{"id":2436086,"date":"2025-12-19T16:53:03","date_gmt":"2025-12-19T16:53:03","guid":{"rendered":"https:\/\/moodmedia.com\/kiskereskedelmi-media-in-store-marketplace\/"},"modified":"2025-12-21T17:02:27","modified_gmt":"2025-12-21T17:02:27","slug":"kiskereskedelmi-media-in-store-marketplace","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/hu\/kiskereskedelmi-media-in-store-marketplace\/","title":{"rendered":"Kiskereskedelmi m\u00e9dia | In-Store Marketplace"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/retail-media-hero-1.webp” background_position=”top_center” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.57) 100%” background_image_phone=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/retail-media-hero-1.webp” background_enable_image_phone=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Z\u00f6kken\u0151mentes \u00e9s \u00f6sszekapcsolt bolti rekl\u00e1mok<\/b><\/h1>\n

A meggy\u0151z\u0151 \u00fcgyf\u00e9l\u00e9lm\u00e9ny sosem egydimenzi\u00f3s. \u00dczleten bel\u00fcli piacter\u00fcnk olyan kiskereskedelmi m\u00e9dia-\u00f6kosziszt\u00e9m\u00e1t hoz l\u00e9tre, amely a digit\u00e1lis m\u00e9di\u00e1t haszn\u00e1lja az \u00e9rzelmi befoly\u00e1s megteremt\u00e9s\u00e9re \u00e9s a tranzakci\u00f3s hat\u00e1s fokoz\u00e1s\u00e1ra, optimaliz\u00e1lva a kiskeresked\u0151k sz\u00e1m\u00e1ra minden egyes \u00e9rintkez\u00e9si pontot.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Tudjon meg t\u00f6bbet” module_class=”mbutton” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro \/ Value Props \/ Stats” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Az eredm\u00e9nyeink sz\u00e1mokban” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Programmatic aktiv\u00e1l\u00e1s” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#5bc4ba” header_font_size=”21px” body_font_size=”18px” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A kiskereskedelmi m\u00e9diaplatformot egy egyszer\u0171s\u00edtett \u00e9s k\u00f6zpontos\u00edtott hozz\u00e1f\u00e9r\u00e9si ponttal teszi lehet\u0151v\u00e9 a bolti digit\u00e1lis hirdet\u00e9sek megjelen\u00edt\u00e9s\u00e9t.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Omnichannel Enablement” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#5bc4ba” header_font_size=”21px” body_font_size=”18px” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Hirdet\u0151i sz\u00e1m\u00e1ra okosabb, adatvez\u00e9relt d\u00f6nt\u00e9seket hozhat, amelyek minden csatorn\u00e1n m\u00e9rhet\u0151 eredm\u00e9nyeket hoznak.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Playbook megk\u00f6zel\u00edt\u00e9s” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#5bc4ba” header_font_size=”21px” body_font_size=”18px” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Er\u0151s\u00edtse meg \u00fczleti tev\u00e9kenys\u00e9g\u00e9nek minden aspektus\u00e1t, az infrastrukt\u00far\u00e1t\u00f3l az \u00e9rt\u00e9kes\u00edt\u00e9s lehet\u0151v\u00e9 t\u00e9tel\u00e9ig, a sk\u00e1l\u00e1zhat\u00f3s\u00e1gra \u00e9s a megfelel\u0151s\u00e9gre \u00f6sszpontos\u00edtva.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solutions\/Stats” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Intro” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/what-is-retail-media-advertising-1.webp” alt=”MOOD MEDIA Kiskereskedelmi m\u00e9dia \u00dczleten bel\u00fcli rekl\u00e1m” title_text=”mi-kiskereskedelmi-m\u00e9dia-rekl\u00e1m” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Mi az In-Store Marketplace (ISM)?<\/b><\/h2>\n

