{"id":249223,"date":"2022-07-05T13:49:46","date_gmt":"2022-07-05T12:49:46","guid":{"rendered":"https:\/\/moodmedia.com\/esettanulmanyok\/earth-fare\/"},"modified":"2022-07-20T16:28:02","modified_gmt":"2022-07-20T15:28:02","slug":"earth-fare","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/hu\/esettanulmanyok\/earth-fare\/","title":{"rendered":"Earth Fare"},"content":{"rendered":"

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EARTH FARE
ESETTANULM\u00c1NY<\/span><\/h1>\n
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DIGIT\u00c1LIS FELVON\u00d3K
ELAD\u00c1SOK 10%-KAL<\/p>\n

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„Amellett, hogy a Mood Digital Signage haszn\u00e1lata m\u00e1ris jelent\u0151s forgalomn\u00f6veked\u00e9st eredm\u00e9nyezett, a szoftver k\u00f6nnyen kezelhet\u0151, \u00e9s a megold\u00e1s fokozza a friss\u00edt\u0151, vil\u00e1gos \u00e9s bar\u00e1ts\u00e1gos l\u00e9gk\u00f6rt, amelyet v\u00e1s\u00e1rl\u00f3ink sz\u00e1m\u00e1ra biztos\u00edtani k\u00edv\u00e1nunk.”<\/p>\n

– Mike Savage<\/strong>
Merchandising aleln\u00f6ke, Earth Fare<\/p>\n

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A EARTH FARE-R\u00d3L<\/span><\/h2>\n

Az Earth Fare egy teljes k\u00f6r\u0171 szolg\u00e1ltat\u00e1st ny\u00fajt\u00f3 szupermarket, amely t\u00f6bb mint 40 \u00e9ve elk\u00f6telezett a tiszta, eg\u00e9szs\u00e9ges \u00e9lelmiszerek \u00e9s a vil\u00e1gsz\u00ednvonal\u00fa v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny biztos\u00edt\u00e1sa mellett. Az Egyes\u00fclt \u00c1llamokban 55 helysz\u00ednen m\u0171k\u00f6d\u0151 Earth Fare tov\u00e1bbra is piaci r\u00e9szesed\u00e9st szerez az \u00e9lelmiszer-kiskereskedelmi \u00e1gazatban, mik\u00f6zben megtal\u00e1lja a m\u00f3dj\u00e1t, hogy megk\u00fcl\u00f6nb\u00f6ztesse mag\u00e1t a versenyt\u00e1rsait\u00f3l. <\/p>\n

A magas frukt\u00f3ztartalm\u00fa kukoricaszirupot, mesters\u00e9ges \u00e9des\u00edt\u0151szereket \u00e9s szukral\u00f3zt tartalmaz\u00f3 term\u00e9kek betilt\u00e1s\u00e1t\u00f3l kezdve a k\u00f6rnyezetbar\u00e1t hat\u00e9konys\u00e1gi int\u00e9zked\u00e9sek bevezet\u00e9s\u00e9ig az Earth Fare elk\u00f6telezett amellett, hogy eg\u00e9szs\u00e9gesebb \u00e9letm\u00f3dot k\u00edn\u00e1ljon v\u00e1s\u00e1rl\u00f3inak, mik\u00f6zben folyamatosan keresi a m\u00f3dj\u00e1t annak, hogy cs\u00f6kkentse sz\u00e9nl\u00e1bnyom\u00e1t. <\/p>\n

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A KIH\u00cdV\u00c1S<\/span><\/h2>\n

Az Earth Fare – \u00f6sszhangban azzal a c\u00e9lj\u00e1val, hogy a legjobb \u00e9lelmiszerv\u00e1laszt\u00e9kot k\u00edn\u00e1lja v\u00e1s\u00e1rl\u00f3inak – a Mood Media egy\u00fcttm\u0171k\u00f6dve tov\u00e1bbfejlesztett v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt ny\u00fajtott k\u00e1v\u00e9z\u00f3j\u00e1ban. Az \u00faj digit\u00e1lis t\u00e1bl\u00e1k c\u00e9lj\u00e1ra \u00e9s elhelyez\u00e9s\u00e9re \u00f6sszpontos\u00edtva az Earth Fare a k\u00f6vetkez\u0151 kulcsfontoss\u00e1g\u00fa c\u00e9lok el\u00e9r\u00e9s\u00e9t rem\u00e9lte:<\/p>\n

