{"id":373746,"date":"2023-05-15T14:22:28","date_gmt":"2023-05-15T13:22:28","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/pepe-jeans\/"},"modified":"2023-05-26T16:13:56","modified_gmt":"2023-05-26T15:13:56","slug":"pepe-jeans","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/pepe-jeans\/","title":{"rendered":"Pepe Jeans"},"content":{"rendered":"

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PEPE JEANS
\u00c9TUDE DE CAS<\/span><\/h1>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbNous contacter\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00c0 PROPOS DE PEPE JEANS<\/span><\/h2>\n

N\u00e9e en 1973 sur l’embl\u00e9matique Portobello Road de Londres, Pepe Jeans London est l’une des marques du groupe de mode mondial AWWG. Aujourd’hui, 50 ans plus tard, la marque reste fid\u00e8le \u00e0 son mantra d’origine et \u00e0 sa promesse de cr\u00e9er la mode denim la plus passionnante au monde. La diversit\u00e9 et le m\u00e9lange des cultures qui caract\u00e9risent la ville de Londres d\u00e9finissent \u00e9galement la personnalit\u00e9 de Pepe Jeans et constituent une source d’inspiration constante pour les collections femme, homme et junior. Pepe Jeans, c’est la musique, la culture, la mode, Londres et le denim : c’est Pepe Jeans.<\/p>\n

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R\u00c9SUM\u00c9 DE L’\u00c9TUDE DE CAS<\/h3>\n
    \n
  • Musique personnalis\u00e9e <\/li>\n
  • Affichage dynamique<\/li>\n
  • Syst\u00e8mes de haut-parleurs<\/li>\n
  • Mood Harmony CMS<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#7c7c7c\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/pepe-middle.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    OBJECTIF<\/h2>\n

    La r\u00e9invention pour suivre les derni\u00e8res tendances ne se limite pas \u00e0 l’offre de produits Pepe Jeans, mais s’\u00e9tend \u00e9galement \u00e0 ses magasins. Dans le cadre de sa derni\u00e8re r\u00e9novation, Pepe Jeans a confi\u00e9 \u00e0 Mood Media le soin de cr\u00e9er une atmosph\u00e8re en magasin qui respire l’esprit britannique de la marque.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSolution\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    SOLUTIONS<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    MUSIQUE SUR MESURE<\/b><\/h3>\n

    En \u00e9troite collaboration avec la marque, l\u2019\u00e9quipe musicale cr\u00e9ative de Mood a d\u00e9velopp\u00e9 un programme de musique sur mesure qui illustre le dynamisme et la nature r\u00e9volutionnaire de cette marque embl\u00e9matique. <\/p>\n

    AFFICHAGE DYNAMIQUE<\/b><\/h3>\n

    Tous les affichages num\u00e9riques pr\u00e9sents dans les nouveaux magasins Pepe Jeans ont \u00e9t\u00e9 con\u00e7us et install\u00e9s par Mood Media.<\/p>\n

    SYST\u00c8MES DE HAUT-PARLEURS<\/b><\/h3>\n

    Pour garantir un son de la plus haute qualit\u00e9 dans toutes les zones du magasin, Mood a install\u00e9 un syst\u00e8me de haut-parleurs haut de gamme dans tous les nouveaux magasins Pepe Jeans. <\/p>\n

    SYST\u00c8ME DE GESTION DE CONTENU<\/b><\/h3>\n

    Gr\u00e2ce \u00e0 Mood Harmony, la plateforme de Mood d\u00e9di\u00e9e \u00e0 l\u2019exp\u00e9rience de marque, les sp\u00e9cialistes de la musique et de l\u2019affichage num\u00e9rique de Mood sont en mesure de programmer des playlists personnalis\u00e9es et du contenu visuel pour tous les magasins Pepe Jeans \u00e0 travers le monde.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/pepe-studio.webp\u00a0\u00bb title_text=\u00a0\u00bbpepe-studio\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_color=\u00a0\u00bb#232323″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    AM\u00c9LIORER L’EXP\u00c9RIENCE CLIENT<\/h2>\n

    Am\u00e9liorez votre exp\u00e9rience client avec Mood. Contactez-nous d\u00e8s maintenant pour plus d’informations.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n