{"id":2424114,"date":"2025-08-14T17:15:04","date_gmt":"2025-08-14T16:15:04","guid":{"rendered":"https:\/\/moodmedia.com\/drive-thru-tech-gets-a-thumbs-up-from-92-of-customers\/"},"modified":"2025-09-29T23:31:21","modified_gmt":"2025-09-29T22:31:21","slug":"drive-thru-tech-gets-a-thumbs-up-from-92-of-customers","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/gb\/blog-gb\/industry-lens-gb\/drive-thru-tech-gets-a-thumbs-up-from-92-of-customers\/","title":{"rendered":"Drive-Thru Tech Gets a Thumbs-Up from 92% of Customers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#000000 0%|rgba(0,0,0,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/drive-thru-data-hero.webp&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;55px&#8221; background_layout=&#8221;dark&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><b>Drive-Thru Tech Gets a Thumbs-Up from 92% of Customers<\/b><\/h1>\n<p class=\"intro2\">Simple upgrades are helping QSRs tune into what customers really want behind the wheel<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/company\/mood-media-emea\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Engage with Us&#8221; module_class=&#8221;mbutton&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"intro2 ai-optimize-6\">It&#8217;s 7:30 AM, and you&#8217;re already running late when you pull into your usual coffee spot&#8217;s drive-thru. The speaker crackles to life with a garbled greeting you can&#8217;t quite make out. You place your order twice, wait four minutes in line, and drive away with someone else&#8217;s drink.<\/p>\n<p class=\"ai-optimize-7\">This scenario plays out thousands of times daily across America, and it&#8217;s shaping where customers choose to eat. Our 2025 Drive-Thru Experience Survey found that 54% of customers &#8220;always&#8221; or &#8220;very often&#8221; pick drive-thru over dining in. These brief car-window interactions have become critical moments that build or break brand loyalty.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_circle_counter number=&#8221;92&#8243; circle_color=&#8221;#c6c6c6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">92% of customers notice improvements, like visible order confirmations on digital menu boards<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"ai-optimize-8\">But here&#8217;s what might surprise you: customers aren&#8217;t demanding revolutionary changes. They want the basics done brilliantly. Fast service, accurate orders, and clear communication top their wish lists. When quick-service restaurants (QSRs) nail these fundamentals and add thoughtful touches like visible order confirmations on <a href=\"https:\/\/moodmedia.com\/gb\/sight\/digital-menu-boards\/\">digital menu boards<\/a>, 92% of customers notice the improvement.<\/p>\n<p class=\"ai-optimize-9\">Drive-thru visits happen during life&#8217;s in-between moments: the coffee grab before a big presentation, the dinner run after a long day when nobody wants to cook, and the quick lunch between back-to-back meetings. These interactions might last three minutes, but they happen when people are already stressed, rushed, or juggling multiple priorities.<\/p>\n<p class=\"ai-optimize-10\">When these touchpoints work seamlessly, they build trust. When they fail, customers remember. Long wait times frustrate 64% of drive-thru users, while 58% cite incorrect orders as their biggest pain point. That&#8217;s why getting them right is so important.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1000px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"ai-optimize-6\"><b>The Three Non-Negotiables<\/b><\/h2>\n<p class=\"intro2 ai-optimize-7\">Across every demographic and time of day, three elements separate great drive-thru experiences from forgettable ones: <strong><span class=\"moodblue\">speed, accuracy, and clarity.<\/span><\/strong> Here\u2019s why:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf3fd;||fa||900&#8243; image_icon_width=&#8221;50px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"bold moodblue\">Speed sets the pace.<\/span> Nearly three in four customers rank timeliness among their top priorities, with Boomers leading the charge. When someone&#8217;s grabbing coffee before a 9 AM meeting, long waits chip away at trust in the brand. Even a minute too long at the speaker can make a guest reconsider returning.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf140;||fa||900&#8243; image_icon_width=&#8221;50px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"bold moodblue\">Accuracy matters most.<\/span> Half of Boomers and customers 77+ call this their single biggest priority. Unlike dining in, there&#8217;s rarely a chance to fix mistakes on the spot. Drive away with the wrong order, and that frustration follows you to your destination. It&#8217;s the clearest test of whether a QSR has its operations dialled in.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#x77;||divi||400&#8243; image_icon_width=&#8221;50px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"bold moodblue\">Clarity prevents chaos.<\/span> When 47% of customers cite unclear speakers as a major frustration \u2014 jumping to 50% among women \u2014 the message is clear. Garbled audio turns simple ordering into guesswork. Customers shouldn&#8217;t have to repeat themselves or wonder if they&#8217;ve been understood.