{"id":267072,"date":"2021-04-12T19:34:47","date_gmt":"2021-04-12T18:34:47","guid":{"rendered":"https:\/\/moodmedia.com\/esettanulmanyok\/nissan\/"},"modified":"2025-07-29T16:12:03","modified_gmt":"2025-07-29T15:12:03","slug":"nissan","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/hu\/esettanulmanyok\/nissan\/","title":{"rendered":"Nissan"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ _module_preset=”default” background_color=”#878787″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-hero.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

NISSAN
ESETTANULM\u00c1NY<\/span><\/h1>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#contact” button_text=”Kapcsolat” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” module_class=”mbutton” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A NISSANR\u00d3L<\/span><\/h2>\n

A Nissan jap\u00e1n aut\u00f3gy\u00e1rt\u00f3 b\u00fcszke arra, hogy minden d\u00f6nt\u00e9st \u00e9s int\u00e9zked\u00e9st \u00fagy hoz meg, hogy szem el\u0151tt tartja az \u00fcgyfelet. Az elgondol\u00e1st\u00f3l az aut\u00f3\u00e9p\u00edt\u00e9sig, a tesztel\u00e9st\u0151l az \u00e1tl\u00e1that\u00f3s\u00e1gig, az \u00fcgyf\u00e9lszolg\u00e1latt\u00f3l az elk\u00f6telezetts\u00e9gig. A min\u0151s\u00e9g minden apr\u00f3 r\u00e9szletben benne van. <\/p>\n

A Mood Media b\u00fcszke arra, hogy a Nissan audiovizu\u00e1lis szolg\u00e1ltat\u00f3ja lehet, \u00e9s egyedi lej\u00e1tsz\u00e1si list\u00e1kat \u00e1ll\u00edthat \u00f6ssze a bemutat\u00f3termek sz\u00e1m\u00e1ra, valamint professzion\u00e1lis hardvert biztos\u00edt digit\u00e1lis felirathoz.<\/p>\n

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ESETTANULM\u00c1NY \u2013 \u00d6SSZEFOGLAL\u00d3<\/h3>\n
    \n
  • Egyedi bemutat\u00f3terem zene <\/li>\n
  • K\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9ret\u0171 egys\u00e9gek \u00e9s k\u00e9perny\u0151k minden bemutat\u00f3teremben<\/li>\n
  • Leny\u0171g\u00f6z\u0151 LED-install\u00e1ci\u00f3k a Nissan City Hubban, P\u00e1rizsban<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.16″ _module_preset=”default” background_color=”#7c7c7c” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-divider.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    C\u00c9LKIT\u0170Z\u00c9S<\/h2>\n

    Az innov\u00e1ci\u00f3 \u00e9s a min\u0151s\u00e9g ir\u00e1nti elk\u00f6telezetts\u00e9g a Nissan etosz\u00e1nak k\u00f6z\u00e9ppontj\u00e1ban \u00e1ll, \u00edgy nem meglep\u0151, hogy bemutat\u00f3termeik is ezt t\u00fckr\u00f6zik. 2014 \u00f3ta a Nissan a MOOD-ot b\u00edzta meg azzal, hogy 35 k\u00fcl\u00f6nb\u00f6z\u0151 orsz\u00e1gban t\u00f6bb mint 2000 bemutat\u00f3teremben telep\u00edtse \u00e9s folyamatosan fejlessze kiskereskedelmi diz\u00e1jnkoncepci\u00f3j\u00e1t, \u00e9s ez a lista minden \u00e9vben \u00fajabb helysz\u00ednekkel b\u0151v\u00fcl.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    MEGOLD\u00c1SOK<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    DIGIT\u00c1LIS EGYS\u00c9GEK \u00c9S K\u00c9PERNY\u0150K<\/b><\/h3>\n

    Az \u00fcdv\u00f6zl\u0151egys\u00e9get a Mood tervezte \u00fajra, hogy karcs\u00fa form\u00e1t adjon neki, ez\u00e1ltal minimaliz\u00e1lva a l\u00e1tv\u00e1nyra gyakorolt hat\u00e1s\u00e1t. K\u00f6zvetlen\u00fcl a f\u0151bej\u00e1ratn\u00e1l mutatja be a Nissan jellegzetes aut\u00f3j\u00e1t, amely f\u00f3kuszpontk\u00e9nt \u00e9s mer\u00e9sz sz\u00e1nd\u00e9knyilatkozatk\u00e9nt szolg\u00e1l.[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds.webp” title_text=”nissan digit\u00e1lis feliratok” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]A bemutat\u00f3terem sz\u00edv\u00e9ben elhelyezett 50″ \u00e9s 65″ k\u00e9perny\u0151k a Nissan m\u00e1rk\u00e1t n\u00e9pszer\u0171s\u00edt\u0151 tartalmakkal h\u00edvj\u00e1k fel a v\u00e1s\u00e1rl\u00f3k figyelm\u00e9t. A k\u00e9perny\u0151k seg\u00edtenek a bemutat\u00f3terem \u00e9l\u00e9nk\u00edt\u00e9s\u00e9ben, \u00e9s jelz\u0151f\u00e9nyk\u00e9nt szolg\u00e1lnak a v\u00e1s\u00e1rl\u00f3k forgalm\u00e1nak \u00f6szt\u00f6nz\u00e9s\u00e9re a bemutat\u00f3teremben. <\/p>\n

