{"id":375790,"date":"2023-05-17T18:49:32","date_gmt":"2023-05-17T17:49:32","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/g-star-raw\/"},"modified":"2023-05-24T12:00:03","modified_gmt":"2023-05-24T11:00:03","slug":"g-star-raw","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/g-star-raw\/","title":{"rendered":"G-Star Raw"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#878787″ background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-hero.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

G-STAR RAW
\u00c9TUDE DE CAS<\/span><\/h1>\n
\n
<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbNous contacter\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

A PROPOS DE G-STAR RAW<\/span><\/h2>\n

Depuis 1989, G-Star RAW repousse les limites de la conception du denim. Fond\u00e9e sur la philosophie du \u00ab\u00a0produit d’abord\u00a0\u00bb, la combinaison gagnante de l’artisanat de haut niveau et de l’avant-garde a fait de G-Star RAW l’un des cr\u00e9ateurs les plus innovants, non seulement dans le domaine de la mode, mais aussi dans l’ensemble du spectre du design.<\/p>\n

[\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/VvYmscgjxRQ\u00a0\u00bb image_src=\u00a0\u00bb\/\/i.ytimg.com\/vi\/VvYmscgjxRQ\/hqdefault.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb custom_padding=\u00a0\u00bb50px|50px|50px|50px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

R\u00c9SUM\u00c9 DE L’\u00c9TUDE DE CAS<\/h3>\n
    \n
  • Solution de mur vid\u00e9o LED personnalis\u00e9<\/li>\n
  • Mur \u201csocial\u201d num\u00e9rique<\/li>\n
  • Musique sur mesure<\/li>\n
  • Gestion du contenu<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#7c7c7c\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gtar-objective.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    OBJECTIF<\/h2>\n

    Avec l\u2019innovation, la consommation responsable et la cr\u00e9ativit\u00e9 au c\u0153ur de la marque, la mission de G-Star RAW est d\u2019apporter des styles pionniers et de d\u00e9fier les normes de l\u2019industrie, tout en essayant d\u2019am\u00e9liorer continuellement leur impact sur les personnes et la plan\u00e8te. Mood Media a \u00e9t\u00e9 charg\u00e9e de concevoir et d\u2019installer une gamme de solutions audiovisuelles pour immerger les clients dans l\u2019univers de G-Star RAW. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSolution\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    SOLUTIONS<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    SOLUTION DE MUR VID\u00c9O LED AVEC SUPPORT PERSONNALIS\u00c9<\/b><\/h3>\n

    Pour attirer l\u2019attention des consommateurs d\u00e8s qu\u2019ils entrent dans le magasin, Mood a con\u00e7u et install\u00e9 une solution d\u2019\u00e9crans LED dans un cadre sur mesure pour G-Star RAW, qui permet au personnel de changer facilement l\u2019angle de la solution. Le superbe mur vid\u00e9o LED \u00e0 haute luminosit\u00e9 permet \u00e0 la marque de compl\u00e9ter l\u2019exp\u00e9rience num\u00e9rique propos\u00e9e en magasin, la rendant d\u2019autant plus immersive pour les clients de G-Star RAW.<\/p>\n

    Des capteurs de lumi\u00e8re install\u00e9s dans les panneaux contr\u00f4lent leur luminosit\u00e9 en fonction de la lumi\u00e8re du soleil dans la vitrine du magasin. Cela permet non seulement de garantir que le contenu pr\u00e9sent\u00e9 soit toujours de la plus haute qualit\u00e9 et tr\u00e8s lisible, mais aussi de prolonger la dur\u00e9e de vie des LED et de r\u00e9duire la consommation d\u2019\u00e9nergie, ce qui permet une consommation plus durable.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-4.webp\u00a0\u00bb title_text=\u00a0\u00bbgstar-4″ align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-3.webp\u00a0\u00bb title_text=\u00a0\u00bbgstar-3″ align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    MUR \u00ab\u00a0SOCIAL\u00a0\u00bb NUM\u00c9RIQUE<\/b><\/h3>\n

    Pour sa nouvelle boutique d\u2019Anvers, G-Star RAW recherchait un \u00e9cran haute r\u00e9solution pour pr\u00e9senter le contenu des r\u00e9seaux sociaux de la marque. Leur besoin : un \u00e9cran esth\u00e9tique, de pr\u00e9f\u00e9rence en mode portrait, et qui donne une impression diff\u00e9rente des \u00e9crans traditionnels. La r\u00e9ponse : Mood a install\u00e9 un \u00e9cran LG 86\u2033 Stretch Display pour encourager les clients \u00e0 s\u2019impliquer via contenu propos\u00e9 sur les r\u00e9seaux sociaux de la marque G-Star RAW, diffus\u00e9 directement depuis le compte Instagram officiel de G-Star RAW via le CMS propri\u00e9taire de Mood, Mood Harmony, et dans le cadre d\u2019un mod\u00e8le d\u2019affichage dynamique con\u00e7u sur mesure.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    MUSIQUE SUR MESURE<\/b><\/h3>\n

    Influenc\u00e9e par le design innovant de G-Star RAW, Mood Media vise \u00e0 faire vivre la philosophie et la culture de la marque par le biais d\u2019un concept musical bas\u00e9 sur ses valeurs fondamentales. Notre talentueuse \u00e9quipe de professionnels de la musique a cr\u00e9\u00e9 plusieurs playlists G-Star RAW sur mesure en accord avec l\u2019ADN de la marque, en se concentrant sur des morceaux authentiquement bruts, innovants et engag\u00e9s. <\/p>\n

    GESTION DE CONTENU<\/b><\/h3>\n

    Mood Media programme tous les contenus audio et visuels de G-Star RAW via Mood Harmony avec des mises \u00e0 jour fr\u00e9quentes pour que l\u2019exp\u00e9rience en magasin de la marque reste actualis\u00e9e et innovante. [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-1.webp\u00a0\u00bb title_text=\u00a0\u00bbgstar-1″ align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ background_color=\u00a0\u00bb#232323″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    AM\u00c9LIORER L’EXP\u00c9RIENCE CLIENT<\/h2>\n

    Am\u00e9liorez votre exp\u00e9rience client avec Mood. Contactez-nous d\u00e8s maintenant pour plus d’informations.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    [gravityform id=\u00a0\u00bb3″ title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbfalse\u00a0\u00bb]<\/p>\n

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    Depuis 1989, G-Star RAW repousse les limites de la conception du denim. Fond\u00e9e sur la philosophie du \u00ab\u00a0produit d’abord\u00a0\u00bb, la combinaison gagnante de l’artisanat de haut niveau et de l’avant-garde a fait de G-Star RAW l’un des cr\u00e9ateurs les plus innovants, non seulement dans le domaine de la mode, mais aussi dans l’ensemble du spectre du design.<\/p>\n","protected":false},"author":2,"featured_media":375547,"parent":102702,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-375790","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nG-Star Raw | Mood Media France<\/title>\n<meta name=\"description\" content=\"Depuis 1989, G-Star RAW repousse les limites de la conception du denim. 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