[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#878787″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/future-stores-hero-1.webp” background_blend=”multiply” background_enable_video_mp4=”off” min_height=”50vh” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
The power of digital in experiential retail <\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
The next generation of retail<\/a> is not about selling things, it\u2019s about creating places to be. Future Stores is a re-imagined, experiential retail concept that blends brand engagement with cutting-edge retail to transform how brands market and sell to consumers. An overhaul of the traditional in-store experience, it balances high tech with high touch to create an environment as dynamic as a social feed.<\/p>\n Featuring 435m2 of floor space and 400m2 of state-of-the-art LED displays, the first store arrived in October 2024 in London on Oxford Street, Europe\u2019s busiest shopping street, with an annual footfall of seventy million. It invites brands to seamlessly blend storytelling with immersive experiences on an extraordinary canvas and, with additional sites opening in 2025, become part of a truly global retail media network.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/future-stores-opening-event.webp” alt=”The anticipated Future Stores grand opening event” title_text=”Future Stores Opening Event” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Transform what is traditionally a passive environment into an active space where customers want to be part of the connected experience. The purpose-built, next-generation hybrid retail store required a flexible, adaptive solution capable of managing a rotating lineup of brand activations every 2 to 6 weeks. The design needed to empower social commerce and inspire customers to share their experiences. The space needed to be consistently engaging, continuously evolving, and unforgettable.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][dsm_image_carousel gallery_ids=”2414179,2414198,2414217,2414236″ slide_to_show=”2″ dots=”off” show_lightbox=”on” show_lightbox_caption=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The store design combines a short depth of space with large windows showcasing floor-to-ceiling LED displays<\/a> to attract customers with captivating visuals. This vibrant atmosphere captivates and raises the bar of the retail landscape.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The adaptive design solution lends itself to endless possibilities for brand activations. The state-of-the-art wall-to-ceiling LED displays<\/a> serve as an extraordinary canvas for curated storytelling and experiential retail. Dynamic content illustrates the versatility of the space and drives a multi-sensory experience designed to create a lasting impression.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The magnitude of the store required power and customisation behind the scenes to allow Future Stores to tailor the space to each new tenant\u2019s vision and desired experience. The technology-enhanced environment can be reconfigured to change from day to night, split into two spaces, and support retail sales as well as live events. The platform and design illustrate the solution’s ability to support dynamic programming and scheduling while bringing people together in an exciting retail\/event space.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In retail environments, measuring ROI has always been difficult and without data, it\u2019s a guessing game. A 24\/7 continuous monitoring<\/a> of the space helps retailers understand its full potential. Outside the store, cameras count people and traffic on Oxford and Dean Streets to help brands understand the vibrancy of the location. Inside the store, light-emitting radar (Lidar) tracks with incredible accuracy, differentiating staff from customers so that brands can understand movement throughout the space.<\/p>\n The power of Future Stores\u2019 advanced data tracking takes shopper insights to a more granular level than traditional retail which typically relies on monitoring people crossing a threshold. Data models are customised to what\u2019s important to each brand, honing in on their priorities and objectives. Whether that\u2019s sales conversion or determining the number of staff needed to service the customer, brands are empowered to make decisions that make a difference.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/709JX1hT81M” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Today\u2019s shoppers want to be engaged. This digitally-influenced environment creates an immersive space that redefines retail with a technology-enhanced environment that is more powerful than a traditional pop-up space. Future Stores capture data and form unique insights on dwell time, engagement, and interactivity so that brands can identify what drives successful behaviours. This insight allows brands to engage with customers on a deeper level, enhance conversion rates, and boost customer satisfaction.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”features_stories” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Featured Stories” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] <\/center>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”21px” header_6_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n A new concept store on London\u2019s Oxford Street will offer a more fluid, immersive shopping experience designed to capture those with short attention spans. It\u2019s a sign of the times. [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”21px” header_6_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n London\u2019s Oxford Street has become almost saturated with digital signage in recent years. With large displays filling every shop window and interior, it is hard to imagine a concept that truly stands out. The recently opened Future Stores location attempts to do just that \u2013 offering a space that\u2019s billed \u201cthe world\u2019s most advanced store.\u201d [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”21px” header_6_font_size=”21px” global_colors_info=”{}”]<\/p>\n Future Stores has launched its first branch, in London’s Oxford Street. The pop-up store retailer offers a next-generation shopping experience, utilizing next-generation technologies. The shop’s inside is almost completely covered by microLED displays. It is actually a single display that includes many surfaces – on the walls, pillars, and ceiling, all controlled by a unified system. [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”21px” header_6_font_size=”21px” global_colors_info=”{}”]<\/p>\n A new immersive retail media store concept, termed Future Stores, is set to open on Oxford Street next month. The start-up said its 435sq m space at 95 Oxford Street blends the worlds of media, retail, and digital performance marketing together for the first time, \u201ccreating a hybrid retail media platform that helps brands captivate audiences, drive impactful marketing campaigns, and generate sales\u201d. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Contact us today to get started.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nObjectives<\/h2>\n
Solutions<\/h2>\n
Exterior<\/b><\/h3>\n
Content<\/b><\/h3>\n
Technology<\/b><\/h3>\n
Data<\/b><\/h3>\n
Results<\/b><\/h2>\n
Featured Stories<\/h2>\n
Traditional retail can\u2019t keep up with Gen Z. Is this the answer?<\/b><\/h6>\n
Read More…<\/a><\/p>\nFuture Stores, The Pinnacle of Immersive Retail<\/b><\/h6>\n
Read More…<\/a><\/p>\nFuture Stores opens its first branch in London with the world’s largest microLED installation<\/b><\/h6>\n
Read More…<\/a><\/p>\nOxford Street: Immersive retail media \u2018Future Stores\u2019 concept to open next month<\/b><\/h6>\n
Read More…<\/a><\/p>\nElevate the customer experience<\/h2>\n