{"id":2396527,"date":"2021-07-08T21:28:47","date_gmt":"2021-07-08T20:28:47","guid":{"rendered":""},"modified":"2025-02-25T17:24:25","modified_gmt":"2025-02-25T17:24:25","slug":"kress-iga-supermarket","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/gr\/case-studies\/kress-iga-supermarket\/","title":{"rendered":"Kress IGA Supermarket"},"content":{"rendered":"

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KRESS IGA SUPERMARKET
CASE STUDY<\/span><\/h1>\n
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\u201cI would recommend Mood on the basis of its music alone, but I would also highly recommend the messaging program. It\u2019s very easy to use and it\u2019s very helpful in accomplishing our goals.\u201d<\/p>\n

\u2013 Tyler Myers
\nPresident\/CEO, The Myers Group[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/07\/Kress-IGA-Supermarket-Case-Study-One-Sheet-1.pdf” url_new_window=”on” button_text=”Download Case Study” button_alignment=”left” admin_label=”Mood Contact Button” _builder_version=”4.9.7″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”%%28%%” button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.7″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n

ABOUT KRESS IGA SUPERMARKET<\/span><\/h2>\n

As the only full-service supermarket in downtown Seattle, Kress IGA prides itself on providing customers with a completely unique shopping experience. After securing a distinctive space formerly occupied by the S.H. Kress & Co. department store for 50 years until the 1970s, management scoured the area for unique vendors who could help them offer a special selection of local items unavailable anywhere else. In addition, they wanted to create the most welcoming and professional atmosphere possible, complete with music and quality sound. <\/p>\n

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THE OPPORTUNITY<\/span><\/h2>\n

With a desire to create the best possible in-store experience, Kress IGA approached Mood as the global leader for Experience Design. They were interested in selecting the perfect in-store music and installing a high quality sound system, but they were pleased to discover the extensive expertise that Mood offered in on-site messaging and were excited to leverage Mood\u2019s Voice solution as a key part of their communication strategy. <\/p>\n

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THE RESULTS<\/span><\/h2>\n

\u201cAs a company, we spend a lot of money on marketing to our customers. The (print) ads that we send out – a whole lot of them – we know go straight into the garbage. People don\u2019t look at them. But with Mood Voice Messaging, you\u2019re able to capture customers\u2019 attention when they are in the store. We know that we are reaching customers, and that offers tremendous value, particularly compared to some of the other channels we spend money on. It\u2019s a good program for us, and we\u2019re very happy with it.\u201d <\/p>\n

\u2013 Tyler Myers
\nPresident\/CEO, The Myers Group[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” background_layout=”dark”]<\/p>\n

TURNKEY SYSTEM & SUPPORT<\/h3>\n

\u201cIt\u2019s a great system. We\u2019re able to quickly and easily communicate with the Voice team and tell them what we want in our messages. Once produced, we\u2019re integrating those messages into our music through the overhead sound system. They are played whenever we specify for them to play, and it gives a very professional feel to the store.\u201d [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” background_layout=”dark”]<\/p>\n

A FLEXIBLE SOLUTION<\/h3>\n

\u201cWe always have special promotions going on \u2013 and we\u2019re able to highlight them each day. If we have certain things that are taking place between 7am and 10pm, we can easily set our messages to run during that time and then switch them out.\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” background_layout=”dark”]<\/p>\n

HIGHLY RECOMMENDED <\/h3>\n

\u201cWould I recommend Mood Voice Messaging to somebody else? Absolutely. I would recommend Mood on the basis of its music alone, but I would also highly recommend the messaging program. It\u2019s very easy to use and it\u2019s very helpful in accomplishing our goals.\u201d [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”3.22.7″ background_color=”#232323″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false”]<\/p>\n

ELEVATE THE CUSTOMER EXPERIENCE<\/h2>\n

Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.<\/p>\n

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