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  • N\u00f6velje az elad\u00e1sokat az „\u00e9tkez\u00e9si” \u00e9lelmiszer-kateg\u00f3ri\u00e1kban.<\/li>\n
  • megk\u00fcl\u00f6nb\u00f6ztetik k\u00e1v\u00e9z\u00f3jukat m\u00e1s \u00e9lelmiszer-kiskeresked\u0151k k\u00e1v\u00e9z\u00f3it\u00f3l.<\/li>\n
  • M\u00e1rk\u00e1s k\u00e1v\u00e9z\u00f3k\u00f6rnyezet kialak\u00edt\u00e1sa, amely \u00e9tkez\u00e9sre, italoz\u00e1sra, pihen\u00e9sre \u00e9s kikapcsol\u00f3d\u00e1sra cs\u00e1b\u00edtja a v\u00e1s\u00e1rl\u00f3kat.<\/li>\n<\/ul>\n

    Mik\u00f6zben az Earth Fare sz\u00e1m\u00e1ra fontos, hogy a digit\u00e1lis t\u00e1bl\u00e1z\u00e1si megold\u00e1sok egy\u00e9rtelm\u0171 megt\u00e9r\u00fcl\u00e9s\u00e9t bizony\u00edtsa, els\u0151dleges c\u00e9ljuk az \u00fcgyf\u00e9l\u00e9lm\u00e9ny n\u00f6vel\u00e9se. Ez\u00e9rt olyan szolg\u00e1ltat\u00f3ra volt sz\u00fcks\u00e9g\u00fck, amely kiv\u00e9teles feliratoz\u00e1si tartalmat \u00e9s szak\u00e9rtelmet tud ny\u00fajtani a k\u00e9perny\u0151k optim\u00e1lis elhelyez\u00e9s\u00e9vel kapcsolatban. <\/p>\n

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    A MEGOLD\u00c1S<\/span><\/h2>\n

    E kih\u00edv\u00e1sok megold\u00e1sa \u00e9rdek\u00e9ben a Mood egy sor \u00faj digit\u00e1lis \u00e9rintkez\u00e9si pontot vezetett be, amelyek c\u00e9lja az \u00fcgyf\u00e9l\u00e9lm\u00e9ny jav\u00edt\u00e1sa volt. Az alkalmaz\u00e1sok k\u00f6z\u00e9 tartoznak a prom\u00f3ci\u00f3s digit\u00e1lis feliratok, a b\u00e1rban\/grillben elhelyezett digit\u00e1lis men\u00fct\u00e1bl\u00e1k, valamint a sport vagy a k\u00e9rt m\u0171holdas TV-tartalom \u00e9l\u0151 telev\u00edzi\u00f3s k\u00f6zvet\u00edt\u00e9s\u00e9nek lehet\u0151s\u00e9ge.<\/p>\n

    Minden tartalom a Mood \u00e1ltal biztos\u00edtott \u00e9s telep\u00edtett, professzion\u00e1lisan felszerelt 55″-os, ultra-nagy felbont\u00e1s\u00fa LCD k\u00e9perny\u0151k\u00f6n jelenik meg. A megold\u00e1st a Harmony, a Mood saj\u00e1t fejleszt\u00e9s\u0171 Audio & Visual tartalomkezel\u0151 rendszere (CMS) t\u00e1mogatja. A m\u00e1rka\u00e9lm\u00e9ny platformk\u00e9nt is ismert Harmony a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra a Mood \u00e1ltal biztos\u00edtott digit\u00e1lis kijelz\u0151, zenei \u00e9s \u00fczenetk\u00fcld\u0151 megold\u00e1sok teljes k\u00f6r\u0171 vez\u00e9rl\u00e9s\u00e9t k\u00edn\u00e1lja, mindezt egyetlen intuit\u00edv online platformr\u00f3l. <\/p>\n