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1000px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"ai-optimize-8\">Whether you&#8217;re managing 500+ locations for a global brand or running a single neighbourhood spot, these friction points have straightforward solutions. Better <a href=\"https:\/\/moodmedia.com\/gb\/systems\/professional-sound-systems\/\">restaurant audio systems<\/a>, <a href=\"https:\/\/moodmedia.com\/gb\/restaurants\/restaurant-digital-signage\/\">digital signage for restaurant solutions<\/a>, and visible totals address the core issues. Small upgrades that transform first impressions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Different Generations&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;36px&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue\"><b>Different Generations, Different Expectations<\/b><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;36px&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]Younger customers own the drive-thru lane. Millennials and Gen Z make up 65% of regular users, treating these quick stops as extensions of their digital-first lifestyle. They&#8217;ve never known a world without smartphones, so waiting in line without knowing their order status feels unnecessary.<\/p>\n<p>Half of Millennials use mobile ordering to skip the speaker entirely. Gen Z takes it further, with 40% wanting real-time order displays. For them, visual confirmation eliminates the guesswork that older systems created. No more wondering if the cashier heard &#8220;oat milk&#8221; or &#8220;whole milk.&#8221;[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_circle_counter number=&#8221;65&#8243; circle_color=&#8221;#c6c6c6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">Millennials &#038; Gen Z make up 65% of drive-thru lane customers<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_circle_counter number=&#8221;40&#8243; circle_color=&#8221;#c6c6c6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">40% of Gen Z customers want real-time order displays<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_circle_counter number=&#8221;63&#8243; circle_color=&#8221;#c6c6c6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_circle_counter][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">63% of Boomers avoid mobile apps altogether for ordering<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;36px&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Boomers approach the drive-thru differently. Most skip the digital extras entirely, with only 5% caring about order screens and 63% avoiding mobile apps altogether. They prioritise human interaction and straightforward service. A friendly greeting, clear communication, and getting exactly what they ordered matters more than technological bells and whistles.<\/p>\n<p>The most successful QSRs bridge this gap without forcing anyone to adapt. Clear audio systems help all customers communicate better. <a class=\"moodblue\" href=\"https:\/\/moodmedia.com\/gb\/restaurants\/restaurant-digital-signage\/\">Restaurant digital signage<\/a> reassures tech-savvy drivers. Meanwhile, older customers can focus on the personal interaction. Consistent service protocols ensure everyone gets what they need.<\/p>\n<p>Rather than choosing between high-tech and high-touch, smart operators create flexible experiences. A 22-year-old can breeze through with mobile ordering while a 65-year-old enjoys chatting with staff. Both drive away satisfied.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Digital Tools Enhance the Visit<\/b><\/h3>\n<p>Customers aren\u2019t necessarily choosing where to eat based on technology alone. Still, 92% of those surveyed said digital features like confirmation screens or visible totals improve their overall experience once they\u2019re in line.<\/p>\n<p>These small touches make a difference. Sixty-one percent said they like seeing what they\u2019re ordering on a screen, while nearly half want to see their total before they pay. And one-third appreciate estimated wait times or dedicated lanes for mobile orders. These features bring reassurance and momentum to an experience that can otherwise feel rushed or uncertain.<\/p>\n<p>Consider the stressed executive grabbing lunch between meetings. Seeing the total before reaching the window lets them have payment ready. Or the parent juggling three kids who can glance at the confirmation screen instead of mentally double-checking the order. Digital features work best when they quietly eliminate friction rather than demanding attention.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/Fryday-menu-boards-case-study.webp&#8221; alt=&#8221;Mood Media Fryday Case Study&#8221; title_text=&#8221;Fryday-menu-boards-case-study&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>AI Ordering: Promise and Hesitation<\/b><\/h3>\n<p>The next frontier in drive-thru technology is already arriving, but customer attitudes reveal a more complex picture than simple adoption curves suggest. Nearly half of customers (47%) are open to AI-powered ordering or have used it without major issues. Yet 40% remain uninterested or concerned about the technology.<\/p>\n<p>The hesitation is less about rejecting innovation and more about needing practical concerns addressed. Thirty-seven percent of guests worry AI won&#8217;t understand their specific requests, and 24% fear losing the ability to modify orders mid-conversation. Anyone who&#8217;s tried to explain &#8220;light ice, extra foam, with oat milk instead of almond&#8221; to a voice assistant understands the challenge.