKCHEK
\u00c9TUDE DE CAS<\/span><\/h1>\n
\n
<\/div>\n<\/div>\n

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\u00ab\u00a0La relation avec Mood est excellente, car elle nous permet d’\u00e9largir notre champ d’action en mati\u00e8re de solutions m\u00e9dias. Toutes les installations se sont d\u00e9roul\u00e9es sans probl\u00e8me. Ils s’occupent de tout imm\u00e9diatement\u00a0\u00bb.<\/p>\n

– Jessica Frankiewicz<\/strong>, Chef de projet et acheteuse d’\u00e9quipement, QuickChek Corporation<\/p>\n

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\u00c0 PROPOS DE QUICKCHEK<\/span><\/h2>\n

QuickChek est une cha\u00eene de magasins de proximit\u00e9 de plus de 150 magasins dans le New Jersey et la r\u00e9gion de New York. En 1967, ouverture de leur premier magasin \u00e0 Dunellen, dans le New Jersey, se sont depuis d\u00e9velopp\u00e9s en une cha\u00eene de stations-service r\u00e9parties dans tout le nord-est des \u00c9tats-Unis.<\/p>\n

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R\u00c9SUM\u00c9 DE L’\u00c9TUDE DE CAS<\/b><\/h3>\n
    \n
  • Musique personalis\u00e9e en magasin<\/li>\n
  • Contr\u00f4le du contenu par la soci\u00e9t\u00e9<\/li>\n
  • Syst\u00e8mes et logiciels audio et diffusion de messages<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ background_color=\u00a0\u00bb#707070″ background_image=\u00a0\u00bbhttps:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/09\/international-music-hero-scaled.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    L’OBJECTIF<\/b><\/h2>\n

    L\u2019objectif de QuickChek \u00e9tait de fournir de la musique personnalis\u00e9e au niveau local, tout en permettant \u00e0 la soci\u00e9t\u00e9 de conserver le contr\u00f4le global du contenu.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSolutions\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    LA SOLUTION<\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    MUSIQUE<\/h3>\n

    Mood a travaill\u00e9 avec QuickChek pour concevoir une strat\u00e9gie musicale \u00e0 l’identit\u00e9 de la marque, tout en donnant \u00e0 chaque magasin la possibilit\u00e9 de personnaliser ses playlists.<\/p>\n

    MESSAGES<\/h3>\n

    QuickChek diffuse des messages publicitaires de fournisseurs et de promotions sp\u00e9ciales. Les messages sont fournis par QuickChek et programm\u00e9s par l\u2019\u00e9quipe Mood Messaging.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    SYST\u00c8MES<\/h3>\n

    Mood a install\u00e9 des syst\u00e8mes audio dans les \u00e9tablissements QuickChek afin d\u2019assurer une diffusion sonore haut de gamme de leurs solutions musique et messages. Outre les enceintes, Mood a \u00e9galement fourni des micros et des interphones pour les communications en magasin et au niveau des pompes \u00e0 essence.<\/p>\n

    HARMONY<\/h3>\n

    De nombreuses solutions ont pu \u00eatre mises en place gr\u00e2ce \u00e0 Mood Harmony. Avec le logiciel Harmony, QuickChek peut ainsi contr\u00f4ler sur l\u2019ensemble de ses magasins, les contenus musicaux et les messages.<\/p>\n

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    LES R\u00c9SULTATS<\/span><\/h2>\n

    Avec le player Harmony, Mood a pu r\u00e9pondre \u00e0 la demande de QuickChek et donner aux magasins la libert\u00e9 de choisir leurs playlists, tout en respectant les normes de la marque.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    \u00ab\u00a0Nous voulions permettre \u00e0 nos magasins de choisir les chansons qu’ils voulaient entendre, mais nous voulions \u00eatre en mesure de supprimer toute musique qui, selon nous, ne correspondait pas \u00e0 la marque QuickChek. Avec Mood, nous pouvons y parvenir.<\/p>\n

    \u00ab\u00a0La relation avec Mood est excellente, car elle nous permet d’\u00e9largir notre champ d’action en mati\u00e8re de solutions m\u00e9dias. Toutes les installations se sont d\u00e9roul\u00e9es sans probl\u00e8me. Ils s’occupent de tout imm\u00e9diatement\u00a0\u00bb.<\/p>\n

    – Jessica Frankiewicz<\/strong>
    \nChef de projet et acheteur d’\u00e9quipement, QuickChek Corporation[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_color=\u00a0\u00bb#232323″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    AM\u00c9LIORER L’EXP\u00c9RIENCE CLIENT<\/h2>\n

    Am\u00e9liorez votre exp\u00e9rience client avec Mood. Contactez-nous d\u00e8s maintenant pour plus d’informations.<\/p>\n

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