{"id":2397015,"date":"2017-06-12T20:13:41","date_gmt":"2017-06-12T19:13:41","guid":{"rendered":"https:\/\/moodmedia.com\/%ce%b7-%ce%ba%ce%b1%cf%84%ce%ac%cf%83%cf%84%ce%b1%cf%83%ce%b7-%cf%84%ce%bf%cf%85-brick-mortar-2017\/"},"modified":"2025-07-10T16:03:15","modified_gmt":"2025-07-10T15:03:15","slug":"brick-mortar-2017","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/","title":{"rendered":"The State Of Brick &#038; Mortar 2017"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/state2017-1.jpg&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; custom_css_main_element=&#8221;width: 100% !important;||max-width: 100% !important;&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; custom_width_percent=&#8221;100%&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/iconslogo-2.png&#8221; alt=&#8221;Mood Media&#8221; title_text=&#8221;Mood Media&#8221; url=&#8221;https:\/\/moodmedia.com&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Icons Image&#8221; _builder_version=&#8221;3.23&#8243; custom_margin=&#8221;|50px||&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1 class=\"bold new-hero\">THE EVOLUTION OF CUSTOMER EXPERIENCE<\/h1>\n<div style=\"width: 100%; float: left; padding-bottom: 10px;\"><\/div>\n<p class=\"intro\">Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience.<\/p>\n<p>More specifically, we wanted to better understand why consumers might choose brick &amp; mortar over online, what they most enjoy (and don\u2019t enjoy) about the in-store experience and what most motivates or influences them in the physical store.<br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/button-1.png&#8221; alt=&#8221;Preview&#8221; title_text=&#8221;Preview&#8221; url=&#8221;#preview&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; custom_margin=&#8221;|||0px&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/header.jpg&#8221; alt=&#8221;The State of Brick &#038; Mortar 2017&#8243; title_text=&#8221;The State of Brick &#038; Mortar 2017&#8243; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;State of Image&#8221; _builder_version=&#8221;3.23&#8243; custom_margin=&#8221;|||0px&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;][\/et_pb_image][et_pb_code]<\/p>\n<style type=\"text\/css\">footer, #top-header, #main-header {display:none;}#top-header, #main-header{height:0px;}<\/style>\n<p>[\/et_pb_code][et_pb_button button_url=&#8221;https:\/\/moodmedia.com\/assets\/2017-state-of-brick-and-mortar-low-res.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download Now&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#cd102f&#8221; button_border_color=&#8221;#cd102f&#8221; button_icon=&#8221;%%20%%&#8221; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#ffffff&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;Contact Us&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#cd102f&#8221; button_border_color=&#8221;#cd102f&#8221; button_icon=&#8221;%%20%%&#8221; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#ffffff&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;||on&#8221; admin_label=&#8221;Top Mobile Tablet&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/state2017-1.jpg&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/iconslogo2-2.png&#8221; alt=&#8221;Mood Media&#8221; title_text=&#8221;Mood Media&#8221; url=&#8221;https:\/\/moodmedia.com&#8221; url_new_window=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; custom_margin=&#8221;|||0px&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/header.jpg&#8221; alt=&#8221;The State of Brick &#038; Mortar 2017&#8243; title_text=&#8221;The State of Brick &#038; Mortar 2017&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; custom_margin=&#8221;|||0px&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1 class=\"bold new-hero\">THE EVOLUTION OF CUSTOMER EXPERIENCE<\/h1>\n<div style=\"width: 100%; float: left; padding-bottom: 10px;\"><\/div>\n<p class=\"intro\">Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience.<\/p>\n<p>Even more specifically, we wanted to better understand why consumers might choose brick &amp; mortar over online, what they most enjoy (and don\u2019t enjoy) about the in-store experience and what most motivates or influences them in the physical store.