{"id":2388023,"date":"2016-10-06T14:07:09","date_gmt":"2016-10-06T13:07:09","guid":{"rendered":"https:\/\/moodmedia.com\/%cf%83%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-%ce%b1%ce%b4%ce%b5%ce%b9%ce%bf%ce%b4%cf%8c%cf%84%ce%b7%cf%83%ce%b7-%ce%bc%ce%bf%cf%85%cf%83%ce%b9%ce%ba%ce%ae%cf%82\/"},"modified":"2025-07-10T15:32:30","modified_gmt":"2025-07-10T14:32:30","slug":"strategic-music-licensing","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/gr\/strategic-music-licensing\/","title":{"rendered":"Strategic Music Licensing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”3.22″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/strategic-header.jpg” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_header text_orientation=”center” content_max_width=”none” admin_label=”Fullwidth Header” _builder_version=”3.16″ background_color=”rgba(255, 255, 255, 0)” button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

MOOD:<\/span>LICENSING<\/span><\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

COST EFFECTIVE + TIME EFFICIENT = ADDED VALUE BRAND PARTNERSHIPS<\/h3>\n

Keeping up with complex music licensing requirements is nearly impossible for today\u2019s businesses. But noncompliance means risk of legal action in federal court and potentially costly penalties. At Mood, we not only design and deliver powerful music and music video solutions; we also take care of the licensing, so you can focus on running your business. Here\u2019s a quick primer to help you understand the benefits of strategic licensing and the value of having Mood on your side.<\/p>\n

LICENSING 101<\/h4>\n

The purpose of the United States Copyright Law is to protect the rights of artists, authors, composers and publishers to their work. When anyone plays or performs music in public, or distributes music in any form, they must have the rights to that music. If not, U.S. federal copyright laws call for severe legal and financial penalties. (Click\u00a0HERE<\/a>\u00a0for more information about Music Licensing basics.]<\/p>\n

<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

WHAT IS STRATEGIC MUSIC LICENSING?<\/h4>\n

Strategic Music Licensing is any licensing involving music for various media used to enhance a brand’s image and customer loyalty.<\/p>\n

POSSIBLE STRATEGIC LICENSING INITIATIVES<\/h5>\n
    \n
  • Brand specific video or YouTube campaigns<\/li>\n
  • Radio\/TV advertisements<\/li>\n
  • Download giveaways<\/li>\n
  • Artist voiceovers\/shout outs<\/li>\n
  • Social media<\/li>\n
  • Artist performances<\/li>\n
  • Custom music on-hold<\/li>\n
  • And more<\/li>\n<\/ul>\n

    WHAT IS SYNCHRONIZATION LICENSING?<\/h4>\n

    Synchronization, or “sync” for short, is a license granted by the holder of the copyright of a particular composition and sound recording allowing the licensee to “sync” music with various visual media outputs (film, television shows, advertisements, video games, accompanying website music, movie trailers, and live visual content\/choreography, etc).
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    Mood Demo Reels<\/h2>\n

    [\/et_pb_text][et_pb_video_slider controls_color=”light” admin_label=”Video Slider” _builder_version=”3.0.74″][et_pb_video_slider_item admin_title=”Video 1″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/011_HERO_30_ONLINE_061915_WhatBringsYou_KrisGruen.mov” image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.14.55-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Video 2″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/AEO 60 AEO_Collection.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.15.11-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Video 3″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/Aerie_SelenaGomez_Birthday_CelebrationAnthem_15Sec_FullFrame.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.15.33-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Aerie Vid” src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/11\/aerieHoliday_ANTHEM_30Sec_v1.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.55.27-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”3.22″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/guitars.jpg” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    WHY MOOD?<\/h2>\n

    Mood can leverage superior licensing knowledge, rights holder relationships and experience to provide a proactive approach to strategic licensing options for our clients and ultimately increase a brand’s image and customer loyalty.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/piggy.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    COST EFFECTIVE<\/h4>\n

    Mood’s strong music industry relationships and negotiating experience will reduce overall cost.
    \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/time.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    TIME EFFICIENT<\/h4>\n

    Mood’s subject matter expertise and focused internal strategic licensing process will reduce turnaround time and burden.
    \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/partnership.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    ADDED VALUE BRAND PARTNERSHIPS<\/h4>\n

    Matching Mood’s intimate knowledge of a brand’s Audio Identity to specific strategic licensing initiatives.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/docs.google.com\/a\/moodmedia.com\/forms\/d\/e\/1FAIpQLSc0CH7EBkSjjuJLHy9VQiVhlHYmWhksaKWAPzMwZnvIwJuBkA\/viewform?c=0&w=1″ url_new_window=”on” button_text=”Submit a Strategic Licensing Inquiry” button_alignment=”center” admin_label=”Button” _builder_version=”3.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”%%83%%” button_icon_color=”#ffffff” background_layout=”dark” button_letter_spacing_hover=”0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Contact Us Bottom” module_id=”mix-contact” _builder_version=”4.9.7″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/05\/contactback.jpg” custom_padding_tablet=”50px|0|50px|0″ custom_css_main_element=”margin-bottom:-50px;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”177″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off”]<\/p>\n

    LET’S GO DIGITAL!<\/span><\/h2>\n

    Contact us today for your free menu board consultation.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark text)” _builder_version=”4.9.7″ _module_preset=”default”]<\/p>\n