{"id":94037,"date":"2021-04-12T20:18:32","date_gmt":"2021-04-12T19:18:32","guid":{"rendered":"https:\/\/moodmedia.com\/porcelanosa\/"},"modified":"2023-10-31T14:42:25","modified_gmt":"2023-10-31T14:42:25","slug":"porcelanosa","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/porcelanosa\/","title":{"rendered":"Porcelanosa"},"content":{"rendered":"

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PORCELANOSA
\u00c9TUDE DE CAS<\/span><\/h1>\n
\n
<\/div>\n<\/div>\n

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\u00c0 PROPOS DE PORCELANOSA<\/span><\/h2>\n

Avec plus de 970 \u00e9tablissements dans le monde et un r\u00e9seau de distribution s\u2019\u00e9tend quotidiennement dans des villes comme New York, Londres, Paris et Milan, le Groupe PORCELANOSA, leader dans le domaine du carrelage, de la mosa\u00efque et de l\u2019\u00e9quipement de salle de bain et cuisine, pr\u00e9sente ses produits, sur les cinq continents, dans ses luxueux showrooms. <\/p>\n

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R\u00c9SUM\u00c9 DE L’\u00c9TUDE DE CAS<\/h3>\n
    \n
  • Playlist personnalis\u00e9e sur tous les sites<\/li>\n
  • Solution olfactive sur mesure<\/li>\n
  • Solution audio et olfactive install\u00e9e lors de la 27e \u00e9dition de l\u2019exposition internationale d\u2019architecture et de design d\u2019int\u00e9rieur du Groupe PORCELANOSA.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#828282″ background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/porcelanosa-divider.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    OBJECTIF<\/h2>\n

    PORCELANOSA souhaitait cr\u00e9er une exp\u00e9rience sensorielle identique dans l\u2019ensemble de ses magasins afin que ses clients puissent s\u2019immerger dans l\u2019univers PORCELANOSA.<\/p>\n

    La premi\u00e8re demande de PORCELANOSA \u00e9tait de travailler avec un fournisseur bas\u00e9 en Espagne ayant une port\u00e9e mondiale, afin d\u2019avoir le contr\u00f4le total sur le service fourni. Mood Media a \u00e9t\u00e9 charg\u00e9 de mettre en \u0153uvre une solution musicale et olfactive enti\u00e8rement autog\u00e9r\u00e9e et personnalis\u00e9e.<\/p>\n

    Le groupe PORCELANOSA, qui pr\u00e9voit de se d\u00e9velopper consid\u00e9rablement dans les ann\u00e9es \u00e0 venir dans le monde entier, encourage \u00e9galement ses franchis\u00e9s \u00e0 int\u00e9grer ces m\u00eames solutions sensorielles Mood dans toutes leurs salles d’exposition.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSolution\u00a0\u00bb _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    SOLUTIONS<\/h2>\n

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    MARKETING SONORE<\/b><\/h3>\n

    Pour mieux refl\u00e9ter l’image de luxe et de qualit\u00e9 de la marque PORCELANOSA dans ses magasins, les concepteurs musicaux de Mood Media ont cr\u00e9\u00e9 une playlist personnalis\u00e9e bas\u00e9e sur les valeurs de la marque et de ses clients. <\/p>\n

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    MARKETING OLFACTIF<\/b><\/h3>\n

    L’\u00e9quipe de Mood a \u00e9galement cr\u00e9\u00e9 une solution olfactive enti\u00e8rement personnalis\u00e9e, diffusant le parfum exclusif dans tout le magasin pour \u00e9voquer un air de luxe sans nuire \u00e0 l’esth\u00e9tique de l’espace.<\/p>\n

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    EXPOSITION INTERNATIONALE D\u2019ARCHITECTURE ET DE DESIGN D\u2019INT\u00c9RIEUR<\/b><\/h3>\n