Az In-Store Marketplace (<\/a> ISM) egyszer\u0171s\u00edti a kiskereskedelmi m\u00e9diakezel\u00e9st az \u00fczletekben egy egys\u00e9ges szoftverplatform \u00e9s m\u00e9dialej\u00e1tsz\u00f3 alkalmaz\u00e1s seg\u00edts\u00e9g\u00e9vel. A kiskeresked\u0151k egyetlen bejelentkez\u00e9ssel kezelhetik a hang- \u00e9s kijelz\u0151id\u0151beoszt\u00e1st, a tartalmi munkafolyamatokat, a rekl\u00e1mtervez\u00e9st \u00e9s a hirdet\u00e9skiszolg\u00e1l\u00e1st.<\/p>\n

A hang- \u00e9s k\u00e9perny\u0151tartalom automatiz\u00e1l\u00e1s\u00e1val az ISM a digit\u00e1lis m\u00e9diarendszereket szabv\u00e1nyokon alapul\u00f3, m\u00e9rhet\u0151 benyom\u00e1sokk\u00e1 alak\u00edtja. A hirdet\u00e9si k\u00e9szlet k\u00f6zvetlen \u00e9rt\u00e9kes\u00edt\u00e9sen, menedzselt szolg\u00e1ltat\u00e1sokon \u00e9s programozott integr\u00e1ci\u00f3kon kereszt\u00fcl harmadik felek sz\u00e1m\u00e1ra is el\u00e9rhet\u0151, lehet\u0151v\u00e9 t\u00e9ve a m\u00e1rk\u00e1k sz\u00e1m\u00e1ra, hogy a v\u00e1s\u00e1rl\u00f3kat a v\u00e1s\u00e1rl\u00e1s hely\u00e9n, prec\u00edzen \u00e9s m\u00e9retar\u00e1nyosan \u00e9rj\u00e9k el. <\/p>\n

Az automatiz\u00e1l\u00e1s \u00e9s a k\u00f6zponti ir\u00e1ny\u00edt\u00e1s kombin\u00e1l\u00e1s\u00e1val az ISM lehet\u0151v\u00e9 teszi a kiskeresked\u0151k sz\u00e1m\u00e1ra, hogy minden egyes \u00e9rintkez\u00e9si pontot optimaliz\u00e1ljanak, \u00e9s az \u00fczleten bel\u00fcli rekl\u00e1moz\u00e1ssal \u00faj bev\u00e9teli forr\u00e1sokat szabad\u00edtsanak fel.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Statisztik\u00e1k” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”84″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|600|||||||” number_text_align=”left” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

a kiskereskedelmi elad\u00e1sok m\u00e9g mindig t\u00e9gla\u00fczletekben t\u00f6rt\u00e9nnek.<\/p>\n

– eMarketer („Az \u00fczleten bel\u00fcli kiskereskedelmi m\u00e9diak\u00f6lts\u00e9gek 2028-ban el\u00e9rik az 1 milli\u00e1rd doll\u00e1rt”)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”65″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|600|||||||” number_text_align=”left” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

a glob\u00e1lis marketingszakemberek szerint a kiskereskedelmi m\u00e9diah\u00e1l\u00f3zatok 2025-ben nagyobb szerepet fognak j\u00e1tszani m\u00e9diamix\u00fckben.<\/p>\n

– Nielsen 2025 Glob\u00e1lis \u00e9ves glob\u00e1lis marketinges felm\u00e9r\u00e9s<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”64″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|600|||||||” number_text_align=”left” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

a fogyaszt\u00f3k egy r\u00e9sze fontosnak tartja a z\u00f6kken\u0151mentes \u00e9s egys\u00e9ges v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9nyt a fizikai \u00e9s digit\u00e1lis \u00e9rintkez\u00e9si pontokon.<\/p>\n

– Vibenomics, 2025 In-Store Advertising jelent\u00e9s<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”How It Works” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#799ae6″ global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#000000″ header_font_size=”40px” header_2_font_size=”40px” hover_enabled=”0″ header_font_size_tablet=”33px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”33px” header_2_font_size_phone=”33px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Hogyan seg\u00edt az \u00fczleten bel\u00fcli piact\u00e9r az \u00d6n v\u00e1llalkoz\u00e1s\u00e1nak?<\/b><\/h2>\n

