{"id":216420,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/erzekszervi-marketing-szamszerusitese\/"},"modified":"2022-07-11T18:02:56","modified_gmt":"2022-07-11T17:02:56","slug":"erzekszervi-marketing-szamszerusitese","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/hu\/erzekszervi-marketing-szamszerusitese\/","title":{"rendered":"\u00c9rz\u00e9kszervi marketing sz\u00e1mszer\u0171s\u00edt\u00e9se"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Hero Desktop” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ admin_label=”sor” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

AZ<\/span> \u00c9RZ\u00c9KEL\u00c9SI MARKETING HAT\u00c1S\u00c1NAK SZ\u00c1MSZAB\u00c1LYOZ\u00c1SA<\/h1>\n

2018-ban<\/a> megtudtuk, hogy a bolti \u00e9rz\u00e9kszervi marketing hat\u00e1ssal lehet a fogyaszt\u00f3i magatart\u00e1sra \u00e9s a v\u00e1s\u00e1rl\u00e1si szok\u00e1sokra. Id\u00e9n ennek a hat\u00e1snak a sz\u00e1mszer\u0171s\u00edt\u00e9s\u00e9re t\u00f6rekedt\u00fcnk, a Walnut Unlimiteddel \u00e9s az Intersporttal egy\u00fcttm\u0171k\u00f6dve, hogy bemutassuk a l\u00e9nyeges igazs\u00e1got:<\/p>\n

Az \u00e9rz\u00e9kszervi marketing \u00f6szt\u00f6nzi az \u00e9rt\u00e9kes\u00edt\u00e9st.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Hero Tablet\/Mobile” _builder_version=”4.15″ parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row admin_label=”sor” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

AZ<\/span> \u00c9RZ\u00c9KEL\u00c9SI MARKETING HAT\u00c1S\u00c1NAK SZ\u00c1MSZAB\u00c1LYOZ\u00c1SA<\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.15.1″ global_colors_info=”{}” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

2018-ban<\/a> megtudtuk, hogy a bolti \u00e9rz\u00e9kszervi marketing hat\u00e1ssal lehet a fogyaszt\u00f3i magatart\u00e1sra \u00e9s a v\u00e1s\u00e1rl\u00e1si szok\u00e1sokra. Id\u00e9n ennek a hat\u00e1snak a sz\u00e1mszer\u0171s\u00edt\u00e9s\u00e9re t\u00f6rekedt\u00fcnk, a Walnut Unlimiteddel \u00e9s az Intersporttal egy\u00fcttm\u0171k\u00f6dve, hogy bemutassuk a l\u00e9nyeges igazs\u00e1got:<\/p>\n

Az \u00e9rz\u00e9kszervi marketing \u00f6szt\u00f6nzi az \u00e9rt\u00e9kes\u00edt\u00e9st.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”We Have Proof” _builder_version=”4.15″ parallax=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]MEGVAN A BIZONY\u00cdTV\u00c1NY<\/span><\/p>\n

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<\/div>\n<\/div>\n
Tekintse meg az el\u0151n\u00e9zetet<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Ebben a tanulm\u00e1nyban rengeteg kulcsfontoss\u00e1g\u00fa statisztika tal\u00e1lhat\u00f3, amelyek igazolj\u00e1k, hogy a m\u00e1rk\u00e1s \u00e9rz\u00e9kszervi marketingstrat\u00e9gia pozit\u00edv eredm\u00e9nyeket hozhat. Azt is megtudhatja, hogy az \u00e9rz\u00e9kszervi marketing hi\u00e1nya milyen negat\u00edv hat\u00e1ssal lehet az eredm\u00e9nyre.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”L\u00e1sd az Eredm\u00e9nyeket” button_alignment=”left” admin_label=”SEE THE RESULTS Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” 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global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US7-2.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”T\u00f6ltse le a tanulm\u00e1nyt” button_alignment=”center” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/slide.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” admin_label=”Stats Section Mobile” module_id=”statisztika” _builder_version=”4.15″ custom_margin=”0px||” custom_padding=”0px||” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/quantify-stat-1-mobile-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US702.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”T\u00f6ltse le a tanulm\u00e1nyt” button_alignment=”center” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/quantify-stat-2-mobile.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Past Studies” _builder_version=”4.15″ background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row admin_label=”Sor” _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