<\/p>\n<p>Gender differences add another layer of complexity. Women show more resistance to AI ordering, with 36% expressing no interest compared to 25% of men. Meanwhile, men are more likely to worry about comprehension issues \u2014 40% versus 34% of women \u2014 suggesting different concerns drive the skepticism.<\/p>\n<p>The QSRs testing AI ordering are learning that success depends on designing systems that feel like helpful assistants rather than replacements for human cashiers. The technology works best when it handles straightforward orders while seamlessly transferring complex requests to human staff. Customers want the option, not the obligation.<\/p>\n<p>As AI capabilities improve, early adopters will likely gain competitive advantages, but the data suggests a gradual rollout that preserves customer choice will outperform forced adoption strategies.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Personalisation Adds Value When It\u2019s Relevant<\/b><\/h3>\n<p>Customers welcome personalisation more than many brands realise. Eighty-two percent feel neutral to positive about QSRs collecting drive-thru data to customise offers. This acceptance spans generations. Even older customers who typically resist digital changes see the benefit when it&#8217;s done thoughtfully.<\/p>\n<p>The key is relevance over novelty. When a regular customer sees &#8220;Your usual medium coffee?&#8221; or gets a recommendation based on past orders, it feels like recognition rather than sales pressure. Generic upsells feel pushy. Personalised suggestions based on actual behaviour feel helpful.<\/p>\n<p>This approach builds loyalty through small moments of acknowledgement. Customers notice when brands remember their preferences, creating the foundation for long-term relationships that extend beyond individual transactions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f8f8f8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Final Thoughts&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>The Takeaway: Practical Upgrades Build Better Drive-Thrus<\/b><\/h2>\n<p>Customers return to drive-thrus that feel dependable. They value an experience that moves quickly, gets the order right, and communicates clearly from start to finish.<\/p>\n<p>The good news? The solutions don&#8217;t require massive overhauls. Our survey data points to specific improvements that deliver outsized impact:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08e;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"ai-optimize-6\"><span class=\"bold moodblue\">Audio infrastructure.<\/span> Upgrade to crystal-clear <a href=\"https:\/\/moodmedia.com\/gb\/systems\/professional-sound-systems\/\">speaker systems<\/a> that eliminate the guesswork. When ordering becomes effortless, everything downstream improves.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf06e;||fa||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"ai-optimize-7\"><span class=\"bold moodblue\">Dynamic visual systems.<\/span> Deploy smart <a href=\"https:\/\/moodmedia.com\/gb\/sight\/digital-signage\/\">digital screens<\/a> that adapt throughout the day \u2014 bright promotional content during peak hours, softer messaging during slower periods. This <a href=\"https:\/\/moodmedia.com\/gb\/sight\/\">visual signage<\/a> should feel alive, not static.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf4fc;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"bold moodblue\">Predictive personalisation.<\/span> Move beyond basic order history to anticipate needs. If someone typically orders coffee on weekday mornings but switches to smoothies on weekends, surface the right option at the right time.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf53b;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"bold moodblue\">Seamless payment integration.<\/span> Enable digital payment solutions that work across all payment types. Frictionless checkout keeps the momentum going right through to pickup.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe109;||divi||400&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"bold moodblue\">Adaptive lane management.<\/span> Design flexible systems that can shift between traditional and mobile-first service based on real-time demand. Smart operators build systems that respond to changing customer flow.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Final Thoughts&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"ai-optimize-6\">The drive-thru landscape is evolving fast, and the brands that adapt thoughtfully will own the next decade of quick service. These upgrades work together to create drive-thrus that fit seamlessly into busy routines without adding stress. Customers may not consciously notice the technology, but they&#8217;ll definitely notice how the experience feels when everything clicks.<\/p>\n<p class=\"ai-optimize-7\">Ready to transform your drive-thru experience with solutions that actually work? Mood Media&#8217;s comprehensive <a href=\"https:\/\/moodmedia.com\/gb\/systems\/drive-thru-systems-maintenance\/\">drive-thru system solutions<\/a>, whether <a href=\"https:\/\/moodmedia.com\/gb\/restaurants\/restaurant-music\/\">audio<\/a>, <a href=\"https:\/\/moodmedia.com\/gb\/restaurants\/restaurant-digital-signage\/\">visual<\/a>, or <a href=\"https:\/\/moodmedia.com\/gb\/sound\/messaging-solutions\/\">messaging platform<\/a>, help QSRs create seamless customer journeys that build loyalty one interaction at a time. Contact us today to discover how the right <a href=\"https:\/\/moodmedia.com\/gb\/qsr\/\">QSR technology solutions<\/a> can turn routine visits into memorable brand experiences.