<br \/>\n[\/et_pb_text][et_pb_accordion open_toggle_text_color=&#8221;#ffffff&#8221; open_toggle_background_color=&#8221;#000000&#8243; closed_toggle_text_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#cd102f&#8221; admin_label=&#8221;Download Widget&#8221; module_id=&#8221;sideform&#8221; _builder_version=&#8221;3.0.106&#8243; toggle_font_size=&#8221;20&#8243; border_width_all=&#8221;0&#8243; border_color_all=&#8221;#cd102f&#8221; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#cd102f&#8221; border_width=&#8221;0&#8243; border_style=&#8221;solid&#8221; saved_tabs=&#8221;all&#8221;][et_pb_accordion_item title=&#8221;Download the Book&#8221; open=&#8221;on&#8221; open_toggle_text_color=&#8221;#ffffff&#8221; open_toggle_background_color=&#8221;#cd102f&#8221; closed_toggle_text_color=&#8221;#ffffff&#8221; closed_toggle_background_color=&#8221;#cd102f&#8221; _builder_version=&#8221;3.0.47&#8243;][DLlinkBefore]https:\/\/moodmedia.com\/assets\/2017-state-of-brick-and-mortar.pdf[DLlinkAfter][\/et_pb_accordion_item][\/et_pb_accordion][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;Contact Us&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#cd102f&#8221; button_border_color=&#8221;#cd102f&#8221; button_icon=&#8221;%%20%%&#8221; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#ffffff&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_code]<\/p>\n<style type=\"text\/css\">footer, #top-header, #main-header {display:none;}#top-header, #main-header{height:0px;}<\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|&#8221; module_id=&#8221;preview&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; custom_css_main_element=&#8221;height:100vh;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221;][et_pb_fullwidth_slider _builder_version=&#8221;3.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|||&#8221; custom_padding_phone=&#8221;|||&#8221; auto=&#8221;on&#8221; auto_speed=&#8221;5000&#8243; custom_css_main_element=&#8221;height:100vh;&#8221; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; button_letter_spacing_hover=&#8221;0&#8243; remove_inner_shadow=&#8221;off&#8221; hide_content_on_mobile=&#8221;off&#8221; hide_cta_on_mobile=&#8221;off&#8221; show_inner_shadow=&#8221;on&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/2017-state-of-brick-and-mortar-6.jpg&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; custom_css_main_element=&#8221;height:100vh;&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/2017-state-of-brick-and-mortar-13.jpg&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; custom_css_main_element=&#8221;height:100vh;&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/2017-state-of-brick-and-mortar-19.jpg&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; custom_css_main_element=&#8221;height:100vh;&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][et_pb_slide use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.16&#8243; header_font=&#8221;||||&#8221; body_font=&#8221;||||&#8221; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/06\/2017-state-of-brick-and-mortar-20.jpg&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; custom_css_main_element=&#8221;height:100vh;&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_transition=&#8221;on&#8221;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2 class=\"bold\">Want to learn how Mood can help elevate the state of your brick &amp; mortar? Contact us below to find out how.<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Short Contact Form (light background)&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;40485&#8243;]<\/p>\n<p>[gravityform id=&#8221;3&#8243; title=&#8221;false&#8221; description=&#8221;false&#8221;]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE EVOLUTION OF CUSTOMER EXPERIENCE Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience. More specifically, we wanted to better understand why consumers might choose brick &amp; mortar over online, what they most enjoy (and don\u2019t enjoy) about the in-store experience and what most motivates or influences them in the physical store. THE EVOLUTION OF CUSTOMER EXPERIENCE Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience. Even more specifically, we wanted to better understand why consumers might choose brick &amp; mortar over online, what they most enjoy (and don\u2019t enjoy) about the in-store experience and what most motivates or influences them in the physical store. [DLlinkBefore]https:\/\/moodmedia.com\/assets\/2017-state-of-brick-and-mortar.pdf[DLlinkAfter]Want to learn how Mood can help elevate the state of your brick &amp; mortar? Contact us below to find out how. [gravityform id=&#8221;3&#8243; title=&#8221;false&#8221; description=&#8221;false&#8221;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2397015","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trends in Brick and Mortar - Mood Media Research Survey<\/title>\n<meta name=\"description\" content=\"A comprehensive study on the latest retail trends in brick and mortar. The