{"id":2360748,"date":"2024-05-13T16:51:47","date_gmt":"2024-05-13T15:51:47","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-hu\/the-retail-technology-show-2024-fobb-kiemelkedo-eredmenyek-es-betekintesek\/"},"modified":"2024-05-13T16:56:53","modified_gmt":"2024-05-13T15:56:53","slug":"the-retail-technology-show-2024-fobb-kiemelkedo-eredmenyek-es-betekintesek","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/hu\/blog-hu\/the-retail-technology-show-2024-fobb-kiemelkedo-eredmenyek-es-betekintesek\/","title":{"rendered":"The Retail Technology Show 2024: F\u0151bb kiemelked\u0151 eredm\u00e9nyek \u00e9s betekint\u00e9sek"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#4c4c4c” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/05\/retail-tech-hero.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_font=”|300|||||||” header_font_size=”72px” header_line_height=”1.01em” background_layout=”dark” header_font_size_tablet=”40px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

The Retail Technology Show 2024:<\/span> F\u0151bb kiemelked\u0151 eredm\u00e9nyek \u00e9s betekint\u00e9sek<\/b><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

A Retail Technology Show izgalmas d\u00e1tumot jelent a kiskereskedelmi \u00e1gazat szakemberei sz\u00e1m\u00e1ra. Fantasztikus betekint\u00e9st ny\u00fajt az \u00fcgyf\u00e9l\u00e9lm\u00e9ny jav\u00edt\u00e1s\u00e1t, a hat\u00e9konys\u00e1g n\u00f6vel\u00e9s\u00e9t \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s \u00f6szt\u00f6nz\u00e9s\u00e9t c\u00e9lz\u00f3 eszk\u00f6z\u00f6kbe \u00e9s megold\u00e1sokba. Inspir\u00e1l\u00f3 el\u0151ad\u00f3k \u00e9s el\u0151ad\u00e1sok is lesznek, amelyek \u00fatmutat\u00e1st, t\u00e1mogat\u00e1st \u00e9s tan\u00e1csad\u00e1st ny\u00fajtanak a kiv\u00e1l\u00f3 fogyaszt\u00f3i \u00e9lm\u00e9ny biztos\u00edt\u00e1s\u00e1nak minden aspektus\u00e1val kapcsolatban a kiskereskedelemben \u00e9s a vend\u00e9gl\u00e1t\u00e1sban.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]A t\u00f6bb mint 12 000 vezet\u0151 kiskereskedelmi szakember \u00e9s t\u00f6bb mint 400 innovat\u00edv technol\u00f3giai besz\u00e1ll\u00edt\u00f3 \u00e1ltal l\u00e1togatott rendezv\u00e9ny lehet\u0151s\u00e9get ny\u00fajt a n\u00f6veked\u00e9si tervek \u00f6szt\u00f6nz\u00e9s\u00e9re, valamint arra, hogy kapcsolatot teremts\u00fcnk a v\u00e1ltoz\u00e1sok alak\u00edt\u00f3ival az \u00fcgyfelek \u00e9s partnerek sz\u00e1m\u00e1ra ny\u00fajtott szolg\u00e1ltat\u00e1saink innov\u00e1ci\u00f3ja, fejleszt\u00e9se \u00e9s optimaliz\u00e1l\u00e1sa \u00e9rdek\u00e9ben.<\/p>\n

A londoni Olympia ki\u00e1ll\u00edt\u00e1son t\u00f6lt\u00f6tt k\u00e9t nap ut\u00e1n mit \u00e9reztek a csapatunk tagjai a legfontosabbnak, amit magukkal vihettek?<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Community” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Kiskereskedelmi m\u00e9diafejleszt\u00e9sek<\/b><\/h2>\n

Izgalmas volt l\u00e1tni a k\u00edv\u00e1ncsis\u00e1got \u00e9s az esem\u00e9nyen a kiskereskedelmi m\u00e9diah\u00e1l\u00f3zatok fejl\u0151d\u00e9se k\u00f6r\u00fcli pezsg\u00e9st. Ezek a hirdet\u00e9si h\u00e1l\u00f3zatok fokozott k\u00edv\u00e1ncsis\u00e1got keltenek a kiskeresked\u0151k k\u00f6r\u00e9ben, mivel el\u0151re l\u00e1tj\u00e1k, hogy egyre nagyobb befoly\u00e1st gyakorolnak a m\u00e1rkastrat\u00e9gi\u00e1jukra.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]Az \u00fczleten bel\u00fcli audio- \u00e9s vide\u00f3s elhelyez\u00e9sek p\u00e9nzz\u00e9 t\u00e9tele k\u00f6r\u00fcli besz\u00e9lget\u00e9sek arra \u00f6szt\u00f6nzik a kiskeresked\u0151ket, hogy kihaszn\u00e1lj\u00e1k az audiovizu\u00e1lis megold\u00e1sok erej\u00e9t, \u00e9s \u00faj bev\u00e9teli csatorna l\u00e9trehoz\u00e1sa \u00e9rdek\u00e9ben b\u0151v\u00edts\u00e9k h\u00e1l\u00f3zatukat. Ez a k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e1rk\u00e1kkal, st\u00edlusokkal \u00e9s tartalmakkal a kimenet v\u00e1ltozatoss\u00e1g\u00e1t, min\u0151s\u00e9g\u00e9t \u00e9s kreativit\u00e1s\u00e1t is n\u00f6veli. Ez k\u00fcl\u00f6n\u00f6sen j\u00f3l m\u0171k\u00f6dik a nagy forgalm\u00fa k\u00f6rnyezetekben, de a luxusm\u00e1rk\u00e1k m\u00e9g mindig t\u00e1vol tartj\u00e1k magukat t\u0151le. Az exkluzivit\u00e1s ir\u00e1nti v\u00e1gy korl\u00e1tozza a luxus m\u00e1rk\u00e1k monetiz\u00e1ci\u00f3s lehet\u0151s\u00e9geinek b\u0151v\u00fcl\u00e9s\u00e9t, de term\u00e9szetesen nem z\u00e1rja el az \u00f6sszes rendelkez\u00e9sre \u00e1ll\u00f3 lehet\u0151s\u00e9get. <\/p>\n

