{"id":2415976,"date":"2025-04-15T17:22:18","date_gmt":"2025-04-15T16:22:18","guid":{"rendered":"https:\/\/moodmedia.com\/non-classifiee\/les-ecrans-numeriques-influencent-les-decisions-dachat-les-donnees-prouvent-le-retour-sur-investissement\/"},"modified":"2025-04-15T17:23:28","modified_gmt":"2025-04-15T16:23:28","slug":"les-ecrans-numeriques-influencent-les-decisions-dachat-les-donnees-prouvent-le-retour-sur-investissement","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/fr\/blog-fr\/objectif-de-lindustrie\/les-ecrans-numeriques-influencent-les-decisions-dachat-les-donnees-prouvent-le-retour-sur-investissement\/","title":{"rendered":"Les \u00e9crans num\u00e9riques influencent les d\u00e9cisions d’achat : Les donn\u00e9es prouvent le retour sur investissement"},"content":{"rendered":"

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Les \u00e9crans num\u00e9riques influencent les d\u00e9cisions d’achat : Les donn\u00e9es prouvent le retour sur investissement<\/b><\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb module_class=\u00a0\u00bbmbutton3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Si vous vous promenez aujourd’hui dans n’importe quel grand magasin, vous remarquerez que les \u00e9crans num\u00e9riques sont devenus aussi courants que les \u00e9tag\u00e8res. Ce n’est pas une co\u00efncidence si le march\u00e9 am\u00e9ricain de l’affichage dynamique au d\u00e9tail a d\u00e9pass\u00e9 les 2,2 milliards de dollars en 2024<\/a>, avec des marques allant de Walmart \u00e0 Nike qui doublent la mise sur ces affichages dynamiques. Mais les consommateurs y pr\u00eatent-ils vraiment attention ou les d\u00e9taillants se contentent-ils de cr\u00e9er un papier peint \u00e9lectronique co\u00fbteux ? <\/p>\n

Mood MediaLa r\u00e9cente enqu\u00eate men\u00e9e par l’entreprise aupr\u00e8s de 1 000 consommateurs am\u00e9ricains apporte des r\u00e9ponses \u00e0 ces questions. Les donn\u00e9es montrent que 58 % des acheteurs remarquent activement les affichages en magasin et que pr\u00e8s de la moiti\u00e9 d’entre eux d\u00e9clarent avoir pris des d\u00e9cisions d’achat influenc\u00e9es par cette technologie. Ces chiffres confirment que les solutions d’affichage dynamique d\u00e9ploy\u00e9es de mani\u00e8re strat\u00e9gique ont un impact r\u00e9el sur les ventes et am\u00e9liorent l’exp\u00e9rience des clients. <\/p>\n

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58% des acheteurs<\/b> remarquent activement les pr\u00e9sentoirs en magasin<\/p>\n

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Le foss\u00e9 g\u00e9n\u00e9rationnel dans l’engagement num\u00e9rique<\/b><\/h2>\n

L’engagement num\u00e9rique varie consid\u00e9rablement d’un groupe d’\u00e2ge \u00e0 l’autre. Alors que 79 % des membres de la g\u00e9n\u00e9ration Z et 75 % des mill\u00e9niaux remarquent fr\u00e9quemment les pr\u00e9sentoirs dans les magasins, seuls 29 % des baby-boomers font \u00e9tat du m\u00eame niveau d’attention. Ce manque de sensibilisation a un impact direct sur le comportement d’achat : 36 % des acheteurs de moins de 40 ans ont effectu\u00e9 des achats sp\u00e9cifiquement en raison du contenu des affichages num\u00e9riques, contre seulement 13 % des plus de 60 ans. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Les attitudes \u00e0 l’\u00e9gard des technologies de vente au d\u00e9tail pr\u00e9sentent des clivages g\u00e9n\u00e9rationnels similaires. Les jeunes acheteurs dans la vingtaine et la trentaine sont deux fois plus susceptibles que les personnes \u00e2g\u00e9es d’adopter des technologies de pointe comme les \u00e9crans interactifs et les assistants d’intelligence artificielle. Cette r\u00e9alit\u00e9 constitue \u00e0 la fois un d\u00e9fi et une opportunit\u00e9 pour les d\u00e9taillants, qui doivent r\u00e9fl\u00e9chir strat\u00e9giquement \u00e0 la mani\u00e8re dont ils utilisent leurs \u00e9crans num\u00e9riques et \u00e0 l’usage qu’ils en font. <\/p>\n

Il faut trouver un \u00e9quilibre entre l’engagement des jeunes d\u00e9mographes et l’ali\u00e9nation des consommateurs plus \u00e2g\u00e9s qui peuvent trouver l’exc\u00e8s de technologie intrusif.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox admin_label=\u00a0\u00bb79%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]79%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

79 % des acheteurs de la g\u00e9n\u00e9ration Z remarquent les pr\u00e9sentoirs en magasin.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox admin_label=\u00a0\u00bb75%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]75%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

75 % des acheteurs du mill\u00e9naire remarquent les pr\u00e9sentoirs en magasin.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox admin_label=\u00a0\u00bb29%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]29%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

29 % des acheteurs baby-boomers remarquent les pr\u00e9sentoirs en magasin.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox admin_label=\u00a0\u00bb36%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]36%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_align=\u00a0\u00bbcenter\u00a0\u00bb content_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

36 % des acheteurs de moins de 40 ans ont effectu\u00e9 des achats en raison du contenu de l’affichage.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Placement strat\u00e9gique de l’affichage et pr\u00e9f\u00e9rences en mati\u00e8re de contenu<\/b><\/h2>\n

