{"id":2416021,"date":"2025-04-15T17:22:18","date_gmt":"2025-04-15T16:22:18","guid":{"rendered":"https:\/\/moodmedia.com\/digital-displays-influence-purchase-decisions-data-proves-roi\/"},"modified":"2025-04-15T17:26:44","modified_gmt":"2025-04-15T16:26:44","slug":"digital-displays-influence-purchase-decisions-data-proves-roi","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/gb\/blog-gb\/industry-lens-gb\/digital-displays-influence-purchase-decisions-data-proves-roi\/","title":{"rendered":"Digital Displays Influence Purchase Decisions: Data Proves ROI"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#799ae6 0%|rgba(121,154,230,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/04\/digital-displays-hero4.webp” background_position=”top_center” min_height=”60vh” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Digital Displays Influence Purchase Decisions: Data Proves ROI<\/b><\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” module_class=”mbutton3″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Walk through any major retailer today and you’ll notice that digital screens are becoming as common as shelves. It’s no coincidence that the U.S. retail digital signage market surpassed $2.2 billion in 2024<\/a>, with brands from Walmart to Nike doubling down on these dynamic displays. But are shoppers actually paying attention, or are retailers simply creating expensive electronic wallpaper?<\/p>\n

Mood Media’s recent survey of 1,000 U.S. consumers reveals the answers. The data shows 58% of shoppers actively notice in-store displays, and nearly half report making purchase decisions influenced by this technology. These numbers confirm that strategically deployed digital signage solutions drive real sales impact and enhance the customer experience.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_circle_counter number=”58″ bar_bg_color=”#000000″ circle_color=”#799ae6″ _builder_version=”4.27.4″ _module_preset=”default” number_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_circle_counter][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

58% of shoppers<\/b> actively notice in-store displays<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” hover_enabled=”0″ header_2_font_size_tablet=”40px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Generational Gap in Digital Engagement<\/b><\/h2>\n

Digital engagement varies dramatically across age groups. While 79% of Gen Z and 75% of Millennials frequently notice in-store displays, only 29% of Baby Boomers report the same level of attention. This awareness gap directly impacts purchasing behaviour: 36% of shoppers under 40 have made purchases specifically because of digital display content, compared to just 13% of those over 60.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Attitudes toward retail technology show similar generational splits. Younger shoppers in their 20s and 30s are twice as likely as seniors to embrace advanced retail technology like interactive displays and AI assistants. This reality is a challenge and opportunity for retailers, who have to think strategically about how and what they use their digital displays for. <\/p>\n

There must be a balance between engaging younger demographics without alienating older consumers who may find excessive technology intrusive.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_flipbox admin_label=”79%” _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” content_text_align=”center” content_text_color=”#FFFFFF” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” background_color=”#5bc4ba” background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]79%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” content_text_align=”center” content_text_color=”#FFFFFF” background_color=”#000000″ background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

79% of Gen Z shoppers notice in-store displays.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_flipbox admin_label=”75%” _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” content_text_align=”center” content_text_color=”#FFFFFF” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” background_color=”#5bc4ba” background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]75%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” content_text_align=”center” content_text_color=”#FFFFFF” background_color=”#000000″ background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

75% of Millennial shoppers notice in-store displays.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_flipbox admin_label=”29%” _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” content_text_align=”center” content_text_color=”#FFFFFF” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” background_color=”#5bc4ba” background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]29%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” content_text_align=”center” content_text_color=”#FFFFFF” background_color=”#000000″ background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

29% of Baby Boomer shoppers notice in-store displays.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_flipbox admin_label=”36%” _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” content_text_align=”center” content_text_color=”#FFFFFF” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” background_color=”#5bc4ba” background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]36%<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.4″ _module_preset=”default” content_text_align=”center” content_text_color=”#FFFFFF” background_color=”#000000″ background_enable_color=”on” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

36% of shoppers under 40 made purchases because of display content.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Strategic Display Placement & Content Preferences<\/b><\/h2>\n

Our data reveals clear patterns about where and how digital displays capture attention. Checkout areas command the highest engagement, with 54% of shoppers noticing displays there, followed by store entrances (44%) and shelf\/aisle displays (42%). This hierarchy gives retailers a roadmap for prioritising their digital signage solution<\/span><\/a> investments.<\/p>\n

But what do shoppers want to see on these screens?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Over half (55%) said sales and promotions.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”+||divi||400″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The same amount reported that price comparison features would increase their engagement.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||400″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

More than one-third (35%) gravitate toward product demonstrations and inspiration.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Approximately 37% desire real-time inventory information.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Department-specific engagement varies significantly. Grocery leads with 28% of shoppers finding digital displays most helpful, followed by electronics (13%) and apparel (10%). The lower engagement in beauty, sporting goods and home goods (13%) suggests untapped potential for retailers in these categories to differentiate through more innovative digital experiences.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

The Bottom Line: Digital Displays Drive Sales<\/b><\/h2>\n

The findings overwhelmingly show that this technology influences purchase decisions. The ROI potential for this technology is significant, and retailers can’t afford to ignore it. Here are three digital signage best practices<\/a> retailers can implement right now to maximise their investments:<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#799ae6″ icon_placement=”left” image_icon_width=”50px” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Strategically position displays in high-traffic areas:<\/b> Focus first on checkout zones and store entrances, as these capture a significant amount of shopper attention. [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#799ae6″ icon_placement=”left” image_icon_width=”50px” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Prioritize practical utility over flash:<\/b> Implement features shoppers actually want, such as price comparison tools, real-time inventory information, and clear promotion details rather than purely decorative content.[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#799ae6″ icon_placement=”left” image_icon_width=”50px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Customize approaches by department:<\/b> Recognise that grocery and electronics shoppers engage differently than those in beauty or home goods, and adjust digital strategies accordingly.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”40px” hover_enabled=”0″ header_2_font_size_tablet=”40px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

These findings set the stage for a comprehensive in-store media strategy<\/a>. With shoppers demonstrating engagement with strategically placed digital displays, retailers have a foundation for creating meaningful customer experiences across all touchpoints, integrating visual, audio and interactive components as part of a unified customer journey.The biggest, flashiest digital video screens won’t do all the work \u2014 it’s how retailers use customer data to create meaningful touchpoints that enhance the shopping experience while driving sales.<\/p>\n

 <\/p>\n

Interested in utilising digital displays for your business?<\/p>\n

 <\/p>\n

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Elevate the customer experience<\/h2>\n

Contact us today and start driving bigger results at your business.<\/p>\n

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