    Mood Media a \u00e9t\u00e9 invit\u00e9 \u00e0 cr\u00e9er une exp\u00e9rience sensorielle enti\u00e8rement immersive dans l’espace Urbatek XTONE lors de la 27e \u00e9dition de l’exposition internationale d’architecture globale et de design d’int\u00e9rieur du groupe PORCELANOSA. La gamme \u00e9tait pr\u00e9sent\u00e9e sous la forme d\u2019un labyrinthe qui a conduit plus de 12 000 visiteurs \u00e0 travers 14 pi\u00e8ces diff\u00e9rentes, toutes reli\u00e9es entre elles par le th\u00e8me principal de la nature. <\/p>\n

    Les concepts de durabilit\u00e9 et d’efficacit\u00e9 \u00e9nerg\u00e9tique ont domin\u00e9 l’exposition et les quatre \u00e9l\u00e9ments de la mati\u00e8re : le feu, la terre, l’eau et l’air ont \u00e9t\u00e9 incarn\u00e9s par Mood \u00e0 travers une s\u00e9lection minutieuse de parfums et de sons qui ont offert une exp\u00e9rience sensorielle unique tout au long du parcours. Le son d\u2019une rivi\u00e8re, la pluie, les pas dans les feuilles d\u2019une for\u00eat, le cr\u00e9pitement d\u2019un feu, ainsi que l\u2019odeur du bois, du cuir et du sable, ont \u00e9t\u00e9 utilis\u00e9s pour cr\u00e9er une exp\u00e9rience client imaginaire et sensorielle.\n<\/p>\n

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    AM\u00c9LIORER L’EXP\u00c9RIENCE CLIENT<\/h2>\n

    Am\u00e9liorez votre exp\u00e9rience client avec Mood. Contactez-nous d\u00e8s maintenant pour plus d’informations.<\/p>\n

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    PORCELANOSA \u00c9TUDE DE CAS \u00c0 PROPOS DE PORCELANOSA Avec plus de 970 \u00e9tablissements dans le monde et un r\u00e9seau de distribution s\u2019\u00e9tend quotidiennement dans des villes comme New York, Londres, Paris et Milan, le Groupe PORCELANOSA, leader dans le domaine du carrelage, de la mosa\u00efque et de l\u2019\u00e9quipement de salle de bain et cuisine, pr\u00e9sente ses produits, sur les cinq continents, dans ses luxueux showrooms. R\u00c9SUM\u00c9 DE L’\u00c9TUDE DE CAS Playlist personnalis\u00e9e sur tous les sites Solution olfactive sur mesure Solution audio et olfactive install\u00e9e lors de la 27e \u00e9dition de l\u2019exposition internationale d\u2019architecture et de design d\u2019int\u00e9rieur du Groupe PORCELANOSA. OBJECTIF PORCELANOSA souhaitait cr\u00e9er une exp\u00e9rience sensorielle identique dans l\u2019ensemble de ses magasins afin que ses clients puissent s\u2019immerger dans l\u2019univers PORCELANOSA. La premi\u00e8re demande de PORCELANOSA \u00e9tait de travailler avec un fournisseur bas\u00e9 en Espagne ayant une port\u00e9e mondiale, afin d\u2019avoir le contr\u00f4le total sur le service fourni. Mood Media a \u00e9t\u00e9 charg\u00e9 de mettre en \u0153uvre une solution musicale et olfactive enti\u00e8rement autog\u00e9r\u00e9e et personnalis\u00e9e. Le groupe PORCELANOSA, qui pr\u00e9voit de se d\u00e9velopper consid\u00e9rablement dans les ann\u00e9es \u00e0 venir dans le monde entier, encourage \u00e9galement ses franchis\u00e9s \u00e0 int\u00e9grer ces m\u00eames solutions sensorielles Mood dans toutes leurs […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":102702,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-94037","page","type-page","status-publish","hentry"],"yoast_head":"\nPorcelanosa | Mood Media France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porcelanosa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/fr\/etudes-de-cas\/porcelanosa\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media France\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T14:42:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/porcelanosa\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/porcelanosa\\\/\",\"name\":\"Porcelanosa | Mood Media France\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/#website\"},\"datePublished\":\"2021-04-12T19:18:32+00:00\",\"dateModified\":\"2023-10-31T14:42:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/porcelanosa\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/porcelanosa\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/porcelanosa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9tudes de cas\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/etudes-de-cas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Porcelanosa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/fr\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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