{"id":215044,"date":"2022-07-05T13:46:59","date_gmt":"2022-07-05T12:46:59","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/choice-hotels\/"},"modified":"2024-10-28T21:11:55","modified_gmt":"2024-10-28T21:11:55","slug":"choice-hotels","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/","title":{"rendered":"Choice Hotels"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ background_color=”#6b6b6b” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-2023-hero.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Choice Hotels
Case Study<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

\u201cWithin the last year, many Choice Hotels have incorporated sensory marketing elements to help enhance the overall guest experience. Whether it involves incorporating a neutralising scent to help eliminate the chlorine smell at an indoor swimming pool or playing inviting background music to enhance the atmosphere in a lobby, more and more hoteliers have begun to consult with the experts at Mood to create a unique experience at their hotel.\u201d<\/p>\n

\u2013 John Montgomery
Account Manager, Franchisee Solutions Choice Hotels International<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#contact” url_new_window=”on” button_text=”Contact Us” button_alignment=”left” admin_label=”Mood Contact Button” module_class=”mbutton” _builder_version=”4.19.4″ button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

About Choice Hotels<\/span><\/h2>\n

Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ background_color=”#eeeeee” custom_padding=”30px|30px|30px|30px|false|false” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Case Study Summary<\/h3>\n
    \n
  • Background Music<\/li>\n
  • On-Hold Messaging<\/li>\n
  • Scent Marketing<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#595959″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-room.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    Objective<\/b><\/h2>\n

    Choice Hotels International is always looking to distinguish its many brands from the competition. Each property must continually strengthen the overall brand message, while emphasising the key features of the property in addition to highlighting the local flavour and ambience.<\/p>\n

    Collaborating with Mood allowed exploration in how to create an enhanced guest experience through a distinctive approach to experience design across their franchise community.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Solutions<\/b><\/h2>\n

    Music<\/b><\/h3>\n

    Mood worked with Choice to devise a music strategy that provides ambient background music played in various areas across the hotels to enhance the stylish atmosphere around the property.<\/p>\n

    Messaging<\/b><\/h3>\n

    Mood\u2019s messaging solutions help increase customer satisfaction by improving the on-hold process and strengthen brand identity using voice talents that reflect the Choice Hotels personality.<\/p>\n

    Scent<\/b><\/h3>\n

    Scent marketing solutions are used around the hotels both to entice with inviting scents and to obscure unwanted smells, such as masking the odour of chlorine from the indoor pool.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-pool.webp” title_text=”choice-pool” force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Industry Page Contact” module_id=”contact” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    CONNECT WITH US<\/h2>\n

    Contact us today and elevate the customer experience at your business.<\/h4>\n

    [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (light background)” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    [gravityform id=”3″ title=”false” description=”false”]<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.<\/p>\n","protected":false},"author":2,"featured_media":386328,"parent":36378,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-215044","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nChoice Hotels | Mood Media UK<\/title>\n<meta name=\"description\" content=\"Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choice Hotels\" \/>\n<meta property=\"og:description\" content=\"Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:11:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-2023-hero.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/\",\"name\":\"Choice Hotels | Mood Media UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-07-05T12:46:59+00:00\",\"dateModified\":\"2024-10-28T21:11:55+00:00\",\"description\":\"Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/choice-hotels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Choice Hotels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. By Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/#organization\",\"name\":\"Mood Media\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Mood Media\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/moodmediauk\\\/\",\"https:\\\/\\\/x.com\\\/MoodMedia_UK\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mood-media-uk\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Choice Hotels | Mood Media UK","description":"Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Choice Hotels","og_description":"Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.","og_url":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/","og_site_name":"Mood Media UK","article_publisher":"https:\/\/www.facebook.com\/moodmediauk\/","article_modified_time":"2024-10-28T21:11:55+00:00","og_image":[{"width":1500,"height":700,"url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/06\/choice-2023-hero.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@MoodMedia_UK","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/","url":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/","name":"Choice Hotels | Mood Media UK","isPartOf":{"@id":"https:\/\/moodmedia.com\/gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/#primaryimage"},"image":{"@id":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-07-05T12:46:59+00:00","dateModified":"2024-10-28T21:11:55+00:00","description":"Choice Hotels International is one of the largest and most successful hotel chains in the world. Choice currently franchises approximately 6,200 hotels, representing more than 499,000 rooms in the United States and more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travellers with a range of high-value lodging options throughout the United States and around the world.","breadcrumb":{"@id":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/moodmedia.com\/gb\/case-studies\/choice-hotels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moodmedia.com\/gb\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/moodmedia.com\/gb\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Choice Hotels"}]},{"@type":"WebSite","@id":"https:\/\/moodmedia.com\/gb\/#website","url":"https:\/\/moodmedia.com\/gb\/","name":"Mood Media International","description":"Experience. By Design","publisher":{"@id":"https:\/\/moodmedia.com\/gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moodmedia.com\/gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/moodmedia.com\/gb\/#organization","name":"Mood Media","url":"https:\/\/moodmedia.com\/gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/moodmedia.com\/gb\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Mood Media"},"image":{"@id":"https:\/\/moodmedia.com\/gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moodmediauk\/","https:\/\/x.com\/MoodMedia_UK","https:\/\/www.linkedin.com\/company\/mood-media-uk\/"]}]}},"_links":{"self":[{"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/pages\/215044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/comments?post=215044"}],"version-history":[{"count":0,"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/pages\/215044\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/pages\/36378"}],"wp:attachment":[{"href":"https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/media?parent=215044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}