{"id":763283,"date":"2023-10-24T17:59:59","date_gmt":"2023-10-24T16:59:59","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/jamba\/"},"modified":"2025-11-03T13:20:57","modified_gmt":"2025-11-03T13:20:57","slug":"jamba","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/jamba\/","title":{"rendered":"Jamba"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#757575″ use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#000000 0%|rgba(0,0,0,0) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/jamba-hero.webp\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#000000 0%|rgba(0,0,0,0.43) 100%\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00c9tude de cas<\/span> Jamba
<\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

\u00c0 propos de Jamba<\/span><\/h2>\n

Depuis sa cr\u00e9ation en 1990, Jamba est devenu une destination de choix pour ceux qui recherchent des boissons et des en-cas rafra\u00eechissants et d\u00e9licieux.<\/p>\n

Des smoothies Whirl’d Famous et des boissons Over Ice aux d\u00e9licieux bols avec des garnitures de fruits frais, en passant par les options de nourriture \u00e0 emporter, Jamba offre des saveurs fantastiques servies par un personnel amical depuis pr\u00e8s de 30 ans.<\/p>\n

Avec une identit\u00e9 vibrante et ludique, Jamba d\u00e9gage une atmosph\u00e8re invitante qui encourage les clients \u00e0 trouver de la joie dans les petites choses !<\/p>\n

Mood est fi\u00e8re de s’\u00eatre associ\u00e9e \u00e0 Jamba pour s’assurer que l’\u00e9nergie et le dynamisme de la marque Jamba se ressentent dans chaque interaction avec le client. En construisant une exp\u00e9rience de caf\u00e9 num\u00e9ris\u00e9e et enti\u00e8rement int\u00e9gr\u00e9e, Mood a fourni \u00e0 Jamba une solution m\u00e9dia sur place qui motive le comportement des clients et renforce le lien entre la marque et les clients.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00ab\u00a0L’\u00e9quipe de Mood Media est agr\u00e9able \u00e0 travailler, organis\u00e9e et orient\u00e9e vers l’action lors des appels !<\/b><\/p>\n

Nous avons re\u00e7u des tonnes de commentaires selon lesquels la nouvelle musique fonctionne bien dans les magasins. J’ai m\u00eame ajout\u00e9 plusieurs nouvelles chansons de notre liste de lecture \u00e0 ma biblioth\u00e8que musicale personnelle !\u00a0\u00bb <\/b><\/p>\n

~ Emily Ruezinsky<\/b> – Sp\u00e9cialiste du marketing, Jamba<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Objectif<\/h2>\n

Afin de cr\u00e9er des liens \u00e9motionnels plus forts avec leurs clients, Jamba a confi\u00e9 \u00e0 Mood le d\u00e9veloppement d’une identit\u00e9 audio en ad\u00e9quation avec la personnalit\u00e9 de la marque et sa cible d\u00e9mographique. Il \u00e9tait essentiel que la musique contribue \u00e0 l’atmosph\u00e8re fra\u00eeche et dynamique que les bars Jamba sont fiers d’offrir \u00e0 leurs clients. <\/p>\n

En tant que marque franchis\u00e9e, il \u00e9tait extr\u00eamement important pour Jamba de trouver un fournisseur de solutions m\u00e9dia en magasin capable de cr\u00e9er une exp\u00e9rience de marque personnalis\u00e9e mais coh\u00e9rente dans l’ensemble de ses franchises. L’exp\u00e9rience mondiale de Mood, combin\u00e9e \u00e0 une plateforme m\u00e9dia propri\u00e9taire et centralis\u00e9e, a permis \u00e0 Jamba d’offrir la m\u00eame exp\u00e9rience de marque dans n’importe quel lieu. <\/p>\n

Ce niveau de coh\u00e9rence et de contr\u00f4le signifie que les clients auront la m\u00eame exp\u00e9rience de la marque en ligne, hors ligne et partout dans le monde.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSolution\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Solutions<\/h2>\n

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Musique sur mesure<\/b><\/h3>\n

L’\u00e9quipe cr\u00e9ative de Mood a travaill\u00e9 sans rel\u00e2che pour cr\u00e9er une exp\u00e9rience musicale qui rehausse l’identit\u00e9 de Jamba chaque jour gr\u00e2ce \u00e0 des s\u00e9lections musicales engageantes, fra\u00eeches et entra\u00eenantes.<\/p>\n

Le programme musical c\u00e9l\u00e8bre les joies de la journ\u00e9e et motive les clients gr\u00e2ce \u00e0 des morceaux soigneusement s\u00e9lectionn\u00e9s qui procurent \u00e0 la fois un regain d’\u00e9nergie et un sentiment de d\u00e9couverte.<\/p>\n