OLVASSA EL KOR\u00c1BBI TANULM\u00c1NYAINKAT<\/h2>\n

Az \u00e9rz\u00e9kszervi marketing hat\u00e1s\u00e1nak sz\u00e1mszer\u0171s\u00edt\u00e9se folyamatban l\u00e9v\u0151 kutat\u00e1si er\u0151fesz\u00edt\u00e9seink folytat\u00e1sa. Azonnal t\u00f6ltse le kor\u00e1bbi tanulm\u00e1nyainkat, \u00e9s tanuljon meg tov\u00e1bbi kulcsfontoss\u00e1g\u00fa inform\u00e1ci\u00f3kat az \u00fcgyf\u00e9l\u00e9lm\u00e9ny alakul\u00e1s\u00e1r\u00f3l.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-Global-Stats-Ebook-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

2018: Az \u00e9rz\u00e9kszervi marketing hat\u00e1sa<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODIyIn19@” button_text=”L\u00e1sd a Statisztik\u00e1t” button_alignment=”left” admin_label=”2018 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2017-state-of-brick-and-mortar-low-res-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

2017: The State of Brick & Mortar<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDYifX0=@” button_text=”L\u00e1sd a Statisztik\u00e1t” button_alignment=”left” admin_label=”2017 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What is Sensory Marketing?” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/12\/abstract-tech.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

MI AZ \u00c9RZ\u00c9KEL\u0150 MARKETING?<\/h2>\n

Az \u00e9rz\u00e9kszervi marketing azt jelenti, hogy a k\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpus\u00fa m\u00e1rk\u00e1k \u00e9rtelmesebb \u00e9s szem\u00e9lyre szabottabb m\u00f3don l\u00e9pnek kapcsolatba fogyaszt\u00f3ikkal. Ez a strat\u00e9gia olyan m\u00e9diumokat haszn\u00e1l, mint a Zene, a Digital Signage \u00e9s a Scent Diffusion, hogy bevonja a fogyaszt\u00f3 \u00e9rz\u00e9keit. A c\u00e9lok els\u0151sorban a k\u00f6vetkez\u0151k: <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

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  • Biztos\u00edtson m\u00e9g \u00e9lvezetesebb \u00e9s eml\u00e9kezetesebb helysz\u00edni \u00e9lm\u00e9nyt<\/li>\n
  • Hozzon l\u00e9tre er\u0151sebb \u00e9rzelmi kapcsolatot a m\u00e1rka \u00e9s a fogyaszt\u00f3 k\u00f6z\u00f6tt, \u00e9s er\u0151s\u00edtse meg a tart\u00f3s m\u00e1rkah\u0171s\u00e9get<\/li>\n
  • Elad\u00e1sok n\u00f6vel\u00e9se<\/li>\n<\/ul>\n

    A Mood Media c\u00e9gn\u00e9l minden tev\u00e9kenys\u00e9g\u00fcnk k\u00f6z\u00e9ppontj\u00e1ban a szenzoros marketing \u00e1ll. A l\u00e1tv\u00e1ny, a hang, az illat, a rendszerek \u00e9s a K\u00f6z\u00f6ss\u00e9gi megold\u00e1sokon kereszt\u00fcl minden m\u00e9ret\u0171 v\u00e1llalkoz\u00e1snak seg\u00edt\u00fcnk a Sensory Marketing kihaszn\u00e1l\u00e1s\u00e1ban, hogy kapcsolatba l\u00e9pjenek \u00fcgyfeleikkel, vend\u00e9geikkel, p\u00e1cienseikkel \u00e9s \u00fcgyfeleikkel olyan m\u00f3don, amely er\u0151sebb m\u00e1rkah\u0171s\u00e9get \u2013 \u00e9s jobb helysz\u00edni \u00e9lm\u00e9nyt \u2013 teremt.<\/p>\n

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