{"id":2397103,"date":"2019-01-10T19:13:15","date_gmt":"2019-01-10T19:13:15","guid":{"rendered":"https:\/\/moodmedia.com\/2019-%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%ce%bf%cf%85-%ce%b1%ce%b9%cf%83%ce%b8%ce%b7%cf%84%ce%b7%cf%81%ce%b9%ce%b1%ce%ba%ce%bf%cf%8d-%ce%bc%ce%ac%cf%81%ce%ba\/"},"modified":"2025-07-10T15:53:30","modified_gmt":"2025-07-10T14:53:30","slug":"2019-the-impact-of-sensory-marketing","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/gr\/2019-the-impact-of-sensory-marketing\/","title":{"rendered":"2019 The Impact of Sensory Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/2019globalcover-2.jpg” parallax=”on” custom_margin=”0px|||” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/2019-Global-Stats-Ebook.pdf” url_new_window=”on” button_text=”Download The Study” button_alignment=”right” disabled_on=”off|off|off” module_id=”button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

ELEVATING THE CUSTOMER EXPERIENCE<\/h1>\n

The Impact of Sensory Marketing<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ custom_margin=”||-20px|” custom_padding=”||0px|” global_colors_info=”{}”]We asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. We sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping. What did we take away from the study? In summary…<\/p>\n

+ Sensory marketing matters
\n+ Customers are influenced by and respond to their sensory environment
\n+ Investment in a sensory marketing strategy can pay meaningful dividends<\/p>\n

 
\n[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/2019-Global-Stats-Ebook.pdf” url_new_window=”on” button_text=”SEE THE REPORT” button_alignment=”left” disabled_on=”off|off|off” module_id=”button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” custom_margin=”20px|||” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

TAKE A PEEK<\/h1>\n
\n
<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

This study provides important customer insights, inspiration and fresh ideas. You’ll look at things differently, listen more intently, feel with greater purpose and be more conscious of your surroundings and your customers when you consider the evolution of the Customer Experience. See sample findings below.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/78back.jpg” parallax=”on” custom_padding=”||100px|” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

78% of shoppers<\/span> say an enjoyable in-store atmosphere plays a key factor in opting to make purchases in-store vs. online.<\/p>\n

This is particularly true for shoppers in Spain<\/strong>, China<\/strong>, Australia<\/strong>, the US<\/strong> and the UK<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/chart1.jpg” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ custom_margin=”-30px|||” animation_style=”fade” animation_duration=”550ms” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/8outof10.jpg” parallax=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ custom_padding=”||100px|” global_colors_info=”{}”]POSITIVE EXPERIENCES YIELD POSITIVE REVIEWS<\/span><\/p>\n

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<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ background_color=”#ffffff” custom_padding=”30px|30px|30px|30px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/8in10.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

THE POWER OF SHARING<\/span><\/h3>\n

8 in 10 consumers globally would recommend a store if they found the sight, sound and scent elements enjoyable.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”contact” _builder_version=”4.15″ background_color=”#232323″ global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

GET A COMPLIMENTARY CONSULTATION<\/h1>\n

Let us show you how sensory marketing can work for your business. Contact us today.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\n

[gravityform id=”3″ title=”false” description=”false”]<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

ELEVATING THE CUSTOMER EXPERIENCE The Impact of Sensory Marketing We asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. We sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping. What did we take away from the study? In summary… + Sensory marketing matters + Customers are influenced by and respond to their sensory environment + Investment in a sensory marketing strategy can pay meaningful dividends   TAKE A PEEK This study provides important customer insights, inspiration and fresh ideas. You’ll look at things differently, listen more intently, feel with greater purpose and be more conscious of your surroundings and your customers when you consider the evolution of the Customer Experience. See sample findings below. 78% of shoppers say an enjoyable in-store atmosphere plays a key factor in opting to make purchases in-store vs. online. This is particularly true for shoppers in Spain, China, Australia, the US and the UK. POSITIVE EXPERIENCES YIELD POSITIVE REVIEWS THE POWER OF SHARING 8 in 10 consumers globally would recommend a store if they found the sight, sound and scent elements enjoyable. GET A COMPLIMENTARY CONSULTATION Let us show […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2397103","page","type-page","status-publish","hentry"],"yoast_head":"\n2019 The Impact of Sensory Marketing | Mood Media \u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/title>\n<meta name=\"description\" content=\"Sensory marketing has an emotional and memorable impact on the customer experience. Don\u2019t take our word for it. 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