{"id":620632,"date":"2023-06-30T15:46:20","date_gmt":"2023-06-30T14:46:20","guid":{"rendered":"https:\/\/moodmedia.com\/non-classifiee\/marketing-olfactif-pour-les-hotels\/"},"modified":"2023-07-11T15:29:12","modified_gmt":"2023-07-11T14:29:12","slug":"marketing-olfactif-pour-les-hotels","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/fr\/blog-fr\/objectif-de-lindustrie\/marketing-olfactif-pour-les-hotels\/","title":{"rendered":"Marketing olfactif pour les h\u00f4tels"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#999999″ background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/hotel-scent-hero3.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

MARKETING OLFACTIF POUR LES H\u00d4TELS<\/h1>\n

Cr\u00e9ez une ambiance accueillante gr\u00e2ce au marketing olfactif afin que vos clients souhaitent revenir.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Qu’est-ce que le marketing olfactif ?<\/b><\/h2>\n

Le marketing olfactif<\/a> utilise les parfums pour cr\u00e9er une atmosph\u00e8re accueillante, susciter des \u00e9motions et enrichir l\u2019exp\u00e9rience client. L\u2019utilisation de senteurs soigneusement s\u00e9lectionn\u00e9es influence le comportement des clients, am\u00e9liore leur satisfaction et cr\u00e9e un environnement adapt\u00e9.<\/p>\n

Dans l\u2019industrie h\u00f4teli\u00e8re, il est essentiel de cr\u00e9er une exp\u00e9rience adapt\u00e9e \u00e0 sa client\u00e8le. Le marketing olfactif est devenu un outil puissant de fid\u00e9lisation des clients.<\/p>\n

Le marketing olfactif utilise les odeurs pour exploiter des r\u00e9actions \u00e9motionnelles, am\u00e9liorer l\u2019ambiance et renforcer l\u2019identit\u00e9 de la marque. En diffusant des senteurs et des parfums soigneusement s\u00e9lectionn\u00e9s dans l\u2019ensemble de l\u2019\u00e9tablissement, les h\u00f4tels cr\u00e9ent une impression durable.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ specialty_columns=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Comment fonctionne le marketing olfactif ?<\/h3>\n

Le marketing olfactif<\/a> s’appuie sur le lien \u00e9troit qui existe entre les odeurs et les \u00e9motions. Les parfums sont diffus\u00e9s dans diff\u00e9rents secteurs d\u2019une entreprise, tels que les magasins de d\u00e9tail, les h\u00f4tels ou les bureaux, afin d\u2019influencer les perceptions et les comportements des clients. Les senteurs sont choisies pour \u00e9voquer des \u00e9motions positives, cr\u00e9er un sentiment de d\u00e9tente, am\u00e9liorer la fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_circle_counter title=\u00a0\u00bb75% de toutes les \u00e9motions sont g\u00e9n\u00e9r\u00e9es par les odeurs\u00a0\u00bb number=\u00a0\u00bb75″ bar_bg_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_circle_counter][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_circle_counter title=\u00a0\u00bbNous avons 100 fois plus de chances de nous souvenir lorsque nous sentons versus ce que nous voyons, entendons ou touchons\u00a0\u00bb number=\u00a0\u00bb100x\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb bar_bg_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_circle_counter][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Le marketing olfactif exploite le lien \u00e9troit qui existe entre le syst\u00e8me olfactif et le syst\u00e8me limbique du cerveau, responsable des \u00e9motions et de la m\u00e9moire. Lorsqu’un client rencontre une odeur particuli\u00e8re, celle-ci d\u00e9clenche une r\u00e9ponse \u00e9motionnelle imm\u00e9diate, \u00e9voquant des souvenirs et des associations.<\/p>\n

Les h\u00f4tels peuvent utiliser ce ph\u00e9nom\u00e8ne pour cr\u00e9er des atmosph\u00e8res sp\u00e9cifiques et am\u00e9liorer l\u2019exp\u00e9rience client. En diffusant des senteurs agr\u00e9ables dans diff\u00e9rentes zones de l’h\u00f4tel, telles que les halls, les couloirs et m\u00eame les chambres, les h\u00f4tels peuvent fa\u00e7onner la perception des clients et influencer leur comportement.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/scent-circle.webp\u00a0\u00bb title_text=\u00a0\u00bbcercle de senteurs\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Marketing olfactif dans les h\u00f4tels<\/b><\/h2>\n

Les h\u00f4tels ont adopt\u00e9 le marketing olfactif<\/a> pour se diff\u00e9rencier dans le secteur concurrentiel de l\u2019h\u00f4tellerie. Ils savent qu\u2019une odeur agr\u00e9able peut cr\u00e9er une exp\u00e9rience client qui les diff\u00e9rencie des autres \u00e9tablissements. L’odeur est l’\u00e9l\u00e9ment sensoriel le plus fortement li\u00e9 \u00e0 la m\u00e9moire et \u00e0 l’\u00e9motion. Un parfum appropri\u00e9 peut donc avoir un impact consid\u00e9rable sur la perception et le souvenir des clients.<\/p>\n

Les h\u00f4tels travaillent souvent avec des soci\u00e9t\u00e9s de marketing olfactif pour d\u00e9velopper des parfums caract\u00e9ristiques correspondant \u00e0 leur image de marque. Ces senteurs sont ensuite diffus\u00e9es par le biais de diff\u00e9rentes m\u00e9thodes, telles que les syst\u00e8mes HVAC ou les diffuseurs de senteurs.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Avantages du marketing olfactif pour les h\u00f4tels<\/b><\/h2>\n

