The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
In-Store Customer Trends Report:
Turning Insights Into Inspiration
Mood Media research has revealed that two in three shoppers want to discover new products. The in-store customer trends report finds that setting the right atmosphere with audio, interactive screens and scent is essential.
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Interactive kiosks – the most popular technical advancement for 75% of shoppers.
75% of shoppers are interested in QR codes to discover more about a product or product line
71% of shoppers want real-time recommendations on their mobile as they are guided around a store
70% of shoppers say that branded music creates a pleasant in-store experience
42% of shoppers pay attention to video and audio messages delivered by a retailer in-store.
Turn Insights Into Inspiration
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