Haszn\u00e1lja ki az \u00fczleten bel\u00fcli m\u00e9dia erej\u00e9t.<\/strong><\/p>\n

A kiskereskedelmi m\u00e9di\u00e1nak a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt<\/strong> kell fokoznia,<\/strong> nem pedig elszigetelten l\u00e9teznie. Platformunk lehet\u0151v\u00e9 teszi a kiskeresked\u0151k sz\u00e1m\u00e1ra, hogy az \u00fczletben v\u00e9gzett tev\u00e9kenys\u00e9geket z\u00f6kken\u0151mentesen integr\u00e1lj\u00e1k a kereskedelmi m\u00e9diakamp\u00e1nyaikba. Ez\u00e1ltal az \u00fczleten bel\u00fcli strat\u00e9gi\u00e1ja ugyanolyan adatvez\u00e9relt \u00e9s teljes\u00edtm\u00e9nyk\u00f6zpont\u00fa<\/strong> lesz, mint<\/strong> a helysz\u00edni \u00e9s k\u00fcls\u0151 er\u0151fesz\u00edt\u00e9sei, \u00e9s teljes m\u00e9rt\u00e9kben aktiv\u00e1lja a v\u00e1s\u00e1rl\u00f3k el\u00e9r\u00e9s\u00e9t. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Pozit\u00edv \u00fcgyf\u00e9l\u00e9lm\u00e9nyt ny\u00fajt” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Adjon dinamikus tartalmat az egyes kijelz\u0151z\u00f3n\u00e1kban \u00e9s az \u00fczleten bel\u00fcli hanganyagokban olyan egyszer\u0171s\u00edtett, t\u00f6bb j\u00f3v\u00e1hagy\u00f3t is mag\u00e1ban foglal\u00f3 munkafolyamatok seg\u00edts\u00e9g\u00e9vel, amelyek a kreat\u00edv anyagokat relev\u00e1nsnak \u00e9s megfelel\u0151nek tartj\u00e1k.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Az \u00fczleten bel\u00fcli infrastrukt\u00fara k\u00f6zpontos\u00edt\u00e1sa” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

B\u00e1rmely hardver- \u00e9s szoftverszolg\u00e1ltat\u00f3 bolti m\u00e9di\u00e1j\u00e1nak egys\u00e9ges\u00edt\u00e9se a kamp\u00e1ny- \u00e9s tartalomkezel\u00e9s egyszer\u0171s\u00edt\u00e9se \u00e9rdek\u00e9ben egyetlen platformon kereszt\u00fcl.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Az \u00fczleten bel\u00fcli monetiz\u00e1ci\u00f3 megval\u00f3s\u00edt\u00e1sa” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Kombin\u00e1lja az \u00fczleten bel\u00fcli audio- \u00e9s digit\u00e1lis t\u00e1blakamp\u00e1nyokat, hogy a hirdet\u0151knek nagyobb darabsz\u00e1m\u00fa elad\u00e1sokat biztos\u00edtson.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”A k\u00f6z\u00f6ns\u00e9gm\u00e9r\u00e9si modellek szabv\u00e1nyos\u00edt\u00e1sa” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Egyszer\u0171s\u00edtse a bolti m\u00e9diatervez\u00e9st egy szabv\u00e1nyos\u00edtott, els\u0151 vagy harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 adatok felhaszn\u00e1l\u00e1s\u00e1val k\u00e9sz\u00fclt lenyomattervez\u00e9si m\u00f3dszertan seg\u00edts\u00e9g\u00e9vel, a jobb c\u00e9lz\u00e1s \u00e9s m\u00e9r\u00e9s \u00e9rdek\u00e9ben.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Why Choose Mood” _builder_version=”4.27.4″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_font_size=”40px” header_2_font_size=”40px” hover_enabled=”0″ header_font_size_tablet=”33px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Mi\u00e9rt v\u00e1lassza a Moodot az \u00d6n bolti kiskereskedelmi m\u00e9diapartnerek\u00e9nt?<\/b><\/h2>\n