customer experience matters most. Download the report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State Of Brick &amp; Mortar 2017\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T15:03:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/brick-mortar-2017\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/brick-mortar-2017\\\/\",\"name\":\"Trends in Brick and Mortar - Mood Media Research Survey\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/#website\"},\"datePublished\":\"2017-06-12T19:13:41+00:00\",\"dateModified\":\"2025-07-10T15:03:15+00:00\",\"description\":\"A comprehensive study on the latest retail trends in brick and mortar. The customer experience matters most. Download the report.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/brick-mortar-2017\\\/#breadcrumb\"},\"inLanguage\":\"el-GR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/gr\\\/brick-mortar-2017\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/brick-mortar-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The State Of Brick &#038; Mortar 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. By Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el-GR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/#organization\",\"name\":\"Mood Media\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el-GR\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Mood Media\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/gr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/moodmediauk\\\/\",\"https:\\\/\\\/x.com\\\/MoodMedia_UK\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mood-media-uk\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trends in Brick and Mortar - Mood Media Research Survey","description":"A comprehensive study on the latest retail trends in brick and mortar. The customer experience matters most. Download the report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"el_GR","og_type":"article","og_title":"The State Of Brick & Mortar 2017","og_url":"https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/","og_site_name":"Mood Media \u0395\u03bb\u03bb\u03ac\u03b4\u03b1","article_publisher":"https:\/\/www.facebook.com\/moodmediauk\/","article_modified_time":"2025-07-10T15:03:15+00:00","twitter_card":"summary_large_image","twitter_site":"@MoodMedia_UK","twitter_misc":{"Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/","url":"https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/","name":"Trends in Brick and Mortar - Mood Media Research Survey","isPartOf":{"@id":"https:\/\/moodmedia.com\/gr\/#website"},"datePublished":"2017-06-12T19:13:41+00:00","dateModified":"2025-07-10T15:03:15+00:00","description":"A comprehensive study on the latest retail trends in brick and mortar. The customer experience matters most. Download the report.","breadcrumb":{"@id":"https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/#breadcrumb"},"inLanguage":"el-GR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/moodmedia.com\/gr\/brick-mortar-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moodmedia.com\/gr\/"},{"@type":"ListItem","position":2,"name":"The State Of Brick &#038; Mortar 2017"}]},{"@type":"WebSite","@id":"https:\/\/moodmedia.com\/gr\/#website","url":"https:\/\/moodmedia.com\/gr\/","name":"Mood Media International","description":"Experience. By Design","publisher":{"@id":"https:\/\/moodmedia.com\/gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moodmedia.com\/gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el-GR"},{"@type":"Organization","@id":"https:\/\/moodmedia.com\/gr\/#organization","name":"Mood Media","url":"https:\/\/moodmedia.com\/gr\/","logo":{"@type":"ImageObject","inLanguage":"el-GR","@id":"https:\/\/moodmedia.com\/gr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Mood Media"},"image":{"@id":"https:\/\/moodmedia.com\/gr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moodmediauk\/","https:\/\/x.com\/MoodMedia_UK","https:\/\/www.linkedin.com\/company\/mood-media-uk\/"]}]}},"_links":{"self":[{"href":"https:\/\/moodmedia.com\/gr\/wp-json\/wp\/v2\/pages\/2397015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moodmedia.com\/gr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/moodmedia.com\/gr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/gr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/gr\/wp-json\/wp\/v2\/comments?post=2397015"}],"version-history":[{"count":0,"href":"https:\/\/moodmedia.com\/gr\/wp-json\/wp\/v2\/pages\/2397015\/revisions"}],"wp:attachment":[{"href":"https:\/\/moodmedia.com\/gr\/wp-json\/wp\/v2\/media?parent=2397015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}