A hang \u00e9s a vizu\u00e1lis elemek kombin\u00e1l\u00e1sa m\u00e9g jobban megmozgatja az \u00e9rz\u00e9keket, \u00e9rzelmi reakci\u00f3kat v\u00e1lt ki, \u00e9s a fogyaszt\u00f3t m\u00e9g soha nem l\u00e1tott m\u00f3don bevonja a m\u00e1rk\u00e1ba \u00e9s a term\u00e9kekbe. A kiskereskedelmi m\u00e9diah\u00e1l\u00f3zatok ereje olyan kiskereskedelmi k\u00f6rnyezetet teremt, amely az al\u00e1bbiakban r\u00e9szletezett \u00f6sszes kiemelt esem\u00e9nyt \u00e9s a Retail Technology Show k\u00f6r\u00fcl zajl\u00f3 izgalmas besz\u00e9lget\u00e9seket egyes\u00edti.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Consumer Conscious\/Human Touch” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Fogyaszt\u00f3i tudatoss\u00e1g<\/b><\/h2>\n

Soha ne becs\u00fclje al\u00e1 a fogyaszt\u00f3i tud\u00e1s erej\u00e9t! A fogyaszt\u00f3k most minden eddigin\u00e9l tudatosabbak, t\u00e1j\u00e9kozottabbak \u00e9s ig\u00e9nyesebbek. Ez arra k\u00e9nyszer\u00edti a technol\u00f3giai szektor \u00f6sszes szolg\u00e1ltat\u00f3j\u00e1t, hogy emelj\u00e9k a sz\u00ednvonalat, \u00e9s olyan fogyaszt\u00f3i utat hozzanak l\u00e9tre, amely z\u00f6kken\u0151mentes \u00e9s hat\u00e9kony.<\/p>\n

Hogyan tehetj\u00fck a folyamatot egyszer\u0171bb\u00e9, gyorsabb\u00e1, \u00e9sszer\u0171bb\u00e9? Hogyan tudunk gyorsabb kapcsolatot teremteni a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra: \u00e9s hogyan tudjuk \u0151ket m\u00e9lyebben belemer\u00edteni a m\u00e1rk\u00e1ba vagy az \u00e9lm\u00e9nybe? A m\u00e1rk\u00e1knak a technol\u00f3giai fejl\u0151d\u00e9s \u00e9lvonal\u00e1ban kell lenni\u00fck, \u00e9s a leg\u00fajabb \u00e9s legjobb digit\u00e1lis megold\u00e1sokat, p\u00e9ld\u00e1ul LED-et, mozg\u00e1s\u00e9rz\u00e9kel\u0151ket, haptikus visszajelz\u00e9st \u00e9s egyebeket kell haszn\u00e1lniuk, hogy biztos\u00edts\u00e1k, hogy a teljes\u00edtm\u00e9ny\u00fck meghaladja a val\u00f3s\u00e1got. Ez a fogyaszt\u00f3k ismereteinek, v\u00e1gyainak \u00e9s ig\u00e9nyeinek megbecs\u00fcl\u00e9s\u00e9r\u0151l, valamint a digit\u00e1lis \u00e9s fizikai kiskereskedelmi k\u00f6rnyezet \u00e1talak\u00edt\u00e1s\u00e1r\u00f3l sz\u00f3l, hogy olyan \u00e9lm\u00e9nyt ny\u00fajtson, amely meghaladja a n\u00f6vekv\u0151 elv\u00e1r\u00e1sokat.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/05\/retail-tech-1.webp” title_text=”retail-tech-1″ force_fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/05\/retail-tech-3.webp” title_text=”retail-tech-3″ force_fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Az emberi \u00e9rint\u00e9s<\/b><\/h2>\n