Az ISM seg\u00edts\u00e9g\u00e9vel egyszer\u0171s\u00edtj\u00fck a bolti kiskereskedelmi m\u00e9di\u00e1t egy \u00f6nkiszolg\u00e1l\u00f3, automatiz\u00e1lt platformmal, amely egyes\u00edti az audio-, vizu\u00e1lis \u00e9s rekl\u00e1mfel\u00fcleteket. A t\u00e9gla- \u00e9s \u00fczlethelyis\u00e9gek minden egyes \u00e9rintkez\u00e9si pontj\u00e1nak \u00f6sszehangol\u00e1s\u00e1val olyan meggy\u0151z\u0151 v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyeket hozhatunk l\u00e9tre, amelyek \u00e9rzelmi kapcsolatot teremtenek \u00e9s m\u00e9rhet\u0151 \u00e9rt\u00e9kes\u00edt\u00e9si hat\u00e1st mutatnak.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_font_size=”40px” header_2_font_size=”40px” hover_enabled=”0″ header_font_size_tablet=”33px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

„A kiskeresked\u0151k a n\u00f6veked\u00e9s \u00faj korszak\u00e1t nyitj\u00e1k meg az \u00fczleten bel\u00fcli m\u00e9di\u00e1n kereszt\u00fcl. T\u00fal sok\u00e1ig a szabv\u00e1nyos\u00edtott programok ki\u00e9p\u00edt\u00e9s\u00e9nek bonyolults\u00e1ga korl\u00e1tozta a bev\u00e9teli potenci\u00e1l teljes kiakn\u00e1z\u00e1s\u00e1nak lehet\u0151s\u00e9g\u00e9t. Az ISM platform megv\u00e1ltoztatja ezt a dinamik\u00e1t, mivel a kiskeresked\u0151k sz\u00e1m\u00e1ra z\u00f6kken\u0151mentes m\u00f3dot biztos\u00edt arra, hogy fizikai \u00fczleteiket digit\u00e1lis marketingcsatornak\u00e9nt monetiz\u00e1lj\u00e1k – ezzel n\u00f6velve a forgalom n\u00f6veked\u00e9s\u00e9t, er\u0151s\u00edtve a m\u00e1rkakapcsolatokat \u00e9s l\u00e9trehozva \u00faj, sk\u00e1l\u00e1zhat\u00f3 bev\u00e9teli forr\u00e1sokat.”<\/p>\n

– Dave Simon, a Mood Media rekl\u00e1m\u00fcgyek\u00e9rt felel\u0151s EVP-je \u00e9s az In-Store Marketplace (ISM) eln\u00f6ke<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Insights & Resources” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f6f6f6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Megl\u00e1t\u00e1sok \u00e9s trendek<\/b><\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”4124″ use_manual_excerpt=”off” show_more=”on” show_author=”off” show_date=”off” show_excerpt=”off” show_pagination=”off” masonry_tile_background_color=”RGBA(255,255,255,0)” _builder_version=”4.27.0″ _module_preset=”default” read_more_text_color=”#5bc4ba” read_more_font_size=”16px” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ismerje meg a legfrissebb inform\u00e1ci\u00f3kat \u00e9s forr\u00e1sokat az \u00fczleten bel\u00fcli rekl\u00e1moz\u00e1ssal kapcsolatban.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTk2MyJ9fQ==@” button_text=”Betekint\u00e9s” button_alignment=”center” module_class=”mbutton” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQs” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”40px” header_2_font_size=”42px” header_2_line_height=”1.1em” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Kiskereskedelmi m\u00e9dia GYIK<\/b><\/h2>\n