La mise en \u0153uvre du marketing olfactif dans votre h\u00f4tel pr\u00e9sente de nombreux avantages. Voici quelques exemples. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Diff\u00e9renciation de la marque :<\/span> Dans un march\u00e9 satur\u00e9, il est essentiel d’\u00e9tablir une identit\u00e9 de marque unique. Le marketing olfactif permet aux h\u00f4tels de cr\u00e9er une senteur sp\u00e9cifique que leurs clients retrouveront \u00e0 chaque nouveau passage dans l\u2019\u00e9tablissement.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Connexion \u00e9motionnelle :<\/span> Les odeurs sp\u00e9cifiquement choisies, qu\u2019elles soient relaxantes ou \u00e9nergisantes, sont capables de cr\u00e9er un lien \u00e9motionnel et des souvenirs \u00e0 tous les clients.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Satisfaction des clients :<\/span> Les parfums agr\u00e9ables peuvent am\u00e9liorer l\u2019atmosph\u00e8re g\u00e9n\u00e9rale et la perception de l\u2019accueil. L\u2019h\u00f4tel per\u00e7u comme \u00e9tant propre, accueillant et luxueux, cela a un impact positif sur le niveau de satisfaction des clients.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||400″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Souvenirs :<\/span> Un parfum sp\u00e9cifique cr\u00e9e des souvenirs et une fid\u00e9lisation des clients. Lorsque les clients d\u00e9couvrent l’odeur caract\u00e9ristique d’un h\u00f4tel ailleurs, ils \u00e9prouvent un sentiment de familiarit\u00e9 et se souviennent des exp\u00e9riences positives qu’ils ont v\u00e9cues dans l’\u00e9tablissement.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]L\u2019engagement des clients : <\/span> Les clients sont plus enclins \u00e0 explorer et \u00e0 interagir avec les diff\u00e9rents espaces de l\u2019h\u00f4tel lorsqu\u2019ils sont accueillis par des odeurs agr\u00e9ables et intrigantes.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Quelques informations <\/b><\/h2>\n

Vous savez maintenant pourquoi vous devriez utiliser le marketing olfactif, mais quel ar\u00f4me devriez-vous utiliser ? Voici quelques exemples.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/citrus.webp\u00a0\u00bb title_text=\u00a0\u00bbagrumes\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Agrumes :<\/strong> Les ar\u00f4mes d\u2019agrumes, comme le citron, le citron vert et l\u2019orange, sont \u00e0 la fois rafra\u00eechissants et vivifiants. Ils cr\u00e9ent une ambiance \u00e9nergisante, laissant dans l\u2019air un parfum propre.<\/p>\n

La lavande :<\/strong> La lavande est bien connue pour ses propri\u00e9t\u00e9s calmantes et relaxantes. Elle contribue \u00e0 cr\u00e9er un environnement serein et tranquille. Ce parfum est un excellent moyen pour accueillir les clients de retour d\u2019une longue journ\u00e9e de voyage.<\/p>\n

Vanille :<\/strong> La vanille a un parfum r\u00e9confortant \u00e9voquant le confort, id\u00e9ale pour cr\u00e9er une atmosph\u00e8re accueillante et chaleureuse.<\/p>\n

Linge frais :<\/strong> L’odeur du linge frais ou du linge propre est g\u00e9n\u00e9ralement associ\u00e9e \u00e0 la propret\u00e9 et \u00e0 la fra\u00eecheur. Il donne l’impression d’un espace bien entretenu.<\/p>\n

Th\u00e9 vert :<\/strong> Le th\u00e9 vert a un parfum frais et vivifiant pour pour une ambiance l\u00e9g\u00e8re et rafra\u00eechissante.<\/p>\n

Senteur personnalis\u00e9e :<\/strong> En travaillant avec un professionnel<\/a>, vous pouvez cr\u00e9er une senteur \u00e0 votre marque,<\/p>\n

reconnaissable par vos clients, o\u00f9 qu\u2019ils soient dans le monde. Il est essentiel de maintenir une odeur subtile et agr\u00e9able dans tout le hall d\u2019entr\u00e9e.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Votre fournisseur de marketing olfactif<\/b><\/h2>\n

Le confort et la satisfaction des clients sont la cl\u00e9 du succ\u00e8s.<\/a> Gr\u00e2ce au marketing olfactif, les h\u00f4tels peuvent accueillir agr\u00e9ablement leurs clients apr\u00e8s une longue journ\u00e9e de voyage, leur assurer qu\u2019ils se trouvent dans un environnement s\u00fbr et propre. Un parfum appropri\u00e9 peut \u00e9galement contribuer \u00e0 renforcer l\u2019identit\u00e9 de votre marque. En utilisant un ar\u00f4me coh\u00e9rent dans l\u2019ensemble de votre r\u00e9seau, vos clients continueront \u00e0 cr\u00e9er des liens \u00e9motionnels positifs avec votre marque.<\/p>\n

Fournisseur de solutions de marketing exp\u00e9rientiel, Mood Media simplifie l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client en concentrant tous les aspects du marketing. Mood propose des solutions de marketing olfactif<\/a>, ainsi que affichage dynamique<\/a>des programmes musicaux<\/a>, des messages audio et des syst\u00e8mes audiovisuels<\/a> . En cr\u00e9ant une exp\u00e9rience client unique, vous tissez un lien \u00e9motionnel avec vos clients.<\/p>\n

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