[et_pb_section fb_built=”1″ _builder_version=”4.15.1″ background_color=”#828282″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-hero.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
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A SIDESTEP, a Foot Locker Inc. m\u00e1rk\u00e1ja hisz abban, hogy a tornacip\u0151, a kreativit\u00e1s \u00e9s a st\u00edlus \u00f6sszetartozik, \u00e9s hogy a tornacip\u0151 gondos kiv\u00e1laszt\u00e1sa a kreat\u00edv kifejez\u00e9s egyik form\u00e1ja. A SIDESTEP az innovat\u00edv \u00e9s kreat\u00edv bennfenteseket sz\u00f3l\u00edtja meg, akik l\u00e9p\u00e9st tartanak a leg\u00fajabb trendekkel, \u00e9s szeretik megalkotni saj\u00e1t st\u00edlusukat. A m\u00e1rka c\u00e9lja, hogy inspir\u00e1lja \u00e9s motiv\u00e1lja a megjelen\u00e9sk\u00e9sz\u00edt\u0151k \u00faj gener\u00e1ci\u00f3j\u00e1t az\u00e1ltal, hogy a k\u00f6telez\u0151 edz\u0151cip\u0151k \u00e9s kieg\u00e9sz\u00edt\u0151k v\u00e1logatott v\u00e1laszt\u00e9k\u00e1t k\u00edn\u00e1lja nekik, amelyek \u00e9letre keltik a megjelen\u00e9st. A N\u00e9metorsz\u00e1gban, Hollandi\u00e1ban, Belgiumban, Spanyolorsz\u00e1gban, Luxemburgban \u00e9s Sv\u00e1jcban tal\u00e1lhat\u00f3 t\u00f6bb mint 80 \u00fczlet\u00e9vel a SIDESTEP a divatrajong\u00f3k \u00e1ltal Eur\u00f3pa-szerte v\u00e1lasztott sneaker-kiskeresked\u00e9ss\u00e9 v\u00e1lt.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ background_color=”#eeeeee” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px|50px|50px|50px|false|false” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.15.1″ _module_preset=”default” background_color=”#545454″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-middle2.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
Mivel a m\u00e1rka tov\u00e1bb n\u00f6veli eur\u00f3pai jelenl\u00e9t\u00e9t, nagyszab\u00e1s\u00fa projektbe kezdett, hogy \u00faj m\u00e1rkanevet adjon jelenlegi \u00fczleteinek, hogy jobban t\u00fckr\u00f6zze a m\u00e1rka szem\u00e9lyis\u00e9g\u00e9t \u00e9s c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9t.<\/p>\n
A Mood Media b\u00fcszke arra, hogy nem csak a j\u00f6v\u0151beli SIDESTEP \u00fczletek, hanem a m\u00e1r megl\u00e9v\u0151 82 eur\u00f3pai \u00fczlet sz\u00e1m\u00e1ra is a m\u00e1rkan\u00e9vv\u00e1lt\u00e1s megval\u00f3s\u00edt\u00e1s\u00e1ban seg\u00edthet. Az \u00faj megjelen\u00e9s\u0171 \u00fczletek a m\u00e1rka fizikai reprezent\u00e1ci\u00f3i \u00e9s a sneakerek rajong\u00f3inak kiszolg\u00e1l\u00e1sa ir\u00e1nti elk\u00f6telezetts\u00e9g\u00fck, valamint a Mood Media \u00e1ltal k\u00e9sz\u00edtett zenei \u00e9s vizu\u00e1lis anyagoknak k\u00f6sz\u00f6nhet\u0151en az \u00f6sszes helysz\u00ednen ig\u00e9nyes, \u00e1tfog\u00f3 \u00e9lm\u00e9nyt ny\u00fajtanak a v\u00e1s\u00e1rl\u00f3knak. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solutions” _builder_version=”4.16″ background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
A SIDESTEP olyan szem\u00e9lyre szabott zenei programot akart, amely inspir\u00e1lja az \u00f6nkifejez\u00e9st, \u00e9s modernnek, mer\u00e9sznek \u00e9s kreat\u00edvnak t\u0171nik. A n\u0151i \u00e9s divatorient\u00e1lt zene a m\u00e1rka c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9t c\u00e9lozza meg: az eur\u00f3pai sneaker-rajong\u00f3kat. <\/p>\n
A Mood professzion\u00e1lis zenei tervez\u0151i szorosan egy\u00fcttm\u0171k\u00f6dtek a m\u00e1rk\u00e1val, hogy olyan zenei programot \u00e1ll\u00edtsanak \u00f6ssze, amely pozit\u00edv, vibr\u00e1l\u00f3 l\u00e9gk\u00f6rt teremt, amely k\u00eds\u00e9rletez\u00e9sre h\u00edv, \u00e9s a k\u00e9nyelem \u00e9s bizalom h\u00e1tter\u00e9ben a soksz\u00edn\u0171s\u00e9get \u00e9s a szem\u00e9lyes st\u00edlust \u00fcnnepli. A gondosan v\u00e1logatott lej\u00e1tsz\u00e1si list\u00e1k a m\u00e1rka kreativit\u00e1s, felhatalmaz\u00e1s \u00e9s fenntarthat\u00f3s\u00e1g \u00e9rt\u00e9keit t\u00fckr\u00f6zik. <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-music.webp” title_text=”sidestep-music” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-ds.webp” title_text=”sidestep-ds” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
A megl\u00e9v\u0151 SIDESTEP-\u00fczletekben a Mood feladata volt, hogy a jelenlegi f\u00e9nydobozokat 75″-os k\u00e9perny\u0151kre cser\u00e9lje.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15.1″ background_color=”#262626″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-hero.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
„Az\u00e9rt v\u00e1lasztottuk a Mood Media, mert a CMS (Harmony) minden szempontb\u00f3l megfelel a mi szempontjainknak, mivel rugalmas \u00e9s proakt\u00edv az \u00fczleten bel\u00fcli tartalomkezel\u00e9sben. A k\u00f6lts\u00e9g\/funkcionalit\u00e1s szempontj\u00e1b\u00f3l is j\u00f3 egyens\u00falyt jelentett, amit a p\u00e1ly\u00e1zati elj\u00e1r\u00e1s sor\u00e1n be is bizony\u00edtottunk.”<\/p>\n
„A fentiekhez hasonl\u00f3an fontos azonban a Mood Media val\u00f3 munkakapcsolatunk is. A fi\u00f3kcsapat mindig t\u00e1mogat\u00f3 \u00e9s rugalmasan reag\u00e1l. Nagy el\u0151ny tov\u00e1bb\u00e1 a technikai k\u00e9rd\u00e9sekkel kapcsolatos \u00fcgyf\u00e9lszolg\u00e1lat. Nagyon nagyra \u00e9rt\u00e9kelj\u00fck, hogy az \u00fczletek milyen gyorsan \u00e9s hat\u00e9konyan kapj\u00e1k meg a sz\u00fcks\u00e9ges t\u00e1mogat\u00e1st”.”<\/p>\n
– Maria Lambina <\/b>
Visual Merchandising Manager, SIDESTEP a Foot Locker EMEA-n\u00e1l<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code admin_label=”Insta be\u00e1gyaz\u00e1s” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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