{"id":2389553,"date":"2024-07-23T15:54:00","date_gmt":"2024-07-23T14:54:00","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/burger-king\/"},"modified":"2025-06-16T18:36:35","modified_gmt":"2025-06-16T17:36:35","slug":"burger-king","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/gb\/case-studies\/burger-king\/","title":{"rendered":"Burger King"},"content":{"rendered":"

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BURGER KING
CASE STUDY<\/span><\/h1>\n

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ABOUT BURGER KING<\/span><\/h2>\n

More than 11 million guests visit Burger King restaurants around the world every day. Founded in 1954, Burger King is the second-largest fast-food hamburger chain in the world. The original HOME OF THE WHOPPER\u00ae, their commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined the brand for more than 50 successful years.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-intro-1.webp” alt=”Burger King + Mood Media” title_text=”bk-intro” force_fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.25.0″ _module_preset=”default” background_color=”#000000″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

OBJECTIVE<\/h2>\n

Mood Media was enlisted to extend the premium quality beyond the food served and into the dining experience itself in Burger King restaurants throughout the Central and Eastern European region. Through a range of audio and digital content solutions, the brand looked to improve the service at the point of sale and create an environment in which consumers left with a positive lasting impression of the brand. This revolves around ensuring that quality food is enjoyed in an inviting and positive atmosphere.<\/p>\n

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SOLUTIONS<\/h2>\n

[\/et_pb_text][ba_image_carousel animation_speed=”1000ms” use_lightbox=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][ba_image_carousel_child photo=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-5.webp” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-4.webp” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-3.webp” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-2.webp” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-1.webp” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Custom Music Playlist<\/b><\/h3>\n

When crafting a music solution for Burger King, we\u2019re able to offer two different options for the franchise restaurants. Our extensive \u2018Original artists\u2019 catalogue features tracks by well-known artists and songwriters that you will recognise from the charts and radio. These tracks require a specific type of licensing to play, but include instantly recognisable popular chart hits or treasured classics that are extremely relatable. The original artists tracks chosen for the Burger King restaurants in the Romanian, Hungarian and Czech markets reflect a cool vibe with filters such as Easy Pop, Top 40, Summer Hits, or Recent Club Hits and showcase established, new and emerging artists for an eclectic, funky, urban soundscape.<\/p>\n

On the other hand, \u2018Rights Managed\u2019 music was used for the Polish market with playlists that evoke the perfect atmosphere using songs from emerging and unsigned artists of high production value, eliminating some of the licensing costs associated popular music <\/p>\n

The playlists are updated every two months, taking into account both the customer profile and local preferences, while reflecting the Burger King style and energy in audio form. Additionally, it was important to make all Burger King customers feel \u2018at home\u2019 when visiting the restaurants, so the curation of the playlist has 20% of the tracks being sung in Czech and 10% in Hungarian respectively in those markets.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Video Content<\/b><\/h3>\n

The video screens in the Hungarian restaurants showcase music video content that reflects the music style and the contemporary, cool vibe of the restaurant and its customer demographic. <\/p>\n

Content such as this works well in a QSR environment to implement light, movement and interest in an otherwise static setting. Recognisable, likeable and popular video and music content enables the consumer to feel at home and at ease in an environment where they are understood with shared interests.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTS<\/b><\/h3>\n

Blending a mixture of popular music video content and rights-managed music playlists, Mood Media were able to implement a customer journey that\u2019s engaging, lively, and fun. Burger King is all about great quality food and family-friendly experiences, and this has been reflected by what the consumer sees and hears from the moment they enter the restaurant. Whether they pop in for a takeaway or stick around to enjoy their meal, the atmosphere created is vibrant and uplifting, no matter the varying dwell times.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

ELEVATE THE CUSTOMER EXPERIENCE<\/h2>\n

Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.<\/p>\n

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