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/company\/mood-media-emea\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Engage with Us&#8221; module_class=&#8221;mbutton&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About the Authors&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"ai-optimize-30\"><a href=\"https:\/\/us.moodmedia.com\/events\/national-restaurant-association\/\"><b>About the Authors<\/b><\/a><\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;PANBlast&#8221; admin_label=&#8221;Blast Toggle&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>PANBlast<\/b>, a division of PAN, serves emerging and high-growth brands spanning the B2B SaaS technology sector. With more than 20 years of success, we have a deep understanding of the unique challenges in scaling a SaaS business. By working with PANBlast, you\u2019ll get a modern SaaS PR agency that understands how to deliver PR programs to drive business impact.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;About the Survey&#8221; admin_label=&#8221;Survey Toggle&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Mood Media surveyed 1,000 U.S. adults ages 18+ in 2024, in partnership with Dynata, a leading global data and insights platform that connects researchers with consumers and business professionals. The study examined drive-thru preferences, pain points, and technology adoption across different demographics, analysing customer behaviour patterns, generational differences, and attitudes toward emerging technologies like AI ordering and personalisation in quick-service restaurant drive-thru experiences.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Related Articles<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"ai-optimize-6\"><b>Appetite for Innovation: Transforming QSR Services<\/b><\/h4>\n<p class=\"ai-optimize-7\"><a class=\"moodblue\" href=\"https:\/\/us.moodmedia.com\/blog\/industry-lens\/appetite-for-innovation-transforming-qsr-services\/\">Read More<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#eeeeee&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><b>Restaurant Music: A New Strategy &amp; Perspective<\/b><\/h4>\n<p><a class=\"moodblue\" href=\"https:\/\/moodmedia.com\/gb\/resources-gb\/restaurant-music-a-new-strategy-and-perspective\/\">Read More<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#eeeeee&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><b>6 Steps to Effective Restaurant Digital Signage<\/b><\/h4>\n<p><a class=\"moodblue\" href=\"https:\/\/moodmedia.com\/gb\/resources-gb\/6-steps-to-effective-restaurant-digital-signage\/\">Read More<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Contact&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#232323&#8243; custom_margin=&#8221;||-50px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\">Elevate the customer experience<\/h2>\n<p class=\"intro\">Contact us today and start driving bigger results at your business.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Short Contact Form (dark background)&#8221; _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_module=&#8221;40487&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >I agree to the processing of my personal data in accordance with the <a href=\"https:\/\/moodmedia.com\/gb\/company\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a> (including international transfers) and consent to the information being used by Mood Media to contact me.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='I agree to the processing of my personal data in accordance with the &lt;a href=&quot;https:\/\/moodmedia.com\/gb\/company\/privacy-policy\/&quot; target=&quot;_blank&quot;&gt;Privacy Policy&lt;\/a&gt; (including international transfers) and consent to the information being used by Mood Media to contact me.' class='gform_hidden' \/><input type='hidden' name='input_14.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Keep In Touch<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_3_15_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_15_1' >I would like to receive relevant news, product information or special offers by email. You can unsubscribe at any time by using the relevant links in any information we send you.<\/label><input type='hidden' name='input_15.2' value='I would like to receive relevant news, product information or special offers by email. You can unsubscribe at any time by using the relevant links in any information we send you.' class='gform_hidden' \/><input type='hidden' name='input_15.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_3_18\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_18'>CAPTCHA<\/label><div id='input_3_18' class='ginput_container ginput_recaptcha' data-sitekey='6Lfv6n8bAAAAAEtmA_JMn8-9T65gbem1F5Q9T6fQ'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><div id=\"field_3_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div 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type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_36' id='input_3_36' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_16' id='input_3_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/moodmedia.com\/gb\/wp-json\/wp\/v2\/posts\/2424114' \/><\/div><\/div><div id=\"field_3_28\" 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