[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#bfbfbf” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/10\/vans-case-study-hero-2.webp” background_position=”bottom_center” background_blend=”multiply” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.25) 100%” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Under the umbrella of VF Corporation, Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, the brand has thrived on a legacy of impacting the greater community through sports, music, art, and street culture.<\/p>\n
Their Vans West End Store at the heart of Oxford Street, London, was recently transformed into a global cultural hub. This reimagined space, now the brand\u2019s largest store in Europe, features a permanent skate ramp at its center. It serves as the beating heart of the store, hosting skate demos, live music, and art events, solidifying the location’s role as a community destination.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
The primary objective for this flagship store was to redefine retail by creating a vibrant community hub through innovative design and cultural events. This new approach transforms the space into a flexible, skateable destination and a global cultural center for the skateboarding community, moving beyond a traditional retail model to create an elevated brand experience.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=”2434268,2434287,2434306,2434325,2434344″ lazyload=”on” slide_to_show=”3″ dots=”off” slide_to_show_tablet=”2″ slide_to_show_phone=”1″ slide_to_show_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The custom music<\/a> program for Vans captures the brand’s core values: rebellious, edgy, and adventurous. It celebrates youth culture and creative expression while pushing forward with contemporary artists and sounds. The curated offering combines three distinct approaches to create a dynamic program as full of energy and creativity as skating itself. In a Vans store, customers might hear a wide range of music, from classic rock and punk to hip-hop, electronic, jazz, and R&B. The music also reflects key brand moments, offering a complete sonic experience of the Vans ecosystem.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Mood Media’s digital signage solutions<\/a> were critical to both the store’s initial deployment and its recent transformation. To attract customers and make a bold statement, an outdoor LED wall was prominently positioned above the entrance, ensuring continuous high-impact visibility.<\/p>\n Inside, the high-brightness indoor LED wall was ingeniously transformed into a mobile solution. This innovative reuse allows the screen to be flexibly positioned in any corner or space, fully supporting the store’s new identity as a transformable, event-driven retail environment. By repurposing this existing hardware<\/a>, the company delivered a sustainable and operationally efficient solution. All content is scheduled and played via Mood Media\u2019s proprietary signage platform: Harmony<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n To provide the sound quality essential to the Vans brand, Mood Media installed a premium Bose audio system. This robust setup features RoomMatch loudspeakers with full-range quality, combined with additional subwoofers, delivering a superior in-store sound experience<\/a>. This system is critical for supporting the store’s new identity as a cultural hub, as it delivers high-quality audio not only for consistent background ambiance but also for live music and events.<\/p>\n The system integration included networked amplifiers, sound\/zone controllers, LED processors, and a control PC. Crucially, Mood Media maintains full remote access to all hardware, allowing the company to perform remote management in a sustainable and operationally efficient manner. This remote capability is particularly valuable for a high-traffic, event-focused location like the Vans West End Store.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#c6c6c6″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/10\/vans-case-study-hero.webp” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_phone=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|false|false” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nDigital Signage<\/b><\/h3>\n
Systems<\/b><\/h3>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
ELEVATE THE CUSTOMER EXPERIENCE<\/h2>\n