Term\u00e9szetesen a rendezv\u00e9nyen sz\u00e1mtalan besz\u00e9lget\u00e9s folyt a technol\u00f3gia \u00e9s a mesters\u00e9ges intelligencia fejleszt\u00e9s\u00e9r\u0151l. Az azonban tov\u00e1bbra is egy\u00e9rtelm\u0171, hogy a fogyaszt\u00f3i szinten elengedhetetlen az emberi t\u00e9nyez\u0151. Ahhoz, hogy a technol\u00f3gi\u00e1t \u00f6sszekapcsoljuk az \u00e9rzelmekkel, a digit\u00e1lis \u00e9lm\u00e9nyt m\u00e9g mindig emberk\u00f6zeliv\u00e9 kell tenn\u00fcnk, hogy az online \u00e9s offline utaz\u00e1s z\u00f6kken\u0151mentes legyen.<\/p>\n

Az \u00fczletekben a technol\u00f3gia \u00f3ri\u00e1si szerepet j\u00e1tszik a mag\u00e1val ragad\u00f3, mag\u00e1val ragad\u00f3 l\u00e9gk\u00f6r kialak\u00edt\u00e1s\u00e1ban, de maguk az \u00fczletben dolgoz\u00f3 koll\u00e9g\u00e1k azok, akik a digit\u00e1lis t\u00e9ren t\u00fal emp\u00e1ti\u00e1t \u00e9s meg\u00e9rt\u00e9st tudnak ny\u00fajtani. A technol\u00f3gia kihaszn\u00e1l\u00e1sa annak \u00e9rdek\u00e9ben, hogy a koll\u00e9g\u00e1k sz\u00e1m\u00e1ra id\u0151t szabad\u00edtson fel arra, hogy ezt az \u00e9lm\u00e9nyt ny\u00fajts\u00e1k, kulcsfontoss\u00e1g\u00fa az \u00fcgyfelek el\u00e9gedetts\u00e9g\u00e9nek, a k\u00f6z\u00f6ss\u00e9gnek \u00e9s a kapcsolatnak a fokoz\u00e1s\u00e1hoz. <\/p>\n

Tov\u00e1bb\u00e1 ez r\u00e1vil\u00e1g\u00edt a munkav\u00e1llal\u00f3k boldogs\u00e1g\u00e1nak \u00e9s megtart\u00e1s\u00e1nak fontoss\u00e1g\u00e1ra. Az olyan megold\u00e1sok, mint az alkalmazottak \u00e9s a juttat\u00e1sok, illetve a zenei k\u00e9r\u00e9sek \u00e9s v\u00e1laszt\u00e1si lehet\u0151s\u00e9gek kiemel\u00e9s\u00e9t szolg\u00e1l\u00f3 digit\u00e1lis h\u00e1tt\u00e9r-t\u00e1bl\u00e1k kiv\u00e1l\u00f3an alkalmasak a dolgoz\u00f3k elk\u00f6telezetts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9re. A digit\u00e1lis t\u00e1bl\u00e1k k\u00f6zvetlen kapcsolatk\u00e9nt is haszn\u00e1lhat\u00f3k a k\u00f6zponti irod\u00e1b\u00f3l az \u00fczletben dolgoz\u00f3khoz, bejelent\u00e9sekkel, friss\u00edt\u00e9sekkel \u00e9s h\u00edrekkel. Ez az \u00e1tl\u00e1that\u00f3s\u00e1g \u00e9s a tisztelet kult\u00far\u00e1j\u00e1t teremti meg, amelyben az alkalmazottak elismerik \u00e9s megbecs\u00fclik \u0151ket. Ez\u00e1ltal jobb kiszolg\u00e1l\u00e1shoz vezet az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What’s Next” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Mi lesz a k\u00f6vetkez\u0151<\/span> a Retail Technology Show-n?<\/b><\/h2>\n

A Retail Technology Show m\u00e9rete \u00e9s hat\u00f3k\u00f6re minden \u00e9vben tov\u00e1bb n\u0151, t\u00f6bb m\u00e1rk\u00e1val, t\u00f6bb technol\u00f3gi\u00e1val, t\u00f6bb el\u0151ad\u00f3val \u00e9s t\u00f6bb interakci\u00f3val, mint valaha! Ezt szem el\u0151tt tartva a rendezv\u00e9ny mostanra kin\u0151tte jelenlegi londoni Olympia helysz\u00edn\u00e9t, \u00e9s j\u00f6v\u0151re a londoni ExCeL-be k\u00f6lt\u00f6zik. Az esem\u00e9nyre 2025. \u00e1prilis 2-\u00e1n \u00e9s 3-\u00e1n ker\u00fcl sor, \u00e9s m\u00e1r alig v\u00e1rjuk, hogy ism\u00e9t tal\u00e1lkozhassunk \u00fcgyfeleinkkel \u00e9s partnereinkkel. A kiskereskedelem, a technol\u00f3gia \u00e9s a fogyaszt\u00f3i \u00e9lm\u00e9ny izgalmas fejl\u0151d\u00e9s\u00e9nek megoszt\u00e1sa az, amir\u0151l a Retail Technology Show sz\u00f3l, \u00e9s v\u00e1rjuk a k\u00f6z\u00f6s munk\u00e1t, hogy egy\u00fctt \u00fcnnepelj\u00fck \u00e9s tov\u00e1bb n\u00f6velj\u00fck az ipar\u00e1gat.<\/p>\n

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