{"id":339331,"date":"2016-10-06T14:07:09","date_gmt":"2016-10-06T13:07:09","guid":{"rendered":"https:\/\/moodmedia.com\/strategiai-zenei-licenceles\/"},"modified":"2023-02-02T16:55:04","modified_gmt":"2023-02-02T16:55:04","slug":"strategiai-zenei-licenceles","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/hu\/strategiai-zenei-licenceles\/","title":{"rendered":"Strat\u00e9giai zenei licencel\u00e9s"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”3.22″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/strategic-header.jpg” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_header text_orientation=”center” content_max_width=”none” admin_label=”Fullwidth Header” _builder_version=”3.16″ background_color=”rgba(255, 255, 255, 0)” button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

MOOD:<\/span>LICENSING<\/span><\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”sor” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

K\u00d6LTS\u00c9GHAT\u00c9KONY + ID\u0150HAT\u00c9KONY = HOZZ\u00c1ADOTT \u00c9RT\u00c9K\u0170 M\u00c1RKAKAPCSOLATOK<\/h3>\n

A mai v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra szinte lehetetlen l\u00e9p\u00e9st tartani az \u00f6sszetett zenei enged\u00e9lyez\u00e9si k\u00f6vetelm\u00e9nyekkel. A szab\u00e1lyok be nem tart\u00e1sa azonban a sz\u00f6vets\u00e9gi b\u00edr\u00f3s\u00e1gi elj\u00e1r\u00e1s \u00e9s a potenci\u00e1lisan k\u00f6lts\u00e9ges b\u00fcntet\u00e9sek kock\u00e1zat\u00e1t jelenti. A Moodn\u00e1l nem csak er\u0151teljes zenei \u00e9s zenei videomegold\u00e1sokat tervez\u00fcnk \u00e9s sz\u00e1ll\u00edtunk; a licencel\u00e9sr\u0151l is gondoskodunk, hogy \u00d6n a v\u00e1llalkoz\u00e1s\u00e1nak m\u0171k\u00f6dtet\u00e9s\u00e9re \u00f6sszpontos\u00edthasson. \u00cdme egy gyors \u00fatmutat\u00f3, amely seg\u00edt meg\u00e9rteni a strat\u00e9giai licencel\u00e9s el\u0151nyeit \u00e9s a Mood \u00e9rt\u00e9k\u00e9t.<\/p>\n

LICENSING 101<\/h4>\n

Az Egyes\u00fclt \u00c1llamok szerz\u0151i jogi t\u00f6rv\u00e9ny\u00e9nek c\u00e9lja a m\u0171v\u00e9szek, szerz\u0151k, zeneszerz\u0151k \u00e9s kiad\u00f3k m\u0171veikhez f\u0171z\u0151d\u0151 jogainak v\u00e9delme. Ha valaki nyilv\u00e1nosan zen\u00e9t j\u00e1tszik vagy ad el\u0151, vagy b\u00e1rmilyen form\u00e1ban terjeszt zen\u00e9t, akkor rendelkeznie kell a zenei jogokkal. Ellenkez\u0151 esetben az amerikai sz\u00f6vets\u00e9gi szerz\u0151i jogi t\u00f6rv\u00e9nyek s\u00falyos jogi \u00e9s p\u00e9nz\u00fcgyi szankci\u00f3kat \u00edrnak el\u0151. (Tov\u00e1bbi inform\u00e1ci\u00f3 a zenei licencel\u00e9s alapjair\u00f3l IDE<\/a> kattintva \u00e9rhet\u0151 el.]]<\/p>\n

<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

MI AZ A STRAT\u00c9GIAI ZENEI LICENCEL\u00c9S?<\/h4>\n

A strat\u00e9giai zenei licencel\u00e9s a m\u00e1rka im\u00e1zs\u00e1nak \u00e9s a v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9gnek az er\u0151s\u00edt\u00e9s\u00e9re haszn\u00e1lt k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9diumokban haszn\u00e1lt zen\u00e9vel kapcsolatos licencel\u00e9s.<\/p>\n

LEHETS\u00c9GES STRAT\u00c9GIAI ENGED\u00c9LYEZ\u00c9SI KEZDEM\u00c9NYEZ\u00c9SEK<\/h5>\n
    \n
  • M\u00e1rkaspecifikus vide\u00f3 vagy YouTube kamp\u00e1nyok<\/li>\n
  • R\u00e1di\u00f3\/TV hirdet\u00e9sek<\/li>\n
  • Aj\u00e1nd\u00e9kok let\u00f6lt\u00e9se<\/li>\n
  • M\u0171v\u00e9szi hangfelv\u00e9telek\/felki\u00e1lt\u00e1sok<\/li>\n
  • K\u00f6z\u00f6ss\u00e9gim\u00e9dia<\/li>\n
  • M\u0171v\u00e9szi el\u0151ad\u00e1sok<\/li>\n
  • Egy\u00e9ni zene a v\u00e1rakoztat\u00e1sban<\/li>\n
  • \u00c9s m\u00e9g t\u00f6bb<\/li>\n<\/ul>\n