    A Mood kompakt \u00e9s biztons\u00e1gos audio- \u00e9s vizu\u00e1lis m\u00e9diaeszk\u00f6z\u00f6k emellett minden egyes k\u00e9perny\u0151re eljuttatj\u00e1k a tartalmat. A maxim\u00e1lis megb\u00edzhat\u00f3s\u00e1g \u00e9rdek\u00e9ben minden digit\u00e1lis men\u00fct\u00e1bl\u00e1t k\u00e9perny\u0151nk\u00e9nt egy tov\u00e1bbi m\u00e9dialej\u00e1tsz\u00f3 t\u00e1mogat a maxim\u00e1lis megb\u00edzhat\u00f3s\u00e1g \u00e9rdek\u00e9ben. A Mood exkluz\u00edv Failover Redundancy Programj\u00e1nak egyik p\u00e9ld\u00e1ja, hogy minden egyes men\u00fct\u00e1bla k\u00e9perny\u0151n egy extra m\u00e9dialej\u00e1tsz\u00f3t biztos\u00edt. A m\u00e1sodlagos lej\u00e1tsz\u00f3 pontosan ugyanazzal a tartalommal van felt\u00f6ltve, mint az els\u0151dleges lej\u00e1tsz\u00f3, amelyet az Earth Fare sz\u00e1m\u00e1ra k\u00fcl\u00f6n d\u00edj n\u00e9lk\u00fcl biztos\u00edtunk. A redund\u00e1ns eszk\u00f6z\u00f6k az\u00e9rt fontosak, mert a zsirad\u00e9k, a g\u0151z \u00e9s a t\u00fal magas h\u0151m\u00e9rs\u00e9klet jelenl\u00e9te egy \u00e9lelmiszer\u00fczlet vagy \u00e9tterem k\u00f6rnyezet\u00e9ben n\u00e9ha a digit\u00e1lis m\u00e9dialej\u00e1tsz\u00f3k meghib\u00e1sod\u00e1s\u00e1t okozhatja. Azzal, hogy minden egyes men\u00fct\u00e1bl\u00e1n egy extra eszk\u00f6zzel rendelkezik, biztos\u00edthat\u00f3, hogy a k\u00e9perny\u0151 akkor is megjelen\u00edthesse a tartalmat, ha az els\u0151dleges eszk\u00f6z meghib\u00e1sodik. Az eredm\u00e9ny egy tov\u00e1bbi min\u0151s\u00e9gbiztos\u00edt\u00e1si r\u00e9teg. A meghib\u00e1sodott eszk\u00f6z\u00f6ket gyorsan kicser\u00e9lik a redund\u00e1ns elrendez\u00e9s fenntart\u00e1sa \u00e9rdek\u00e9ben. <\/p>\n

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    A Harmony seg\u00edts\u00e9g\u00e9vel az Earth Fare enged\u00e9lyezett felhaszn\u00e1l\u00f3i teljes v\u00e1llalati szint\u0171 ellen\u0151rz\u00e9st kapnak a Mood Digital Signage megold\u00e1sok felett az \u00f6sszes \u00fczlet\u00fckben. Az intuit\u00edv fel\u00fclet megk\u00f6nny\u00edti a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra, hogy azonnal kezelj\u00e9k, szerkessz\u00e9k \u00e9s k\u00f6zz\u00e9tegy\u00e9k egy vagy t\u00f6bb k\u00e9perny\u0151 tartalm\u00e1t t\u00f6bb helysz\u00ednen. A Harmony egyed\u00fcl\u00e1ll\u00f3 \u00fctemez\u00e9si funkci\u00f3ja lehet\u0151v\u00e9 teszi az Earth Fare sz\u00e1m\u00e1ra, hogy a tartalmat a sz\u00fcks\u00e9ges id\u0151re, vagy a sz\u00fcks\u00e9ges id\u0151pontra, m\u00e1sodpercre pontosan \u00fctemezze. <\/p>\n

    Bradlee Hicks, az Earth Fare kreat\u00edv igazgat\u00f3ja heti rendszeress\u00e9ggel haszn\u00e1lja a Harmony-t, \u00e9s nagyra \u00e9rt\u00e9keli a platform egyszer\u0171 haszn\u00e1lat\u00e1t \u00e9s sk\u00e1l\u00e1zhat\u00f3s\u00e1g\u00e1t: <\/p>\n

    „A vil\u00e1gos elrendez\u00e9s \u00e9s a drag and drop lehet\u0151s\u00e9ge r\u00e9v\u00e9n a CMS egyszer\u0171 \u00e9s k\u00f6nnyen kezelhet\u0151, \u00e9s pontosan tudom, hogy a t\u00f6bb sz\u00e1z tartalom, jelen esetben a k\u00e1v\u00e9z\u00f3 ter\u00fclete, hol fog elhelyezkedni” – mondta Hicks. „M\u00e1sodperceken bel\u00fcl be tudjuk \u00fctemezni a tartalmat, \u00e9s t\u00f6bb helyre is el tudjuk juttatni a friss\u00edt\u00e9seket – ez kulcsfontoss\u00e1g\u00fa egy ilyen m\u00e9ret\u0171 kiskeresked\u0151 sz\u00e1m\u00e1ra.”<\/p>\n

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    AZ ESETTANULM\u00c1NY \u00c9RT\u00c9KES\u00cdT\u00c9SE 10%-KAL N\u0150<\/span><\/h2>\n