Fedezze fel, hogyan seg\u00edt az ISM a kiskeresked\u0151knek \u00e9s a m\u00e1rk\u00e1knak a v\u00e1s\u00e1rl\u00f3k bevon\u00e1s\u00e1ban, a l\u00e1that\u00f3s\u00e1g n\u00f6vel\u00e9s\u00e9ben \u00e9s a m\u00e9rhet\u0151 eredm\u00e9nyek el\u00e9r\u00e9s\u00e9ben k\u00f6zvetlen\u00fcl a v\u00e1s\u00e1rl\u00e1s hely\u00e9n.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Hogyan jav\u00edtja az \u00fczletben l\u00e9v\u0151 kiskereskedelmi m\u00e9dia (digit\u00e1lis k\u00e9perny\u0151k, \u00fczleten bel\u00fcli hang) a v\u00e1s\u00e1rl\u00f3i utat?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”How does in\u2011store retail media (digital screens, in\u2011store audio) enhance the customer journey?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A bolti kiskereskedelmi m\u00e9dia \u00e1talak\u00edtja a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9nyt az\u00e1ltal, hogy dinamikus tartalmat k\u00edn\u00e1l digit\u00e1lis k\u00e9perny\u0151k\u00f6n \u00e9s bolti hangfelv\u00e9teleken kereszt\u00fcl. Ezek a csatorn\u00e1k a v\u00e1s\u00e1rl\u00e1s hely\u00e9n vonzz\u00e1k a v\u00e1s\u00e1rl\u00f3kat, relev\u00e1ns term\u00e9kinform\u00e1ci\u00f3kat ny\u00fajtanak, \u00e9s szem\u00e9lyre szabottabb k\u00f6rnyezetet teremtenek. A sz\u00f3rakoztat\u00e1s, a prom\u00f3ci\u00f3k \u00e9s a c\u00e9lzott rekl\u00e1mok kombin\u00e1l\u00e1s\u00e1val a kiskeresked\u0151k n\u00f6velhetik az elid\u0151z\u00e9st, \u00f6szt\u00f6n\u00f6zhetik az impulzusv\u00e1s\u00e1rl\u00e1sokat, \u00e9s er\u0151s\u00edthetik a m\u00e1rkah\u0171s\u00e9get.<\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”Milyen az In-Store Marketplace CMS fel\u00e9p\u00edt\u00e9se?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”What is the structure of the In-Store Marketplace CMS?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Az ISM egy szabadalmaztatott CMS \u00e9s kiskereskedelmi m\u00e9dia hirdet\u00e9si platform, amely teljes m\u00e9rt\u00e9kben a Mood Media tulajdon\u00e1ban \u00e9s \u00fczemeltet\u00e9s\u00e9ben van. Mood Media biztos\u00edtja a hardvert, a telep\u00edt\u00e9st \u00e9s a helysz\u00edni technikai t\u00e1mogat\u00e1st, m\u00edg az ISM egy k\u00f6zpontos\u00edtott \u00f6kosziszt\u00e9m\u00e1t biztos\u00edt az audio- \u00e9s vizu\u00e1lis tartalom, valamint a rekl\u00e1mok kezel\u00e9s\u00e9hez. A platformot bels\u0151 csapatunk v\u00e9gpontt\u00f3l v\u00e9gpontig t\u00e1mogatja, biztos\u00edtva a friss\u00edt\u00e9sek, jav\u00edt\u00e1sok \u00e9s a SOC 2 Type 2 megfelel\u0151s\u00e9g z\u00f6kken\u0151mentes fenntart\u00e1s\u00e1t.<\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”Az ISM-platform lehet\u0151v\u00e9 teszi-e a szerepalap\u00fa jogosults\u00e1gok haszn\u00e1lat\u00e1t a t\u00f6bb helysz\u00ednen \u00e9s eszk\u00f6z\u00f6n kereszt\u00fcl t\u00f6rt\u00e9n\u0151 tartalomkezel\u00e9shez?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”Does the ISM platform enable role\u2011based permissions for managing content across multiple locations and devices?