    A 43″-os POS-k\u00e9perny\u0151vel ell\u00e1tott magas asztalok \u00fajabb figyelemfelkelt\u0151 vonzer\u0151t jelentenek a fogyaszt\u00f3k sz\u00e1m\u00e1ra, \u00e9s megsz\u00fcntetik a pap\u00edralap\u00fa POS-kommunik\u00e1ci\u00f3ra val\u00f3 utal\u00e1st \u00e9s a bevezet\u00e9sek t\u00e1mogat\u00e1s\u00e1t. <\/p>\n

    Az \u00fcgyf\u00e9lv\u00e1r\u00f3ban a „tankol\u00f3egys\u00e9gn\u00e9l” egy 50″-os k\u00e9perny\u0151 vonz\u00f3 tartalmakat jelen\u00edt meg, hogy a Nissan leg\u00fajabb innov\u00e1ci\u00f3ival \u00f6szt\u00f6n\u00f6zze az \u00fcgyfeleket az interakci\u00f3ra, seg\u00edtve az \u00fcgyfeleknek el\u00fctni az id\u0151t, am\u00edg a v\u00e1r\u00f3teremben v\u00e1rakoznak.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-2.webp” title_text=”nissan digit\u00e1lis feliratok 2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-3.webp” title_text=”nissan-digit\u00e1lis feliratok 3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-configurator.webp” title_text=”nissan-konfigur\u00e1tor” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    BEMUTAT\u00d3TEREM ZENE<\/b><\/h3>\n

    A Nissan bemutat\u00f3termi zen\u00e9j\u00e9ben a modernit\u00e1s, a technol\u00f3gia, a cs\u00e1b\u00edt\u00e1s, a k\u00e9nyelem, az \u00e9lvezet \u00e9s a teljes\u00edtm\u00e9ny \u00e1llt a k\u00f6z\u00e9ppontban. A Nissan egyedi lej\u00e1tsz\u00e1si list\u00e1i a m\u00e1rk\u00e1t trendteremt\u0151k\u00e9nt poz\u00edcion\u00e1lj\u00e1k, nem tolakod\u00f3 hangs\u00e1vot biztos\u00edtva, amely a v\u00e1s\u00e1rl\u00f3i utat az elej\u00e9t\u0151l a v\u00e9g\u00e9ig megtestes\u00edti. <\/p>\n

    Glob\u00e1lis v\u00e1llalatk\u00e9nt a Nissan glob\u00e1lis megk\u00f6zel\u00edt\u00e9st ig\u00e9nyelt a hangz\u00e1svil\u00e1g\u00e1hoz, ez\u00e9rt a Mood zenei tervez\u0151csapat k\u00e9t tagja egy\u00fctt dolgozik azon, hogy a m\u00e1rka olyan hangi identit\u00e1st kapjon, amely nemcsak a m\u00e1rka k\u00f6z\u00f6s \u00e9rt\u00e9keit t\u00fckr\u00f6zi vil\u00e1gszerte, hanem dinamikus helyi \u00e9lm\u00e9nyt is ny\u00fajt a v\u00e1s\u00e1rl\u00f3knak. <\/p>\n

    A MOOD Music Design csapata szorosan egy\u00fcttm\u0171k\u00f6dik a Nissannal, negyed\u00e9vente kreat\u00edv fel\u00fclvizsg\u00e1latot v\u00e9geznek annak \u00e9rdek\u00e9ben, hogy a zenei strat\u00e9gia a m\u00e1rka ig\u00e9nyeinek megfelel\u0151 maradjon, \u00e9s megfeleljen a m\u00e1rka ig\u00e9nyeinek, valamint biztos\u00edtj\u00e1k, hogy minden zenesz\u00e1mot \u00e1tvil\u00e1g\u00edtanak a nem megfelel\u0151nek \u00edt\u00e9lt explicit vagy szuggeszt\u00edv nyelvezetre vonatkoz\u00f3an.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-music.webp” title_text=”nissan zene” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    AUT\u00d3 KONFIGUR\u00c1TOR „DESIGN LAB”<\/b><\/h3>\n

