[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#878787″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/09\/caribou-case-study-hero-b.webp” background_blend=”multiply” min_height=”50vh” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”55px” background_layout=”dark” hover_enabled=”0″ header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Elevating the In-Store Experience with Drive-Thru, Drive-Thru Maintenance, Music, Content Management and Audio Hardware.<\/span>[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee, part of Panera Brands, serves high-quality handcrafted beverages and crave-worthy food in more than 800 coffeehouses worldwide. Since opening their first location in 1992, they\u2019ve been committed to building personal connections in every experience. This desire drives their dedication to supporting their communities and crafting menu items with premium ingredients like specialty-grade coffee and real chocolate chips in their handcrafted beverages. Focused on smart growth, the brand operates and franchises coffeehouses across 11 countries, with the purpose of creating day-making experiences that spark a chain reaction of good.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/09\/caribou-coffee-case-study-c.webp” alt=”Mood Media Caribou Coffee Case Study” title_text=”caribou-coffee-case-study-c” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” max_width=”1000px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee set out to create a consistently warm, inviting, and engaging atmosphere across all U.S. locations. From in-store music to drive-thru technology, the goal was to elevate every interaction with seamless audio, efficient service, and a deeply embedded brand identity.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” max_width=”1000px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee operates two key store formats: full-service coffeehouses, offering a relaxed, sit-down environment, and drive-thru only locations, focused on drive-thru and walk-up service. Together with Mood Media, Caribou implemented a fully integrated experience across both formats\u2014combining custom music<\/a>, optimized sound systems<\/a>, proactive drive-thru<\/a> support, and centralized content management.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee partnered with Mood Media to craft a music strategy<\/a> that transforms every visit into a joyful, culturally relevant experience. The curated playlists reflect Caribou\u2019s brand identity\u2014blending trending hits, nostalgic throwbacks, and uplifting anthems to create a sound that feels vibrant, inclusive, and familiar.<\/p>\n Designed to engage guests across generations, the music selection evolves throughout the day and aligns with key cultural moments, from celebrating LGBTQIA+ artists during Pride Month to honouring Caribou\u2019s heritage with special playlists and showcasing emerging talents. Caribou Coffee demonstrates its commitment to the community by incorporating local artists’ work into each music program and carefully selecting each track to foster a sense of connection, inspire positivity, and enhance the overall customer experience.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Caribou Coffee\u2019s Branded Music Sample<\/b><\/span>[\/et_pb_text][et_pb_audio audio=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2025\/09\/Caribou-Coffee-Sampler-3.mp3″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_audio][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Speed, clarity, and reliability are essential to Caribou Coffee\u2019s drive-thru experience. Mood delivers on all fronts through advanced QSR technology<\/a> from PAR and HME, enabling fast, seamless communication. A proactive national maintenance network ensures system uptime, minimises repair costs, and keeps operations running smoothly. Mood\u2019s expert technicians provide managed services<\/a> and ongoing support to ensure continued functionality to optimise the drive-thru experience.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n To maintain a consistent, on-brand music experience across all locations, updates are led by Caribou Coffee\u2019s brand team in collaboration with Mood\u2019s Music supervision team. Internal store-level feedback is directly gather and applied by the Music supervision team through a centralised content management platform, Mood Harmony\u2122<\/a>. This ensures curated playlists remain culturally relevant and resonant, reflecting store team members’ tastes and building a close connection to the brand. What began as a bi-weekly collaboration during the initial programming phase has evolved into a focused quarterly review rhythm, allowing the music strategy to stay dynamic, relevant, and rooted in Caribou\u2019s purpose of creating day-making experiences.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n To ensure the best audio experience, Mood Media supplies Caribou Coffee with high-performance, commercial-grade sound systems<\/a> tailored to each location. From speakers and amplifiers to professional wiring and volume controls, Mood\u2019s expertly designed and installed systems deliver crystal-clear sound that enhances the atmosphere and complements the carefully curated playlists.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/09\/caribou-coffee-case-study2-b.webp” alt=”Mood Media Caribou Coffee Case Study” title_text=”caribou-coffee-case-study2-b” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee elevated its guest experience and deepened brand connection by blending culture, technology, and sound into one seamless strategy. The custom music program<\/a> delivers a consistent, joyful, warm, and vibrant atmosphere that resonates across generations, reinforcing Caribou\u2019s brand identity. Enhanced drive-thru<\/a> performance\u2014powered by advanced equipment and proactive system maintenance<\/a>\u2014ensures speed, clarity, and reliability. Professionally designed audio systems<\/a> provide crystal-clear audio, amplifying the impact of every playlist. With seamless content management<\/a> across all locations, Caribou Coffee continues to deliver dynamic, memorable guest experiences at scale.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_animated_gradient_text animated_gradient_text=”%22Mood Media has been an invaluable partner for our facilities team, supporting our drive-thru communication equipment, timers, and coffeehouse music. Their all-in-one service model has helped improve our operational efficiency across multiple locations.” heading_html_tag=”p” gradient_one_color=”#5bc4ba” gradient_two_color=”#799ae6″ gradient_three_color=”#930038″ gradient_four_color=”#000000″ admin_label=”Supreme Animated Gradient Text” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_font_size=”28px” header_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_animated_gradient_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n I\u2019ve also consistently been impressed by their fast, professional service. When issues arise, their team resolves them quickly and logs everything directly into our service management platform. This integration allows us to easily track requests, monitor progress, and ensure nothing gets missed.”<\/b><\/p>\n \u2013 Jon Olsen, Senior Director, Facilities, Caribou Coffee<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Contact us today to get started.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nAbout Caribou Coffee<\/span><\/h2>\n
Objective<\/h2>\n
Solutions<\/h2>\n
Curated Music Program<\/b><\/h3>\n
Drive-Thru and Maintenance<\/b><\/h3>\n
Content Management<\/b><\/h3>\n
Audio Hardware<\/b><\/h3>\n
Results<\/b><\/h2>\n
Elevate the customer experience<\/h2>\n