Les clients de Jamba peuvent s’attendre \u00e0 un m\u00e9lange de morceaux jeunes, amusants et tendance, appr\u00e9ci\u00e9s par la g\u00e9n\u00e9ration Z et les jeunes Millennials, avec une s\u00e9lection plus intrigante et d\u00e9cal\u00e9e qui offre un sentiment de d\u00e9couverte en introduisant des styles alternatifs.<\/p>\n

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Voici un exemple de la liste de lecture personnalis\u00e9e de Jamba :<\/b><\/h3>\n
    \n
  • Tessa Violet \u2013 Crush<\/li>\n
  • Harry Styles \u2013 Late Night Talking<\/li>\n
  • Summer Kennedy \u2013 The Bright Side<\/li>\n
  • George Ezra \u2013 Green Green Grass<\/li>\n
  • King Khan & BBQ Show \u2013 Love You So<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/jamba-store.webp\u00a0\u00bb title_text=\u00a0\u00bbjamba-store\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/jamba-store-2.webp\u00a0\u00bb title_text=\u00a0\u00bbjamba-store-2″ force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Strat\u00e9gie consultative<\/b><\/h3>\n

    Tout comme les ingr\u00e9dients, m\u00eame les meilleures strat\u00e9gies peuvent se p\u00e9rimer. La fra\u00eecheur est essentielle \u00e0 la r\u00e9ussite. <\/p>\n

    Mood Media travaille r\u00e9guli\u00e8rement en collaboration avec MoodIA pour \u00e9laborer des strat\u00e9gies pour tous les programmes musicaux et s’assurer que le son de la marque est souvent rafra\u00eechi, align\u00e9 avec la marque Jamba et constamment \u00e0 jour.<\/p>\n

    Gr\u00e2ce \u00e0 nos plateformes num\u00e9riques innovantes, Mood est en mesure de capturer des informations et des donn\u00e9es sur l’exp\u00e9rience client cross-canal. Les tendances et les go\u00fbts \u00e9voluant constamment, la capacit\u00e9 d’ajuster et d’affiner la strat\u00e9gie permet de garantir que chaque interaction avec la marque Jamba est excellente. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/speakerdark.webp\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Les r\u00e9sultats<\/span><\/b><\/h2>\n

    \u00ab\u00a0L’\u00e9quipe de Mood Media est agr\u00e9able \u00e0 travailler, organis\u00e9e et orient\u00e9e vers l’action lors des appels !<\/b><\/p>\n

    La s\u00e9lection de la musique a \u00e9t\u00e9 une t\u00e2che amusante. Apr\u00e8s avoir re\u00e7u des \u00e9chantillons de listes de lecture, je les partageais avec mon \u00e9quipe et donnais un retour d’information pr\u00e9cis et consolid\u00e9 \u00e0 l’\u00e9quipe de Mood Media. Mood a tr\u00e8s bien compris les commentaires et a travaill\u00e9 avec nous pour cr\u00e9er une liste de lecture qui nous a vraiment enthousiasm\u00e9s. <\/b><\/p>\n

    Les listes de lecture elles-m\u00eames sont tout simplement agr\u00e9ables. Nous avons re\u00e7u des tonnes de commentaires indiquant que la nouvelle musique convient parfaitement aux magasins. J’ai m\u00eame ajout\u00e9 plusieurs nouvelles chansons de notre liste de lecture \u00e0 ma biblioth\u00e8que musicale personnelle !\u00a0\u00bb <\/b><\/p>\n

    ~ Emily Ruezinsky<\/b> – Sp\u00e9cialiste du marketing, Jamba<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]En travaillant avec Mood Media, Jamba offre d\u00e9sormais une exp\u00e9rience client enti\u00e8rement personnalis\u00e9e qui motive les clients dans le moment pr\u00e9sent. C’est un voyage audio \u00e0 la fois frais et \u00e9lectrique, qui refl\u00e8te parfaitement l’essence de la marque Jamba. <\/p>\n

    Le programme musical personnalis\u00e9 de Jamba inspire les clients \u00e0 profiter de la journ\u00e9e et \u00e0 lib\u00e9rer tout leur potentiel en adoptant un mode de vie actif et dynamique. L’approche consultative de Mood, pilot\u00e9e par des donn\u00e9es et des connaissances en temps r\u00e9el, garantit que les d\u00e9sirs des clients sont non seulement satisfaits, mais d\u00e9pass\u00e9s. <\/p>\n

    Gr\u00e2ce \u00e0 l’influence mondiale de Mood, Jamba s’assure que ses clients b\u00e9n\u00e9ficient d’une aventure de marque coh\u00e9rente dans tous les coins de l’empreinte de la franchise.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#232323″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    AM\u00c9LIOREZ L’EXP\u00c9RIENCE CLIENT<\/h2>\n

    Am\u00e9liorez votre exp\u00e9rience client et donnez-vous la tranquillit\u00e9 d’esprit que vous m\u00e9ritez gr\u00e2ce \u00e0 Mood. Contactez-nous d\u00e8s maintenant pour plus d’informations. <\/p>\n

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