Nos donn\u00e9es r\u00e9v\u00e8lent des sch\u00e9mas clairs quant \u00e0 l’endroit et \u00e0 la mani\u00e8re dont les affichages num\u00e9riques attirent l’attention. Les zones de caisse suscitent le plus d’int\u00e9r\u00eat, 54 % des acheteurs remarquant les affichages \u00e0 cet endroit, suivies par les entr\u00e9es de magasin (44 %) et les affichages dans les rayons\/all\u00e9es (42 %). Cette hi\u00e9rarchie donne aux d\u00e9taillants une feuille de route pour d\u00e9finir les priorit\u00e9s de leur solutions d’Affichage dynamique<\/span><\/a> investissements. <\/p>\n

Mais que veulent voir les acheteurs sur ces \u00e9crans ?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ image_icon_width=\u00a0\u00bb50px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Plus de la moiti\u00e9 (55%) ont cit\u00e9 les ventes et les promotions.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb+||divi||400″ image_icon_width=\u00a0\u00bb50px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Le m\u00eame nombre de personnes a d\u00e9clar\u00e9 que les fonctions de comparaison des prix augmenteraient leur engagement.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||400″ image_icon_width=\u00a0\u00bb50px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Plus d’un tiers d’entre eux (35 %) se tournent vers les d\u00e9monstrations de produits et l’inspiration.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ image_icon_width=\u00a0\u00bb50px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Environ 37 % d’entre eux souhaitent disposer d’informations en temps r\u00e9el sur les stocks.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]L’engagement par rayon varie de mani\u00e8re significative. L’\u00e9picerie arrive en t\u00eate avec 28 % des acheteurs qui trouvent les affichages num\u00e9riques les plus utiles, suivie par l’\u00e9lectronique (13 %) et l’habillement (10 %). L’engagement plus faible dans les secteurs de la beaut\u00e9, des articles de sport et des articles pour la maison (13 %) laisse entrevoir un potentiel inexploit\u00e9 pour les d\u00e9taillants de ces cat\u00e9gories, qui pourraient se diff\u00e9rencier gr\u00e2ce \u00e0 des exp\u00e9riences num\u00e9riques plus innovantes.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le r\u00e9sultat : Les \u00e9crans num\u00e9riques stimulent les ventes<\/b><\/h2>\n

Les r\u00e9sultats montrent \u00e0 l’\u00e9vidence que cette technologie influence les d\u00e9cisions d’achat. Le potentiel de retour sur investissement de cette technologie est consid\u00e9rable, et les d\u00e9taillants ne peuvent pas se permettre de l’ignorer. Voici trois bonnes pratiques en mati\u00e8re d’affichage dynamique<\/a> que les d\u00e9taillants peuvent mettre en \u0153uvre d\u00e8s maintenant pour maximiser leurs investissements : <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbR||divi||400″ icon_color=\u00a0\u00bb#799ae6″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Positionnez strat\u00e9giquement les pr\u00e9sentoirs dans les zones de forte affluence :<\/b> Concentrez-vous d’abord sur les zones de caisse et les entr\u00e9es de magasin, car elles attirent une grande partie de l’attention des acheteurs. [\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbR||divi||400″ icon_color=\u00a0\u00bb#799ae6″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Privil\u00e9giez l’utilit\u00e9 pratique plut\u00f4t que le tape-\u00e0-l’\u0153il :<\/b> mettez en place des fonctionnalit\u00e9s que les acheteurs recherchent r\u00e9ellement, telles que des outils de comparaison des prix, des informations sur les stocks en temps r\u00e9el et des d\u00e9tails clairs sur les promotions, plut\u00f4t qu’un contenu purement d\u00e9coratif.[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbR||divi||400″ icon_color=\u00a0\u00bb#799ae6″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb50px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Personnalisez vos approches en fonction des rayons :<\/b> Reconnaissez que les acheteurs de produits d’\u00e9picerie et d’\u00e9lectronique s’engagent diff\u00e9remment de ceux qui ach\u00e8tent des produits de beaut\u00e9 ou des articles pour la maison, et adaptez vos strat\u00e9gies num\u00e9riques en cons\u00e9quence.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Ces r\u00e9sultats ouvrent la voie \u00e0 une strat\u00e9gie m\u00e9diatique globale en magasin<\/a>. Avec des acheteurs qui d\u00e9montrent leur engagement envers des \u00e9crans num\u00e9riques strat\u00e9giquement plac\u00e9s, les d\u00e9taillants disposent d’une base pour cr\u00e9er des exp\u00e9riences client significatives \u00e0 travers tous les points de contact, en int\u00e9grant des composants visuels, audio et interactifs dans le cadre d’un parcours client unifi\u00e9.les \u00e9crans vid\u00e9o num\u00e9riques les plus grands et les plus flashy ne feront pas tout le travail – c’est la fa\u00e7on dont les d\u00e9taillants utilisent les donn\u00e9es des clients pour cr\u00e9er des points de contact significatifs qui am\u00e9liorent l’exp\u00e9rience d’achat tout en augmentant les ventes. <\/p>\n

 <\/p>\n

Vous souhaitez utiliser des \u00e9crans num\u00e9riques pour votre entreprise ?<\/p>\n

 <\/p>\n

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Am\u00e9liorer l’exp\u00e9rience client<\/h2>\n

Contactez-nous d\u00e8s aujourd’hui et commencez \u00e0 g\u00e9n\u00e9rer de meilleurs r\u00e9sultats pour votre entreprise.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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