The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
In-Store Customer Trends Report:
Turning Insights Into Inspiration
Mood Media research has revealed that two in three shoppers want to discover new products. The in-store customer trends report finds that setting the right atmosphere with audio, interactive screens and scent is essential.
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Interactive kiosks – the most popular technical advancement for 75% of shoppers.
75% of shoppers are interested in QR codes to discover more about a product or product line
71% of shoppers want real-time recommendations on their mobile as they are guided around a store
70% of shoppers say that branded music creates a pleasant in-store experience
42% of shoppers pay attention to video and audio messages delivered by a retailer in-store.
Turn Insights Into Inspiration
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