    MI AZ A SZINKRONIZ\u00c1CI\u00d3S LICENCEL\u00c9S?<\/h4>\n

    A szinkroniz\u00e1l\u00e1s, vagy r\u00f6viden „szinkroniz\u00e1l\u00e1s” egy olyan enged\u00e9ly, amelyet egy adott kompoz\u00edci\u00f3 \u00e9s hangfelv\u00e9tel szerz\u0151i jog\u00e1nak jogosultja ad, \u00e9s amely lehet\u0151v\u00e9 teszi az enged\u00e9lyes sz\u00e1m\u00e1ra, hogy a zen\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 vizu\u00e1lis m\u00e9diakimenetekkel (film, telev\u00edzi\u00f3s m\u0171sorok, rekl\u00e1mok, videoj\u00e1t\u00e9kok, k\u00eds\u00e9r\u0151 weboldali zene, filmtrailerek \u00e9s \u00e9l\u0151 vizu\u00e1lis tartalom\/koreogr\u00e1fia stb.) „szinkroniz\u00e1lja”.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Sor” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    Mood Demo tekercsek<\/h2>\n

    [\/et_pb_text][et_pb_video_slider controls_color=”light” admin_label=”Video Slider” _builder_version=”3.0.74″][et_pb_video_slider_item admin_title=”Video 1″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/011_HERO_30_ONLINE_061915_WhatBringsYou_KrisGruen.mov” image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.14.55-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Video 2″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/AEO 60 AEO_Collection.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.15.11-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Video 3″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/Aerie_SelenaGomez_Birthday_CelebrationAnthem_15Sec_FullFrame.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.15.33-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Aerie Vid” src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/11\/aerieHoliday_ANTHEM_30Sec_v1.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.55.27-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”3.22″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/guitars.jpg” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row admin_label=”Sor” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    MI\u00c9RT MOOD ?<\/h2>\n

    A Mood a kiv\u00e1l\u00f3 licencel\u00e9si ismereteket, a jogtulajdonosokkal val\u00f3 kapcsolatokat \u00e9s a tapasztalatot kihaszn\u00e1lva proakt\u00edv megk\u00f6zel\u00edt\u00e9st tud ny\u00fajtani \u00fcgyfeleink sz\u00e1m\u00e1ra a strat\u00e9giai licencel\u00e9si lehet\u0151s\u00e9gekhez, \u00e9s v\u00e9gs\u0151 soron n\u00f6veli a m\u00e1rka im\u00e1zs\u00e1t \u00e9s a v\u00e1s\u00e1rl\u00f3i h\u0171s\u00e9get.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Sor” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/piggy.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    K\u00d6LTS\u00c9GHAT\u00c9KONY<\/h4>\n

    A Mood er\u0151s zeneipari kapcsolatai \u00e9s t\u00e1rgyal\u00e1si tapasztalata cs\u00f6kkenti a teljes k\u00f6lts\u00e9get.
    \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/time.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    ID\u0150HAT\u00c9KONY<\/h4>\n

    A Mood szak\u00e9rtelm\u00e9nek \u00e9s a koncentr\u00e1lt bels\u0151 strat\u00e9giai enged\u00e9lyez\u00e9si folyamatnak k\u00f6sz\u00f6nhet\u0151en cs\u00f6kken a feldolgoz\u00e1si id\u0151 \u00e9s a terhek.
    \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/partnership.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    HOZZ\u00c1ADOTT \u00c9RT\u00c9K\u0170 M\u00c1RKAKAPCSOLATOK<\/h4>\n

    A Moodnak a m\u00e1rka audioidentit\u00e1s\u00e1nak alapos ismerete a konkr\u00e9t strat\u00e9giai licencel\u00e9si kezdem\u00e9nyez\u00e9sekhez val\u00f3 illeszt\u00e9se.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Sor” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/docs.google.com\/a\/moodmedia.com\/forms\/d\/e\/1FAIpQLSc0CH7EBkSjjuJLHy9VQiVhlHYmWhksaKWAPzMwZnvIwJuBkA\/viewform?c=0&w=1″ url_new_window=”on” button_text=”Strat\u00e9giai enged\u00e9lyez\u00e9si k\u00e9relem beny\u00fajt\u00e1sa” button_alignment=”center” admin_label=”Button” _builder_version=”3.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”%%83%%” button_icon_color=”#ffffff” background_layout=”dark” button_letter_spacing_hover=”0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Contact Us Bottom” module_id=”mix-contact” _builder_version=”4.9.7″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/05\/contactback.jpg” custom_padding_tablet=”50px|0|50px|0″ custom_css_main_element=”margin-bottom:-50px;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”177″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”sor” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off”]<\/p>\n

    MENJ\u00dcNK DIGIT\u00c1LISAN!<\/span><\/h2>\n

    Vegye fel vel\u00fcnk m\u00e9g ma a kapcsolatot az ingyenes men\u00fcv\u00e1laszt\u00e1si tan\u00e1csad\u00e1s\u00e9rt.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark text)” _builder_version=”4.9.7″ _module_preset=”default”]<\/p>\n