    Az \u00faj \u00fcgyf\u00e9l\u00e9lm\u00e9ny \u00e9s a k\u00e1v\u00e9z\u00f3ban alkalmazott digit\u00e1lis feliratoz\u00e1si megold\u00e1s hat\u00e1s\u00e1nak m\u00e9r\u00e9s\u00e9re a Mood egy 60 napos esettanulm\u00e1nyt v\u00e9gzett 2019 m\u00e1rcius\u00e1t\u00f3l 2019 m\u00e1jus\u00e1ig egy Earth Fare helysz\u00ednen Charlotte-ban, NC-ben. Ebben az id\u0151szakban az Earth Fare 10%-os n\u00f6veked\u00e9st<\/strong> tapasztalt az „Eat In” \u00e9lelmiszer-kateg\u00f3ri\u00e1kban a tov\u00e1bbfejlesztett k\u00e1v\u00e9z\u00f3\u00e9lm\u00e9ny \u00e9s a telev\u00edzi\u00f3 telep\u00edt\u00e9se \u00f3ta<\/strong>.<\/p>\n

    A n\u00f6veked\u00e9s azt t\u00fckr\u00f6zi, hogy egy \u00fcgyf\u00e9lk\u00f6zpont\u00fa megold\u00e1s milyen jelent\u0151s hat\u00e1ssal lehet az \u00fcgyf\u00e9l\u00e9lm\u00e9nyre.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/earth-fare-chart.webp” title_text=”earth-fare-chart” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.17.4″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/speakerdark.webp” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    AZ EREDM\u00c9NYEK<\/h2>\n

    Ez az \u00e1tfog\u00f3 megold\u00e1s lehet\u0151v\u00e9 tette az Earth Fare sz\u00e1m\u00e1ra, hogy izgalmas \u00faj m\u00f3dokon kapcsol\u00f3djon \u00fcgyfeleihez. Az eredm\u00e9ny egy jobb \u00e9s k\u00e9nyelmesebb \u00fcgyf\u00e9l\u00e9lm\u00e9ny. Mike Savage, az Earth Fare kereskedelmi aleln\u00f6ke \u00fagy v\u00e9li, hogy az ilyen t\u00edpus\u00fa \u00e9lm\u00e9ny ny\u00fajt\u00e1sa fontos szerepet j\u00e1tszik abban, hogy az Earth Fare tov\u00e1bb n\u00f6vekedjen, \u00e9s vezet\u0151 szerepet t\u00f6lts\u00f6n be az eg\u00e9szs\u00e9ges \u00e9lelmiszer-\u00fczlet\u00e1gban. <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    „A Mood Media val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s a digit\u00e1lis kijelz\u0151rendszerek ter\u00e9n m\u00e1r most is kiv\u00e1l\u00f3 \u00fczleti d\u00f6nt\u00e9snek bizonyult, k\u00fcl\u00f6n\u00f6sen az \u00faj \u00fczletnyit\u00e1sok miatt, amelyek a k\u00fcsz\u00f6b\u00f6n \u00e1llnak. Amellett, hogy a Mood Digital Signage haszn\u00e1lata ut\u00e1n m\u00e1ris jelent\u0151s forgalomn\u00f6veked\u00e9st tapasztaltunk, a szoftver k\u00f6nnyen kezelhet\u0151, \u00e9s a megold\u00e1s fokozza azt a friss\u00edt\u0151, vil\u00e1gos \u00e9s bar\u00e1ts\u00e1gos l\u00e9gk\u00f6rt, amelyet v\u00e1s\u00e1rl\u00f3ink sz\u00e1m\u00e1ra biztos\u00edtani k\u00edv\u00e1nunk. A hardver \u00e9s a k\u00e9perny\u0151k telep\u00edt\u00e9s\u00e9re vonatkoz\u00f3 projektmenedzsmentj\u00fck is leny\u0171g\u00f6z\u0151 volt, \u00e9s a telep\u00edt\u00e9s z\u00f6kken\u0151mentesen zajlott. Alig v\u00e1rjuk, hogy a Mooddal dolgozhassunk egy\u00fctt, ahogy az elk\u00f6vetkez\u0151 \u00e9vekben tov\u00e1bb n\u00f6veksz\u00fcnk.”<\/p>\n

    \n– Mike Savage
    Merchandising aleln\u00f6ke, Earth Fare<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Industry Page Contact” module_id=”kapcsolatba l\u00e9pni” _builder_version=”4.15″ collapsed=”off” global_colors_info=”{}” global_module=”198240″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    KAPCSOLATBAN VEL\u00dcNK<\/h2>\n

    Vegye fel vel\u00fcnk a kapcsolatot m\u00e9g ma, \u00e9s jav\u00edtsa az \u00fcgyf\u00e9l\u00e9lm\u00e9nyt v\u00e1llalkoz\u00e1s\u00e1ban.<\/h4>\n

    [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (light background)” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n