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Igen. Az ISM az ABAC (Account-Based Attribute Controls – fi\u00f3kalap\u00fa attrib\u00fatum-szab\u00e1lyoz\u00e1s) seg\u00edts\u00e9g\u00e9vel kezeli a szerepk\u00f6r\u00f6ket \u00e9s jogosults\u00e1gokat az oszt\u00e1lyok \u00e9s az \u00e9rdekelt felek k\u00f6z\u00f6tt. A nat\u00edv munkafolyamat-j\u00f3v\u00e1hagy\u00e1sok lehet\u0151v\u00e9 teszik az IT-t\u00e1mogat\u00e1s, a v\u00e1llalati marketingcsapatok (nem fizetett tartalom) \u00e9s a hirdet\u00e9si csapatok (fizetett tartalom) sz\u00e1m\u00e1ra a hat\u00e9kony egy\u00fcttm\u0171k\u00f6d\u00e9st, mik\u00f6zben a biztons\u00e1gos, szerepk\u00f6r-specifikus hozz\u00e1f\u00e9r\u00e9s t\u00f6bb helysz\u00ednen \u00e9s eszk\u00f6z\u00f6n kereszt\u00fcl is biztos\u00edtott. <\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”T\u00e1mogatja az ISM platform a megjelen\u00e9s alap\u00fa hirdet\u00e9skiszolg\u00e1l\u00e1st \u00e9s -k\u00f6vet\u00e9st?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”Does the ISM platform support impressions\u2011based ad serving and tracking?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Abszol\u00fat. Az ISM-et nat\u00edvan a benyom\u00e1salap\u00fa kisz\u00e1ll\u00edt\u00e1sra \u00e9s nyomon k\u00f6vet\u00e9sre \u00e9p\u00edtett\u00e9k a v\u00e1llalati szint\u0171 kiskereskedelmi k\u00f6rnyezetekben. Saj\u00e1t impresszi\u00f3kra vonatkoz\u00f3 modell\u00fcnket a The Trade Desk, a Yahoo \u00e9s a Neutronian egym\u00e1st\u00f3l f\u00fcggetlen\u00fcl audit\u00e1lta. A platform naponta t\u00f6bb t\u00edzmilli\u00f3 megjelen\u00e9st szolg\u00e1l ki, \u00edgy a hirdet\u0151k biztons\u00e1ggal m\u00e9rhetik az el\u00e9r\u00e9st, a teljes\u00edtm\u00e9nyt \u00e9s a megt\u00e9r\u00fcl\u00e9st. <\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”Integr\u00e1lhat\u00f3-e az ISM a DSP rendszerekkel a programozott hirdet\u00e9sv\u00e1s\u00e1rl\u00e1shoz \u00e9s elhelyez\u00e9shez?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”Can ISM integrate with DSP systems for programmatic ad buying and placements?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Igen. Az ISM t\u00f6bb SSP-vel \u00e9s DSP-vel integr\u00e1l\u00f3dik a programozott hirdet\u00e9sek t\u00e1mogat\u00e1sa \u00e9rdek\u00e9ben. A Deal ID-ket az \u00e9rt\u00e9kes\u00edt\u00e9si menedzsment m\u0171szerfalon bel\u00fcl kamp\u00e1nyokhoz kapcsoljuk, ahol a megrendel\u00e9sek \u00e9s a kreat\u00edvok j\u00f3v\u00e1hagy\u00e1s\u00e1t a Mood Media kijel\u00f6lt szerepk\u00f6rei kezelik. A programmatic v\u00e1s\u00e1rl\u00e1sok z\u00f6kken\u0151mentesen j\u00f3v\u00e1hagyhat\u00f3k, \u00fctemezhet\u0151k, k\u00e9zbes\u00edthet\u0151k \u00e9s jelenthet\u0151k k\u00f6zvetlen\u00fcl az ISM-en bel\u00fcl, \u00edgy a platform teljesen nat\u00edv funkci\u00f3ja. <\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact” module_id=”contact” _builder_version=”4.27.0″ background_color=”#232323″ custom_margin=”||-50px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A vev\u0151i \u00e9lm\u00e9nyek fokoz\u00e1sa<\/h2>\n

L\u00e9pjen kapcsolatba vel\u00fcnk m\u00e9g ma, \u00e9s \u00e9rjen el nagyobb eredm\u00e9nyeket v\u00e1llalat\u00e1val!<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\n