    A Design Lab egy olyan \u00fczleten bel\u00fcli szem\u00e9lyre szab\u00e1si koncepci\u00f3, ahol az \u00fcgyfelek \u00e9lvezhetik a Nissan interakt\u00edv konfigur\u00e1tor\u00e1nak \u00e9lm\u00e9ny\u00e9t, \u00e9s meg\u00e9p\u00edthetik, szem\u00e9lyre szabhatj\u00e1k \u00e9s kieg\u00e9sz\u00edthetik \u00e1lmaik aut\u00f3j\u00e1t. A keresked\u00e9s form\u00e1tum\u00e1t\u00f3l f\u00fcgg\u0151en a Mood szerelt kieg\u00e9sz\u00edt\u0151 k\u00e9perny\u0151k \u00e9s falra szerelt\/r\u00f6gz\u00edtett asztali tabletek. A k\u00e9perny\u0151k lehet\u0151v\u00e9 teszik, hogy az \u00fcgyf\u00e9l a nagy k\u00e9perny\u0151n l\u00e1thassa a teljesen szem\u00e9lyre szabott Nissan aut\u00f3j\u00e1t, m\u00edg a t\u00e1blag\u00e9pek megk\u00f6nny\u00edtik \u00e9s k\u00f6nnyen haszn\u00e1lhat\u00f3v\u00e1 teszik a konfigur\u00e1l\u00e1st.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-big.webp” collapsed=”on” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    NISSAN CITY HUB BEMUTAT\u00d3TEREM<\/span><\/b><\/h2>\n

    2019-ben a Nissan bemutatta els\u0151 Nissan City Hubj\u00e1t is, amely forradalmian \u00faj megk\u00f6zel\u00edt\u00e9ssel, az e-kereskedelem \u00e9s egy koncepci\u00f3\u00fczlet konvergenci\u00e1j\u00e1val, \u00e9s amely mind\u00f6ssze egy k\u0151haj\u00edt\u00e1snyira tal\u00e1lhat\u00f3 a V\u00e9lizy 2-t\u0151l, egy n\u00e9pszer\u0171 p\u00e1rizsi bev\u00e1s\u00e1rl\u00f3k\u00f6zpontt\u00f3l. A hossz\u00fa t\u00e1v\u00fa sikeres partners\u00e9get k\u00f6vet\u0151en a Nissan megb\u00edzta a Mood Media-t, hogy a m\u00e1rka sz\u00e1m\u00e1ra egy exkluz\u00edv \u00e9s mag\u00e1val ragad\u00f3 \u00e9lm\u00e9nyt ny\u00fajtson, amely a fogyaszt\u00f3kat a Nissan holnap mobilit\u00e1si elk\u00e9pzel\u00e9seinek k\u00f6z\u00e9ppontj\u00e1ba helyezi, \u00e9s a szok\u00e1sosn\u00e1l sz\u00e9lesebb k\u00f6rben megismerteti a bemutat\u00f3terem demogr\u00e1fiai k\u00f6r\u00e9t.<\/p>\n

    A Mood t\u00f6bb z\u00f3n\u00e1s, \u00e9rint\u00e9si pontokat tartalmaz\u00f3 megk\u00f6zel\u00edt\u00e9se a Nissan p\u00e1rizsi City Hubj\u00e1t egy igaz\u00e1n korszer\u0171 „phygital” t\u00e9rr\u00e9 alak\u00edtotta \u00e1t. Interakt\u00edv k\u00e9perny\u0151k h\u00edv\u00e1s-cselekv\u00e9s tartalmakkal invit\u00e1lt\u00e1k a v\u00e1s\u00e1rl\u00f3kat, hogy saj\u00e1t temp\u00f3jukban fedezz\u00e9k fel a m\u00e1rk\u00e1t, m\u00edg a falt\u00f3l a mennyezeten \u00e1t a homlokzatig terjed\u0151, futurisztikus \u00e9s eleg\u00e1ns anim\u00e1ci\u00f3kat megjelen\u00edt\u0151 ultra-defin\u00edci\u00f3 LED-install\u00e1ci\u00f3 seg\u00edtett a v\u00e1s\u00e1rl\u00f3kat az \u00fczletbe vonzani. A LED puszta mennyis\u00e9ge a viszonylag kis ter\u00fcleten teljesen megv\u00e1ltoztatta a teljes helyis\u00e9g hangulat\u00e1t, amit a vizu\u00e1lis tartalom megalkot\u00e1sakor is figyelembe vettek. A Nissan munkat\u00e1rsai a Mood \u00e1ltal biztos\u00edtott t\u00e1blag\u00e9pekkel kieg\u00e9sz\u00edtett\u00e9k az \u00e9lm\u00e9nyt, szem\u00e9lyre szabott kiszolg\u00e1l\u00e1st \u00e9s emberi \u00e9rintkez\u00e9st biztos\u00edtva.[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/cqGTWSc9Sts” image_src=”\/\/i.ytimg.com\/vi\/cqGTWSc9Sts\/hqdefault.jpg” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    FOKOZZA A V\u00c1S\u00c1RL\u00d3I \u00c9LM\u00c9NYT<\/h2>\n

    Emelje magasabb szintre az \u00e9lm\u00e9nyt a Mood seg\u00edts\u00e9g\u00e9vel \u00e9s tegyen szert a j\u00f3l meg\u00e9rdemelt nyugalomra! Tov\u00e1bbi inform\u00e1ci\u00f3\u00e9rt l\u00e9pj envel\u00fcnk kapcsolatba m\u00e9g ma! <\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\n